The Ohana

What The Ohana does

The Ohana (legal name: Ohana Addiction Treatment Centers of Hawaii) is a private, for-profit luxury drug and alcohol rehabilitation facility founded in 2020 and headquartered in Kailua Kona, Hawaii. The company operates a single resort-style campus providing a full continuum of substance use disorder care — luxury medical detox, residential/inpatient rehab, and condition-specific programs covering alcohol, drug, and dual diagnosis patients (anxiety, depression, bipolar, PTSD, trauma, codependency). Its clinical stack combines evidence-based modalities (CBT, DBT, psychodynamic therapy, group therapy, trauma work, FDA-approved medication-assisted treatment) with holistic therapies (sound healing, yoga, meditation, mindfulness, art therapy, massage, ecopsychology) and Hawaii-specific adventure therapy. The facility is nationally accredited and state licensed.

The business model is per-stay inpatient treatment revenue, funded through a mix of in-network commercial insurance (Cigna, United Healthcare, Aetna, Beacon Health Options, GEHA, and PPO plans) and private-pay arrangements; pricing is not publicly disclosed and is determined during the insurance-verified admissions intake. Go-to-market is direct-to-consumer: patients or families initiate contact, the in-house admissions team verifies benefits, and treatment is scoped. Demand generation is driven by organic SEO and a sustained content marketing program (active blog through 2026, condition-specific and insurance-specific landing pages) rather than paid acquisition or referral intermediaries. The company serves four primary segments — addiction recovery patients, dual diagnosis patients, professionals/executives, and trauma survivors — with the executive and trauma tracks positioned at the higher end of the pricing spectrum. Operations are U.S.-domestic only, and the company has no disclosed subsidiaries, funding rounds, or institutional investors.

Name

The Ohana

Legal name

Ohana Addiction Treatment Centers of Hawaii

Website

https://theohanahawaii.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ohana is a private, for-profit luxury drug and alcohol rehabilitation facility in Kailua Kona, Hawaii, offering inpatient detox, residential rehab, dual diagnosis care, and an executive program, accepting six major commercial insurers and serving individuals seeking premium residential recovery.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder (SUD) Benefit Management (HLAEAHAF)

Keywords

• Luxury addiction treatment
• Inpatient drug rehabilitation
• Medical detoxification services
• Dual diagnosis treatment
• Holistic recovery programs

Headquarters

HQ city

Kailua Kona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Inpatient Rehabilitation Services: Luxury inpatient drug and alcohol rehabilitation services. Revenue generated through accepted insurance plans and private pay arrangements. Treatment programs include detox, residential, and luxury rehab programs.
2. Medical Detoxification: Luxury medical detox services for drug and alcohol withdrawal, billed as part of the treatment continuum.
3. Executive Treatment Program: Specialized program for professionals and executives, likely commanding premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

The Ohana is a luxury drug and alcohol rehabilitation facility in Hawaii that delivers a continuum of care including medical detox, residential inpatient rehab, and condition-specific treatment programs. It combines evidence-based clinical modalities (CBT, DBT, psychodynamic therapy, group therapy, trauma work, MAT) with holistic and adventure-based therapies, and offers specialized tracks such as an Executive Treatment Program and dual diagnosis care for co-occurring mental health conditions.

Product overview

The Ohana is a single, unified luxury drug and alcohol rehabilitation center located in Hawaii. The company offers a comprehensive continuum of care that includes Luxury Medical Detox, Residential/Inpatient Rehab, and Luxury Rehab as its core programs. Specialized tracks include an Executive Treatment Program for professionals and Adventure Therapy leveraging Hawaii's natural environment. Treatment approaches combine Evidence-Based Therapies (DBT, CBT, psychodynamic treatment, group therapy, trauma work) with Holistic Treatment modalities (sound healing, yoga, meditation, art therapy, massage therapy, ecopsychology). The facility also provides specialized Dual Diagnosis Treatment for co-occurring mental health conditions including anxiety, depression, bipolar disorder, PTSD, and codependency, alongside condition-specific programs for alcohol and drug addiction.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential/Inpatient Rehab Inpatient drug and alcohol rehabilitation program providing 24/7 care in a structured residential setting for individuals with substance use disorders.
• Luxury Medical Detox Medical detoxification services for drug and alcohol withdrawal in a luxury setting with clinical supervision.
• Luxury Rehab Comprehensive drug and alcohol rehabilitation program offering luxury accommodations and personalized treatment.
• Executive Treatment Program Specialized rehabilitation program designed for professionals and executives, accommodating work schedules and career obligations while ensuring privacy.
• Adventure Therapy Adventure-based therapeutic activities in Hawaii supporting addiction recovery through experiential learning.
• Medication Assisted Treatment Medication-assisted treatment program for alcohol and opioid addiction using FDA-approved medications.
• Evidence Based Treatment Treatment programs grounded in clinical research including DBT, CBT, psychodynamic therapy, group therapy, and trauma work.
• Holistic Treatment Complementary therapies including sound healing, yoga, meditation, mindfulness, art therapy, massage therapy, and ecopsychology.
• Dual Diagnosis Treatment Integrated treatment for co-occurring mental health conditions including anxiety, depression, bipolar disorder, PTSD, codependency, and trauma alongside addiction.
• Alcohol Addiction Treatment Specialized program addressing alcohol use disorder and dependence.
• Drug Addiction Treatment Specialized program addressing various drug addictions and substance use disorders.
• Trauma-Informed Care Recovery program specializing in trauma and addiction, providing trauma-informed therapeutic interventions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cirque Lodge: Luxury, holistic/integrative residential alcohol and drug rehab in Sundance, Utah. Closest direct peer to The Ohana: comparable destination-luxury positioning, evidence-based plus holistic treatment modalities, and affluent patient demographic.
• Cliffside Malibu: Luxury inpatient addiction and co-occurring disorder treatment on the Malibu coast. Same destination-luxury model with premium per-diem pricing, private-pay and insurance mix, and similar executive/professional patient base as The Ohana.
• Passages Malibu: Premium, non-12-step residential addiction rehab in Malibu. Comparable to The Ohana on luxury positioning, holistic/alternative therapeutic framework, and treatment of co-occurring disorders.
• Caron Treatment Centers: Waverly, PA-based residential and outpatient addiction treatment with an executive program, holistic services, and dual diagnosis care. Overlaps directly with The Ohana on treatment modality mix and target populations.
• Hanley Center (Hanley Foundation): Florida-based residential addiction and co-occurring disorder treatment with an established executive program and family programming. Directly comparable to The Ohana on population, modality mix, and private-pay/premium positioning.
• Promises Behavioral Health: Luxury residential and outpatient addiction treatment with locations in California and Texas. Comparable to The Ohana on luxury positioning, celebrity-adjacent reputation, and customized executive programming.
• The Ranch / The Rehab Center: Tennessee-based residential addiction and mental health treatment with experiential/equine therapy. Comparable destination-luxury positioning to The Ohana, paired with an outdoor/nature-based therapeutic approach.
• Mountainside Treatment Center: Connecticut-based residential and outpatient addiction treatment with holistic offerings. Closely comparable to The Ohana in combining evidence-based modalities with holistic/wellness therapies and serving dual-diagnosis patients.

Broad incumbents

• Hazelden Betty Ford Foundation: Largest not-for-profit addiction treatment operator in the U.S. Provides comprehensive residential, outpatient, and recovery services. Functions as a broad incumbent that defines clinical standards and competes for referrals across the same patient pool as The Ohana.
• Elements Behavioral Health: Multi-brand residential and outpatient addiction operator (Promises, The Landing, etc.). Broad incumbent that owns several luxury-residential brands competing with The Ohana for affluent patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheOhanaHawaii
• LinkedInlinkedin.com/company/theohana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ohana