Lack's Beach Service
- Company typePrivate
- Founded1974
- HeadquartersMyrtle Beach, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Lack's Beach Service firmographics
Firmographics- Name
- Lack's Beach Service
- Legal name
- Lack's Beach Service
- Website
- https://lacksbeachlifeguards.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Lack's Beach Service industry classification
Industry- Product category
- Beach Safety and Recreation Services
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)
- akta.pro secondary industry
- Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
Keywords
Where Lack's Beach Service is headquartered
LocationHeadquarters
- HQ city
- Myrtle Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lack's Beach Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Chair and Umbrella Rentals: Daily and weekly rentals of beach chairs and umbrellas directly on the sand. Customers can rent for a day or for their entire vacation. Beach attendants provide on-site service at beach locations.
- Lifeguard Services: Professional lifeguard services provided to beachgoers along 10 miles of Myrtle Beach shoreline. Services are offered through municipal contracts with City of Myrtle Beach and Horry County, as well as direct beach safety services to beachgoers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily Chair and Umbrella Rental |
Distribution channels1 record
Marketing channels3 records
Lack's Beach Service product offering
Product offeringCore offering
Lack's Beach Service delivers professional lifeguard services and beach chair and umbrella rentals along approximately 10 miles of Myrtle Beach shoreline, from Springmaid Pier to the Marriott and Ocean Club at the North end. Lifeguards provide certified water safety and beach monitoring, while beach attendants rent chairs and umbrellas on the sand for daily or weekly use, serving vacationing beachgoers and delivering coverage via municipal contracts with the City of Myrtle Beach and Horry County.
Product overview
Lack's Beach Service operates as a unified beach safety and recreation service along 10 miles of Myrtle Beach shoreline. The company combines two core offerings: professional lifeguard services with highly trained, certified guards providing water safety and beach monitoring, and beach equipment rentals offering chairs and umbrellas for daily or weekly use. Originally founded as Vernon's Beach Service in 1974 and taken over by George Lack in 1979, the service operates seasonal operations from March through October covering the area from Springmaid Pier to the Marriott and Ocean Club at the North end of Myrtle Beach.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifeguard Services Professional lifeguard services providing beach safety along 10 miles of Myrtle Beach shoreline from Springmaid Pier to the Marriott and Ocean Club. Guards are CPR, First Aid, and Lifeguarding certified, complete Rookie School training with Police, EMS, Beach Patrol, and National Weather Service instructors, and attend weekly Surf School. Services are delivered both through municipal contracts (City of Myrtle Beach and Horry County) and as direct beach safety to beachgoers.
- Beach Chair and Umbrella Rentals Beach equipment rental service offering chairs and umbrellas available for daily or weekly rental. Equipment can be rented from beach attendants directly on the sand at numbered shoreline stations along the company's 10-mile Myrtle Beach coverage area, giving renters a reserved beach spot for the duration of their rental.
Companies that use Lack's Beach Service
Customer profileSegments1 record
Ideal customer profiles2 records
Lack's Beach Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lack's Beach Service partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Lack's Beach Service competitors and assessment
Company assessmentEmerging players
- Beach Butlers: Premium beach setup and rental service offering chairs, umbrellas, and related amenities at coastal destinations, competing for the same vacationing-family segment that rents from Lack's.
- Shore Beach Services: Mid-Atlantic beach service providing chair/umbrella rentals and lifeguard support on the Jersey Shore and Delaware beaches, offering a comparable beach-concierge + safety model in a different coastal segment.
Direct peers
- Premier Aquatic Services: Commercial lifeguard and pool management company that, like Lack's, provides trained certified lifeguards plus related aquatic safety services to municipalities and facilities at comparable scale.
- D&S Beach Services: Another family-run beach chair/umbrella rental and lifeguard service operating in the Myrtle Beach area, directly competing with Lack's for the same rental customers and municipal coverage.
Regional players
- Cherry Grove Beach Patrol: Lifeguard and beach safety service operating on Cherry Grove Beach in the greater Myrtle Beach/Strand area, offering the same dual lifeguard-plus-rental model in an adjacent coastal geography.
- Suncoast Beach Service: Florida-based beach umbrella and chair rental plus lifeguard service in the Gulf Coast market, applying the same beachfront rental + safety model in a different Southeastern coastal geography.
- Garden City Beach Services: Beach safety and equipment rental provider serving Garden City Beach, SC, offering highly comparable chair/umbrella rentals and lifeguard coverage to vacationers in the same regional market.
Broad incumbents
- Jeff Ellis & Associates (Flagship): National aquatic safety and lifeguard management firm providing lifeguard staffing, training, and risk management to municipalities and pools—operating at a much larger scale than Lack's in the same lifeguard services category.
- American Red Cross (Lifeguarding Program): Sets the dominant national certification standard for lifeguards (CPR, First Aid, Lifeguarding) that Lack's itself relies on, and competes indirectly through certified training programs and aquatic safety services.
- MRV Pools: Commercial pool and aquatic facility management company offering lifeguard staffing, certifications, and seasonal lifeguard services—comparable in model to Lack's municipal lifeguard contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Lack's Beach Service social profiles
Digital presenceLack's Beach Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lack's Beach Service leadership team
Management profileNumber of profiles
Profiles1 record
Lack's Beach Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lack's Beach Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lack's Beach Service
What does Lack's Beach Service do?
Lack's Beach Service delivers professional lifeguard services and beach chair and umbrella rentals along approximately 10 miles of Myrtle Beach shoreline, from Springmaid Pier to the Marriott and Ocean Club at the North end. Lifeguards provide certified water safety and beach monitoring, while beach attendants rent chairs and umbrellas on the sand for daily or weekly use, serving vacationing beachgoers and delivering coverage via municipal contracts with the City of Myrtle Beach and Horry County.
Is Lack's Beach Service a public or private company?
Lack's Beach Service is a private company. It is classified as family owned and is currently operating.
When was Lack's Beach Service founded?
Lack's Beach Service was founded in 1974. It employs 251 to 500 people.
Where is Lack's Beach Service based?
Lack's Beach Service is headquartered in Myrtle Beach, United States, in the North America region.
How does Lack's Beach Service make money?
Two revenue lines are on record. Chair and Umbrella Rentals are the primary driver. The others are lifeguard Services.
Who are Lack's Beach Service's main competitors?
Emerging players on record are Beach Butlers and Shore Beach Services. Direct peers are Premier Aquatic Services and D&S Beach Services. Regional players are Cherry Grove Beach Patrol, Suncoast Beach Service and Garden City Beach Services. Broad incumbents are Jeff Ellis & Associates (Flagship), American Red Cross (Lifeguarding Program) and MRV Pools.
Does Lack's Beach Service have an API?
No public API is recorded for Lack's Beach Service.
What industry is Lack's Beach Service in?
Lack's Beach Service's product category is Beach Safety and Recreation Services. Its primary akta.pro industry code is EDAOAMAJ, Lifeguard, Water Rescue & Aquatic Safety Training, with a secondary code of CRAMAIAM, Marine Recreation Rentals & Tours Retail Counter (On-site Sales). Its SIC code is 7900.