What Laurens does

Laurens (legal entity Stichting Laurens) is a Dutch non-profit healthcare foundation founded in 2006 and headquartered in Rotterdam. It operates approximately 29 residential and ambulatory care locations across the Rotterdam-Rijnmond region — covering Rotterdam, Barendrecht, Bergschenhoek, Berkel en Rodenrijs, Bleiswijk, Capelle aan den IJssel, and Lansingerland — and employs nearly 6,000 healthcare professionals. Its service portfolio spans the full continuum of eldercare and specialized care: home assistance (household help, day care, dementia guidance, personal alarms, digital lock and safe); home healthcare (long-term care, palliative care, heart failure, post-stroke, oncology, wound, and specialist nursing); rehabilitation (home, outpatient, and residential, including the RevaStart hospital-to-rehabilitation program with Erasmus MC and Rijndam Revalidatie); nursing home care (dementia, somatic, NAH, and gerontopsychiatry across intramural locations); palliative care (at home, in dedicated centers such as Cadenza Zuid, and in independent hospices); and caregiver support including the Beter thuis met dementie course and Alzheimer's Cafés.

The underlying technology layer is conventional digital care management rather than a proprietary platform: a 24/7 online client portal (Cliëntportaal), the ZelfredzaamheidsRadar+ self-sufficiency monitoring tool, personal alarm and digital lock/safe hardware for home care clients, and integration with regional referral systems. Underlying technology does not include disclosed AI or machine-learning components; specialist services such as the Gerontopsychiatry Consultation Team at Aesopus are human-delivered.

The business model is non-profit and funded primarily through regulated Dutch healthcare frameworks: the Health Insurance Act (Zorgverzekeringswet) for home care reimbursed by health insurers (notably Zilveren Kruis); the Long-term Care Act (Wet langdurige zorg) for residential and Wlz-indicated care administered by regional care offices; and municipal care budgets under the Social Support Act (WMO) and Youth Act. Pricing is government-tariff-based rather than market-based, with means-tested client co-payments for certain Wlz services and unit-priced ancillaries such as the CleanLease laundry service. Go-to-market is institutional and referral-driven: hospitals (Erasmus MC, Ikazia Ziekenhuis), general practitioners, municipalities, and care advisors channel clients into Laurens services, supplemented by direct inquiries from families. Strategic distribution relies on Laurens' dense regional location footprint and ecosystem partnerships with housing corporations (Woonzorg Nederland, Habion, SOR), vocational educators (Albeda), insurers (Zilveren Kruis), and peer providers (Aafje, Stichting Humanitas, Lelie zorggroep via the De Driehoek network).

Name

Laurens

Legal name

Stichting Laurens

Website

https://laurens.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Laurens is a Dutch non-profit foundation founded in 2006 that delivers integrated elderly and specialized care — including home care, rehabilitation, nursing home, and palliative care — through approximately 29 locations and a 6,000-person workforce across the Rotterdam-Rijnmond region.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Home Health Care Services (62161), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (62399)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Hospice Care Coordination & Interdisciplinary Team (IDT) Case Management (HSABAFAJ), Respite Hospice Care (Short-Term Relief) (HSABAFAD), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Elderly care services
• Nursing home care
• Home healthcare
• Rehabilitation services
• Palliative care

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Health Insurance Funded Care (Zorgverzekeringswet): Home care and certain treatments are reimbursed through Dutch health insurers under the Health Insurance Act (Zvw). Laurens holds contracts with health insurers including Zilveren Kruis.
2. Long-term Care Act (Wet langdurige zorg - Wlz): Nursing home care and residential care for clients with a Wlz indication are funded through the Dutch Long-term Care Act, with care payers (zorgkantoren) administering contracts.
3. Municipal Care (WMO / Jeugdwet): Home support, household help, and certain community care services are commissioned and funded by municipalities under the Social Support Act (WMO) and Youth Act.
4. Client Co-payments and Services: Clients pay co-payments for certain services not covered by insurance, such as clothing laundry service through an external provider (CleanLease). Palliative and revalidation care has specific client contribution requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Laurens (Stichting Laurens) is a Dutch non-profit foundation that delivers an integrated continuum of elderly and rehabilitation care services across the Rotterdam-Rijnmond region. Its core offerings span home assistance and home healthcare, residential nursing home care at approximately 29 locations, geriatric rehabilitation (including the joint RevaStart program with Rijndam and Erasmus MC), and palliative/end-of-life care. Care is delivered by nearly 6,000 professionals and is largely funded through Dutch statutory insurance schemes (Zvw, Wlz, WMO).

