TRU-Building

What TRU-Building does

TRU-Building, Inc. is a privately held, founder-controlled construction firm founded in 2010 and headquartered in Wichita, Kansas. Operating under President and Owner Jeff Jones, the company is organized into three service divisions: Commercial Construction, Custom Residential, and Corporate Services (national renovation/tenant improvement). Its technical core is energy-efficient construction — the firm holds Certified Passive House Consultant (CPHC) credentials and delivers Passive House, Net Zero, and U.S. DOE Zero Energy Ready Home projects, with reported envelope specifications of R24 walls, R51 ceilings, and U-0.2 windows that cut energy consumption 60-80% versus code-built homes.

The business model is project-based fixed-price construction, with each engagement custom-quoted based on scope, design specifications, and materials; pricing is not publicly disclosed. Go-to-market is sales-led and direct, beginning with an initial client consultation and strategic planning session and running through subcontractor selection and project execution. The firm serves a diversified mix of SMB and enterprise customers across healthcare/dental, religious, retail, restaurant, manufacturing, and real estate segments, including multi-location corporate accounts served through the Corporate Services division. Geographic reach is national via a nationwide subcontractor network, although the core team is small (1-10 employees) and the firm has never raised external funding.

Underlying technology is engineering- and standards-driven rather than software-driven: high-performance building envelopes, advanced HVAC and air filtration systems, and compliance with Passive House, PHIUS+, DOE Challenge Home, and HERS frameworks. The firm monetizes via one-time project contracts, has no disclosed AI, API, or platform capabilities, and operates with no parent company, subsidiaries, M&A history, or external investors. Awards include 2016 finalist status for the Wichita Business Journal Best in Business and Wichita Metro Chamber of Commerce Small Business of the Year (Tier One).

Name

TRU-Building

Legal name

Tru-Building Inc.

Website

https://tru-building.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TRU-Building is a privately held Wichita, Kansas construction firm founded in 2010 that builds energy-efficient commercial, residential, and tenant improvement projects nationally using Passive House and Net Zero standards for SMB and enterprise clients.

Ownership category

akta.pro rank

Product category

Construction Services

NAICS

Nonresidential Building Construction (2362), Residential Building Construction (2361), Commercial and Institutional Building Construction (236220)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Office & Corporate Building Construction (IMAFACAA), Healthcare Facility Construction (Hospitals, Clinics, Labs) (IMAFACAD)

Keywords

• Commercial construction services
• Custom residential construction
• Energy-efficient building
• Passive house construction
• Tenant improvement services

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Construction: Project-based commercial construction services including new builds, remodels, and tenant improvements for office, retail, and healthcare facilities. Revenue generated through fixed-price contracts based on project scope, design specifications, and materials.
2. Custom Residential: Design-build residential construction services including custom homes, renovations, and additions. Revenue derived from project-based fees reflecting home size, complexity, and finishes selected.
3. Corporate Services: National commercial renovation and tenant improvement services for multi-location corporate clients. Provides brand consistency across multiple locations with minimal business disruption for clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TRU-Building is a construction firm organized into three divisions — Commercial Construction, Custom Residential, and Corporate Services — delivering new builds, remodels, renovations, and tenant improvements for commercial, residential, healthcare, dental, retail, and religious clients. The company differentiates through energy-efficient construction expertise, including Passive House, Net Zero, and Zero Energy Ready Home standards, supported by President Jeff Jones's Certified Passive House Consultant (CPHC) designation and a nationwide subcontractor network.

