ProServe
ProServe LLC is a Cairo-based IT products reseller and systems integrator, founded in 2012, selling third-party hardware/software (Dell, HP, Cisco, Hikvision, etc.) and providing deployment, consultation, and managed IT services to Egyptian business customers.
- Company typePrivate
- Founded2012
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProServe does
ProServe LLC is a Cairo, Egypt-based IT products retailer and systems integrator founded in 2012, operating as ProServe LLC (LLC, privately held, founder/owner-operated with 11-50 employees). The company sells hardware and software through an e-commerce storefront at prosrve.com and delivers professional services including deployment, consultation (data center design, maintenance, IoT), and management (customer queuing, parking, visitor tracking). Its catalog spans four product categories — Computers & Laptops, Networking & Servers, Office Solutions (AV, printing, attendance/biometric, VOIP), and Security Solutions (access control, surveillance, fire alarm, queue systems) — built entirely on third-party OEM brands such as Dell, HP, Cisco, Hikvision, APC, Lenovo, Aruba, Fortinet, Canon, Kaspersky, Logitech, Bosch, Honeywell, EPSON, Yealink, D-Link, TP-Link, EATON, Symantec, MSI, ASUS, Samsung, SONY, ViewSonic, Premium Line, and ProRack. ProServe does not develop proprietary technology; its value-add is multi-vendor integration, authorized channel-partner access, and tailored deployment for Egyptian business customers.
The company's business model combines two revenue streams: unit-priced hardware and software resale in Egyptian Pounds (with free delivery from 500 EGP and cash on delivery from 1,000 EGP) and quote-based professional services for deployment, consultation, and managed services. Go-to-market is sales-led and digitally enabled, leveraging the prosrve.com storefront plus Facebook, Twitter, YouTube, and LinkedIn presence, with bilingual Arabic/English support. The served market is Egyptian business and enterprise customers requiring IT infrastructure, networking, security, VOIP, and office technology solutions; no external funding rounds, parent company, subsidiaries, M&A, or named enterprise customers are disclosed. ProServe positions itself on the breadth of OEM relationships, experienced engineering talent with global experience, and end-to-end service delivery tailored to each customer's needs.
ProServe firmographics
Firmographics- Name
- ProServe
- Legal name
- ProServe LLC
- Website
- https://prosrve.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProServe LLC is a Cairo-based IT products reseller and systems integrator, founded in 2012, selling third-party hardware/software (Dell, HP, Cisco, Hikvision, etc.) and providing deployment, consultation, and managed IT services to Egyptian business customers.
- Ownership category
- akta.pro rank
Where ProServe is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
ProServe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware and Software Product Sales: ProServe generates revenue through the sale of IT hardware and software products including computers, laptops, servers, networking equipment, security systems, and office solutions. Products are sold through their e-commerce platform with pricing in Egyptian Pounds.
- IT Services: Professional services including deployment services (infrastructure, security, VOIP solutions), consultation services (data center design, maintenance, IOT services), and management services (customer queuing, parking system, visitor tracking).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by item |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ProServe product offering
Product offeringCore offering
ProServe is an IT solutions provider and reseller based in Cairo, Egypt, that sells third-party IT hardware and software (Dell, HP, Cisco, Hikvision, APC, Lenovo, Aruba, Fortinet, etc.) through its e-commerce platform, and provides complementary professional services including infrastructure deployment, security and VOIP system implementation, data center design consulting, IoT services, and operational management services such as queuing and visitor tracking systems.
Product overview
ProServe is an IT products retailer and systems integrator based in Cairo, Egypt, founded in 2012. The company operates as a multi-category IT products platform offering hardware products across four main categories: Computers & Laptops (desktops, monitors, laptops, accessories, software), Networking & Servers (cables, servers, switches, firewalls, routers), Office Solutions (AV equipment, printers, biometric attendance, VOIP systems), and Security Solutions (access control, surveillance, fire alarms, queue systems). Alongside product sales, ProServe provides complementary service offerings including Deployment Services for infrastructure/security/VOIP implementation, Consultation Services for data center design and IoT, and Management Services for queuing, parking, and visitor tracking systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Computers & Laptops Desktop computers, monitors, laptops, notebooks, and workstations for home, office, and gaming use, including All-in-One PCs, Gaming PCs, Home & Office PCs, and Mobile Workstations.
- Computer Accessories Peripherals and accessories including keyboards, mice, headphones, speakers, game controllers, webcams, and external storage.
- Software Software products including MS Windows operating systems, MS Office productivity suite, and antivirus solutions.
- Networking & Servers Networking infrastructure and server equipment including cables, rack and tower servers, UPS power supplies, KVM switches, routers, firewalls, and access points.
- Office Solutions Business productivity solutions including audio/video equipment, projectors, interactive boards, video conferencing systems, printers, attendance/biometric systems, and VOIP communication systems.
- Security Solutions Physical security systems including access control (door access, gate barriers, locks), surveillance (HD and IP camera systems), fire alarm systems (conventional and addressable), and queue management systems.
- Deployment Services Professional implementation services for infrastructure, security, and VOIP solutions.
- Consultation Service Technical consulting including data center design, maintenance services, and IoT services.
- Management Services Operational management services including customer queuing systems, parking management systems, and visitor tracking solutions.
Companies that use ProServe
Customer profileSegments1 record
Ideal customer profiles1 record
ProServe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ProServe partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, major and minor.
- DellcoreProServe resells Dell products including laptops, desktops, monitors, servers (PowerEdge series), and accessories.
- HPcoreProServe offers HP products including laptops, desktops, monitors, and gaming devices.
- CiscocoreProServe distributes Cisco networking products including switches (CBS series), access points, and network equipment.
- HikvisioncoreProServe sells Hikvision security and surveillance products including cameras, NVRs, network switches, and power supply units.
- APCmajorProServe offers APC UPS and power protection solutions.
- LenovomajorProServe sells Lenovo products including laptops and accessories.
- Aruba (HPE)majorProServe distributes Aruba networking equipment including switches and transceivers.
- FortinetmajorProServe offers Fortinet security and firewall solutions.
- CanonminorProServe sells Canon printing solutions.
- KasperskyminorProServe offers Kaspersky antivirus and security software.
- LogitechminorProServe sells Logitech computer accessories including keyboards, mice, and headsets.
- BoschminorProServe offers Bosch security and safety solutions.
- HoneywellminorProServe sells Honeywell security and building technology products.
- EPSONminorProServe offers EPSON printing solutions including printers and projectors.
- YealinkminorProServe sells Yealink VOIP phones and communication equipment.
- D-LinkminorProServe offers D-Link networking products including switches, transceivers, and access points.
- TP-LinkminorProServe sells TP-Link networking equipment.
- EATONminorProServe offers EATON UPS and power management solutions.
- SymantecminorProServe sells Symantec security software solutions.
- MSIminorProServe offers MSI gaming laptops and computers.
- ASUSminorProServe sells ASUS computers and accessories.
- SamsungminorProServe offers Samsung products.
- SONYminorProServe sells SONY audio and video products including headsets.
- ViewSonicminorProServe offers ViewSonic monitors and projectors.
- Premium LineminorProServe sells Premium Line networking products including patch cords and accessories.
- ProRackminorProServe offers ProRack server racks and network cabinets.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
ProServe competitors and assessment
Company assessmentBroad incumbents
- ALSO Group: European-headquartered IT distribution and services company providing products from major vendors across computing, networking, and security categories. Comparable multi-vendor distribution and value-added services model to ProServe.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, offering products across all major IT categories plus services. Directly comparable multi-vendor distribution model to ProServe at global scale.
- CompuCom: North American IT services and solutions provider offering hardware procurement, deployment, managed services, and support. Comparable end-to-end IT solutions and integration model to ProServe, though at much larger scale.
- Ingram Micro: Global IT product distributor and services provider with broad portfolio across computing, networking, security, and cloud. Comparable to ProServe in multi-vendor IT distribution, though at vastly larger scale.
Regional players
- Raya Integration: Egyptian IT systems integrator and solutions subsidiary of Raya Holding, offering infrastructure, networking, and managed services in the Egyptian market. Closely comparable to ProServe as a domestic Egyptian IT integrator.
Direct peers
- Mindware: UAE-based value-added IT distributor serving the Middle East and Africa with products from HP, Dell, Cisco, Microsoft, Lenovo, and other tier-1 vendors. Closely comparable to ProServe's regional IT distribution and reseller focus.
- FVC: MEA-focused value-added distributor specializing in networking, cybersecurity, and unified communications products from vendors like Fortinet, Cisco, and Palo Alto. Comparable niche distribution focus to ProServe's networking and security categories.
- Gulf Business Machines (GBM): UAE-headquartered IT solutions provider and long-standing IBM partner offering infrastructure, security, cloud, and managed services across MENA. Comparable regional IT solutions delivery profile to ProServe.
- Starlink: Middle East and Africa IT distribution company offering cybersecurity, networking, data center, and cloud products from global vendors. Directly comparable distribution and value-added reseller model to ProServe in the MEA region.
- Redington: Global IT distribution company with strong Middle East and Africa presence, distributing products from Dell, HP, Cisco, Microsoft, and others. Highly comparable multi-vendor reseller and distribution model targeting emerging markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
ProServe social profiles
Digital presenceProServe financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProServe leadership team
Management profileNumber of profiles
ProServe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProServe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProServe
What does ProServe do?
ProServe is an IT solutions provider and reseller based in Cairo, Egypt, that sells third-party IT hardware and software (Dell, HP, Cisco, Hikvision, APC, Lenovo, Aruba, Fortinet, etc.) through its e-commerce platform, and provides complementary professional services including infrastructure deployment, security and VOIP system implementation, data center design consulting, IoT services, and operational management services such as queuing and visitor tracking systems.
Is ProServe a public or private company?
ProServe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProServe founded?
ProServe was founded in 2012. It employs 11 to 50 people.
Where is ProServe based?
ProServe is headquartered in Cairo, Egypt, in the Africa region.
How does ProServe make money?
Two revenue lines are on record. Hardware and Software Product Sales are the primary driver. The others are IT Services.
Who are ProServe's main competitors?
Broad incumbents on record are ALSO Group, TD SYNNEX, CompuCom and Ingram Micro. Raya Integration is listed as a regional player. Direct peers are Mindware, FVC, Gulf Business Machines (GBM), Starlink and Redington.
Does ProServe have an API?
No public API is recorded for ProServe.