Monarch Media Solutions

What Monarch Media Solutions does

Monarch Media Solutions is a privately held, founder-owned strategic media buying and planning agency headquartered at 300 N. Baltimore Street, Suite 2, Dillsburg, Pennsylvania. Founded in 2012 by Maureen Williams — previously Media Director at a full-service marketing firm — the agency operates as a boutique practice offering media planning, media buying, integrated multi-channel media solutions (video, audio, out-of-home, transit, cinema, print, digital, and programmatic), complimentary media analyses, and media plan audits grounded in Nielsen Media Research. The company has no proprietary technology platform or public API; service delivery is human-led rather than software-led.

The firm serves three customer segments: small and mid-size businesses primarily in the Harrisburg, Lancaster, and York markets of South Central Pennsylvania; enterprise and national accounts requiring integrated multi-market campaigns; and advertising agencies seeking co-buying support in markets where they lack in-house capability. Named enterprise customers include AmeriChoice FCU (financial services; mortgage campaign producing a 25% year-over-year increase in mortgage loans), DenMark Business Solutions and Merlin Communications (a 10+ year B2B services relationship), and Comcast Advertising / Effectv (media industry co-buying partnership). Geographic reach spans South Central PA, the broader Mid-Atlantic (PA, NY, NJ, MD), national U.S. buys, and at least one international partnership with a UK agency.

Monarch generates revenue through standard media-buying commissions on client media spend with no additional fees, with all engagements beginning from a complimentary media analysis. The agency is bootstrapped with no disclosed external funding and operates with 1-10 employees, structured around Maureen Williams's personal involvement in client accounts. The company rebranded in November 2020 and received back-to-back recognition from Pennsylvania Business Central's Women in Business magazine as a Top 50 Women-Owned Business to Follow in 2022.

Name

Monarch Media Solutions

Legal name

Monarch Media Solutions

Website

https://monarchmediasolutions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Monarch Media Solutions is a privately held, founder-owned boutique media buying and planning agency in Dillsburg, PA, serving SMBs, enterprise accounts, and ad agencies across the Mid-Atlantic and nationally with commission-based traditional and digital media buys led by owner Maureen Williams.

Ownership category

akta.pro rank

Product category

Media Buying & Planning Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK)

Keywords

• Media buying services
• Media planning agency
• Advertising strategy
• Media plan audits
• Multi-channel advertising

Headquarters

HQ city

Dillsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Media Buying Commission: Standard commission from media purchases covers the company's costs with no additional fees. The company offers complete transparency on purchases and media buys. Revenue is generated as a percentage of media spend placed on behalf of clients across traditional and digital channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Monarch Media Solutions is a strategic media buying and planning agency that helps businesses develop media strategies, maximize advertising budgets, and deliver measurable results across traditional and digital channels. Core services include media buying and planning, integrated multi-channel campaign execution (video, audio, out-of-home, transit, cinema, print, and digital), and media plan audits. Engagement begins with a complimentary media analysis to identify missed customers, wasted dollars, and optimization opportunities.

Product overview

Monarch Media Solutions is a strategic media buying and planning agency offering a unified suite of services centered on media buying expertise. The core offering consists of media buying and planning services supplemented by integrated media solutions across video, audio, out-of-home, transit, cinema, print, and digital channels. Additional services include a free media analysis offering and media plan audits. The company does not offer modular software products but rather delivers services as a complete package, with all plans beginning with a complimentary media analysis to identify optimization opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Buying and Planning Services Strategic media buying and planning services that help businesses develop media planning strategies, maximize advertising budgets, and deliver measurable results across traditional and digital channels. Engagement begins with a complimentary media analysis.
• Integrated Multi-Channel Media Solutions Comprehensive media channel offerings executed as integrated campaigns: Video (Broadcast TV, Cable/PDV, OTT/CTV, Hulu, Streaming TV, YouTube), Audio (Broadcast Radio, Spotify, Pandora, iHeartMedia, Streaming Radio), Out of Home (Digital/Static Billboards, Direct Mail, Shelters, Wallscapes), Transit (Bus Wraps, Exteriors, Interiors, Shelters, Airports, Trains, Uber, Taxis), Cinema (Theater On-Screen, Digital Lobby Panels), Print (Newsprint, Lifestyle/Trade Publications), and Digital (SEM, PPC, Programmatic Display/Video, Social Media Management).
• Media Plan Audit

Quantifiable outcome

• 25% increase in overall mortgage loans over previous year for AmeriChoice FCU
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis Media: Global media solutions hub for Publicis Groupe, spanning planning, buying, and analytics. Overlaps with Monarch's full-service media planning and buying scope but serves worldwide enterprise brands.
• Starcom: Global media buying and planning network within Publicis Groupe. Directly comparable as a media planning and buying agency, but operates at vastly larger scale across global enterprise clients rather than boutique local/regional accounts.
• Omnicom Media Group: Holding company encompassing major media buying networks (OMD, PHD, Hearts & Science). Competes for the same enterprise planning and buying mandates Monarch serves at a smaller scale.
• Havas Media Group: Global media planning and buying network. Comparable business model (multi-channel planning and buying) but addresses a broader global client roster from multinational headquarters.
• Dentsu: International media and advertising holding company with extensive media planning and buying operations. Comparable in service category but orders of magnitude larger in scale and geography.

Emerging players

• The Trade Desk: Programmatic advertising buying platform. Adjacent service category that competes for the same media spend budget, representing the technology-driven alternative to traditional media buying agencies like Monarch.

Direct peers

• Empower MediaMarketing: Independently owned full-service media agency offering planning, buying, and analytics. Matches Monarch's agency-of-record role and multi-channel capability while operating at somewhat larger scale.
• Butler/Till: Independently owned, U.S.-focused media planning and buying agency. Closest comparable peer: similar boutique orientation, multi-channel planning/buying services, and mid-market/enterprise client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Monarchmediasolutions
• LinkedInlinkedin.com/company/monarch-media-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monarch Media Solutions