Venue Projects

What Venue Projects does

Venue Projects LLC is a privately held, boutique real estate development firm headquartered in Phoenix, Arizona, founded by Lorenzo Perez and Jon Kitchell. The firm specializes in adaptive redevelopment and heritage preservation, transforming underutilized or architecturally significant properties into mixed-use, residential, student housing, and boutique rental communities across the Phoenix metropolitan area (Phoenix, Scottsdale, and Mesa).

The portfolio comprises seven completed projects spanning 2011 to 2022, including Central Market (a 1940s retail strip center), Oasis Twenty (mid-century garden courtyard apartments), The Douglas (luxury contemporary residences in Old Town Scottsdale), The Newton (former Beefeater steakhouse redeveloped into mixed-use retail/dining/events), The Orchard (1920s citrus farmstead), Alhambra (National Historic Register student housing for Benedictine University Mesa), and 4 Square (a new-construction fourplex targeting the missing middle housing market). Each project combines heritage design preservation with contemporary functional use, leveraging the founders' integrated design-build capabilities.

The business operates through a relationship-based sales model in which investors are recruited directly for project-specific joint ventures, tenants are independent creative retailers and restaurateurs secured through direct outreach, and revenue is generated through one-time development fees, co-ownership stakes with capital appreciation on sale, and rental income from held assets prior to divestiture. The firm has no disclosed technology platform, operates with a six-person core team, and has historically sold stabilized assets (e.g., Oasis Twenty in 2015, Alhambra in 2021, The Orchard in 2022, Central Market in 2023) to recycle capital into new projects.

Name

Venue Projects

Legal name

Venue Projects LLC

Website

https://venueprojects.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Venue Projects is a Phoenix-based boutique real estate development firm that specializes in adaptive redevelopment and heritage preservation, serving investors and creative tenants through adaptive reuse and new-construction projects across the Phoenix metropolitan area.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Historical Sites (712120), Commercial and Institutional Building Construction (23622)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

akta.pro secondary industry

Hospitality & Entertainment Venue Construction (IMAFACAC)

Keywords

• Adaptive redevelopment
• Heritage preservation
• Mixed-use development
• Real estate development
• Historic property redevelopment

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Property Development and Sales: Venue Projects develops properties through adaptive redevelopment of heritage buildings and new construction, then sells completed projects to investors or end buyers. Revenue is generated through development fees, co-ownership stakes, and capital appreciation upon sale.
2. Property Ownership and Rental Income: The company holds ownership stakes in certain properties (such as Central Market as Developer & Co-Owner) generating rental income from retail, dining, and commercial tenants before eventual sale.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Venue Projects is a real estate redevelopment firm that acquires and adaptively redevelops heritage and architecturally significant properties in the Phoenix metropolitan area. The firm specializes in adaptive reuse, preserving historical structures while transforming them into mixed-use commercial, residential, and student housing properties. Revenue is generated through co-ownership and development partnerships with private investors, eventual sale of completed projects, and rental income from held properties.