Product overview

Laurens is a healthcare organization serving the Rotterdam region (Rijnmond) that offers a comprehensive, integrated portfolio of eldercare services organized around several core pillars: home assistance (Hulp thuis) covering household help, day care, dementia guidance, personal alarms, and digital home security tools; home healthcare (Zorg thuis) providing long-term care, palliative care, heart failure management, post-stroke care, oncology care, and wound care at home; rehabilitation (Revalidatie) including home-based, outpatient, and residential rehabilitation, anchored by the RevaStart collaborative hospital-to-rehabilitation program with Rijndam and Erasmus MC; nursing home care (Verpleeghuizen) across 28+ residential locations offering dementia care, somatic care, and NAH (acquired brain injury) support; palliative care (Palliatieve zorg) at home, in dedicated palliative centers, or in independent hospices; and caregiver support (Mantelzorg) including the Beter thuis met dementie course series, temporary respite stays, and Alzheimer's Café gatherings. Supporting digital services include the Cliëntportaal (client portal for 24/7 care record access), the ZelfredzaamheidsRadar+ independence monitoring tool, and personal alarm and digital lock/safe devices. The Gerontopsychiatry Consultation Team at Aesopus provides specialist advisory services to other care organizations. Laurens operates 28+ physical care locations throughout the Rotterdam region.

Differentiator

Problem solved

Functional benefit

Brands

• RevaStart: A joint rehabilitation initiative between Laurens, Rijndam Revalidatie, and Erasmus MC for smooth transitions from hospital to rehabilitation
• SociaalHart
• Plusthuisflat
• BuurtPas

Products and services

• Hulp thuis (Home Assistance) A suite of home-based support services enabling people to live independently at home, covering household help, guidance, day activities, dementia support, personal alarm systems, digital security tools, and the BuurtPas neighborhood pass.
• Zorg thuis (Home Healthcare) Professional medical and nursing care delivered at the client's home, covering long-term home care, palliative home care, heart failure management, post-stroke aftercare, oncology care, wound care, and specialist treatments.
• Revalidatie (Rehabilitation) Recovery and rehabilitation services offered at home, as outpatient care, or at a dedicated rehabilitation location, helping people regain independence after hospitalization, illness, or injury, including specialist treatments.
• Verpleeghuizen (Nursing Home Care) Residential care facilities for older adults who can no longer live independently, offering around-the-clock nursing care, dementia care, and support for physical conditions such as Parkinson's, COPD, and cancer, delivered across approximately 29 Laurens locations.
• Palliatieve zorg (Palliative Care) End-of-life care provided at home, at a dedicated palliative care center (such as Prezo-certified Cadenza Zuid), or in an independent hospice, offering comfort, support and dignity to clients in their final life phase and their families.
• Mantelzorg (Caregiver Support) Support services for informal caregivers (family and friends), including guidance, respite care (Tijdelijk verblijf), the Beter thuis met dementie course, and Alzheimer's Café peer support gatherings.
• RevaStart A collaborative hospital-to-rehabilitation program developed with Rijndam Revalidatie and Erasmus MC enabling patients to begin rehabilitation immediately after discharge, with coordinated care from multiple professionals to ensure smooth transitions and faster recovery (100th neuro patient milestone reached).
• Consultatieteam Gerontopsychiatrie (Gerontopsychiatry Consultation Team) A specialist consultation team at Laurens Aesopus providing advice and support to other care organizations on psychiatric care for elderly patients, helping them remain in their current living environment.
• Cursus Beter thuis met dementie (Better Home with Dementia Course) A practical course series teaching family caregivers how to better manage dementia care at home, reducing psychological strain and behavioral problems and helping people with dementia live at home longer; hosted at beterthuismetdementie.laurens.nl.
• Hof op Zuid (Residential Care Location) A new modern residential care location in Rotterdam-Zuid offering 130 apartments for elderly with dementia and physical care needs, opened January 14, 2025.
• Borgstede (Residential Care Location) A modern residential care location in Barendrecht with 99 apartments for elderly with dementia and somatic care needs.

