TurboSwing
TurboSwing is a Knoxville, TN-based manufacturer of a patented stainless steel tow bar system that mounts to outboard motor brackets, enabling safe tube, wakeboard, and water ski towing on boats not originally equipped for water sports. It sells direct, through 50+ US dealers, and international distributors across 61 countries.
- Company typePrivate
- Founded-
- HeadquartersMaryville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TurboSwing does
TurboSwing is a water sports equipment manufacturer headquartered in Knoxville, Tennessee, that designs and sells a patented transom-mounted tow bar system for outboard-powered boats. The core product is a semi-circular 316-grade stainless steel tow bar (available in XM, XL, XXL, Giant, Max, and twin-engine variants, priced $749 to $1,799) that attaches to a boat's existing motor bracket bolts without drilling or structural modification, paired with a self-lubricating Delrin EZ Pulley system that enables smooth lateral rope transitions and multi-rider towing. The company's central technical claim is that its product is the only tow bar on the market rated for safely towing tubes and inflatables, while competing wakeboard towers and pylons carry manufacturer warnings against tube towing.
The company generates revenue primarily through one-time hardware sales of tow bars, EZ Pulley accessories ($55 each), replacement parts, and complementary products including the Lillipad Diving Board and WOW-brand towable tubes sold under partnership. Go-to-market is hybrid: direct-to-consumer e-commerce via turboswing.com with phone sales support, a US dealer network of over 50 marine resellers, and international distribution through Marine Accessories BV (EMEA) and BLA (APAC), reaching 61 countries. Customers are predominantly recreational consumers — pontoon boat owners, families, and water sports enthusiasts seeking to add tubing, wakeboarding, or skiing capability to boats not originally equipped for water sports. The company is privately held, operates with 1-10 employees, and shows structural association with Marine Accessories Corporation based on shared privacy and dealer program branding.
TurboSwing firmographics
Firmographics- Name
- TurboSwing
- Legal name
- TurboSwing
- Website
- https://turboswing.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TurboSwing is a Knoxville, TN-based manufacturer of a patented stainless steel tow bar system that mounts to outboard motor brackets, enabling safe tube, wakeboard, and water ski towing on boats not originally equipped for water sports. It sells direct, through 50+ US dealers, and international distributors across 61 countries.
- Ownership category
- akta.pro rank
TurboSwing industry classification
Industry- Product category
- Marine Tow Bars / Water Sports Equipment
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
Keywords
Where TurboSwing is headquartered
LocationHeadquarters
- HQ city
- Maryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TurboSwing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- TurboSwing Tow Bars: Primary revenue from sale of TurboSwing tow bar products. Models range from XM ($749) to Giant Twin ($1,799). Each tow bar includes one EZ Pulley. Products shipped from Knoxville, TN with 1-5 day delivery.
- EZ Pulley and Accessories: Additional EZ Pulleys sold at $55 each. Replacement parts including mounting kits ($350), friction discs ($8), carabiners ($16), tow ropes ($39.99). Revenue from consumables and replacement parts.
- Lillipad Diving Board: Innovation Award winning Lillipad Diving Board sold as complementary marine accessory. Starting at $1,295 with mount options. Adds water sports entertainment value to pontoon boats.
- WOW Towable Tubes and Water Accessories: Partnership with World of Watersports for towable tubes ranging from $134.99 to $774.99. Includes 1-person to 4+ person tubes, floats, and lounges. Purchase promotion offers free EZ Pulley with WOW Tube purchase.
- Dealer/Reseller Distribution: Dealer network generates revenue through wholesale distribution. Dealers receive exclusive discounts and dealer status for Marine Accessories Corporation brands. Must meet annual minimum purchase requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | TurboSwing XM - Entry level single engine tow bar |
| One time/ perpetual license | Pay-as-you-go | TurboSwing XL - Mid-size single engine tow bar |
| One time/ perpetual license | Pay-as-you-go | TurboSwing XXL - Large single engine tow bar |
| One time/ perpetual license | Pay-as-you-go | TurboSwing Giant - Largest single engine tow bar |
| One time/ perpetual license | Pay-as-you-go | TurboSwing XL Twin - Dual engine configuration |
| One time/ perpetual license | Pay-as-you-go | TurboSwing Max - Maximum capacity tube-rated tow bar |
| One time/ perpetual license | Pay-as-you-go | TurboSwing Giant Twin - Twin engine maximum capacity |
| One time/ perpetual license | Pay-as-you-go | EZ Pulley Accessory |
| One time/ perpetual license | Pay-as-you-go | Lillipad Diving Board |
| One time/ perpetual license | Pay-as-you-go | Replacement Parts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
TurboSwing product offering
Product offeringCore offering
TurboSwing manufactures and sells patented transom-mounted ski tow bars designed for outboard-powered boats, enabling water sports activities including towing tubes, wakeboards, water skis, and kneeboards. The tow bars are constructed of marine-grade 316 stainless steel and mount to existing motor bracket bolts without requiring structural modification. The product line spans multiple sizes (XM, XL, XXL, Giant, Max) and twin-engine configurations, complemented by the EZ Pulley accessory system, the Lillipad diving board, and a range of replacement parts and water sports accessories.
