The Greater Good Initiative

What The Greater Good Initiative does

The Greater Good Initiative (GGI) is a youth-led, nonpartisan nonprofit policy think tank founded on April 4, 2020 by Tarina Ahuja and Adam Ashley, both then high-school students who met through the University of Virginia's Sorensen Institute. Headquartered in Virginia and operating across at least six U.S. states (Virginia, Maryland, Washington D.C., North Carolina, Pennsylvania, Maine), GGI mobilizes a volunteer base of 80+ high school and college students to produce policy research and advocacy materials across five verticals: Civil Rights, Economy, Education, Environment, and Public Health. Its flagship public-health product is the Time For 9 Toolkit, a nine-guideline COVID-19 equity campaign aimed at reducing disparities for minority and low-income communities; the organization also produces a podcast, 'You Seem Young for This,' and a fellowship program across Policy, Advocacy, and Strategy departments.

GGI's core technology is a policy research and advocacy workflow rather than a software platform. Members produce policy briefs, fact sheets, and analyses, which are then distributed through direct legislative outreach, toolkits designed for grassroots campaigns (email/phone/tweet templates), social media channels (Instagram, Twitter, Facebook, LinkedIn, YouTube), and earned media placements. The organization cites documented influence on Virginia S.B. 1188 (inspired by GGI's TRAIN Act) and has been featured on CBS via Civics Unplugged, in Virginia Mercury, IPP Journal, and the NYC Food Policy Center. Ecosystem integration includes membership in the Biden-Harris #YouthInGov initiative and the HHS-led COVID-19 Community Corps.

GGI is funded entirely through donations accepted via PayPal and operates with a volunteer/fellow structure; no commercial pricing, no programmatic revenue, and no institutional grants are disclosed. Go-to-market is community-led and event-driven, combining fellowship recruitment, social media mobilization, and direct advocacy to legislators at local, state, and federal levels. The organization is independently controlled by its founding team and youth leadership, with no parent company, subsidiaries, or external investors identified.

Name

The Greater Good Initiative

Legal name

The Greater Good Initiative

Website

https://thegreatergoodinitiative.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

The Greater Good Initiative is a youth-led, nonpartisan nonprofit policy think tank founded in 2020, mobilizing 80+ high school and college students to produce policy research and advocacy across Civil Rights, Economy, Education, Environment, and Public Health sectors at local, state, and federal levels.

Ownership category

akta.pro rank

Product category

Policy Research and Advocacy

NAICS

Research and Development in the Social Sciences and Humanities (54172), Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)

akta.pro secondary industries

Education Policy Research Institutes & Think Tanks (EDADADAA), Education Equity, Access & Inclusion Policy Research (EDADADAF)

Keywords

• Policy advocacy services
• Youth civic engagement
• Public policy research
• Nonprofit think tank
• Legislative advocacy campaigns

Headquarters

HQ city

Annandale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: GGI accepts donations through PayPal and other channels to support youth voice and mobilization in politics and policymaking, building an organization of students who want to make active change, and teaching high school and college students about policy writing and advocacy.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Greater Good Initiative (GGI) is a youth-led nonprofit policy think tank that develops research-driven policy proposals and advocates for them at local, state, and federal levels. It produces policy briefs, fact sheets, and analyses across five policy sectors (Civil Rights, Economy, Education, Environment, Public Health) and trains high school and college students in policy writing and advocacy through a fellowship program. Its flagship advocacy product is the Time For 9 Toolkit, a COVID-19 equity campaign providing nine guidelines on testing equity, communications, and resource allocation for minority and low-income communities.

Product overview

The Greater Good Initiative is a youth-led policy think tank offering policy research and advocacy services across five sectors (Civil Rights, Economy, Education, Environment, Public Health), with the Time for 9 Toolkit as its flagship public health campaign addressing COVID-19 equity. The organization produces policy papers, briefs, and analyses while advocating at local, state, and federal levels. Additional offerings include a fellowship program for students and a podcast called 'You Seem Young for This.'

