Royal LePage Ignite Realty

What Royal LePage Ignite Realty does

Royal LePage Ignite Realty is an independently owned and operated residential real estate brokerage headquartered at 795 Milner Ave, Unit D2 in Scarborough, in the Eastern Greater Toronto Area (GTA) of Ontario, Canada. The firm operates under the Royal LePage franchise brand, one of Canada's oldest real estate brands established in 1913, and provides full-service buyer and seller representation for residential and commercial property transactions. Sugan Sivarajah serves as Broker of Record, leading a team described as community-focused real estate professionals.

The brokerage's technology foundation is a standard Multiple Listing Service (MLS) integration through the Toronto Real Estate Board (TREB), supplemented by a suite of add-on digital modules hosted on its website: an interactive Map Search, Listing Alerts (email notifications of new properties), Home Worth (a property valuation tool), Street Match (neighborhood sales tracking), and Mortgage Calculators. The website has no public API, no disclosed integrations, and no proprietary AI features. Marketing and distribution rely on the brokerage's website, email listing alerts, and social media channels (Facebook, LinkedIn, Instagram), with stated community coverage extending across approximately 10 Ontario regions including Toronto, York, Durham, Peel, Halton, Northumberland, Peterborough, Waterloo, Niagara, and Ottawa.

Royal LePage Ignite Realty generates revenue exclusively through transaction commissions on real estate sales, with rates negotiated between individual agents and clients and not publicly disclosed. The firm earns no disclosed subscription, retainer, or non-commission revenue. There is no public financial information, no institutional funding, no M&A activity, and no disclosed headcount; the brokerage operates as a privately held, single-office franchisee within the broader Royal LePage network.

Name

Royal LePage Ignite Realty

Legal name

Royal LePage Ignite Realty, Brokerage

Website

https://igniterealty.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal LePage Ignite Realty is an independently owned residential real estate brokerage in Scarborough, Ontario, operating under the Royal LePage franchise brand to provide buyer and seller representation across the Eastern Greater Toronto Area via commissioned agent-led transactions and MLS-based listings.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buying and selling
• Property listing search
• MLS real estate services
• Buyer seller representation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The brokerage earns revenue through commissions on residential and commercial property transactions. Agents represent buyers and sellers in the purchase and sale of homes, with commissions typically structured as a percentage of the transaction value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Royal LePage Ignite Realty is a full-service residential real estate brokerage operating under the Royal LePage franchise brand. The firm provides licensed agent representation for buyers and sellers of homes and commercial properties in the Eastern Greater Toronto Area and Scarborough, leveraging Toronto Real Estate Board (TREB) MLS listings through its website. Supporting digital services include map-based property search, new-listing email alerts, home valuation ("Home Worth"), and street/neighbourhood sale matching ("Street Match").

Product overview

Royal LePage Ignite Realty is a residential real estate brokerage operating under the Royal LePage franchise. The core offering is full-service home buying and selling representation in the Eastern GTA and Scarborough area. The company differentiates through its digital product portfolio including Map Search for geographic property discovery, Listing Alerts for new property notifications, Home Worth for valuations, Street Match for neighborhood sales tracking, and Mortgage Calculators for buyer financial planning. These modules work together as an integrated property search and transaction support platform alongside the brokerage's agent-driven services.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal LePage Ignite Realty Brokerage Services Full-service residential and commercial real estate brokerage providing licensed agent representation for home buyers and sellers in the Eastern Greater Toronto Area and Scarborough, operating under the Royal LePage franchise brand and leveraging Toronto Real Estate Board (TREB) MLS listings for property exposure.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Royal LePagecoreChannel Partner/ Reseller/ DistributorRoyal LePage Ignite Realty operates as a franchisee of Royal LePage, one of Canada's leading real estate brands established in 1913. The franchise model provides brand recognition, national marketing support, and access to the Royal LePage network while the local office maintains autonomy in operations and client relationships. Royal LePage was founded by A. E. LePage who transformed real estate in Canada.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• RE/MAX Ontario-Atlantic Canada: RE/MAX is the largest competing real estate franchise network in Canada with deep penetration in the GTA, offering agents a similar franchise model, commission-based compensation, and MLS-driven transaction support directly competitive with Royal LePage franchisees like Ignite Realty.
• Coldwell Banker Canada: Coldwell Banker is a global real estate franchise with a presence in Ontario, offering the same traditional brokerage services, MLS access, and franchise-based commission model that Royal LePage Ignite Realty provides to GTA consumers.
• Engel & Völkers Canada: Engel & Völkers is an international real estate franchise operating in Toronto with a similar commission-based brokerage model focused on residential representation and premium positioning, directly competing with Royal LePage franchisees.
• Sotheby's International Realty Canada: Sotheby's International Realty competes in the Canadian luxury and premium residential brokerage market with a franchise model and brand-led positioning analogous to Royal LePage, including operations in the GTA.
• Century 21 Canada: Century 21 is another major competing real estate franchise operating across Ontario including the GTA, with a comparable commission-based brokerage model, franchise structure, and traditional residential representation offering that directly competes for the same buyer/seller pool.

Broad incumbents

• Zillow (Consumer Real Estate Portal): Zillow is the dominant North American real estate consumer platform, not a brokerage but the primary upstream search and lead-generation destination that increasingly competes for consumer attention and disintermediates traditional brokerages; while US-focused, similar platforms (Realtor.ca, Zolo) shape Canadian consumer expectations.
• Royal LePage (Corporate/Franchisor): Royal LePage is the parent franchisor with thousands of agents across Canada and a national brand platform; while not a direct competitor to its own franchisee, it represents the broader incumbent network Ignite operates within and competes with RE/MAX/Century 21 at the network level.

Regional players

• Homelife Galata Realty (GTA Independent): Homelife Galata is a GTA-focused independent brokerage operating in the Eastern Toronto corridor, offering traditional residential representation services that directly overlap with Royal LePage Ignite Realty's core market and value proposition.
• Right at Home Realty (GTA Independent): Right at Home Realty is a large independent (non-franchise) GTA-based brokerage with significant Eastern GTA presence, offering the same residential buyer/seller representation and MLS-based services, competing for the same local agent and consumer pool.

Emerging players

• Compass (Canada): Compass is a tech-enabled residential brokerage expanding into major Canadian markets including Toronto, offering a digitally enhanced agent platform and modern consumer experience that competes for tech-savvy buyers and sellers with traditional brokerages like Ignite Realty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RoyalLePageIgniteRealty
• LinkedInlinkedin.com/company/royal-lepage-ignite-realty
• Instagraminstagram.com/igniterealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal LePage Ignite Realty