Principle One
Principle One designs, implements, and operates converged audiovisual and IT infrastructure systems for banks, hedge funds, luxury retailers, and multinational corporations across 14 Asia-Pacific countries from 8 regional offices.
- Company typePrivate
- Founded2003
- HeadquartersCentral, Hong Kong SAR China
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Principle One does
Principle One, founded in 2003 and headquartered in Hong Kong, is a multi-disciplinary technology solutions provider specializing in the design, implementation, and operation of converged audiovisual (AV) and information technology (IT) infrastructure systems. Its service portfolio spans six lines: Integrated Projects (combined AV+IT delivery), Audiovisual Projects (AV system design, build, and installation), IT Projects (infrastructure design and implementation), AV Maintenance (preventative care and component replacement), AV Managed Services (ongoing AV operations and event support), and IT Managed Services (fixed-fee proactive helpdesk, desk-side, remote, and strategic advisory support). Underlying technology stacks center on enterprise AV/IT integration, with documented deployments of Q-SYS AV-over-IP platforms, Microsoft Teams Rooms, Zoom appliances, ClearOne conferencing, VMware virtualization, and digital signage solutions including transparent LED screens and curved LED walls.
The company serves enterprise clients across banks and financial institutions, luxury retail, professional services, education, and multinational corporations, with marquee engagements including HSBC, UBS (since 2004, managing 500+ weekly videoconferences), KPMG, Bank of China Hong Kong, Bank of Communications, Moncler (60+ regional shops since 2013), DFS Group, Alphadyne Asset Management, and Lingnan University. Business model combines project-based professional services revenue from design-build-install engagements with recurring managed services revenue on a fixed-fee subscription model billed annually; managed services emphasize proactive maintenance over reactive break-fix. Distribution is exclusively direct enterprise field sales with no channel or reseller model, supported by eight owned offices across Hong Kong, Singapore, Shanghai, Beijing, Tokyo, Seoul, Sydney, and Kuala Lumpur, delivering projects in 14 countries and 39 cities. Since November 2017, the firm has operated as a majority-owned subsidiary of Tico Digital, a Chinese AV distributor and service provider founded in 1994, while retaining independent brand and management under CEO Joey Yeung and founder-shareholder James Oliver.
Principle One firmographics
Firmographics- Name
- Principle One
- Legal name
- Principle One Limited
- Website
- https://principleone.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Principle One designs, implements, and operates converged audiovisual and IT infrastructure systems for banks, hedge funds, luxury retailers, and multinational corporations across 14 Asia-Pacific countries from 8 regional offices.
- Ownership category
- akta.pro rank
Principle One industry classification
Industry- Product category
- Audiovisual and IT Infrastructure Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Architecture & Technology Roadmapping (BPAEAAAC)
- akta.pro secondary industries
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Principle One is headquartered
LocationHeadquarters
- HQ city
- Central
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices8 records
Markets served
Principle One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Project-Based Services: Design, build and install audiovisual and IT infrastructure systems for new installations or relocations. Includes integrated projects, AV projects, and IT projects delivered across multiple countries in Asia.
- Managed Services: Fixed-fee proactive IT and AV managed services including desk-side support, remote support, preventative maintenance, and strategic advice. Unique model focused on avoiding ad-hoc problem solving through diligent maintenance and system optimization.
- Maintenance Services: AV maintenance contracts providing scheduled preventative maintenance, guaranteed response times, call-out token plans, and loan units for equipment. Can be planned (contracted) or unplanned (ad-hoc) service delivery.
- Event Support Services: Planning, organization and running of complex AV solutions for corporate events, including live streaming support and venue sourcing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fixed-fee proactive IT managed services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Principle One product offering
Product offeringCore offering
Principle One designs, builds, integrates, and operates converged audiovisual (AV) and information technology (IT) systems for enterprise clients across Asia Pacific. Its core offerings span design-and-build projects (Integrated, AV, and IT), preventative AV maintenance, ongoing AV facilities operation and event support, and fixed-fee proactive IT managed services. Customers include multinational banks, hedge funds, professional services firms, luxury retailers, and educational institutions.
Product overview
Principle One is a multi-disciplinary technology solutions provider offering integrated audiovisual (AV) and information technology (IT) services across Asia since 2003. Its portfolio consists of six core and supporting service lines: Integrated Projects (the combined AV+IT delivery approach), Audiovisual Projects (AV design, build and installation), IT Projects (IT infrastructure design and implementation), AV Maintenance (proactive AV system care and component replacement), AV Managed Services (ongoing AV facilities operation and event support), and IT Managed Services (proactive fixed-fee IT support and strategy). These services collectively serve financial services, luxury retail, professional services, and education sectors across 14 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Projects Combined audiovisual and information technology project delivery approach that merges the experience, expertise, and services of both AV and IT teams into a single integrated offering, spanning design, build, and installation across multiple technology disciplines for enterprise clients.
- Audiovisual Projects Design, build and installation of audiovisual systems including digital signage, LED walls, video conferencing rooms, boardrooms, multipurpose areas, auditoria, and entrance lobby video walls for enterprise and institutional clients.
- IT Projects Design and implementation of IT infrastructure solutions, including structured cabling, server racks, UPS systems, workstations, and network infrastructure that fulfill current requirements and adapt to changing business needs.
- AV Maintenance Proactive and responsive maintenance services for audiovisual systems, covering preventative maintenance, troubleshooting, repair, component replacement, extended warranties, and system upgrades to extend solution lifecycle.
- AV Managed Services Ongoing operation and support of clients' audiovisual solutions in meeting rooms, training facilities, and auditoria, including event planning and execution with service level commitments from trained professionals.
- IT Managed Services Proactive fixed-fee IT infrastructure support with holistic technology coverage including helpdesk, desk-side support, remote support, strategic IT advice, network and telecom management, and audiovisual technology support.
Quantifiable outcome
- Over 3,000 projects delivered successfully since 2003
- +4 more outcomes
Companies that use Principle One
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Principle One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Principle One partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SolgaricorePartnership to offer Solgari's complete enterprise cloud business communications software solution across Asia. Enables Principle One to provide customers with unified communications including voice, SMS, chat and video through a single cloud platform with FinTech compliance features for MiFID II, FCA, PCI DSS and GDPR.
- VMwarecorePromoted to Enterprise Solution Provider status by VMware, requiring VMware Certified Advanced Professional (VCAP) certification. Enables design, deployment and support of VMware solutions for larger enterprise clients.
- Capital-eminorPartnership with Australian marketing and event agency for audiovisual production and live streaming of HubSpot events in Singapore and Hong Kong.
- One SpaceminorSister company collaborating on integrated audiovisual and architectural projects including HSBC Hong Kong headquarters multimedia installation and Kinwick Centre revitalization.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Principle One competitors and assessment
Company assessmentBroad incumbents
- Logicalis: Logicalis is a global IT solutions and managed services provider with significant APAC operations; comparable as a broader IT incumbent that increasingly bundles AV/UC capabilities alongside its systems integration and managed services offerings.
- Diversified: Diversified is a large global AV/IT systems integrator delivering enterprise audiovisual solutions, managed services and digital media; comparable as a broader incumbent that competes with Principle One for large multinational enterprise AV integration engagements in Asia-Pacific.
- AVI-SPL: AVI-SPL is the largest global AV systems integrator with broad enterprise coverage including collaboration, AV integration and managed services; comparable as a larger incumbent that overlaps with Principle One in converged AV+IT project delivery and managed services for multinationals.
- Insight Enterprises: Insight Enterprises is a large global IT solutions integrator with substantial APAC presence offering workplace technology, collaboration and managed services; comparable as a broader IT incumbent whose workplace/UC practice overlaps with Principle One's IT integration and managed services lines.
Direct peers
- IVCi: IVCi is an AV collaboration integrator delivering design, integration and managed services for video conferencing and unified communications environments — comparable to Principle One's AV+IT integration work for enterprise meeting, training and event spaces.
- Electrosonic: Electrosonic is a long-established audiovisual solutions company delivering AV design, integration and support for corporate, control room and experiential environments — directly comparable as an AV systems integrator serving enterprise and high-end installations.
- Kinly: Kinly (formerly VisionsConnected) is a global AV integration and collaboration services provider with significant presence in EMEA and APAC, offering similar end-to-end AV/UC deployment, managed services and event support to enterprise and financial clients.
- Yorktel: Yorktel is a US-headquartered AV integrator and managed services provider specialising in video collaboration, UC and enterprise AV deployments for financial services and enterprise clients — closely overlapping Principle One's core financial-services customer base.
- Vega Global: Vega Global is one of the largest audiovisual systems integrators in Asia-Pacific, offering design, integration and managed services for AV and IT infrastructure — directly comparable to Principle One's converged AV+IT delivery across enterprise and financial services clients in the region.
Emerging players
- Hubble Payments / AVDG APAC: AVDG (Audio Visual Design Group) is a North American AV integrator with expanding APAC reach providing design, integration and managed services; comparable as a growing peer that targets similar enterprise AV/IT converged opportunities in Asia-Pacific.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Principle One social profiles
Digital presencePrinciple One compliance and trust
Trust signalCompliance1 record
Principle One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Principle One leadership team
Management profileNumber of profiles
Profiles4 records
Principle One subsidiaries and ownership
Company hierarchySubsidiaries7 records
Principle One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Principle One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Principle One
What does Principle One do?
Principle One designs, builds, integrates, and operates converged audiovisual (AV) and information technology (IT) systems for enterprise clients across Asia Pacific. Its core offerings span design-and-build projects (Integrated, AV, and IT), preventative AV maintenance, ongoing AV facilities operation and event support, and fixed-fee proactive IT managed services. Customers include multinational banks, hedge funds, professional services firms, luxury retailers, and educational institutions.
Is Principle One a public or private company?
Principle One is a private company. It is classified as corporate owned and is currently operating.
When was Principle One founded?
Principle One was founded in 2003. It employs 101 to 250 people.
Where is Principle One based?
Principle One is headquartered in Central, Hong Kong SAR China, in the Asia region.
How does Principle One make money?
Four revenue lines are on record. Project-Based Services are the primary driver. The others are managed Services, maintenance Services and event Support Services.
Who are Principle One's main competitors?
Broad incumbents on record are Logicalis, Diversified, AVI-SPL and Insight Enterprises. Direct peers are IVCi, Electrosonic, Kinly, Yorktel and Vega Global. Hubble Payments / AVDG APAC is listed as an emerging player.
Does Principle One have an API?
No public API is recorded for Principle One.
What industry is Principle One in?
Principle One's product category is Audiovisual and IT Infrastructure Services. Its primary akta.pro industry code is BPAEAAAC, Enterprise Architecture & Technology Roadmapping, with a secondary code of BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 54151 and its SIC code is 7373.