Product overview
TurboSwing is a water sports equipment company that manufactures patented ski tow bar systems for outboard-powered boats. The core product line consists of semi-circular 316-grade stainless steel tow bars (available in XM, XL, XXL, Giant sizes and twin-engine variants) that attach to motor brackets, paired with the EZ Pulley system for smooth water sports towing. The product portfolio extends through complementary accessories including the Lillipad diving board for pontoon boats, replacement parts, third-party WOW towable tubes, stand up paddle boards, and water floats/lounges. The company distributes globally across 61 countries through dealers and direct sales.
Differentiator
Problem solved
Functional benefit
Products and services
- TurboSwing Ski Tow Bar
Quantifiable outcome
- Can be installed in approximately one hour
- +3 more outcomes
Companies that use TurboSwing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
TurboSwing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TurboSwing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered regional, core, support and minor.
- Marine Accessories BVregionalEMEA (Europe, Middle East, Africa) regional distributor handling orders for European customers. Provides local sales, shipping, and customer support for the territory. Contact: +31 341 460 138, [email protected], website: turboswing.eu
- BLA (Boating, Leisure, and Marine Accessories)regionalAsia-Pacific regional distributor handling orders for APAC customers. Contact: 1300 252 725, [email protected], website: bla.com.au
- World of Watersports (WOW)coreStrategic partnership for towable tubes and water accessories. TurboSwing offers free EZ Pulley with purchase of any WOW Tube. Blog post titled 'TurboSwing Announces New Partnership with WOW' confirms strategic relationship. Products sold together as complementary water sports offerings.
- AffirmsupportFinancing partner providing payment installment options for customers. Offers 3, 6, or 12 month financing with 0-36% APR. Allows customers to finance purchases over $500 with no hidden fees, late fees, or prepayment fees.
- NMMA (National Marine Manufacturers Association)minorProud member of NMMA, the leading trade association representing the recreational boating industry. Membership in Accessory Manufacturers Division.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
TurboSwing competitors and assessment
Company assessmentBroad incumbents
- MasterCraft Boat Company: Premium wakeboat manufacturer that integrates tow towers and water-sports capability into its boats. Operates broadly in the same end market (water-sports boating) as a much larger incumbent with integrated tower solutions.
- Hyperlite: Major wakeboard, water ski, and water-sports apparel brand. Competes for the same consumer's discretionary water-sports budget though not directly in tow bars.
- Malibu Boats: One of the largest recreational towboat builders, with factory-installed towers and water-sports systems. Adjacent incumbent competing for the same water-sports consumer spending.
- O'Brien Watersports: Established water-sports brand producing towable tubes, water skis, wakeboards, and SUPs — overlapping with TurboSwing's WOW partnership accessory lines and serving the same end consumer.
- Connelly Skis: Long-standing water-ski and towable brand. Adjacent incumbent in the water-sports equipment category that overlaps with the same end consumer as TurboSwing's tow bar.
Direct peers
- Roswell Marine: Manufactures wakeboard towers, marine audio, and boat accessories targeted at the same water-sports and pontoon/runabout boat owners as TurboSwing. Direct peer in marine aftermarket tow/tower hardware.
- Skylon: Manufacturer of ski pylons — the legacy alternative to TurboSwing for outboard boats requiring an elevated tow point. Competes for the same DIY install on pontoon and runabout boats.
- Monster Tower: Specializes in wakeboard towers and boat towers — the primary substitute category to TurboSwing's tow bars. Targets the same water-sports boat owners with comparable installation and pricing.
- Big Air Wake Towers: Sells wakeboard towers and boat towers for the inboard/wakeboat market, competing for the same discretionary accessory dollar on boats where water sports capability is being added.
Others
- World of Watersports (WOW): TurboSwing's strategic partner and towable tube brand co-sold through turboswing.com. Ecosystem partner rather than a direct tow-bar competitor, but adjacent consumer brand in the same purchase occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TurboSwing social profiles
Digital presenceTurboSwing financial estimates
Financial estimateRevenue estimate
Valuation estimate
TurboSwing leadership team
Management profileNumber of profiles
TurboSwing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TurboSwing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TurboSwing
What does TurboSwing do?
TurboSwing manufactures and sells patented transom-mounted ski tow bars designed for outboard-powered boats, enabling water sports activities including towing tubes, wakeboards, water skis, and kneeboards. The tow bars are constructed of marine-grade 316 stainless steel and mount to existing motor bracket bolts without requiring structural modification. The product line spans multiple sizes (XM, XL, XXL, Giant, Max) and twin-engine configurations, complemented by the EZ Pulley accessory system, the Lillipad diving board, and a range of replacement parts and water sports accessories.
Is TurboSwing a public or private company?
TurboSwing is a private company. It is classified as corporate owned and is currently operating.
When was TurboSwing founded?
TurboSwing was founded in -1. It employs 1 to 10 people.
Where is TurboSwing based?
TurboSwing is headquartered in Maryville, United States, in the North America region.
How does TurboSwing make money?
Five revenue lines are on record. TurboSwing Tow Bars are the primary driver. The others are EZ Pulley and Accessories, lillipad Diving Board, WOW Towable Tubes and Water Accessories and dealer/Reseller Distribution.
Who are TurboSwing's main competitors?
Broad incumbents on record are MasterCraft Boat Company, Hyperlite, Malibu Boats, O'Brien Watersports and Connelly Skis. Direct peers are Roswell Marine, Skylon, Monster Tower and Big Air Wake Towers. World of Watersports (WOW) is listed as an others.
Does TurboSwing have an API?
No public API is recorded for TurboSwing.
What industry is TurboSwing in?
TurboSwing's product category is Marine Tow Bars / Water Sports Equipment. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders).