Webtek
Webtek is an Italian full-service digital agency founded in 2008, delivering web development, e-commerce, mobile apps, AR/VR/Web3, design, content and digital marketing to SMBs, hospitality, tourism and select enterprise clients across Italy from its Valtellina headquarters.
- Company typePrivate
- Founded2008
- HeadquartersPoggiridenti, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Webtek does
Webtek is an Italian full-service digital agency founded in 2008 by Emanuele Piasini and headquartered in Poggiridenti (Valtellina), with legal seat in Milan. The company operates as a public limited company (Webtek S.p.A. SB) and has been a Società Benefit since February 2023. Webtek delivers integrated marketing, design, content and development services under four service pillars: Marketing Strategy (SEO, SEM, social media), Visual Design (graphic, web, branding, UX/UI), Content (copywriting, photography, video, motion graphics) and Development (websites, e-commerce, mobile apps, custom applications, CRM systems). A specialized AR/VR and Web3 division called Playcube extends the offering into metaverse and immersive experiences. The group also encompasses complementary entities: BYLAB (personalized promotional items), POLARIS (printing), and ECOX/GARZO (office supplies and IT services).
The business model is professional services, project-based and quote-driven, with multi-year contracts and no standardized public pricing. Webtek serves a predominantly Italian SMB and hospitality/tourism client base, supplemented by selective mid-market and enterprise accounts (MET Helmets, Skipass Livigno, Mottolino, Latteria Sociale di Delebio, Comune di Chiavenna) and a long tail of Valtellina local businesses (3,500+ clients cumulatively). Go-to-market is sales-led via direct contact (website, phone, email) and field consultation. Distribution of marketing services itself is integrated across blog/content, organic social, SEO, paid search for clients, and PR in national outlets (Forbes Italia, Il Sole 24 Ore, Corriere della Sera). Notable technical artifacts include the STOPcovid19 GPS contact-tracing app (2020, with ATG – Anzani Group), the Palazzo Vertemate Franchi multilingual audioguide app (2024), the Meetland metaverse hub (2023, with Criptolario) and the Latteria Sociale milk-tracking app (2018, with University of Milan). As of 1 September 2025, Webtek was integrated into Opiquad S.p.A. through affitto dei rami d'azienda, operating within the Opiquad group as Opiquad Digital Services.
Webtek firmographics
Firmographics- Name
- Webtek
- Legal name
- Webtek S.p.A. SB
- Website
- https://webtek.it
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Webtek is an Italian full-service digital agency founded in 2008, delivering web development, e-commerce, mobile apps, AR/VR/Web3, design, content and digital marketing to SMBs, hospitality, tourism and select enterprise clients across Italy from its Valtellina headquarters.
- Ownership category
- akta.pro rank
Webtek industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Computer Systems Design and Related Services (54151), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Webtek is headquartered
LocationHeadquarters
- HQ city
- Poggiridenti
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Webtek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Development Services: Custom website development, e-commerce solutions, mobile applications, and CRM systems delivered as project-based professional services
- Digital Marketing Services: SEO/SEM, social media marketing, content creation, web marketing strategy, and marketing consulting services
- Creative and Design Services: Visual design, branding, online/offline graphic design, UX/UI design, and content production including photography and video
- Group Services: The Webtek Group offers integrated services including promotional item personalization (Bylab), printing (Polaris), and office supplies/IT solutions (Ecox/Garzo)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional service pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Webtek product offering
Product offeringCore offering
Webtek is a full-service Italian digital agency that designs and develops websites, e-commerce platforms, mobile applications, custom CRM and software solutions, while also delivering digital marketing (SEO/SEM, social media), branding, UX/UI design, content creation, and AR/VR/Web3 services through its Playcube division. It supports Italian and international businesses with end-to-end digital transformation projects and operates an integrated group that includes printing, promotional personalization, and office/IT supply firms.
Product overview
Webtek is a Società Benefit (benefit corporation) web and creative agency based in Valtellina, Italy. The company operates as a comprehensive digital services provider offering four core service pillars: Marketing Strategy (SEO, SEM, Social Media, Events), Visual Design (Graphic, Web, Branding, UX/UI), Content (Copywriting, Video, Motion Graphics), and Development (Websites, E-commerce, Apps, CRM). The company also maintains a specialized AR/VR/Web 3.0 division called Playcube. Webtek serves as the parent company of a group structure including BYLAB (promotional items), POLARIS (printing services), ECOX and GARZO (office/IT supplies). The group supports over 3,500 Italian and international companies with approximately 70 professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Playcube: Webtek's specialized division for AR/VR projects, Web 3.0 initiatives, metaverse marketing experiences, and innovative digital projects including the Meetland metaverse platform
Products and services
- Marketing Strategy Services Digital marketing services covering SEO, SEM, web marketing, social media marketing, and event management designed to drive online visibility, lead generation, and customer acquisition for businesses.
- Visual Design Services Design services encompassing online and offline graphic design, web design, branding design, and UX/UI design to build cohesive visual identities and user experiences for business clients.
- Content Services Content creation services including SEO copywriting, naming, blog management, photography, video shooting, and motion graphics production for digital marketing campaigns.
- Development Services Software development services covering websites, e-commerce platforms, mobile applications (iOS/Android), custom applications, and CRM system implementations for business clients.
- Playcube (AR/VR/Web3 Division) Specialized division offering AR/VR project development, Web 3.0, blockchain, NFT, and metaverse initiatives for businesses, including the Meetland metaverse hub on Decentraland.
