March For Our Lives

What March For Our Lives does

March For Our Lives (MFOL) is a youth-led, national gun violence prevention advocacy organization founded in February 2018 by survivors of the Marjory Stoneman Douglas High School shooting in Parkland, Florida. Headquartered in Washington, D.C., the organization operates through two affiliated entities: the March For Our Lives Foundation (501(c)(3)) for tax-deductible educational, cultural, and youth-leadership programming, and the March For Our Lives Action Fund (501(c)(4)) for lobbying and electoral work. It serves young people, particularly Gen Z, gun violence survivors, and broader gun-safety supporters, with toolkits, training, and platforms for civic engagement, voter mobilization, and policy advocacy.

MFOL's core product is the Action Hub, a digital organizing platform offering step-by-step toolkits for engagement at three levels ("On Your Couch," "At Your Campus," "In Your Community"), integrated with ActBlue for donations, Action Network for petitions, Shopify for merchandise, and Discord for community. Supporting products include The Living Record (a digital storytelling archive for survivors), the March Forward Fellowship (a paid youth leadership program), the 30 Under 30 memorial campaign (with Change the Ref), and a Membership Program. The work is structured around four strategic pillars: Disrupt Power, Confront Apathy, Mobilize Youth, and Cultivate Leaders. The technology stack is entirely conventional SaaS/web tooling with no disclosed AI capabilities.

MFOL is funded primarily through donations (both C3 tax-deductible and C4 non-tax-deductible), supplemented by merchandise sales via a Shopify storefront (free shipping over $50). Its go-to-market is community-led: grassroots organizing, social media across Instagram/TikTok/X/Facebook/YouTube, cultural partnerships, and large-scale national actions (the 2018 and 2022 marches drew nearly 1 million and 70,000+ attendees in D.C., respectively, with hundreds of sibling marches). Since 2018, MFOL claims credit for helping pass 300+ state and federal gun safety laws, mobilizing 2,000,000+ young people to vote, defeating 40+ NRA-backed politicians, and contributing to the first federal gun safety legislation in 30 years (Bipartisan Safer Communities Act, 2022) and the creation of the White House Office of Gun Violence Prevention (2023).

Name

March For Our Lives

Legal name

March For Our Lives, Inc.

Website

https://marchforourlives.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

March For Our Lives is a youth-led, national 501(c)(3) and 501(c)(4) gun violence prevention organization founded in 2018 by Parkland survivors, mobilizing young people, survivors, and supporters through digital organizing, cultural campaigns, electoral advocacy, and survivor storytelling to pass gun safety laws and shift public policy.

Ownership category

akta.pro rank

Product category

Gun Violence Prevention Advocacy

NAICS

Social Advocacy Organizations (81331), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Nonprofit, Social Services & Community Development Congresses (THAHAJAO)

Keywords

• Gun violence prevention
• Youth civic engagement
• Grassroots advocacy
• Community organizing
• Nonprofit campaigning

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Donations - March For Our Lives Foundation (501(c)(3)): Tax-deductible donations supporting educational programs, cultural initiatives, and youth leadership development. Donations fuel amplifying survivor stories, creating art and memorials, and training the next generation of changemakers.
2. Donations - March For Our Lives Action Fund (501(c)(4)): Non-tax-deductible donations supporting lobbying and electoral work to pass stronger gun violence prevention policies and elect gun safety champions.
3. Merchandise Sales: E-commerce sales of branded merchandise including apparel. Free shipping on orders over $50. Revenue supports the movement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

March For Our Lives is a youth-led nonprofit movement that mobilizes young people through digital organizing, national campaigns, voter engagement, and survivor storytelling to prevent gun violence. It operates a digital Action Hub providing toolkits for grassroots action, a storytelling archive called The Living Record, a leadership fellowship, and a merchandise store, all sustained by donations to its 501(c)(3) Foundation and 501(c)(4) Action Fund.

Product overview

March For Our Lives is a youth-led gun violence prevention movement and advocacy organization, not a traditional software product company. Their 'product' is a comprehensive organizing platform combining digital activism tools, storytelling archives, leadership development programs, and merchandise fundraising. The core offering is the Action Hub—a digital organizing platform providing toolkits and campaign actions for youth mobilization. Supporting products include The Living Record (storytelling archive), March Forward Fellowship (leadership program), 30 Under 30 (memorial campaign), the Merchandise Shop (Shopify-powered e-commerce), and membership program. Their work is organized around four strategic pillars: Disrupt Power, Confront Apathy, Mobilize Youth, and Cultivate Leaders. No AI/ML capabilities or public API are offered.