Quantifiable outcome

• People with dementia can stay at home longer with casemanager support
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• AafjecoreStrategic or Co-development Partner · 19 May 2026Laurens, Aafje, Stichting Humanitas, and Lelie zorggroep form the 'De Driehoek' (Golden Triangle) network, collaborating intensively to support informal caregivers and healthcare volunteers with knowledge and skills, strengthening the collaboration between client, family, and care professional.
• Stichting HumanitascoreStrategic or Co-development Partner · 19 May 2026Part of the De Driehoek network with Laurens, Aafje, and Lelie zorggroep, providing training and support for informal caregivers and volunteers.
• Lelie zorggroepcoreStrategic or Co-development Partner · 19 May 2026Part of the De Driehoek network with Laurens, Aafje, and Stichting Humanitas, providing training and support for informal caregivers and volunteers.
• Stichting FWGminorStrategic or Co-development Partner · 19 May 2026FWG and Laurens conducted joint research from 2022 onwards on future-proof work organization in care, examining the perspectives of clients, employees, and the organization to address healthcare workforce challenges.
• DemenTalentminorOthers · 24 November 2025DemenTalent places volunteers with dementia at Laurens locations, supporting the organization's mission to move from 'caring for' to 'living together' by creating an inclusive society where everyone can participate fully.
• Dignus Vriend van LaurensminorGTM or Marketing Partner · 23 May 2025The Dignus Friends of Laurens foundation supports Laurens clients through initiatives like Gelukswandelingen (happiness walks), enabling elderly to enjoy outdoor activities with companionship.
• AlbedacoreImplementation/ SI/ Consulting Partner · 11 March 2025Laurens and Albeda (vocational education institution) signed a collaboration agreement on November 3, 2025 to strengthen their long-term partnership for future-proof healthcare education, with the goal of training enough qualified healthcare workers for the region.
• HabionminorStrategic or Co-development Partner · 3 September 2024Habion (housing corporation) and Laurens collaborate in the 110 Morgen neighborhood to create residential forms with active living and community. Habion provides housing while Laurens provides care services, combining housing, well-being, and care under one roof.
• Rijndam RevalidatiecoreStrategic or Co-development Partner · 19 April 2024Rijndam Revalidatie and Laurens jointly operate RevaStart - an initiative enabling a smooth transition from hospital to rehabilitation care. They also collaborate on the future Erasmus MC Campus revalidation clinic (planned for 2027, with 7,550 sqm for Laurens).
• Erasmus MCcoreStrategic or Co-development Partner · 19 April 2024Erasmus MC partners with Laurens through RevaStart for seamless hospital-to-rehabilitation transitions. From January 2026, anesthesiologists from Erasmus MC perform pain blocks at Laurens locations, bringing specialist hospital care closer to vulnerable residents.
• Apothekersvereniging Rijnmond (CAVR)minorStrategic or Co-development Partner · 6 February 2024Apothekersvereniging Rijnmond and Laurens (with Aafje) developed a method for improved medication safety in home care, addressing the problem of many elderly being hospitalized due to medication errors.
• Zilveren KruiscoreChannel Partner/ Reseller/ Distributor · 13 October 2023Zilveren Kruis is the main health insurer in the region funding Laurens care. It is the first insurer to reimburse RevaStart from 2026, breaking the funding bottleneck for rehabilitation care. They also co-signed the regional transition agenda for elderly care.
• De Vries en Verburg BouwminorOthers · 18 July 2022De Vries en Verburg is the construction company building the new Simeon & Anna woonzorgcentrum (137 homes) in Rotterdam-Zuid for Woonzorg Nederland, to be operated by Laurens.
• Woonzorg NederlandcoreStrategic or Co-development Partner · 29 June 2022Woonzorg Nederland develops and owns residential care buildings that Laurens rents and operates. Partnership covers Borgstede (Barendrecht, 99 apartments), Simeon & Anna (Rotterdam-Zuid, 137 units including 130 care and 7 independent), and Hof op Zuid (Rotterdam-Zuid, 130 apartments).
• Dura VermeerminorOthers · 29 June 2022Dura Vermeer is the construction company building the new Borgstede woonzorglocatie (99 apartments) in Barendrecht for Woonzorg Nederland, to be operated by Laurens.
• SOR (Stichting Ouderenhuisvesting Rotterdam)coreStrategic or Co-development Partner · 11 May 2022SOR and Laurens signed a convenant in May 2022 for deep strategic collaboration on housing, well-being and care for elderly in Rotterdam. They work together on project level and share knowledge, serving the 'grey area' between housing and care where older residents and clients often experience the consequences of fragmented services.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Regional players

