SSI Network

What SSI Network does

SSI Network is a pan-European federation of 30 independent field marketing and sales services agencies, operating as a centralized-coordination overlay rather than a single consolidated entity. Each member agency retains local ownership while the network provides shared governance, cross-market client servicing, and digital infrastructure. Founded in 1987 with the establishment of SSI Netherlands in Ede, the network has expanded across Western, Northern, Southern, Eastern, and Southeastern Europe through independently founded members (e.g., TMS in Germany 1994, FMG in France 2001, Sales House in Czech Republic/Slovakia 1993), with its registered office in Ede, Netherlands and headquarters in Meilen, Switzerland. SSI Network serves multinational consumer goods companies requiring field execution across multiple European markets, with core service lines spanning field sales (outsourced sales forces, merchandising, retail staffing, auditing), field marketing (brand activation, sampling, roadshows), human resources (recruitment, payrolling, training), operations (warehousing, POSM logistics), and data & digital services.

The technology stack is member-developed rather than centrally mandated: SalesApp (deployed by Sales House for Procter & Gamble workflows) provides smart planning, dynamic forms, real-time reporting, workflow automation, and project control; OneTMS is TMS Germany's in-house platform for Unilever partnership operations; MMonline, developed by OEX Cursor with Absysco for Coca-Cola HBC Poland, was the first real-time retail management application of its kind on the Polish market; and Easystaff Manager plus Easystaff Academy support personnel management and e-training. Revenue mechanics are diversified across managed services (field sales, operations), professional services (field marketing campaigns, HR), and recurring subscription components (data/digital tooling), with pricing custom-negotiated per client and not publicly disclosed. The customer base is concentrated in enterprise-tier consumer goods manufacturers (P&G, Unilever, PepsiCo, Heineken, Diageo, Imperial Brands, Bosch Siemens, Samsung, Coca-Cola HBC, Reckitt-adjacent brands like Garnier, Ricola), supplemented by retail chain partnerships (Jumbo Supermarkets).

Name

SSI Network

Legal name

SSI Network

Website

https://ssinetwork.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

SSI Network is a pan-European federation of 30 independent field marketing and sales agencies that delivers outsourced field sales, merchandising, brand activation, and retail execution services to multinational consumer goods companies across European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Field Sales Services: Headcount flexibility and efficient field deployment through KPI-driven tactical field teams and fully outsourced field forces. Revenue generated through contracted field sales services to consumer goods companies.
2. Field Marketing Services: Sales uplift through purchase driven brand promoters including brand activation, sampling, product demonstration, roadshows, and events. Revenue from project-based marketing campaigns.
3. Human Resources Services: Full-service HR-infrastructures including recruitment, payrolling, training and development, and resources planning for field operations.
4. Operations Services: Planning and logistics, warehousing, and POSM printing and distribution services for field marketing campaigns.
5. Data & Digital Services: Shopper and retail data analytics, field planning apps, sales systems and route planning, and digital auditing solutions.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

SSI Network is a pan-European field services network comprising 30 independent member agencies that deliver outsourced field sales, field marketing, human resources, operations, and data & digital services to multinational consumer goods companies and brand owners. Services are executed at point-of-sale locations across 30+ European markets and include KPI-driven tactical field teams, fully outsourced field forces, brand activation, sampling, product demonstrations, roadshows, recruitment, payrolling, logistics, warehousing, POSM printing, and digital auditing, supported by proprietary platforms such as SalesApp, OneTMS, MMonline, and Easystaff Manager/Academy.

