Road Pictures

What Road Pictures does

Road Pictures is a privately held, owner-operated commercial and branded content production company headquartered in Indianapolis, Indiana, providing full-service film and video production for advertising agencies, corporate brands, and other production companies. Founded by Executive Producer Greg Malone, the firm has been operating for more than 20 years and lists work for Fortune 500 brands including McDonald's, Nike, Wal-Mart, Johnson & Johnson, Honda, DOW, Gilead, and Maui Jim, alongside regional healthcare systems (Parkview Health, Franciscan Health, Community Health, CHRISTUS Health), state lotteries, and educational institutions. The company also represents an exclusive Featured Directors roster — Lionel Coleman, Tim Taylor, Ron Sim, and Mark Schimmel — for commercial and branded projects originating in Indiana, Kentucky, and Ohio.

The company's core offerings span four service lines: Commercials (television and digital advertising), Content (branded and social media production), Featured Directors (exclusive Midwest talent representation), and Films (documentaries and short films, including award-winning work shown at the New Harmony Project). Production capabilities include traditional live action, micro-crew productions, remote direction, streaming production, and post-production services. Technical differentiation is centered on production execution, director matching, and crew coordination rather than proprietary software; the firm discloses no AI/ML capabilities, software products, patents, or platform architecture.

Road Pictures operates a sales-led, project-based business model, earning one-time production fees for commercials, branded content, documentary films, and corporate video. The firm sells directly to advertising agencies and brand marketing/communications teams without third-party distribution or resellers, with pricing negotiated per project rather than publicly disclosed. With 1–10 employees, the firm is a small boutique operation; the only named executives are Executive Producer and Owner Greg Malone and Comptroller Kathryn Kelley. The company has no disclosed external funding, no parent company, no subsidiaries, and no institutional investment, operating as an independent owner-operated production entity with claimed reach across US and Canadian markets beyond its Midwest base.

Name

Road Pictures

Legal name

Road Pictures

Website

https://roadpictures.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Road Pictures is an Indianapolis-based, privately held boutique production company providing commercials, branded content, and documentary film services to agencies, brands, and production companies, with an exclusive Midwest director roster for Indiana, Kentucky, and Ohio.

Ownership category

akta.pro rank

Product category

Commercial Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYMPAAAMAG

Studios, Stages & Location Services (Facilities, Location Scouting/Permits)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

SECONDARYMPADABAG

Live-Action International/Co-Production & Service Production

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & TV Production (Live-Action)

Keywords

• Commercial video production
• Branded content production
• Advertising production services
• Documentary filmmaking services
• Midwest production company

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Production Services: Road Pictures generates revenue through project-based production fees for commercials, branded content, documentary films, and corporate video production. They provide end-to-end production services from concept development through post-production and distribution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Road Pictures provides full-service film and video production for advertising agencies, brands, and production companies. Core work spans television and digital commercials, branded content and digital media, short films and documentaries, and representation of an exclusive roster of Midwest directors. Services cover concept development through pre-production, live-action filming (including micro-crew and remote direction options), post-production, and multi-platform distribution.

Product overview

Road Pictures is a filmmaking production company offering a unified portfolio of services centered around connecting directors with creative teams for commercial and branded content production. The core offerings include Commercials (TV and digital advertising), Content (branded media), Featured Directors (exclusive roster of director talent), and Films (documentaries and short films). With more than 20 years of experience, the company provides production services throughout the Midwest for agencies, brands, marketing teams, and production companies seeking local partner support.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercials Television and digital advertising production services for agencies and brands across healthcare, banking, automotive, tourism, and consumer goods industries.
• Content Branded content and digital media production including client testimonials, promotional videos, and social media content for brand and agency clients.
• Featured Directors Roster of experienced directors and director/DPs available exclusively through Road Pictures for commercial and branded projects originating in Indiana, Kentucky, and Ohio, including Lionel Coleman, Tim Taylor, Ron Sim, and Mark Schimmel.
• Films Short films, documentaries, and artistic projects including award-winning works such as 'Citizen Teklit,' 'Go Get Your Horn,' and New Harmony Project Covid Commission Series films.

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CBScoreStrategic or Co-development Partner · 29 November 2018Road Pictures director Lionel Coleman named to CBS Directors Initiative, shadowing production of CBS drama series including God Friended Me and NCIS New Orleans where he earned director credit.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partizan: Global commercial production company producing advertising, branded content, music videos, and films with a represented-director model. Directly parallel in business model and customer base to Road Pictures.
• Psyop: Production and creative content company producing commercials, branded content, and digital campaigns for major brands. Comparable in offering end-to-end production services from concept to distribution for enterprise advertisers.
• Radical Media: Full-service production company producing commercials, branded content, and documentaries for major brands and agencies. Operates a comparable end-to-end production model from concept through distribution for enterprise clients.
• Hecho Studios: Boutique production company producing commercials and branded content for major brands with a focus on creative talent curation. Mirrors Road Pictures' approach of pairing brands with directors for project-based productions.
• Anonymous Content: Boutique production company that represents a roster of high-profile directors for commercial and branded content, directly mirroring Road Pictures' talent-representation-plus-production-services model. Serves similar Fortune 500 brand and agency clients across advertising and entertainment.
• Sanctuary Content: Commercial production company with a represented director roster serving agencies and brands on advertising projects. Operates a comparable talent-plus-production business model to Road Pictures.
• Prettybird: Commercial and branded content production company built around a roster of represented directors and creative talent. Comparable structure to Road Pictures in matching agencies and brands with curated director talent for project-based engagements.
• Smuggler: Global commercial and branded content production company with a curated director roster model closely paralleling Road Pictures' featured-directors approach. Operates across multiple verticals and geographies with comparable project-based production services for major brands.
• MJZ: Long-established commercial production company with a signature director roster model, directly comparable to Road Pictures' featured directors business. Serves advertising agencies and brands across categories with project-based production services.
• Tool of North America: Boutique commercial production company with a director-roster model serving agencies and brands on advertising and branded content projects. Comparable in scale and operating model to Road Pictures' featured-directors framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoadPicturesIndy
• Instagraminstagram.com/roadpicturesindy
• LinkedInlinkedin.com/company/roadpictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Pictures