Product overview

Venue Projects is an inspired redevelopment practice based in Phoenix, AZ, that crafts one-of-a-kind environments and experiences sensitive to people and place. The company operates as a portfolio of adaptive redevelopment projects spanning residential (Oasis Twenty, The Douglas, 4 Square), student housing (Alhambra), and commercial mixed-use developments (Central Market, The Newton, The Orchard). Each project represents a distinct product within their collection, ranging from boutique rental communities and luxury urban residences to heritage-preserved retail/dining destinations and student housing. The portfolio demonstrates expertise in preserving architectural heritage while reimagining properties for contemporary use, with projects completed between 2011 and 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• 4 Square A brand new fourplex designed to serve the missing middle housing market, built in the evolving Canal North residential neighborhood. Each two bedroom, two bath standalone unit can be rented in whole or divided into separate one bedroom and micro-studio units utilizing a hotel suite-style lock-off system. Design inspired by a 1950s trailer park, creating a boutique, lush, and fully appointed cottage community.
• Central Market A 1940s red brick retail strip center in Uptown Phoenix adaptively redeveloped into a retail and dining destination featuring Windsor restaurant and Churn ice-cream shop, recognized as one of the best patio experiences in Phoenix.
• Alhambra A National Historic Register building (former 1890s Hotel and 1950s Apartment Building) preserved and adaptively redeveloped into 60-bed student housing for Benedictine University Mesa Campus, featuring a charming private outdoor courtyard.
• The Orchard A former 1920s citrus farmstead preserved and converted into a legacy retail, dining, and events venue featuring Pomelo restaurant, Luci's market/café, and Splurge ice-cream shop, with outdoor dining courtyard and event spaces.
• The Douglas Luxury contemporary single-family detached urban residences in Old Town Scottsdale, inspired by mid-century modern architecture. Named in honor of architect John Douglas, FAIA, featuring streamlined design and indoor/outdoor living.
• The Newton A former iconic mid-century Beefeater steakhouse (1961-2006) sensitively redeveloped into a mixed-use gathering place centered around food, commerce, and community, featuring Changing Hands Bookstore, Southern Rail restaurant, and event spaces.
• Oasis Twenty A 19-unit mid-century desert modern garden courtyard apartment complex adaptively redeveloped into a boutique rental community offering updated contemporary finishes, custom cabinetry, and outdoor private patios with pool and landscaping.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Community Development PartnerscoreStrategic or Co-development Partner · 1 January 2017California-based community development firm co-developed The Alhambra project in Mesa, AZ. The partnership was a 12-month co-development and co-ownership arrangement for the student housing project serving Benedictine University.
• Upward ProjectscoreChannel Partner/ Reseller/ Distributor · 1 January 2011Restaurant development group that operates Windsor (independent restaurant) and Churn (craft ice-cream shop) as tenants in the Central Market property. Upward Projects is the operator/tenant while Venue Projects is the developer and co-owner.
• Local First ArizonaminorGTM or Marketing PartnerDisplayed affiliation with Local First Arizona organization, indicating support for local businesses and Arizona entrepreneurship. Serves as a marketing/values alignment partnership.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Regional players

• Walton Communities: Arizona-based multifamily and mixed-use developer with projects across the Phoenix metro. Comparable regional competitor for residential and mixed-use rental product (Oasis Twenty, 4 Square equivalents).
• DMB Associates: Arizona-based real estate developer specializing in master-planned communities and mixed-use projects. Regional comparable operating in the same Phoenix-area market with significant community-development expertise.

Broad incumbents

• Opus Group: Large national commercial real estate developer with a substantial mixed-use and adaptive reuse practice. Comparable in product type (mixed-use, redevelopment) but operates at significantly greater scale and with institutional capital.
• Trammell Crow Company: Large, diversified national commercial real estate developer with deep mixed-use and large-scale redevelopment capabilities. Comparable product overlap (mixed-use, commercial) but materially larger scale and institutional backing.

Direct peers

• LGE Design Build: Arizona-based design-build construction and development firm with a portfolio of commercial and mixed-use projects. Comparable in scale, geography, and integrated design+build operating model.
• Vintage Partners: Arizona-based boutique real estate investment and development firm focused on mixed-use, retail, and adaptive reuse in the Phoenix metro. Closely comparable in scale, geography, and redevelopment philosophy.
• McWhinney: Colorado-based real estate investment and development firm focused on mixed-use, hospitality, and master-planned communities. Similar boutique operating model and emphasis on design-driven, place-based projects.
• The Boyer Company: Utah-based mixed-use and commercial real estate developer with a long track record in adaptive reuse and downtown revitalization. Comparable boutique scale with similar mixed-use and historic product types.
• Evergreen Devco: National commercial real estate developer focused on ground-up and adaptive reuse mixed-use projects. Comparable in mixed-use and redevelopment focus, though larger in scale.
• ROEM Development Corporation: California-based boutique real estate developer specializing in adaptive reuse, mixed-use, and historic preservation projects. Closely comparable to Venue Projects in scale, philosophy (heritage-driven design), and product mix (mixed-use, residential).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/venueprojects
• Facebookfacebook.com/venueprojects
• LinkedInlinkedin.com/company/venue-projects-llc
• Instagraminstagram.com/venueprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venue Projects