Dongfeng Liuzhou Motor

What Dongfeng Liuzhou Motor does

Dongfeng Liuzhou Motor Co., Ltd. (Dongfeng Liuqi) is a state-owned Chinese automobile manufacturer founded in 1977 and headquartered in Liuzhou, Guangxi, operating as a subsidiary of Dongfeng Motor Group (DFG). The company produces two primary vehicle brands: ChengLong for commercial vehicles (heavy tractors H7, cargo trucks H7/M3/H5, engineering/dump trucks, and L2 light trucks) and FORTHING/FengXing for passenger vehicles (sedans, SUVs, MPVs, and new energy variants including EVs, PHEVs, and HEVs). Technical capabilities include proprietary telematics via the Chenglong V+ system (10 functions including GPS/Beidou tracking, electronic fence, fuel and behavior monitoring), the new-generation CLK heavy truck platform featuring 6% fuel consumption reduction, and the Chenglong Truck Pilot MAX autonomous driving solution for park logistics developed with CIDI Smart Drive and China Mobile Guangxi.

The company operates a hybrid go-to-market model: domestic sales through company showrooms and dealer networks, and international sales through a dedicated Import & Export department managing 100+ overseas channels across 60+ countries, with emphasis on Belt and Road markets (Vietnam, Laos, Cambodia, Mongolia, Russia, Malaysia), South America (Peru, Chile), Africa, and the Middle East. Revenue is generated primarily through hardware sales of vehicles and aftermarket parts/service, with notable enterprise customers including JD Logistics. The company maintains OEM-level supply chain partnerships with WABCO, ZF, Bosch, Fleetguard, and Meritor for premium components, and pursues event-driven market presence through annual brand events (67 Brand Customer Day) and participation in major international trade shows (GLA Global Logistics Conference, China-Africa Economic Trade Expo, Macau, Frankfurt).

Name

Dongfeng Liuzhou Motor

Legal name

Dongfeng Liuzhou Motor Co., Ltd.

Website

https://global.dflzm.com.cn

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Dongfeng Liuzhou Motor is a state-owned Chinese automaker (founded 1977, subsidiary of Dongfeng Motor Group) that manufactures ChengLong commercial vehicles and FORTHING passenger vehicles for export to 60+ markets across Belt and Road countries, Southeast Asia, South America, Africa, and the Middle East.

Ownership category

akta.pro rank

Product category

Commercial and Passenger Vehicle Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)

akta.pro secondary industries

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB), Cross-Border Vehicle Logistics & Customs/Compliance (VIN, Documentation) (TLADAJAL)

Keywords

• Commercial vehicle manufacturing
• Passenger vehicle production
• Heavy-duty trucks
• New energy vehicles
• Vehicle telematics systems

Headquarters

HQ city

Dongfeng

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Passenger Vehicle Sales: Sale of passenger vehicles under the FORTHING/FengXing brand including sedans (Joyear S50), SUVs (SX6, T5, T5 EVO), and MPVs (S500, M4, Lingzhi series). New energy variants including LINGZHI M5EV, S50EV, and hybrid models are also sold.
2. Commercial Vehicle Sales: Sale of commercial vehicles under the ChengLong brand including tractors (H7), cargo trucks (H7, M3, H5), engineering trucks (H7, M3), and light trucks (L2). Both traditional fuel and new energy variants are offered.
3. Aftermarket Parts and Service: Sale of spare parts, accessories, and maintenance services through authorized service stations. Company offers parts including cabin shells, air filters, diesel filters, fuel filters, oil filters, and clutch components through official service network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dongfeng Liuzhou Motor manufactures and sells passenger vehicles under the FORTHING/FengXing brand — including sedans, SUVs, and MPVs with new-energy variants — and commercial vehicles under the Chenglong brand, including heavy tractors, cargo trucks, engineering/dump trucks, and light trucks. The company also provides telematics-enabled connected fleet-management services (Chenglong V+), aftermarket spare parts, and authorized maintenance through a global dealer and service-station network spanning 60+ markets.

Product overview

Dongfeng Liuzhou Motor Co., Ltd operates two primary vehicle brands: FORTHING (passenger vehicles) and ChengLong (commercial vehicles). The FORTHING brand encompasses sedans (S50), SUVs (SX6, T5, T5 EVO, SX3), and MPVs (S500, M4, Lingzhi series) including new energy variants (M5EV electric, S50EV, hybrid PHEV/HEV models). The ChengLong brand focuses on commercial vehicles including heavy-duty tractors (H7), cargo trucks (H7, M3, H5), engineering trucks/dump trucks (H7, M3), and light trucks (L2). Both brands share enabling technologies including telematics (Chenglong V+ system), global supplier networks (WABCO, Cummins, Weichai, ZF, Bosch), and support services including maintenance plans and global service networks spanning Southeast Asia, South America, Africa, and other markets.

Differentiator

Problem solved

Functional benefit

Brands

• FORTHING: Passenger vehicle brand covering sedans (Joyear S50), SUVs (SX6, T5, T5 EVO, SX6H, T5L, SX3), MPVs (S500, M4), and new energy vehicles (LINGZHI M5EV, S50EV, SX5G EV/HEV/REEV, M4 HEV, M6 PHEV/HEV).
• ChengLong

Products and services

• Chenglong H7 Tractor Heavy-duty prime mover truck for long-haul logistics, featuring Jacobs/IBRAKE cylinder brake, WABCO braking system, 48-month unlimited-mileage warranty, and up to 550PS engine power with fuel consumption as low as 28L/100km.
• Chenglong H7 Cargo Truck 8x4 heavy cargo truck with Euro V emission standard, keel-frame structure cab, 5 security warning systems (FCW, PCW, LDW, HMW, TSR), Chenglong V+ telematics, and reduced chassis weight of 9.5 tons.
• Chenglong New M3 Cargo Truck Cargo truck with WABCO valve components, lightweight design, and integrated logistics warning functions including vehicle state monitoring, electronic fence, and fuel consumption monitoring.
• Chenglong H5 Cargo Truck Light cargo truck variant in the Chenglong commercial vehicle lineup.
• Chenglong H7 Engineering Truck Heavy-duty dump truck for construction and mining applications with WP12.400E50 400PS engine, ZF steering system, and intelligent terminal with Beidou GPS.
• Chenglong New M3 Engineering Truck Construction dump truck featuring low center-of-gravity design, WABCO brake valves, and 200PS-220PS engine options for various engineering conditions.
• Chenglong L2 Light Truck Light truck with Isuzu engine technology, Getrag transmission, EU ECE safety certification, and 0.491 wind resistance coefficient; 18-22m³ cargo volume options.
• FORTHING S50 (NEW Joyear / Classic) Compact sedan available in NEW Joyear S50 and Classic variants, featuring Mitsubishi engine technology and multiple safety configurations.
• FORTHING SX6 Sport utility vehicle offering versatile seating and family-friendly features.
• FORTHING T5 (incl. T5 EVO) SUV model with T5 EVO variant, featuring 2.0L engine and advanced safety systems including ESP/DSC/VSC.
• FORTHING S500 Multi-purpose vehicle with 5/6/7 seat configurations, Mitsubishi 1.5L MIVEC engine, 6.3L/100km fuel consumption, and 0.349 wind resistance coefficient.
• LINGZHI M5EV All-electric MPV providing zero-emission transportation for passenger and light commercial use.
• FORTHING M4 (incl. M4 HEV) MPV model available in standard and HEV hybrid variants for family and light commercial use.
• FORTHING M6 PHEV/HEV Plug-in and standard hybrid MPV offering flexible electrified transportation options.
• S50EV Electric variant of the S50 sedan for zero-emission personal transport.
• SX5G EV/HEV/REEV Multi-powertrain variant supporting pure electric, hybrid, and range-extended electric configurations.
• Lingzhi MPV Series (Lingzhi / Lingzhi PLUS / Lingzhi M7) Core MPV models in the FORTHING/FengXing passenger lineup, designed for family and shuttle use.
• Chenglong CLK Platform New generation heavy truck platform providing 4K customer value — comfort, intelligence, fuel saving, and efficiency — built on the Longhu Center Intelligent Data Platform, Longxing Future Intelligent Control Strategy, and Longxin Power system delivering 6% fuel consumption reduction.
• Chenglong V+ Car Networking System Telematics system offering 10 key functions — real-time vehicle monitoring, electronic fence, fuel-consumption monitoring, behavior monitoring, loading/container monitoring, safe-driving alerts, malfunction alarms, maintenance scheduling, and one-key rescue — accessible via mobile APP and WeChat.
• Chenglong Truck Pilot MAX Intelligent Online Electric Logistics System Autonomous-driving system for park logistics featuring fully unmanned operations, remote-control capability, and integration with 5G networks for commercial operation of heavy trucks without safety officers. Co-developed with CIDI Smart Drive and China Mobile Guangxi.
• Chenglong H5 Ultra-light LNG Model Natural-gas-powered (LNG) heavy-duty truck designed for international logistics markets with ultra-light chassis engineering.
• Aftermarket Parts and Authorized Service Sale of spare parts (cabin shells, air filters, diesel filters, fuel filters, oil filters, clutch components) and authorized maintenance services through the company's global service-station network.

Quantifiable outcome

• 6% decrease in fuel consumption with CLK platform
• +9 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• JD LogisticscoreStrategic or Co-development Partner · 19 June 2023Strategic partnership signed to promote efficient future in logistics transportation. JD Logistics is a major Chinese e-commerce logistics company collaborating with Dongfeng Liuzhou Motor on transportation solutions.
• CIDI Smart DrivecoreStrategic or Co-development Partner · 7 June 2023Joint development partner for the Chenglong Truck Pilot MAX intelligent autonomous driving system for park logistics. CIDI Smart Drive contributed autonomous driving technology for the first commercial operation of unmanned heavy trucks in industrial parks.
• China Mobile Guangxi BranchcoreTechnology or Integration · 7 June 2023Technology partner providing 5G network support for the Chenglong Truck Pilot MAX autonomous driving system. Enabled commercialization of autonomous electric logistics in industrial parks through 5G connectivity infrastructure.
• Global Supply Chain Partners (WABCO, Fleetguard, ZF, Bosch, Meritor)coreTechnology or IntegrationPremium global supply chain partners providing key components for Chenglong vehicles: WABCO for braking systems, Fleetguard for filtration, ZF for steering and transmissions, Bosch for electronics, Meritor for rear axles. These partnerships ensure high quality and reliability of vehicles.
• Belt and Road Initiative MarketsflagshipGTM or Marketing PartnerStrategic focus on Belt and Road countries for international expansion including Vietnam, Laos, Cambodia, Mongolia, Russia, and others. The initiative provides framework for market entry and logistics corridor development across Asia and into Europe and Africa.

Scale indicators13 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Shaanxi Automobile (SHACMAN): Heavy-duty truck manufacturer (Delong and M3000 brands) competing with Chenglong H7 in heavy tractor and dump truck segments, particularly strong in Central Asia, Russia, and Africa export markets.
• SAIC Hongyan: Subsidiary of SAIC Motor producing heavy-duty trucks (Genlyon, Kingkan) that compete directly with Chenglong in domestic Chinese market and certain Southeast Asian export markets.
• FAW Jiefang: One of China's largest heavy-duty truck manufacturers under FAW Group, producing tractors, cargo trucks, and dump trucks. Directly competes with Chenglong in domestic and Belt and Road export markets with similar product positioning and customer base.
• JAC Motors: Chinese automaker producing light trucks, heavy trucks, and passenger vehicles, including N-series light trucks that compete with Chenglong L2. Has established export presence in Latin America and Middle East.
• Foton Motor: Commercial vehicle arm of BAIC Group producing trucks, light trucks, and buses that compete with Chenglong across multiple product categories including heavy-duty tractors and light trucks (similar to Chenglong L2).
• Sinotruk: Major Chinese heavy-duty truck manufacturer (HOWO brand) competing directly with Chenglong in heavy tractors and cargo trucks. Strong export presence in Africa, Middle East, and Southeast Asia overlapping with Dongfeng Liuzhou's international markets.

Emerging players

• DeepWay (Baidu): Chinese autonomous trucking startup backed by Baidu developing L4 autonomous heavy trucks for logistics applications. Represents emerging competitive threat in autonomous commercial vehicle space that Dongfeng Liuzhou is pursuing with Truck Pilot MAX.
• Yutong Bus: Leading Chinese bus and coach manufacturer with growing autonomous driving capabilities and significant export footprint in Latin America, Middle East, and Africa. Adjacent in commercial vehicle space with potential competitive overlap in passenger transport applications.

Regional players

• KAMAZ: Major Russian heavy-duty truck manufacturer (partially owned by Daimler Truck) competing with Chenglong in Russia and CIS markets. Strong in local Russian market where Dongfeng Liuzhou has identified export opportunity.

Broad incumbents

• Dongfeng Motor Group: Parent conglomerate of Dongfeng Liuzhou Motor and one of China's largest automakers with broad product portfolio across commercial vehicles, passenger vehicles, and parts. Provides strategic resources, supply chain leverage, and shared technology platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chenglongmotor2017

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dongfeng Liuzhou Motor