Be My Guest
Byma is a Brazilian web-based ticketing and event-management platform that enables event organizers to sell tickets online, validate entry via QR codes, manage promoter/commissary point-of-sale networks, and run promotional campaigns, serving festivals, concert producers, and venue operators across Brazil.
- Company typePrivate
- Founded2013
- HeadquartersVinhedo, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Be My Guest does
Byma, legally constituted as Byma Soluções em Entretenimento LTDA - ME (CNPJ 19.856.615/0001-42), is a Brazilian event-ticketing and event-management technology company headquartered in São Carlos, São Paulo. The firm operates a web-based platform (byma.com.br) that provides event organizers with infrastructure for online ticket sales, QR-code-based access control, physical point-of-sale (PDV) distribution through authorized promoters and commissaries, promotional coupon/discount tooling, and secure peer-to-peer ticket transfer with anti-fraud verification. The core product is complemented by the Producer Dashboard (producer.byma.com.br), a control plane for event configuration, sales monitoring, financial reporting, team management, lead tracking, and portaria sessions.
Byma makes money primarily through convenience fees (Taxa de Conveniência) and service fees (Taxa de Serviço) charged on each ticket transaction intermediated through the platform. Payment processing is outsourced to Pagar.me, which handles credit card and PIX transactions, allowing Byma to avoid direct PCI scope. Pricing is quote-based for event producers and not publicly disclosed. The company serves two primary customer segments: enterprise event producers running festivals, concerts, and large-format entertainment events (e.g., Churrasco On Fire, Festival Churrasqueadas, Farm Festival, Winter Sunset, Groove Urbano, Baile do Hawaii 2026), and SMB venue operators running recurring local events (e.g., Barbieri Futebol e Bar, Princess Event). Distribution and customer support are delivered through a self-serve consumer website, the producer portal, the PDV promoter network, and WhatsApp-based sales.
The platform is LGPD-compliant (Brazil's Lei Geral de Proteção de Dados, Federal Law 13.709/2018) and serves customers across multiple Brazilian states including São Paulo, Paraná, Santa Catarina, and Minas Gerais. The company is privately held with no parent organization, no disclosed funding rounds, and no public revenue figures. The registered trademark "Byma" is protected under intellectual property law. The firm operates with a small team (11–50 employees per firmographic data) and is registered as a Microempresa (ME) under Brazilian corporate law.
Be My Guest firmographics
Firmographics- Name
- Be My Guest
- Legal name
- Byma Soluções em Entretenimento LTDA - ME
- Website
- https://byma.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Byma is a Brazilian web-based ticketing and event-management platform that enables event organizers to sell tickets online, validate entry via QR codes, manage promoter/commissary point-of-sale networks, and run promotional campaigns, serving festivals, concert producers, and venue operators across Brazil.
- Ownership category
- akta.pro rank
Be My Guest industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD)
Keywords
Where Be My Guest is headquartered
LocationHeadquarters
- HQ city
- Vinhedo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Be My Guest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Taxa de Conveniência (Convenience Fee): Byma charges a convenience fee on each ticket sold through the platform. This is the primary revenue stream, charged as a percentage or fixed amount on top of the ticket price for intermediating the sale between event organizers and consumers.
- Taxa de Serviço (Service Fee): Service fees charged on ticket transactions, which may be deducted from refunds in case of cancellations. The platform retains this fee when processing cancellations or chargebacks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Taxa de conveniência sobre vendas de ingressos |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Be My Guest product offering
Product offeringCore offering
Byma is a Brazilian event ticketing and management platform that enables event producers to sell tickets online, operate physical point-of-sale networks via authorized promoters and commissaries, validate attendee access through QR code scanning, run promotional campaigns with discount codes, and manage sales, finances, and teams through a dedicated Producer Dashboard.
Product overview
Byma is a ticket sales and event management platform operating in Brazil. The core product is the Byma Platform, which provides technology for event ticketing and entertainment sales. The platform includes the Producer Dashboard for event organizers to manage events, sales, finances, and access control. Additional modules include Online Ticket Sales, Point of Sale (PDV) for promoters and commissaries, Coupon/Discount System for promotional campaigns, and Access Control for ticket validation with real-time reporting. The platform also supports team management and lead tracking for event producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Byma Platform Consumer-facing ticketing platform that enables users to discover events across Brazilian cities, purchase tickets online with secure payment processing via Pagar.me (PIX and credit cards), transfer tickets securely between users with anti-fraud verification, and receive digital tickets for QR code-based venue access.
- Producer Dashboard B2B control panel for event producers and organizers to configure events, monitor sales in real time, manage finances and invoices, generate reports, manage commissary teams and sales leads, track gateway sessions, and process access control via QR code validation.
