Tanzquartier Wien

What Tanzquartier Wien does

Tanzquartier Wien GmbH (TQW) is a Vienna-based cultural institution dedicated to contemporary choreography and performance art, founded in 2001 and permanently housed in the MuseumsQuartier. It operates as a publicly-funded presenting and producing venue, staging dance, theater, and performance works alongside research formats (TQW Research, OpenLab), workshops, and artist development programs. Its technical/production platform includes three performance halls, studio-rental infrastructure for independent artists, and a specialized dance library with an online mediathek containing over 500 video recordings and 2,600 books — one of the most extensive dance-specialist archives in Austria. TQW is 100% owned by the City of Vienna (legal form: GmbH), placing it firmly in the public-sector cultural infrastructure category.

The business model is multi-stream but funding-dominant. Operating revenue derives from public subsidies (City of Vienna, Austrian Federal Ministry of Arts, Culture, Civil Service and Sport, EU cultural programs), ticket sales for performances, workshop and educational program fees, studio rental income from guest companies, sponsorship, and — newly formalized in 2024 — tiered membership subscriptions under the TQW Card Pro scheme (including a 'Pro All-in' product for professional users). The institution is also active in international co-production via memberships in EDN (European Dancehouse Network), the Wider Europe network, Be My Guest, and PAKT Wien, and operates the touring initiative DANCE ON TOUR Austria (DOTA) and the S_P_I_T_ festival. Commercial pricing power is constrained by the public-sector mandate: programming is curated rather than revenue-optimized, and own-income is structurally a minority of the budget relative to public subsidy.

Name

Tanzquartier Wien

Legal name

Tanzquartier Wien GmbH

Website

https://tqw.at

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Tanzquartier Wien is a publicly-funded contemporary dance and performance venue in Vienna's MuseumsQuartier, presenting choreography, workshops, and research programming while serving artists, audiences, and dance professionals since 2001.

Ownership category

akta.pro rank

Product category

Performing Arts Venue / Contemporary Dance Center

NAICS

Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGADAB

Contemporary & Modern Dance

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGALAB

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYTHAJAFAD

Dance Performances

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Contemporary dance venue
• Performance arts center
• Dance workshops
• Performing arts training
• Cultural research archive

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from sale of tickets to performances, workshops, and events at TQW Studios and Halle G venues. Pricing ranges from €7-28 depending on format and category.
2. Workshop Fees: Fees from dance and performance training classes including single tickets (€14-18), class blocks (10-pack €120, 20-pack €90), and membership cards (TQW Card Pro €10-50, TQW Card Pro All-in €99-490)
3. Studio Rental: Rental of newly renovated studios with sprung wooden floors for rehearsal work to external artists and groups
4. Public Funding: Core funding from Kulturabteilung der Stadt Wien (City of Vienna) and Bundesministerium für Wohnen, Kunst, Kultur, Medien und Sport (Federal Ministry). Additional support for DANCE ON TOUR Austria from Bundesministerium für europäische und internationale Angelegenheiten.
5. Sponsorship: Corporate sponsorship from Erste Bank, media partnerships with Der Standard and Ö1

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tanzquartier Wien operates a contemporary dance and performance venue at Vienna's MuseumsQuartier, presenting dance productions, festivals, workshops, training, and research programs. The house also runs a specialized dance library and an online Mediathek (video archive), serving audiences, professional artists, students, and researchers in contemporary dance and performance.

Product overview

Tanzquartier Wien is a performance venue and cultural center located in Vienna's MuseumsQuartier, offering a multi-faceted portfolio of products and services centered on contemporary dance and performance art. The core offering consists of two main venues (TQW Studios and Halle G) for performances and rehearsals. The programming includes regular workshops and training classes (Ballet for Contemporary Dancers, Somatic Movement, Hip Hop Fusion, etc.) and the annual S_P_I_T_ Queer Performance Festival. Research infrastructure includes a specialized library (over 2,600 titles), an online mediathek with approximately 500 video recordings, the TQW DOC+ academic forum, and TQW Labore for artist research. Publication offerings include the bimonthly TQW zine and the TQW Online-Magazin. The venue supports touring artists through DANCE ON TOUR Austria (DOTA) and operates membership programs (TQW Card Pro and TQW Card Pro All-in) for ongoing training access. Accessibility services including wheelchair access, audio description, and sign language interpretation are integrated throughout the offerings.