Product overview

SSI Network is a pan-European field services network offering cross-market solutions by combining local agency excellence with tailored central client servicing. The core product portfolio centers on field marketing and sales services including Field Sales (outsourced sales forces, merchandising, retail staffing, auditing), Field Marketing (brand activation, sampling, product demonstrations, roadshows), Human Resources (recruitment, payrolling, training), Operations (planning, logistics, warehousing), and Data & Digital services. Key technology platforms include SalesApp for comprehensive field execution management, OneTMS for Unilever partnership operations, MMonline for real-time retail management, and proprietary tools like Easystaff Manager and Academy. The network serves major consumer goods markets across 30+ member agencies in European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sales House: Sales promotion agency operating in Czech Republic and Slovakia with expertise in retail, merchandising, promotional activities, retail audits, and managing sales teams since 1993
• Brand Impact
• MSPS
• TMS
• FMG Sales and Marketing
• MPG South East Europe
• Immediando
• Field & Concept
• Promotion-Tools AG
• Brandwise Group BV
• Gekko Group
• Logobrand Field Marketing
• Salesland
• Easystaff
• Relation Media

Products and services

• Field Sales Services Outsourced field sales services providing headcount flexibility, KPI-driven tactical field teams, and fully outsourced field forces for consumer goods manufacturers and retailers across European markets.
• Field Marketing Services Sales-uplift field marketing services including brand activation, sampling, product demonstration, roadshows, and events delivered by purchase-driven brand promoters across European markets.
• Human Resources Services Full-service HR infrastructure for field operations including recruitment, payrolling, training and development, and resource planning.
• Operations Services Planning and logistics, warehousing, and POSM printing and distribution services supporting field marketing campaign execution across European markets.
• Data & Digital Services Shopper and retail data analytics, field planning apps, sales systems and route planning, and digital auditing solutions enabled by the network's collective market data and digitalization.
• SalesApp

Quantifiable outcome

• 40%+ increase in custom secondary placements versus plan for P&G
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EasystaffcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Easystaff joined SSI Network as the Austrian member in 2025. Easystaff is Austria's leading personnel service provider with over 29,000 trained employees, offering flexible staffing solutions in hotel, restaurant, security, sales, and promotion sectors with a focus on point-of-sale operations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smollan: Global field marketing, merchandising, and sales services company operating across emerging and developed markets. Comparable to SSI through its outsourced field force, brand activation, and Perfect Store execution offerings for multinational FMCG clients.
• SPAR Group: International merchandising, field marketing, and retail services provider operating across multiple continents. Comparable to SSI through in-store execution, merchandising, and retail-auditing services for consumer goods manufacturers and retailers.
• Advantage Solutions: Major US-based sales and marketing agency offering field marketing, merchandising, in-store services, and shopper marketing to CPG brands. Closest publicly-traded analog to SSI Network's pan-European field-services model, with comparable scale and customer profile.
• CPM International: International field marketing and brand activation agency headquartered in the UK with strong European presence. Directly competes with SSI member agencies across brand activation, sales promotion, and merchandising services for FMCG brands.
• Acosta: US-headquartered sales and marketing services agency providing outsourced field sales, merchandising, and retail execution for CPG/FMCG clients globally. Directly comparable to SSI in service mix (field sales, field marketing, retail staffing) and target customer base (multinational consumer goods manufacturers).
• WIS International: Global provider of retail merchandising, inventory, and supply-chain services serving major retailers and CPG manufacturers. Comparable to SSI in delivering field-based retail execution at scale across multiple geographies.
• Crossmark: Sales and marketing services agency delivering in-store execution, merchandising, and retail services for CPG brands. Closely aligned with SSI's field-sales and field-marketing services and overlapping target customers in the consumer goods vertical.

Broad incumbents

• WPP: Global advertising, media, and marketing services holding company with extensive shopper, retail, and brand activation capabilities across its operating companies. Comparable to SSI through retail and shopper marketing offerings but as a broad incumbent with many other business lines.
• Publicis Groupe: Global advertising and marketing services holding company with a much broader portfolio (creative, media, digital, healthcare communications). Overlaps with SSI through shopper marketing and in-store activation capabilities but operates as a generalist incumbent rather than a specialist field-services network.

Emerging players

• Relay Network: Field marketing services provider focused on retail activation and in-store brand experience programs. Partial overlap with SSI's brand activation and event-driven field marketing offerings, particularly for tech and consumer electronics brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ssi-sales-services-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSI Network