White Ribbon UK

What White Ribbon UK does

White Ribbon UK (legally White Ribbon Campaign Ltd) is a registered charity in England and Wales (No. 1123874) and a company limited by guarantee, headquartered at Unit 31, The Town Hall, St George's Street, Hebden Bridge. It operates as the leading charity in England and Wales focused on the primary prevention of men's violence against women and girls, engaging men and boys as allies through structured programmes: the White Ribbon Accreditation Programme (a three-year workplace programme for larger organisations), the Supporter Organisation Programme (for organisations with fewer than 100 employees and turnover under £1m), specialist training services, an Ambassador and Champion volunteer network of over 10,000 individuals, and dedicated work with children and young people through education and youth partnerships. The charity engages 600+ Accredited and Supporter Organisations across government, healthcare, education, emergency services, sports, transport and finance.

Name

White Ribbon UK

Legal name

White Ribbon Campaign Ltd

Website

https://whiteribbon.org.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

White Ribbon UK is a registered charity in England and Wales that engages men and boys as allies in preventing violence against women and girls through workplace accreditation, specialist training, public awareness campaigns, and a 10,000-strong volunteer ambassador network.

Ownership category

akta.pro rank

Product category

Gender-Based Violence Prevention Charity Services

akta.pro primary industry

Gender Equality & Women’s Rights (BPADAGAF)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

Keywords

• Violence prevention charity
• Gender equality advocacy
• Workplace accreditation programmes
• Culture change training
• Primary prevention campaigns

Headquarters

HQ city

Hebden Bridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Individual donations through their website and JustGiving pages. Regular monthly giving programmes through CAF Donate. Fundraising activities organised by supporters who raise money through events like marathons and treks.
2. Merchandise Sales: Online shop selling White Ribbon merchandise including fabric pins, keyrings, stickers, vehicle signs, and centrepieces. Sales processed through their e-commerce platform.
3. Accreditation and Supporter Organisation Programmes: Organisations pay to join accreditation or supporter programmes. Supporter organisations with less than 100 employees and turnover under £1m commit to three-year programmes including raising awareness and marking White Ribbon Day.
4. Training Services: Specialist training programmes delivered to organisations to change cultures, promote healthy expressions of masculinity and encourage allyship in workplaces and beyond.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

White Ribbon UK is the leading charity in England and Wales working to end men's violence against women and girls through primary prevention. It sells structured workplace programmes (Accreditation and Supporter Organisation programmes) and specialist training to organisations, alongside an Ambassador and Champion network, public awareness campaigns, and a merchandise shop that funds the mission.

Product overview

White Ribbon UK is a charity organization (not a software product) operating as the leading charity in England and Wales working to prevent men's violence against women and girls. The organization's offerings consist of prevention programmes and advocacy services rather than a technology product. Core programmes include the Ambassador and Champion Programme (engaging individuals as allies), the White Ribbon Accreditation Programme and Supporter Organisation Programme (for workplace and organisational partnerships), and Training Services (specialist training for organisations). The organisation also conducts grassroots campaigning, knowledge sharing, and works with children and young people through education and youth partnerships. Additionally, White Ribbon UK operates a merchandise shop selling White Ribbon items including fabric ribbons, centrepieces, keyrings, stickers, and vehicle signs. The #ItTakesATeam World Cup 2026 campaign provides practical tools for safer match day environments. The organization partners with over 600 organisations across the UK through its accreditation and supporter programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• White Ribbon Accreditation Programme A structured three-year subscription programme for organisations to create positive cultural change in preventing violence against women and girls, involving strategic commitment, development and delivery of an Action Plan. Designed for private, public and third sector organisations across England and Wales.
• Supporter Organisation Programme A three-year commitment programme for organisations with fewer than 100 employees and annual turnover under £1m, requiring seven actions including raising awareness and marking White Ribbon Day. Designed as a lighter-touch route for smaller organisations to demonstrate commitment.
• Training for Organisations Specialist, tailored training services delivered to organisations to change cultures, promote healthy expressions of masculinity and encourage allyship in workplaces and beyond, upskilling staff on preventing violence against women.
• White Ribbon Fabric Ribbon with Pin The globally recognised fabric white ribbon with pin for wearing to show commitment to ending violence against women and girls and to start conversations; made from recycled fabric. Priced from £1.60 per unit.
• White Ribbon Keyring White Ribbon branded keyring for daily visibility of the prevention message. Priced from £6.00 per unit.
• White Ribbon Stickers Adhesive stickers featuring the White Ribbon symbol for display on surfaces. Priced from £13.75 per pack.
• White Ribbon Centrepiece Decorative centrepiece featuring the White Ribbon symbol for events and displays. Priced from £38.00.
• White Ribbon Window/Car Sticker Adhesive window or car sticker featuring the White Ribbon symbol for public display. Priced from £5.00.
• Bilingual (Welsh/English) Magnetic Vehicle Signs Set of 10 magnetic vehicle signs with White Ribbon message in Welsh and English for display on cars and other vehicles. Priced at £145.00 per set of 10.

Quantifiable outcome

• 87% of Accredited Organisations stated they were enthusiastic about what they could achieve towards preventing violence against women and girls as an organisation
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Principle OneminorGTM or Marketing Partner · 8 October 2025Sponsored White Ribbon UK fringe event at the Labour Party Conference in Liverpool, which launched interim findings from the report 'The Case for Investing in the Primary Prevention of Men's Violence Against Women and Girls' developed in partnership with the Centre for Protecting Women Online.
• Centre for Protecting Women OnlinecoreStrategic or Co-development Partner · 8 October 2025Partnership to develop report 'The Case for Investing in the Primary Prevention of Men's Violence Against Women and Girls' launched at Labour Party Conference.
• JogOn CampaigncoreStrategic or Co-development Partner · 5 June 2025White Ribbon UK joined forces with JogOn, a Bradford-born campaign tackling harassment and unwanted behaviour directed at women and girls while running. Launched by the Safer Bradford Partnership in collaboration with Bradford Council and West Yorkshire Police, JogOn promotes active bystander training and cultural change. Over 1,250 people have taken part in training through this partnership.
• AFC BournemouthminorGTM or Marketing PartnerPartnership on men's allyship on match days campaign. AFC Bournemouth is a White Ribbon Supporter Organisation working to promote safer, more respectful match days.
• Chelsea FCminorGTM or Marketing PartnerPartnership on men's toilets campaign in football stadiums to reach men in unexpected spaces with messaging about preventing violence against women.
• West Midlands RailwayminorGTM or Marketing PartnerCollaboration on station artwork to promote awareness about preventing violence against women and girls. Public art project turning stations into spaces for awareness and action.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Victim Support: Victim Support is the UK's national independent charity for victims and witnesses of crime. It is a broad incumbent offering overlapping VAWG-related services, training, and policy advocacy but covers a wider portfolio of crime types.

Direct peers

• Respect: Respect is a UK charity developing and disseminating safe, effective work with perpetrators of domestic abuse. It is a direct peer in the VAWG prevention space, with overlapping training and accreditation offerings targeted at organisations.
• Hestia: Hestia is a London-based charity supporting survivors of domestic abuse, modern slavery, and sexual exploitation. It competes with White Ribbon UK for London-corporate VAWG partnerships and broader UK donor attention.
• SafeLives: SafeLives is a UK charity working to end domestic abuse through data, training, and frontline service support. It is a direct peer sharing corporate training revenue and overlapping on prevention training delivery.
• White Ribbon Campaign (Canada): The Canadian originator of the White Ribbon movement 34 years ago, operating the same brand with comparable mission, programmes, and Ambassador model. It is the founding peer of the global White Ribbon network.
• Women's Aid: Women's Aid is a UK federation of domestic abuse services delivering frontline support and running prevention campaigns. It directly competes with White Ribbon UK for funding, policy influence, and workplace accreditation partnerships across England.
• End Violence Against Women Coalition (EVAW): EVAW is a UK coalition of organisations working to end all forms of violence against women. It is a direct peer in policy advocacy, campaigning, and corporate-sector engagement on VAWG prevention.
• White Ribbon Australia: Australian arm of the global White Ribbon movement, delivering the same accreditation, Ambassador, and training programmes. Direct sister-organisation peer with comparable operating model in a different geography.
• Rape Crisis England & Wales: Rape Crisis is the national umbrella body for specialist sexual violence services in England and Wales. It competes with White Ribbon UK for VAWG funding, policy influence, and public awareness share.
• Refuge: Refuge is the UK's largest domestic abuse charity, providing specialist services for women and children experiencing violence. It is a direct peer in the UK VAWG sector, competing for the same donor pool and corporate partnerships as White Ribbon UK.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/whiteribbon_uk
• Facebookfacebook.com/whiteribbonuk
• LinkedInlinkedin.com/company/white-ribbon-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Ribbon UK