Differentiator

Problem solved

Functional benefit

Products and services

• Time For 9 Toolkit A COVID-19 equity advocacy toolkit that aids minority groups and socioeconomically disadvantaged communities through nine recommended guidelines covering testing equity, communications/partnerships, and resource allocation; available via downloadable digital toolkit with email, phone, and tweet templates for grassroots advocacy.
• Fellowship Program A student fellowship program offering high school and college students experience in policy writing and advocacy, with placements in the Policy, Advocacy, and Strategy departments.
• You Seem Young for This GGI's podcast covering youth perspectives on policy and social issues, distributed via YouTube and other channels.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and notable.

• COVID-19 Community CorpscoreStrategic or Co-development PartnerGGI serves as a member organization in the COVID-19 Community Corps initiative led by HHS (wecandothis.hhs.gov), working to promote accurate, holistic representation of COVID-19 vaccinations in the United States and combat vaccine misinformation.
• Biden-Harris #YouthInGov InitiativecoreStrategic or Co-development PartnerGGI is a member organization in the Biden-Harris #YouthInGov initiative that seeks to promote broader youth participation in politics and public policy.
• Civics UnpluggednotableGTM or Marketing PartnerGGI was featured on CBS via Civics Unplugged, highlighting the organization's youth-led policy work and advocacy campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Generation Citizen: National nonprofit bringing civics education and youth-led advocacy into classrooms and communities. Highly comparable to GGI in mission (youth voice in democracy), target audience (students), and policy-advocacy model.
• Roosevelt Institute: Youth-led progressive think tank producing policy research across economy, education, and democracy issues. Closely comparable to GGI in its youth-led, multi-sector policy research model, though operating at a much larger and more established scale.
• iCivics: Nonprofit providing civics education and curriculum to K-12 students, founded by Justice Sandra Day O'Connor. Comparable to GGI in targeting youth civic engagement and policy literacy, though focused on educational curriculum rather than direct legislative advocacy.
• Mikva Challenge: Youth civic engagement organization developing youth voice in policy and elections through action civics programs. Highly comparable to GGI in mission and youth-led advocacy approach, though primarily regional (Chicago-area) with longer operating history.
• New Politics Leadership Academy: Nonprofit recruiting and developing young leaders into politics, policy, and public service. Directly comparable to GGI in developing youth leadership pipelines into policymaking.
• Blue Future: Youth-led organization running campaigns and training programs to elect progressive candidates. Comparable to GGI in mobilizing young people for policy and political outcomes, though oriented more toward electoral than legislative advocacy.
• Civics Unplugged: A youth civic engagement organization that trains young leaders in civics and policymaking. Directly comparable to GGI as a youth-led, mission-aligned civic advocacy organization; GGI has already been featured via Civics Unplugged on CBS.

Emerging players

• Run for Something: Organization recruiting and supporting young, diverse candidates to run for down-ballot offices. Comparable to GGI in targeting youth political engagement, with overlap in policy/advocacy adjacent to electoral pathways.
• March For Our Lives Action Fund: Youth-led gun violence prevention advocacy organization with strong legislative and policy influence. Comparable to GGI in youth-led single-issue advocacy with policy expertise, though operating at significantly larger scale post-Parkland.

Broad incumbents

• DoSomething.org: One of the largest youth-led social impact nonprofits, mobilizing millions of young people in advocacy and volunteer campaigns. Comparable as a youth-driven advocacy platform, but operates at significantly larger scale and broader scope than GGI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tweetGGI
• YouTubeyoutube.com/channel/thegreatergoodinitiative
• Facebookfacebook.com/thegreatergoodinitiative
• LinkedInlinkedin.com/company/thegreatergoodinitiative
• Instagraminstagram.com/thegreatergoodinitiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Greater Good Initiative