Differentiator

Problem solved

Functional benefit

Brands

• March Forward: National youth leadership fellowship program for young people impacted by gun violence, providing training in storytelling, advocacy, and organizing.

Products and services

• Action Hub Central digital organizing platform for March For Our Lives activism. Provides step-by-step toolkits for actions 'On Your Couch,' 'At Your Campus,' and 'In Your Community,' enabling real-time engagement with campaigns, petitions, and coordinated national efforts. Open to young people with no prior experience required.
• The Living Record Digital archive for sharing and preserving stories of loved ones lost to gun violence. Allows survivors and families to submit personal accounts in their own words, which may be featured across March For Our Lives platforms to bring their voices to millions.
• March Forward Fellowship National youth leadership fellowship for young people impacted by gun violence. Provides paid training in storytelling, advocacy, and organizing; mentorship; peer support; and a national platform to share work and lead community-based projects. Applications accepted annually.
• Membership Program Youth membership program enabling supporters to join the movement. Members receive access to the Action Hub, tools, trainings, and updates on how to take action. Open to young people with no experience level required.
• Merchandise Shop Online merchandise store selling branded apparel and accessories to fundraise for the movement. Powered by Shopify, offers free standard shipping on orders over $50, and includes a legacy merch collection.

Quantifiable outcome

• 300+ gun safety laws passed at state and federal level since 2018
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• GiffordscoreStrategic or Co-development PartnerCo-hosted the 2019 Presidential Primary Gun Safety Forum with March For Our Lives. Nine leading Democratic primary candidates participated in in-depth discussions on gun safety policy, marking a turning point in making gun violence prevention a central issue in national politics.
• Change the RefcoreStrategic or Co-development PartnerCollaborated to create the 30 Under 30 campaign, reimagining traditional success lists to honor young lives lost to gun violence before they had the chance to grow up.
• The Good LiarssupportingGTM or Marketing PartnerPartnered to infiltrate the SHOT Show and expose what the National Shooting Sports Foundation's flagship event is really about. The resulting video exposed how the gun industry markets and normalizes its products, reaching millions online.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coalition to Stop Gun Violence: National gun violence prevention coalition focused on policy advocacy and research. Competes with MFOL for federal policy wins and coalition partnerships, though with a more research-driven rather than youth-mobilization orientation.
• Giffords: Gun violence prevention organization founded by former Congresswoman Gabby Giffords. Competes with MFOL for donor share, media attention, and policy influence at federal/state level, while also co-hosting events with MFOL (e.g., 2019 Presidential Primary Gun Safety Forum).
• Newtown Action Alliance: Grassroots gun violence prevention organization formed after Sandy Hook. Competes with MFOL for survivor-led advocacy positioning and federal policy influence, particularly around assault weapons legislation.
• Everytown for Gun Safety: Largest U.S. gun violence prevention organization, founded by Michael Bloomberg. Directly competes for donor dollars, state-level lobbying influence, and youth engagement (via Students Demand Action), but operates with materially larger financial resources than MFOL.
• Brady (Brady United): Long-established gun violence prevention nonprofit (formerly Brady Campaign). Competes with MFOL for policy advocacy wins, donor funding, and grassroots mobilization, with stronger institutional legacy but less youth-led brand identity.
• Students Demand Action: Everytown's youth mobilization arm. Directly competes with MFOL for the same Gen Z volunteer base and campus organizing footprint, leveraging Everytown's larger budget to offer an alternative youth-led entry point into gun violence prevention.
• Change the Ref: Gun violence prevention organization founded by Manuel and Patricia Oliver after Parkland. Partners with MFOL on the 30 Under 30 campaign while also operating as a peer organization pursuing cultural interventions and youth mobilization.
• Sandy Hook Promise: Gun violence prevention organization founded after the Sandy Hook tragedy. Focuses on school-based prevention programs and Know the Signs training; competes for donor support and survivor-led advocacy positioning alongside MFOL.
• Moms Demand Action: Grassroots arm of Everytown for Gun Safety. Competes with MFOL for grassroots donor support and local chapter activity, but is structured around a different demographic (parents) versus MFOL's youth-led model.

Broad incumbents

• NAACP: Large, established civil rights advocacy organization with overlapping gun violence policy interests. Shares advocacy infrastructure and coalition partnerships with MFOL, but operates across a much broader civil rights agenda rather than specializing in gun violence prevention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AMarch4OurLives
• YouTubeyoutube.com/MarchForOurLives
• Facebookfacebook.com/marchforourlives
• Instagraminstagram.com/marchforourlives
• TikToktiktok.com/@AMarch4OurLives
• LinkedInlinkedin.com/company/march-for-our-lives

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about March For Our Lives