Steel Rollformed Products

What Steel Rollformed Products does

Steel Rollformed Products Limited (SRP) is a privately held, family-owned New Zealand manufacturer of rollformed steel components for the domestic building industry. Founded in 2007 by Mark Bedford and headquartered at Penrose, Auckland, the company produces steel studs, tracks, nogs, angles, ceiling battens (16–35 mm), Top Cross Rail and Strongback suspended-ceiling components, plus seismic bracing (Tracklok), wall strapping systems, and Unihatch ceiling access hatches. Core manufacturing uses GALVSTEEL® coil supplied by New Zealand Steel and is performed on bespoke rollforming machinery designed in-house, enabling differentiated products that commodity importers cannot replicate.

The company's strategic center of gravity is the proprietary SRP Whisperwall™ acoustic rated stud system — a 92 mm stud with internal flutes and a knurled face — which has been independently tested by Acoustic Testing Services (Auckland UniServices, Test Report T1406) to STC 52, 58, and 62 ratings, and fire-tested to a -/60/60 FRR Fire Resistance Rating. SRP holds compliance certifications spanning AS/NZS 4600, AS/NZS 1397 Z275 galvanised coating, NZS 3404, AS/NZS 1170, NZBC B1/VM1 and B2, Declare Label Red List, and a Winstone Wallboards endorsement making SRP Whisperwall an acceptable substitution across GIB® Fire Rated and Noise Control Systems (GBS 30 through GBS 240). The product is also published as an official Masterspec Partner listing.

SRP operates a B2B, sales-led go-to-market targeting builders, contractors, architects and specifiers across New Zealand. Revenue is generated through quote-based hardware sales of standard stock lines and custom-cut-to-length components, distributed from a three-site footprint — Auckland (manufacturing HQ), Mt Maunganui (Bay of Plenty) and Christchurch (South Island) — with regional sales management and on-time delivery. No public pricing, no consumer channel, no software platform, and no disclosed revenue or funding rounds beyond a 2014 Callaghan Innovation grant of $2,580. The customer base is the NZ construction industry broadly, with no named end-customer concentration disclosed.

Name

Steel Rollformed Products

Legal name

Steel Rollformed Products Limited

Website

https://srpltd.co.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Steel Rollformed Products Limited is a privately held, family-owned New Zealand manufacturer of rollformed steel framing components — studs, tracks, ceiling battens, and the proprietary Whisperwall™ acoustic stud system — serving builders, contractors, architects and specifiers across the New Zealand building industry.

Ownership category

akta.pro rank

Product category

Steel Building Components Manufacturing

NAICS

Custom Roll Forming (332114), Sheet Metal Work Manufacturing (332322)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

akta.pro secondary industries

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG), Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates) (IMADACAJ)

Keywords

• Rollformed steel components
• Steel wall framing systems
• Acoustic ceiling battens
• Building industry supplies
• NZ steel manufacturer

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Steel Component Manufacturing and Sales: SRP manufactures and sells rollformed steel components including studs, tracks, battens, angles, and accessories to the New Zealand building industry. Products are sold as standard stock lines and custom-made components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Steel Rollformed Products manufactures and supplies rollformed steel components for the New Zealand building industry, including steel studs, tracks, battens, and accessories for internal wall and ceiling partition systems. The company offers both standard product lines and custom-made components, including the proprietary SRP Whisperwall acoustic-rated stud system and SRP Unihatch ceiling access hatches. Products are manufactured in Auckland using GALVSTEEL by New Zealand Steel and comply with NZ building codes and AS/NZS standards.