• Thebe: Thebe is a Brabant-based VVT elderly care provider offering nursing, home care, and hospice services. Former Laurens Board Member Arjan Bandel moved to Thebe, underscoring the structural similarity of its services and the cross-pollination between similar Dutch providers.
• De Zorgcirkel: De Zorgcirkel is a Noord-Holland-based elderly care provider offering nursing home and home care. Laurens' Chairman Ronald Buijs previously led this organization, reflecting how closely comparable its operating model is to Laurens, though it serves a different region.
• Florence (WoonZorgcentra Haaglanden): Florence operates nursing homes, home care, and hospice services across The Hague region. It is a comparable Dutch elderly care provider of similar size and service mix, operating in a different South Holland sub-region from Laurens.

Direct peers

• Stichting Humanitas: Stichting Humanitas is a Rotterdam-based care foundation offering elderly care, home care, and hospital-based care. As a fellow 'De Driehoek' member alongside Laurens and Aafje, it competes for the same municipal and insurer contracts in the same catchment area.
• Aafje: Aafje is a Rotterdam-based elderly care and home care organization providing nursing, dementia care, and rehabilitation services. It is a fellow member of the 'De Driehoek' caregiver-support network with Laurens, making it the most directly comparable peer in the same geography and service mix.
• Lelie zorggroep: Lelie zorggroep is a Rotterdam care organization providing home care, nursing care, and caregiver support. It is the fourth 'De Driehoek' member, making it a directly comparable regional peer across Laurens' core services.

Emerging players

• Buurtzorg Nederland: Buurtzorg is a Dutch home care organization pioneered by self-managed district nursing teams. While its delivery model differs from Laurens' residential-heavy approach, it is a relevant adjacent peer in Dutch community-based elderly care.

Broad incumbents

• Vivium Zorggroep: Vivium Zorggroep operates nursing homes, home care, and hospice services across the Gooi region. It is a comparable Dutch elderly care provider of similar service mix but different regional focus.
• BrabantZorg: BrabantZorg is a large Noord-Brabant elderly care provider with thousands of staff and a broad mix of home care, nursing homes, and rehabilitation. Its scale and full-service elderly care portfolio make it an incumbent comparable to Laurens in service model and headcount.
• Cordaan: Cordaan is one of the largest Amsterdam-based care organizations, offering elderly, disability, and youth care across home, residential, and community settings. Its broader scope and scale make it a broader incumbent comparable to Laurens in service breadth but operating in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/laurenszorg
• Facebookfacebook.com/LaurensZorg
• LinkedInlinkedin.com/company/laurens

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurens