Hospice de Witte Roos
Hospice de Witte Roos is an 8-bed residential palliative care hospice in The Hague, Netherlands, providing 24/7 terminal care to individuals with life expectancy under three months, reimbursed via Dutch health insurance (Zvw/Wlz) and supplemented by optional service fees.
- Company typePrivate
- Founded2019
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hospice de Witte Roos does
Hospice de Witte Roos is a privately operated, residential palliative care hospice located at Harriët Freezerhof 183 in Den Haag (The Hague), Netherlands. The organization operates a single 8-bed facility providing 24/7 palliative terminal care to individuals with a life expectancy of less than 3 months who can no longer be adequately cared for at home. Its service mix comprises four integrated offerings: Palliatieve Terminale Zorg (palliative terminal care delivered under the Dutch Kwaliteitskader Palliatieve Zorg framework), Verwenzorg (comfort care including personalized 'wish diet' meals, aromatherapy with doTerra essential oils, hand and foot massage, and pet accommodation), Mantelzorg Ondersteuning (caregiver support and respite), and Accommodation Services (individually furnished rooms, shared living room, professional kitchen, meditation room, bathroom with height-adjustable bath, and free overnight stays for visiting relatives).
The hospice generates revenue through two streams. Core clinical care and nursing are reimbursed via the Dutch statutory health insurance system — the Zorgverzekeringswet (Zvw, Health Insurance Act) and/or the Wet langdurige zorg (Wlz, Long-term Care Act) — under contracts with the vast majority of Dutch health insurers, including Achmea, ASR, CZ, DSW, Menzis, ONVZ, VGZ, and Zorg en Zekerheid. Guests may additionally pay optional service fees covering accommodation amenities (laundry, meals, TV, internet), while overnight stays with a guest remain free.
The go-to-market motion is physician-led and referral-driven. Admissions are initiated by the attending doctor or hospital transfer bureau using electronic referral platforms Point or ZorgDomein, with prospective guests and families also able to self-inquire for a first meeting and tour. Nurses and coordinators are reachable 24/7 for intake and triage. Marketing is primarily organic, relying on the hospice's own website, an active Facebook page, presence on the ZorgkaartNederland review platform, and word-of-mouth through the Dutch palliative care community. The hospice holds HKZ (2021) and PREZO (April 2025) quality certifications, was the 5th standalone hospice in the Netherlands to receive HKZ certification, and is affiliated with the SPOT industry association for complaints handling.
Hospice de Witte Roos firmographics
Firmographics- Name
- Hospice de Witte Roos
- Legal name
- Hospice De Witte Roos
- Website
- https://hospicedewitteroos.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hospice de Witte Roos is an 8-bed residential palliative care hospice in The Hague, Netherlands, providing 24/7 terminal care to individuals with life expectancy under three months, reimbursed via Dutch health insurance (Zvw/Wlz) and supplemented by optional service fees.
- Ownership category
- akta.pro rank
Hospice de Witte Roos industry classification
Industry- Product category
- Hospice and palliative care services
- NAICS
- Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)
- akta.pro secondary industries
- Home Hospice Agencies (HLAFAEAC), Inpatient Hospice (General Inpatient Care) (HLADAHAB)
Keywords
Where Hospice de Witte Roos is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hospice de Witte Roos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Palliative Care Reimbursement (Zvw/Wlz): Costs for care and nursing are reimbursed under the Dutch Health Insurance Act (Zorgverzekeringswet, Zvw) or Long-term Care Act (Wet langdurige zorg, Wlz). The hospice has contracts with the majority of Dutch health insurers.
- Optional Service Fees: Guests may optionally pay service fees covering accommodation, laundry, meals, TV, and internet. Staying overnight with a guest is free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core palliative terminal care covered by insurance |
| Subscription | Monthly | Optional service package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Hospice de Witte Roos product offering
Product offeringCore offering
Hospice de Witte Roos provides 24/7 residential palliative terminal care for up to eight guests with a life expectancy of under three months who can no longer be cared for adequately at home. The service combines nursing care, comfort therapies such as aromatherapy and massage, caregiver support, and homelike accommodation in Den Haag, with admissions arranged through physician referrals and contracts with nearly all Dutch health insurers.
Product overview
Hospice de Witte Roos operates as a residential palliative care facility offering a unified service of palliative terminal care for individuals in the final phase of life. The organization provides its core Palliatieve Terminale Zorg service, supplemented by comfort care (Verwenzorg) including complementary therapies and personalized meals, and caregiver support (Mantelzorg Ondersteuning). Residents are accommodated in individual rooms within a homelike environment with shared common areas. The facility accommodates 8 guests and operates 24/7 with nursing staff presence. Admissions are facilitated through integration with healthcare referral platforms Point and ZorgDomein, while a client portal (CarenZorgt) provides digital access for residents and families.
Differentiator
Problem solved
Functional benefit
Products and services
- Palliatieve Terminale Zorg (Palliative Terminal Care) 24/7 palliative terminal care for individuals with a life expectancy of less than three months who can no longer be cared for at home, including symptom management, pain control, palliative sedation, and emotional support delivered by nurses and healthcare professionals.
- Verwenzorg (Comfort Care) Comfort-focused supplementary services for hospice guests, including customized wish-diet meals, laundry, complementary therapies (aromatherapy with doTerra oils, hand and foot massage, relaxation exercises), and pet-friendly visit accommodation.
- Mantelzorg Ondersteuning (Caregiver Support) Support services for family caregivers, including advice and information, regular care plan discussions, and assistance with household tasks and meal provision for caregivers themselves.