Product overview

TRU-Building is a construction company organized into three divisions: Commercial Construction, Custom Residential, and Corporate Services (Remodel). The company specializes in energy-efficient construction with a core vision of Energy Efficiency and Innovation. Key specialty approaches include Passive House construction (cutting energy consumption by 60-80%), Net Zero construction, and Zero Energy Ready Homes. Services span new builds, remodels, tenant improvements, and renovations for commercial, residential, and healthcare/dental facilities nationwide. The tagline is 'Construction Innovation' and the company operates with national capabilities through partnered subcontractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Construction New build and remodel commercial construction services including office, retail, and tenant improvement projects with national capabilities, offered to business clients across the United States.
• Custom Residential Construction Custom home building and residential design-build services focusing on energy-efficient and sustainable construction, including Passive House, Net Zero, and Zero Energy Ready Home approaches for residential clients.
• Corporate Services National commercial renovation, remodel, and building services for office, commercial, and retail properties with tenant improvement solutions, providing brand consistency across multiple locations for multi-location corporate clients.
• Tenant Improvement Services Commercial tenant improvement services tailored for office, commercial, and retail properties across the nation, with emphasis on minimal business disruption and optimal return to occupancy.
• Passive House Construction Ultra energy-efficient building approach that cuts energy consumption by 60-80% compared to code-built homes, with superior comfort, indoor air quality, and resilience; offered through the Custom Residential division.
• Net Zero and Zero Energy Ready Home Construction Buildings designed to produce as much energy as they consume over the course of a year, built to U.S. Department of Energy Zero Energy Ready Home standards with 4-6% additional upfront cost typically recouped within a few years through energy savings.
• Strategic Construction Planning Services Construction planning including timeline creation, subcontractor selection, and communication management for residential and commercial projects, leveraging a nationwide network of architects, mechanical, electrical, civil, and interior design engineers.

Quantifiable outcome

• 60-80% reduction in energy consumption compared to code-built homes
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Howerton+WhiteminorStrategic or Co-development PartnerWichita-based design firm that completed the truck graphics and brand design for TRU-Building's re-branding process. Worked collaboratively with TRU-Building to develop brand marks representing Commercial, Residential, and Remodel divisions.
• Architects (Nationwide Subcontractor Network)coreImplementation/ SI/ Consulting PartnerPart of extensive nationwide subcontractor network including architects, mechanical engineers, electrical engineers, civil engineers, and interior designers. Network enables TRU-Building to put the right team together for each individual job.
• Earthwork and Utility Contractors (Nationwide Network)coreImplementation/ SI/ Consulting PartnerPart of construction process resource network enabling project execution across the nation. Includes earthwork contractors, utility contractors, and additional construction specialists.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• JE Dunn Construction: Large national commercial general contractor headquartered in Kansas City, serving commercial, healthcare, and institutional clients with design-build and construction management services. Overlaps with TRU-Building's commercial and healthcare TI segments, but at vastly larger scale.
• Weitz Company: National nonresidential general contractor providing design-build and construction management across commercial and institutional segments. Overlaps on commercial tenant improvement and new build, broader scale and geographic reach.

Direct peers

• Key Construction: Wichita, KS-based commercial general contractor providing design-build, construction management, and tenant improvement services. Direct regional competitor for TRU-Building's commercial TI and new-build work in the Wichita metro.
• Crossland Construction: Kansas-headquartered general contractor offering commercial construction, tenant improvements, and design-build services across multiple states. Comparable in geographic anchor (KS/OK/AR), service mix (commercial + industrial), and core GC model, though substantially larger.
• South Mountain Company: Design-build residential and light commercial firm specializing in high-performance, Passive House, and Net Zero construction. Closely comparable to TRU-Building's energy-efficiency positioning and PHIUS+ capability on the residential side.
• Simpson Construction Services: Kansas-based general contractor serving commercial, healthcare, and religious/institutional clients across multiple regions. Overlaps with TRU-Building's commercial, dental/healthcare, and church customer segments.

Emerging players

• BPC Green Builders: Custom home builder specializing in high-performance, energy-efficient, and Passive House construction. Direct overlap with TRU-Building's Net Zero / Passive House residential design-build capability.
• DCI (Designs for Comfort, Inc.): Specialty dental/medical construction firm offering design-build services for dental practices nationwide. Closest direct competitor for TRU-Building's healthcare/dental practice niche across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trubuilding
• LinkedInlinkedin.com/company/tru-building-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRU-Building