Prodam

What Prodam does

Prodam (PRODAM SP – Empresa de Tecnologia da Informação e Comunicação do Município de São Paulo) is the mixed-economy municipal technology company owned by the City of São Paulo, founded in 1971 and operated under the São Paulo Prefecture. It functions as both the in-house IT arm of the city government and, more recently, a commercial 'govtech' distributing solutions to other Brazilian municipalities. Its primary customer base comprises the secretariats of the Prefeitura de São Paulo—Health, Mobility, Finance, Innovation, Sports, Human Rights, Urbanism, Social Development, and Education—along with the broader municipal workforce of approximately 246,000 active and retired civil servants.

Prodam's technology stack combines an IBM mainframe for large-scale data processing with supplementary low-platform systems running 17,300+ production programs, 921 systems, and 1.7Pb of storage, plus a vCloud Suite IaaS environment and cloud integrations through operational agreements with AWS, Microsoft, Google, Salesforce, Red Hat, Liferay, Neo4j, Dynatrace, Pure Storage, HPE, and others. Core proprietary products include SIGA Saúde (managing 1,020+ health units and 25.5 million annual appointments), SIGPEC-RH (HR for 246,000 employees), Empreenda Fácil (reducing business registration from 100 days to 21 hours), Portal do Licenciamento (10 integrated services for building permits), Processo Eletrônico SEI (1 billion sheets of paper saved since 2015), Pronto AI Solutions (computer vision, conversational AI, and document automation), and SGTP (transportation licensing for 200,000 licenses and 390,000 drivers). The Prodam Store, launched August 2025, is a marketplace enabling other municipalities to acquire São Paulo-tested technology without public bidding under Lei Federal nº 13.303/2016, attracting 150 cities to negotiations within two months.

Prodam's revenue model is anchored on intramural managed-services contracts with the Prefeitura de São Paulo, supplemented by licensing/professional-services revenue from the Prodam Store, fee-based operational agreements reselling third-party technology, and contract-based public-sector procurement under LGPD and MPS-Br-certified processes. Pricing is not publicly disclosed and follows quote- and contract-based government procurement. The company is led by President Francisco Forbes and reports under Mayor Ricardo Nunes' administration; its operations are domestic-only (Brazil).

Name

Prodam

Legal name

PRODAM SP – Empresa de Tecnologia da Informação e Comunicação do Município de São Paulo

Website

https://portal.prodam.sp.gov.br

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prodam is the municipal technology company of São Paulo, Brazil, providing IT systems, AI solutions, and digital infrastructure to city government secretariats while distributing proven government technology to other Brazilian municipalities via the Prodam Store marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Municipal Government IT Services: Core revenue from providing comprehensive IT services to the Prefeitura de São Paulo, including system development, infrastructure management, and digital transformation solutions.
2. Prodam Store Marketplace: Technology marketplace offering systems and tools developed in São Paulo to other municipalities, with facilitated contracting without bidding requirements.
3. Operational Agreements (Acordos Operacionais): Pre-negotiated technology procurement agreements with major vendors enabling competitive pricing for public sector clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Prodam develops, operates, and maintains integrated IT systems and digital services for the São Paulo municipal government — including health management (SIGA Saúde), HR (SIGPEC), business licensing (Empreenda Fácil), electronic processes (SEI), public transportation (SGTP), and AI-powered solutions (Pronto). Through the Prodam Store marketplace, it commercializes these São Paulo-tested systems to other Brazilian municipalities. It also provides cloud, mainframe, and storage infrastructure on an IBM-based platform.

Product overview

Prodam is São Paulo's municipal technology company offering a comprehensive portfolio of government technology solutions. The core offerings include SIGA Saúde (health management), SIGPEC-RH (human resources), Empreenda Fácil (business licensing), Portal do Licenciamento (construction permits), Processo Eletrônico SEI (electronic documents), and Agenda Fácil (health scheduling). The company recently launched Prodam Store (August 2025), a marketplace for sharing municipal technology with other Brazilian municipalities, and Pronto AI Solutions (May 2024) with three AI-powered products (Reconhece Aí, Conversa Aí, Documenta Aí). Infrastructure services include virtual computers, cloud hosting, mainframe storage, and network management. Prodam also offers operational agreements with major technology vendors including AWS, Microsoft, Google, Liferay, Salesforce, and Neo4j for public sector procurement.