- Accommodatie en Services (Accommodation and Services) Residential accommodation for up to eight guests in individually decorated rooms, with shared living room, professional kitchen, meditation room, family guest room, and a bathroom with height-adjustable bath; optional amenity services include laundry, TV, internet, and meals for visitors, with overnight stays for relatives at no cost.
Quantifiable outcome
- Guests and their loved ones experience a positive perception of their current living conditions.
Companies that use Hospice de Witte Roos
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Hospice de Witte Roos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Hospice de Witte Roos partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Health insurers (Achmea, ASR, CZ, DSW, Menzis, ONVZ, VGZ, Zorg en Zekerheid)coreHospice de Witte Roos has contracts with the vast majority of Dutch health insurers, enabling direct billing and reimbursement for palliative care services under Zvw and Wlz. This ensures financial accessibility for guests.
- Dr. M. Abdirahman – Huisartsenpraktijk Hage HoekcoreWhen the guest's own GP is at too great a distance, patient files are transferred to Dr. M. Abdirahman of Huisartsenpraktijk Hage Hoek, who serves as the hospice's coordinating physician.
- Cynthia van Vliet (Specialist Ouderengeneeskunde)coreCynthia van Vliet, specialist in elderly care medicine, is closely involved in the medical care of the hospice's guests.
- Hospital transfer bureausminorTransfer bureaus from hospitals coordinate referrals to the hospice, helping patients transition from hospital to hospice care.
- SPOT (branchevereniging)minorHospice de Witte Roos is affiliated with SPOT, following its complaints procedure. The external, independent Complaints Committee of SPOT handles formal complaints, and the Geschillencommissie of SPOT serves as an appeals body.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Hospice de Witte Roos competitors and assessment
Company assessmentBroad incumbents
- Evean: Large Dutch care provider (part of Espria) offering nursing, home care, and hospice services across multiple regions. Comparable as an incumbent with hospice as one of multiple service lines.
- Laurens: Large Rotterdam-based elderly care operator offering nursing homes, home care, and hospice services across the Randstad. Overlaps with Hospice de Witte Roos on hospice and elder care but at materially greater scale.
- Cordaan: Large Amsterdam-based care organization providing nursing home, home care, and hospice services. Comparable as a broad incumbent offering hospice as part of a wider elder-care portfolio in the Randstad.
Regional players
- Florence: Major home care and elderly care provider based in Rijswijk/Den Haag. Operates in the same Haaglanden region and offers overlapping services including home-based palliative care and residential elder care.
- Aafje: Rotterdam-based home care and residential elderly care organization with palliative care offerings. Adjacent competitor operating in the same Randstad region with overlapping services.
Direct peers
- Hospice Kuria: Amsterdam-based standalone hospice offering 24/7 palliative terminal care with multidisciplinary teams. Operates under the same Zvw/Wlz reimbursement framework and serves a near-identical customer segment.
- Hospice Bardo: Standalone hospice in Haarlem providing palliative terminal care in a residential setting. Directly comparable to Hospice de Witte Roos in service model, target population, and Dutch hospice operating context.
- Hospice De Liefde: Independent hospice in Haarlem focused on person-centered end-of-life care. Comparable as a similarly-sized, single-site Dutch hospice delivering residential palliative terminal care.
Others
- SPOT (branchevereniging): Dutch branch association for palliative care to which Hospice de Witte Roos is affiliated. Industry body providing peer hospice benchmarking, quality frameworks, and shared complaints/appeals infrastructure.
- VPTZ (Vrijwilligers Palliatieve Terminale Zorg): National Dutch network coordinating volunteer-led palliative terminal care, including at-home hospice support. Operates as an enabling ecosystem organization with significant overlap in mission and volunteer-driven care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hospice de Witte Roos social profiles
Digital presenceHospice de Witte Roos compliance and trust
Trust signalCompliance3 records
Hospice de Witte Roos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hospice de Witte Roos leadership team
Management profileNumber of profiles
Hospice de Witte Roos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hospice de Witte Roos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hospice de Witte Roos
What does Hospice de Witte Roos do?
Hospice de Witte Roos provides 24/7 residential palliative terminal care for up to eight guests with a life expectancy of under three months who can no longer be cared for adequately at home. The service combines nursing care, comfort therapies such as aromatherapy and massage, caregiver support, and homelike accommodation in Den Haag, with admissions arranged through physician referrals and contracts with nearly all Dutch health insurers.
Is Hospice de Witte Roos a public or private company?
Hospice de Witte Roos is a private company. It is classified as unknown and is currently operating.
When was Hospice de Witte Roos founded?
Hospice de Witte Roos was founded in 2019. It employs 11 to 50 people.
Where is Hospice de Witte Roos based?
Hospice de Witte Roos is headquartered in Den Haag, Netherlands, in the Europe region.
How does Hospice de Witte Roos make money?
Two revenue lines are on record. Palliative Care Reimbursement (Zvw/Wlz) is the primary driver. The others are optional Service Fees.
Who are Hospice de Witte Roos's main competitors?
Broad incumbents on record are Evean, Laurens and Cordaan. Regional players are Florence and Aafje. Direct peers are Hospice Kuria, Hospice Bardo and Hospice De Liefde. Others are SPOT (branchevereniging) and VPTZ (Vrijwilligers Palliatieve Terminale Zorg).
Does Hospice de Witte Roos have an API?
No public API is recorded for Hospice de Witte Roos.
What industry is Hospice de Witte Roos in?
Hospice de Witte Roos's product category is Hospice and palliative care services. Its primary akta.pro industry code is HLADAHAE, Hospice Care in Assisted Living / Residential Care Facilities, with a secondary code of HLAFAEAC, Home Hospice Agencies. Its NAICS code is 623 and its SIC code is 8050.