Quantifiable outcome
- Over 3,500 satisfied clients supported by the group
- +2 more outcomes
Companies that use Webtek
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Webtek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Webtek partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Opiquad GroupcoreFrom September 1, 2025, Webtek operates as an integrated entity under Opiquad, one of the main Italian players in digital transformation, connectivity, and cloud services. This represents a significant consolidation of Webtek into a larger digital services group.
- CriptolariocoreInnovative startup from Chiavenna specializing in Web3 and Blockchain technology. Partnered with Webtek through its Playcube division to launch Meetland, a digital marketing project creating a metaverse hub for Valtellina businesses to network and do business in Web 3.0.
- Fondazione Italia Cina - China HouseminorStrategic connection between Valtellina companies and the Chinese market for tourism flows and commercial exports. China House project launched in Poggiridenti.
- Cooperativa GrandangolominorPartner for Webtek Kids Camp, providing two professional educators to supervise the children during the summer camp program focused on multimedia and cartoon creation.
- WatermelonminorVideo production and motion graphics agency based in Morbegno, founded and directed by Carlo De Agostini. Partner for Webtek Kids Camp providing film making and motion graphic professionals for the cartoon creation workshop.
- ATG - Anzani GroupcorePartnership for the development of STOPcovid19 application. ATG - Anzani Group, an excellence active at Khub innovation hub in Sondrio province, contributed resources, specialized know-how, and equipment to create a network of competencies focused on a common project in the interest of all citizens.
- Consorzio Turistico della ValchiavennaminorCollaboration for the development of the Palazzo Vertemate Franchi mobile app. The consortium provided content and photographic material while Webtek handled technical development.
- Compagnia delle Opere (CDO) Lecco SondriominorCollaboration for Web 3.0 events and initiatives. CDO organized events for members featuring Webtek and Criptolario presentations on blockchain, NFT, and metaverse topics.
- Università degli Studi di MilanominorScientific collaboration for the Latteria Sociale digitalization project, with researchers from the University following the Montagna in Movimento initiative for dairy farm quality and sustainability.
- Azienda agricola Francesco FoliniminorCollaboration for the cultivation and production of 'Tegnìch e Truàs' wine from Webtek's vineyard near headquarters, showcasing territorial valorization.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Webtek competitors and assessment
Company assessmentBroad incumbents
- Reply: Italian IT consulting and digital services group listed on Borsa Italiana, offering web/e-commerce, digital marketing, and CRM solutions – comparable in digital transformation services but at significantly larger enterprise scale.
- VMLY&R (VML): Global creative and digital agency with Italian operations; comparable in integrated marketing, design, and digital experience services but competing primarily at enterprise/brand level rather than SMB.
- We Are Social: Global social media and creative agency with strong Italian presence; overlaps with Webtek's social media marketing, content creation, and digital strategy services but at much larger international scale.
- Jakala: Larger Italian martech and data-driven marketing services group covering loyalty, CRM, and digital transformation; overlaps with Webtek's CRM development, marketing strategy, and digital services but at higher enterprise scale.
- Bending Spoons: Italian tech company developing and acquiring digital products; relevant adjacent comparable given Italian tech ecosystem overlap and product/app development, but operating at materially larger scale and with a different business model.
Direct peers
- TSW (The Skill Wizard): Italian digital agency offering web development, digital marketing, branding, and content services to SMB and mid-market clients – directly comparable to Webtek's four-pillar service model and SMB customer base.
- Softlab: Italian software house and digital agency offering custom web and mobile application development, e-commerce, and digital transformation – closely comparable to Webtek's Development pillar and custom CRM/app work.
- Conflux: Italian digital agency providing web development, e-commerce, app development, and digital marketing services to SMB and enterprise – comparable offering, scale, and customer segment to Webtek.
- Digitouch: Italian digital marketing company listed on Euronext Growth Milan, providing digital marketing, e-commerce, and martech services – comparable in digital marketing and e-commerce development offerings.
- Doing (Buzzard / Leith): Italian creative and digital agency offering branding, content, web design, and digital marketing – directly comparable in service mix, especially around visual design and integrated communication projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Webtek social profiles
Digital presenceWebtek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webtek leadership team
Management profileNumber of profiles
Profiles4 records
Webtek subsidiaries and ownership
Company hierarchySubsidiaries1 record
Webtek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webtek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webtek
What does Webtek do?
Webtek is a full-service Italian digital agency that designs and develops websites, e-commerce platforms, mobile applications, custom CRM and software solutions, while also delivering digital marketing (SEO/SEM, social media), branding, UX/UI design, content creation, and AR/VR/Web3 services through its Playcube division. It supports Italian and international businesses with end-to-end digital transformation projects and operates an integrated group that includes printing, promotional personalization, and office/IT supply firms.
Is Webtek a public or private company?
Webtek is a private company. It is classified as corporate owned and is currently acquired.
When was Webtek founded?
Webtek was founded in 2008. It employs 11 to 50 people.
Where is Webtek based?
Webtek is headquartered in Poggiridenti, Italy, in the Europe region.
How does Webtek make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are digital Marketing Services, creative and Design Services and group Services.
Who are Webtek's main competitors?
Broad incumbents on record are Reply, VMLY&R (VML), We Are Social, Jakala and Bending Spoons. Direct peers are TSW (The Skill Wizard), Softlab, Conflux, Digitouch and Doing (Buzzard / Leith).
Does Webtek have an API?
No public API is recorded for Webtek.
What industry is Webtek in?
Webtek's product category is Digital Agency Services. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 54151 and its SIC code is 7371.