Differentiator

Problem solved

Functional benefit

Brands

• Prodam Store: A marketplace hub of digital solutions offering systems and tools developed in São Paulo for other municipalities in Brazil.

Products and services

• Prodam Store Digital marketplace hub offering São Paulo-developed government technology solutions to other Brazilian municipalities, enabling procurement without public bidding; bundles consulting, proprietary solutions, partner-software licenses, and complete systems.
• SIGA Saúde Digital platform integrating health-resource management and services for São Paulo's Municipal Health Secretariat; manages 1,000+ health units and 25.5 million annual appointments in the SUS network.
• SIGPEC – RH Integrated Human Resources Management System consolidating personnel data for São Paulo's municipal administration; manages 124,000 active and 86,500 retired employees including payroll.
• Empreenda Fácil Digital system for business opening, alteration, and closure that integrates up to 16 government agencies; reduced process from 100 days to 21 hours and has impacted 876,000+ businesses.
• Portal do Licenciamento Digital platform for building and licensing procedures integrating 10 services (building permits, construction approval, certificates) and connecting with 31 municipal systems.
• Busca Saúde Web application mapping 921 public health units (UBS, hospitals, specialized services) across São Paulo's SUS network for citizens to locate services.
• Agenda Fácil Mobile application for scheduling health consultations and exams at São Paulo's municipal health network; 1 million+ downloads and 1.2 million registered users.
• Regularização de Imóveis (Meu Imóvel Regular) Portal for property regularization in São Paulo using geoprocessing and database cross-referencing; automatically regularized 200,000+ properties.
• Mãe Paulistana Comprehensive maternal and child health program system integrating health, education, and mobility services, guaranteeing daycare spots for participating mothers.
• Programa de Parcelamento Incentivado (PPI) Debt installment program system for São Paulo's Municipal Finance Secretariat; recovered R$ 5.2 billion in 2023 and provides unified debt view and payment-agreement management.
• Processo Eletrônico (SEI) Electronic document management system eliminating paper from municipal processes; since 2015 saved 1 billion sheets of paper and prevented cutting of 51,000 trees.
• SGTP Public Transportation Management System managing all public transport modalities in São Paulo including cargo, school, charter, motorcycle delivery, and taxi services; 200,000 licenses issued, 390,000 drivers registered.
• SIGA Esporte Sports facility management system for São Paulo's Municipal Sports Secretariat; manages 47 sports centers with 300+ activities.
• RGA ON-LINE Online animal registration system integrated with SP156 for issuing digital animal identity documents (RGA) for dogs and cats in São Paulo.
• SISCOR Urban Waste Control System managing São Paulo's urban cleaning services including household waste collection, selective collection, health waste, ecopoints, and street sweeping.
• DSV DIGITAL Digital system for São Paulo's Roadway System Operation Department; enables vehicle owners to handle indications, appeals, and obtain second copies of traffic violation notices online.
• Gestão de Doações FUMCAD Donation management system connecting citizens to São Paulo's Municipal Fund for Children's and Adolescents' Rights; managed R$ 670 million in donations since 2007.
• Sistema de Gestão de Acolhimento Shelter vacancy management system for São Paulo's Social Development Secretariat; manages 20,000+ shelter spots for adults, children, and adolescents in street situations.
• MEI Nota Fácil Mobile application for São Paulo's micro-entrepreneurs to issue electronic invoices in 4 clicks; 10,000+ downloads with a 4.8/5 rating.
• Gestão de Imóveis Tombados (CIT) Heritage property management system containing data on 269,000+ protected properties, with legislation consultation and certificate printing.
• Nota do Milhão Electronic service invoice program with prize incentives enabling citizens to earn prizes while contributing to municipal transparency.
• Pronto AI Solutions AI product line for public sector modernization comprising Reconhece Aí (computer vision document recognition), Conversa Aí (conversational AI for citizen interaction), and Documenta Aí (administrative document automation).