Companies that use Be My Guest
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Be My Guest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Be My Guest partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pagar.mecoreThird-party payment processor integrated with the Byma platform. Pagar.me handles all payment transactions including credit cards and PIX. Byma does not process payments directly or store banking/credit card data. The integration enables secure online payment processing for ticket purchases.
- Event Producers and OrganizerscoreEvent producers and organizers who create and manage events on the Byma platform. Examples include producers of Churrasco On Fire, Festival Churrasqueadas, Groove Urbano, Winter Sunset, and various venue partners like Barbieri Futebol e Bar, Clube Mogiano, and others. These partners use Byma's technology to sell tickets and manage access for their events.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Be My Guest competitors and assessment
Company assessmentRegional players
- Etix: Etix is a US-based ticketing and live event technology provider offering online ticketing, access control, and marketing tools. While primarily serving the US market, it is a relevant comparable for Byma in product architecture and target customer (mid-market event producers) given the similarity in self-serve and PDV/distributor models.
Direct peers
- Bilheteria Digital: Bilheteria Digital is a Brazilian online ticketing platform serving events, concerts, theaters, and live entertainment with online sales and access control. It competes with Byma in the same Brazilian SMB and mid-market producer market with overlapping feature sets.
- Sympla: Sympla is Brazil's largest online ticketing and event management platform, serving event producers and consumers with online ticket sales, access control, and payment processing. It competes head-to-head with Byma in the same Brazilian SMB and mid-market producer segment with similar self-serve and producer-dashboard functionality.
- Even3: Even3 is a Brazilian academic and event management platform providing ticketing, submission, and registration tools for conferences, workshops, and similar events. It is a comparable SaaS-style ticketing and event platform targeting Brazilian producers, including academic and corporate events.
- Doity: Doity is a Brazilian event management and ticketing platform offering online registration, ticket sales, and event marketing tools for conferences, courses, and live events. It overlaps directly with Byma in serving Brazilian event producers with SaaS-style event infrastructure.
Broad incumbents
- Ingresso.com: Ingresso.com is a major Brazilian ticketing platform owned by Eventim, serving large entertainment venues, cinemas, and event producers nationwide. It competes with Byma particularly in the mid-market and enterprise tier where event producers choose between established national platforms and challengers like Byma.
- Tickets.com: Tickets.com is a global ticketing solutions provider serving venues, sports, and entertainment organizations with primary ticketing, access control, and marketing platforms. Comparable to Byma in feature scope (producer dashboards, access control, multi-channel sales), though focused on enterprise/venue clients.
- Eventim: Eventim is a global live entertainment ticketing and live events company operating across multiple continents with advanced SaaS, primary ticketing, and venue solutions. It competes with Byma for large Brazilian enterprise producers via Ingresso.com and brings global scale, capital, and enterprise relationships that Byma cannot match.
- Ticketmaster Brasil: Ticketmaster Brasil is the Brazilian operation of the global Ticketmaster/Live Nation ticketing giant, focusing on large concerts, sports, and entertainment events. It represents the high-end competitive threat to Byma for marquee enterprise events in Brazil.
Emerging players
- Tixr: Tixr is a modern digital ticketing platform focused on live events, festivals, and sports, offering branded checkout, fan engagement, and access control. Comparable to Byma in serving live-event producers with modern digital-first ticketing and adjacent feature expansion.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Be My Guest social profiles
Digital presenceBe My Guest compliance and trust
Trust signalCompliance2 records
Be My Guest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be My Guest leadership team
Management profileNumber of profiles
Be My Guest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be My Guest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be My Guest
What does Be My Guest do?
Byma is a Brazilian event ticketing and management platform that enables event producers to sell tickets online, operate physical point-of-sale networks via authorized promoters and commissaries, validate attendee access through QR code scanning, run promotional campaigns with discount codes, and manage sales, finances, and teams through a dedicated Producer Dashboard.
Is Be My Guest a public or private company?
Be My Guest is a private company. It is classified as unknown and is currently operating.
When was Be My Guest founded?
Be My Guest was founded in 2013. It employs 11 to 50 people.
Where is Be My Guest based?
Be My Guest is headquartered in Vinhedo, Brazil, in the Latin America region.
How does Be My Guest make money?
Two revenue lines are on record. Taxa de Conveniência (Convenience Fee) is the primary driver. The others are taxa de Serviço (Service Fee).
Who are Be My Guest's main competitors?
Etix is listed as a regional player. Direct peers are Bilheteria Digital, Sympla, Even3 and Doity. Broad incumbents are Ingresso.com, Tickets.com, Eventim and Ticketmaster Brasil. Tixr is listed as an emerging player.
Does Be My Guest have an API?
No public API is recorded for Be My Guest.
What industry is Be My Guest in?
Be My Guest's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7370.