Differentiator

Problem solved

Functional benefit

Brands

• DANCE ON TOUR Austria (DOTA): A program supporting guest performances by contemporary dance and performance artists and companies based in Austria, in collaboration with the Federal Ministry for European and International Affairs.
• TQW zine

Products and services

• Dance and performance program (Halle G & Studios) Year-round program of contemporary dance productions and performances presented in TQW's Halle G and Studios within the MuseumsQuartier, for general audiences and the dance community in Vienna.
• Workshops and training programs Workshops, classes, and training programs (including Free trainings) in contemporary dance and movement disciplines, aimed at adults, students, and professional dancers.
• Studio rental Rental of TQW's rehearsal and studio infrastructure to professional dance artists, choreographers, and companies for rehearsals, residencies, and production development.
• TQW Library Specialized dance library providing on-site access to a curated collection of materials on contemporary dance and performance, primarily for researchers, students, and dance professionals.
• TQW Mediathek Online Mediathek (video archive) providing digital access to documentation of performances and related programming, extending the reach of TQW's archive to researchers and the public online.
• Membership and supporter programs Membership-based access and supporter offerings that provide regular visitors and supporters with benefits tied to TQW's programming and venue access.

Quantifiable outcome

• 3 sold-out performances of Florentina Holzinger's A Year without Summer for season closing 2024/25
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• EDN – European Dance Development NetworkcoreStrategic or Co-development PartnerPan-European network of over 40 dance institutions aiming to promote dance as art form and jointly develop ideas and EU projects. TQW has been a member since its inception.
• WEBcoreStrategic or Co-development PartnerInternational network for production and presentation operating since 2009. Focus on emerging artists with residencies, financial/logistical/technical support, and presentation opportunities.
• Be My GuestcoreStrategic or Co-development PartnerEuropean network for emerging practices in dance, performance, and theatre since 2018. Supports young artists through co-productions, residencies, guest performances, and dramaturgy advice.
• PAKT WiencoreStrategic or Co-development PartnerPlatform of Performing Arts Centres - association of publicly funded non-profit venues for contemporary performing arts. TQW is a founding member.
• Kulturabteilung der Stadt WiencoreOthersCore public funding from City of Vienna cultural department
• Bundesministerium für Wohnen, Kunst, Kultur, Medien und Sport (BMWKMS)coreOthersFederal ministry providing operational and program funding
• Bundesministerium für europäische und internationale AngelegenheitencoreOthersFederal ministry supporting DANCE ON TOUR Austria international guest performance program
• Erste BankminorOthersCorporate sponsor through Erste Bank Sponsoringprogramm; also partner for Hunger auf Kunst und Kultur initiative
• MuseumsQuartier WiencoreOthersHost institution located within MQ complex providing shared infrastructure and audience
• Der StandardminorOthersMedia partner providing editorial coverage and visibility
• Ö1 (ORF)minorOthersRadio partner through Ö1 Club and Ö1 intro programs
• Halle E+G BetriebsgesmbHminorOthersCooperation partner for events in Halle G and Halle E venues
• Kunsthalle WienminorStrategic or Co-development PartnerCooperation partner for contemporary art programming and cross-disciplinary events
• brut WienminorStrategic or Co-development PartnerCooperation partner in Vienna performing arts scene
• mtms Solutions GmbHcoreTechnology or IntegrationTicketing service provider operating the online shop for ticket sales

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kaaitheater: Brussels-based performing arts center presenting contemporary dance, performance, and theater with a similar mixed-programming model. Both operate as publicly subsidized venues that commission and present international work, comparable in scale and curatorial ambition.
• Tanz im August: Berlin's annual international dance festival presenting contemporary choreography from across Europe. Competes with TQW for the same artist roster, co-producers, and summer-season audiences.
• brut Wien: Vienna's producer for contemporary performance and dance theater, sharing the same city, public funders, and artist pool as TQW. Both compete and cooperate within Vienna's independent dance ecosystem.
• PACT Zollverein: Essen-based independent performing arts venue with studios, residencies, and a production house for contemporary dance and performance — structurally analogous to TQW's studios-plus-programming model.
• Kampnagel Hamburg: Hamburg's independent performing arts venue presenting contemporary dance, theater, and performance art across multiple halls. Shares TQW's presenter/curator role, public funding mix, and festival programming logic.
• La MaMa Experimental Theatre Club: New York institution for experimental performance, dance, and theater with a long-standing international residency and presentation program. Shares TQW's identity as a curator-led center for emerging and experimental performance.
• Tanzhaus Zürich: Swiss contemporary dance venue offering performances, training, residencies, and international co-productions. Operates a near-identical combination of stage, studio, and workshop programming in a German-speaking cultural capital.
• Künstlerhaus Mousonturm: Frankfurt-based venue for contemporary dance, performance, and discourse with a comparable focus on presenting experimental work alongside talks and research formats. Similar scale and curatorial identity.

Broad incumbents

• Sadler's Wells: London's flagship dance house with multiple theaters, producing and presenting dance at a much larger scale. A benchmark for what TQW aspires to in terms of international artist pull and audience development.
• Montpellier Danse: One of Europe's largest annual dance festivals, presenting contemporary choreography across multiple venues in Montpellier. Competes for international touring artists during the same summer window.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tanzquartierwien
• Xx.com/tanzquartier
• Facebookfacebook.com/Tanzquartier
• LinkedInlinkedin.com/company/tqw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanzquartier Wien