Quantifiable outcome

• 1 billion sheets of paper saved, 51,000 trees preserved through Processo Eletrônico
• +9 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature10 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• GITEX Global OrganizersflagshipStrategic or Co-development Partner · 1 October 2025São Paulo selected as first Latin American host for GITEX Global 2027. Prodam and Prefeitura de São Paulo will host the event at Anhembi Convention Center, March 16-17, 2027. Expected 200,000 attendees.
• SPTranscoreStrategic or Co-development Partner · 1 August 2025Partnership for Mãe Paulistana program providing transportation cards and credits to expectant mothers for accessing healthcare appointments.
• Neo4jcoreTechnology or Integration · 1 October 202436-month agreement until October 2027 for Neo4j graph database solutions, services, and training.
• Pure StoragecoreTechnology or Integration · 1 May 202436-month agreement until May 2027 for Pure Storage data storage solutions and services.
• Hewlett Packard Enterprise (HPE)coreTechnology or Integration · 1 November 202336-month agreement until November 2026 for HPE/Aruba products, services, and training.
• Zadara BrasilcoreTechnology or Integration · 1 August 202336-month agreement until August 2026 for Zadara cloud storage solutions and services.
• SalesforcecoreTechnology or Integration · 1 December 202236-month agreement until December 2025 for Salesforce products, services, and training.
• ArlequimcoreTechnology or Integration · 1 October 202260-month agreement until October 2027 for Arlequim technology solutions and services.
• LiferaycoreTechnology or Integration · 1 June 202236-month operational agreement for Liferay products, services, and training. Platform used for municipal digital content portals.
• DynatracecoreTechnology or Integration · 1 March 202260-month agreement for Dynatrace monitoring and analytics solutions.
• Red HatcoreTechnology or Integration · 1 November 202136-month agreement for Red Hat solutions, services, and training acquisition for public sector.
• GooglecoreTechnology or Integration · 1 May 2021Agreement AC-08.05/2021-A for Google software, services, and training. Includes GCP, Workspace/GSuite, and Maps families. 24-month agreement.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 May 202136-month agreement until May 2024 for AWS cloud solutions, services, and training.
• MicrosoftcoreTechnology or IntegrationOperational agreement for Microsoft products, services, and training acquisition. Enables competitive pricing for public sector procurement. Agreement under Lei Federal nº 13.303/2016.
• IBMcoreTechnology or IntegrationIBM solutions included in operational agreements portfolio for mainframe and enterprise technology.
• Pastoral do Menor da Arquidiocese de São PaulominorStrategic or Co-development PartnerPartnership for digital inclusion literacy program, bringing technology education to underprivileged communities.

Scale indicators22 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OpenGov: Government financial planning and transparency software provider for US state and municipal customers. Comparable to Prodam's PPI debt-recovery and municipal finance systems.
• Granicus: Government experience cloud platform used by thousands of public agencies for digital services, citizen engagement, and workflow automation. Closely comparable to Prodam's electronic-process and citizen-service portfolio.
• CentralSquare Technologies: Public sector software vendor serving 7,500+ public safety, utility, and government agencies. Comparable to Prodam across public safety (Smart Sampa) and municipal operations systems.
• Accela: Civic software platform serving US state and municipal governments for permitting, licensing, and asset management. Comparable to Prodam's Portal do Licenciamento and regulatory offerings.
• Tyler Technologies: Largest US provider of software and services for the public sector, serving thousands of municipal, county, and state governments. Directly comparable as a vendor of integrated government software suites spanning justice, public safety, financial, and citizen services.
• CivicPlus: Provider of integrated municipal technology including websites, citizen request management, and HR/finance software for local governments. Comparable in scope and customer profile to Prodam.
• Dataprev: Brazilian state-owned IT company operating social security and welfare data systems. Comparable as a government-owned IT services company with mission-critical systems and large employee base.
• Axon: Public safety technology company providing surveillance, body cameras, and law-enforcement software. Comparable to Prodam's Smart Sampa security monitoring platform, the largest in Latin America.
• SERPRO: Brazilian federal government IT services company providing data processing, cloud, and digital identity services. Closest domestic structural analog — a state-owned IT services entity — though at the federal level rather than municipal.
• GovTech Singapore: Singapore Government Technology Agency — a statutory board providing digital government services and platforms. Comparable structural analog as a government-owned entity delivering comprehensive digital public services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prodam_sp
• LinkedInlinkedin.com/company/prodamsp
• Instagraminstagram.com/prodamsp
• Facebookfacebook.com/prodamsp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodam