SSI Network
SSI Network is a pan-European federation of 30 independent field marketing and sales agencies that delivers outsourced field sales, merchandising, brand activation, and retail execution services to multinational consumer goods companies across European markets.
- Company typePrivate
- Founded1987
- HeadquartersEde, Netherlands
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What SSI Network does
SSI Network is a pan-European federation of 30 independent field marketing and sales services agencies, operating as a centralized-coordination overlay rather than a single consolidated entity. Each member agency retains local ownership while the network provides shared governance, cross-market client servicing, and digital infrastructure. Founded in 1987 with the establishment of SSI Netherlands in Ede, the network has expanded across Western, Northern, Southern, Eastern, and Southeastern Europe through independently founded members (e.g., TMS in Germany 1994, FMG in France 2001, Sales House in Czech Republic/Slovakia 1993), with its registered office in Ede, Netherlands and headquarters in Meilen, Switzerland. SSI Network serves multinational consumer goods companies requiring field execution across multiple European markets, with core service lines spanning field sales (outsourced sales forces, merchandising, retail staffing, auditing), field marketing (brand activation, sampling, roadshows), human resources (recruitment, payrolling, training), operations (warehousing, POSM logistics), and data & digital services.
The technology stack is member-developed rather than centrally mandated: SalesApp (deployed by Sales House for Procter & Gamble workflows) provides smart planning, dynamic forms, real-time reporting, workflow automation, and project control; OneTMS is TMS Germany's in-house platform for Unilever partnership operations; MMonline, developed by OEX Cursor with Absysco for Coca-Cola HBC Poland, was the first real-time retail management application of its kind on the Polish market; and Easystaff Manager plus Easystaff Academy support personnel management and e-training. Revenue mechanics are diversified across managed services (field sales, operations), professional services (field marketing campaigns, HR), and recurring subscription components (data/digital tooling), with pricing custom-negotiated per client and not publicly disclosed. The customer base is concentrated in enterprise-tier consumer goods manufacturers (P&G, Unilever, PepsiCo, Heineken, Diageo, Imperial Brands, Bosch Siemens, Samsung, Coca-Cola HBC, Reckitt-adjacent brands like Garnier, Ricola), supplemented by retail chain partnerships (Jumbo Supermarkets).
SSI Network firmographics
Firmographics- Name
- SSI Network
- Legal name
- SSI Network
- Website
- https://ssinetwork.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- SSI Network is a pan-European federation of 30 independent field marketing and sales agencies that delivers outsourced field sales, merchandising, brand activation, and retail execution services to multinational consumer goods companies across European markets.
- Ownership category
- akta.pro rank
Where SSI Network is headquartered
LocationHeadquarters
- HQ city
- Ede
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
SSI Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Field Sales Services: Headcount flexibility and efficient field deployment through KPI-driven tactical field teams and fully outsourced field forces. Revenue generated through contracted field sales services to consumer goods companies.
- Field Marketing Services: Sales uplift through purchase driven brand promoters including brand activation, sampling, product demonstration, roadshows, and events. Revenue from project-based marketing campaigns.
- Human Resources Services: Full-service HR-infrastructures including recruitment, payrolling, training and development, and resources planning for field operations.
- Operations Services: Planning and logistics, warehousing, and POSM printing and distribution services for field marketing campaigns.
- Data & Digital Services: Shopper and retail data analytics, field planning apps, sales systems and route planning, and digital auditing solutions.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
SSI Network product offering
Product offeringCore offering
SSI Network is a pan-European field services network comprising 30 independent member agencies that deliver outsourced field sales, field marketing, human resources, operations, and data & digital services to multinational consumer goods companies and brand owners. Services are executed at point-of-sale locations across 30+ European markets and include KPI-driven tactical field teams, fully outsourced field forces, brand activation, sampling, product demonstrations, roadshows, recruitment, payrolling, logistics, warehousing, POSM printing, and digital auditing, supported by proprietary platforms such as SalesApp, OneTMS, MMonline, and Easystaff Manager/Academy.
Product overview
SSI Network is a pan-European field services network offering cross-market solutions by combining local agency excellence with tailored central client servicing. The core product portfolio centers on field marketing and sales services including Field Sales (outsourced sales forces, merchandising, retail staffing, auditing), Field Marketing (brand activation, sampling, product demonstrations, roadshows), Human Resources (recruitment, payrolling, training), Operations (planning, logistics, warehousing), and Data & Digital services. Key technology platforms include SalesApp for comprehensive field execution management, OneTMS for Unilever partnership operations, MMonline for real-time retail management, and proprietary tools like Easystaff Manager and Academy. The network serves major consumer goods markets across 30+ member agencies in European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Sales House: Sales promotion agency operating in Czech Republic and Slovakia with expertise in retail, merchandising, promotional activities, retail audits, and managing sales teams since 1993
- Brand Impact
- MSPS
- TMS
- FMG Sales and Marketing
- MPG South East Europe
- Immediando
- Field & Concept
- Promotion-Tools AG
- Brandwise Group BV
- Gekko Group
- Logobrand Field Marketing
- Salesland
- Easystaff
- Relation Media
Products and services
- Field Sales Services Outsourced field sales services providing headcount flexibility, KPI-driven tactical field teams, and fully outsourced field forces for consumer goods manufacturers and retailers across European markets.
- Field Marketing Services Sales-uplift field marketing services including brand activation, sampling, product demonstration, roadshows, and events delivered by purchase-driven brand promoters across European markets.
- Human Resources Services Full-service HR infrastructure for field operations including recruitment, payrolling, training and development, and resource planning.
- Operations Services Planning and logistics, warehousing, and POSM printing and distribution services supporting field marketing campaign execution across European markets.
- Data & Digital Services Shopper and retail data analytics, field planning apps, sales systems and route planning, and digital auditing solutions enabled by the network's collective market data and digitalization.
- SalesApp
Quantifiable outcome
- 40%+ increase in custom secondary placements versus plan for P&G
- +4 more outcomes
Companies that use SSI Network
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
SSI Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SSI Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EasystaffcoreEasystaff joined SSI Network as the Austrian member in 2025. Easystaff is Austria's leading personnel service provider with over 29,000 trained employees, offering flexible staffing solutions in hotel, restaurant, security, sales, and promotion sectors with a focus on point-of-sale operations.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
SSI Network competitors and assessment
Company assessmentDirect peers
- Smollan: Global field marketing, merchandising, and sales services company operating across emerging and developed markets. Comparable to SSI through its outsourced field force, brand activation, and Perfect Store execution offerings for multinational FMCG clients.
- SPAR Group: International merchandising, field marketing, and retail services provider operating across multiple continents. Comparable to SSI through in-store execution, merchandising, and retail-auditing services for consumer goods manufacturers and retailers.
- Advantage Solutions: Major US-based sales and marketing agency offering field marketing, merchandising, in-store services, and shopper marketing to CPG brands. Closest publicly-traded analog to SSI Network's pan-European field-services model, with comparable scale and customer profile.
- CPM International: International field marketing and brand activation agency headquartered in the UK with strong European presence. Directly competes with SSI member agencies across brand activation, sales promotion, and merchandising services for FMCG brands.
- Acosta: US-headquartered sales and marketing services agency providing outsourced field sales, merchandising, and retail execution for CPG/FMCG clients globally. Directly comparable to SSI in service mix (field sales, field marketing, retail staffing) and target customer base (multinational consumer goods manufacturers).
- WIS International: Global provider of retail merchandising, inventory, and supply-chain services serving major retailers and CPG manufacturers. Comparable to SSI in delivering field-based retail execution at scale across multiple geographies.
- Crossmark: Sales and marketing services agency delivering in-store execution, merchandising, and retail services for CPG brands. Closely aligned with SSI's field-sales and field-marketing services and overlapping target customers in the consumer goods vertical.
Broad incumbents
- WPP: Global advertising, media, and marketing services holding company with extensive shopper, retail, and brand activation capabilities across its operating companies. Comparable to SSI through retail and shopper marketing offerings but as a broad incumbent with many other business lines.
- Publicis Groupe: Global advertising and marketing services holding company with a much broader portfolio (creative, media, digital, healthcare communications). Overlaps with SSI through shopper marketing and in-store activation capabilities but operates as a generalist incumbent rather than a specialist field-services network.
Emerging players
- Relay Network: Field marketing services provider focused on retail activation and in-store brand experience programs. Partial overlap with SSI's brand activation and event-driven field marketing offerings, particularly for tech and consumer electronics brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SSI Network social profiles
Digital presenceSSI Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
SSI Network leadership team
Management profileNumber of profiles
SSI Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SSI Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SSI Network
What does SSI Network do?
SSI Network is a pan-European field services network comprising 30 independent member agencies that deliver outsourced field sales, field marketing, human resources, operations, and data & digital services to multinational consumer goods companies and brand owners. Services are executed at point-of-sale locations across 30+ European markets and include KPI-driven tactical field teams, fully outsourced field forces, brand activation, sampling, product demonstrations, roadshows, recruitment, payrolling, logistics, warehousing, POSM printing, and digital auditing, supported by proprietary platforms such as SalesApp, OneTMS, MMonline, and Easystaff Manager/Academy.
Is SSI Network a public or private company?
SSI Network is a private company. It is classified as unknown and is currently operating.
When was SSI Network founded?
SSI Network was founded in 1987. It employs 5,001 to 10,000 people.
Where is SSI Network based?
SSI Network is headquartered in Ede, Netherlands, in the Europe region.
How does SSI Network make money?
Five revenue lines are on record. Field Sales Services are the primary driver. The others are field Marketing Services, human Resources Services, operations Services and data & Digital Services.
Who are SSI Network's main competitors?
Direct peers on record are Smollan, SPAR Group, Advantage Solutions, CPM International, Acosta, WIS International and Crossmark. Broad incumbents are WPP and Publicis Groupe. Relay Network is listed as an emerging player.
Does SSI Network have an API?
No public API is recorded for SSI Network.