Product overview

Steel Rollformed Products (SRP) is a New Zealand manufacturer offering a comprehensive portfolio of steel rollformed products for the building industry. The product line centers on steel wall framing systems (SRP Studs, Tracks, Nogs in various sizes 51-150mm), the proprietary SRP Whisperwall acoustic-rated stud system (STC 52-62), and ceiling batten systems (16-35mm heights with Top Cross Rail, Strongback, and Direct Fix mounting options). Supporting products include Unihatch access hatches (Standard, Fire Rated, Acoustic variants), seismic bracing via Tracklok systems, and wall strapping solutions for concrete/masonry substrates. All products comply with AS/NZS 4600 cold-formed steel structures, galvanised Z275 coating standards, and NZ Building Code requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Whisperwall™: SRP™ Whisperwall™ acoustic rated stud wall system providing superior acoustic properties with additional fire rated properties in interior wall construction. Developed and manufactured by SRP since company inception.

Products and services

• SRP Steel Studs

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Winstone Wallboards (GIB®)coreStrategic or Co-development Partner · 23 August 2015Winstone Wallboards has endorsed SRP™ wall products as acceptable substitutions in GIB® Fire Rated Systems and GIB® Noise Control Systems. SRP™ Whisperwall™ confirmed for -/60/60 FRR rating in GBS 60 specification.
• MasterspeccoreStrategic or Co-development PartnerOfficial Masterspec Partner providing technical specifications and product documentation through the Masterspec specification platform used by architects and specifiers across New Zealand.
• New Zealand Steel (GALVSTEEL®)coreTechnology or IntegrationSRP uses GALVSTEEL® by New Zealand Steel as the primary base material for ceiling battens and components, ensuring quality, durability and strength compliant with NZ building standards.
• Building Institute AotearoaminorChannel Partner/ Reseller/ DistributorIndustry association partnership providing visibility and credibility within the New Zealand building industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hadley Group: Global cold-formed steel and rollformed products manufacturer serving construction, infrastructure, and industrial markets. Operates at substantially greater scale and international reach than SRP, with overlapping cold-formed steel framing capability.
• Knauf: Global building materials manufacturer with plasterboard, insulation, and steel profile product lines. While much broader than SRP, it supplies adjacent products into NZ/Australasian construction projects where SRP's framing systems are also specified.
• Kingspan Insulated Panels: Global manufacturer of insulated panel and light-gauge steel building envelope systems with Australasian operations. While focused on panels rather than interior framing, it overlaps with SRP in the rollformed steel construction components market.
• Steel & Tube Holdings: NZ-listed (NZX) distributor and manufacturer of a broad range of steel products including roofing, fasteners, and rollformed building products. Serves the same NZ builder/contractor customer base as SRP but at far greater scale and product breadth.

Regional players

• USG Boral: Asia-Pacific plasterboard and ceiling systems manufacturer with significant presence in Australia and parts of NZ. While primarily a plasterboard supplier rather than a steel stud maker, it competes for the same wall system specification as SRP's Whisperwall and GIB-integrated systems.

Direct peers

• Pro-Steel Framing: NZ-based rollformed steel framing manufacturer competing directly in light-gauge steel studs, tracks, and associated building components. Most direct NZ domestic competitor to SRP at a similar scale.
• Rondo Building Services: Australia/NZ-headquartered manufacturer of rollformed steel building products including studs, tracks, ceiling batten systems, and acoustic wall systems. Closest direct competitor to SRP, with overlapping product categories (light-gauge steel framing, suspended ceiling systems) and presence in NZ via distribution.
• Spantec Systems: Australian manufacturer of light-gauge steel framing systems for residential and commercial construction, including floor joists, wall studs, and roof trusses. Directly comparable rollformed steel product offering targeting the same builder/architect specification channel as SRP.
• Metroll: Australasian rollformed steel building products manufacturer with comparable product categories (steel framing, roofing, walling). Operates across Australia with adjacent NZ presence, sharing SRP's rollforming-based business model and builder channel.

Others

• Winstone Wallboards (GIB®): NZ's leading plasterboard manufacturer and a strategic partner/endorser of SRP's Whisperwall in GIB® fire-rated and acoustic systems. Not a direct competitor (it makes plasterboard, not steel framing), but a critical channel partner whose endorsement unlocks SRP's specification into fire/acoustic-rated assemblies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steel Rollformed Products