JustPremium
JustPremium is a programmatic rich media advertising marketplace that connects premium publishers with global brand advertisers, offering the largest network of rich media display and video inventory across 15B+ monthly impressions and 900M+ unique visitors worldwide, operating as a GumGum subsidiary.
- Company typePrivate
- Founded2012
- HeadquartersSchiphol, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What JustPremium does
JustPremium is a programmatic rich media advertising marketplace that connects thousands of premium publishers with global brand advertisers, offering what the company describes as the largest network of rich media display and video inventory worldwide. Its core platform enables advertisers to build and buy high-impact, cross-screen ad campaigns programmatically through both self-service and managed-service paths, while publishers route premium inventory to the marketplace for monetization via real-time bidding. The product portfolio centers on the JustPremium Platform, a library of immersive Rich Media Ad Formats designed to remain in-view longer than traditional units, the Publisher Network aggregating premium inventory, and a public Demo Portfolio showcasing creative executions. Underlying technology emphasizes unique cross-screen user experiences combining creativity with media and technology, supported by campaigns that the company reports outperforming industry benchmarks on viewability, in-view time, CTR and attention.
The company generates revenue through programmatic advertising take on its marketplace, monetizing inventory flow between supply and demand. Its go-to-market is enterprise field sales, targeting global brands (including Amazon, Sephora, Calvin Klein, HBO, Sony and adidas) for high-impact brand campaigns and premium publishers for inventory monetization. Distribution is global, with active operating geographies in North America (USA, Canada, Mexico), Europe (UK, Germany, France, Netherlands, Belgium), Asia Pacific (Japan, Australia) and LATAM (Mexico). Marketing is conducted through an Insights blog with industry guides, executive Q&As and thought leadership, supplemented by industry events and direct enterprise outreach.
Founded in 2012 and headquartered in Schiphol, Netherlands, with 101-250 employees, JustPremium operates as a brand and subsidiary within GumGum, Inc., a private contextual advertising technology company. Within the GumGum portfolio, JustPremium shares technology, operational infrastructure and a unified legal and policy framework, with JustPremium's rich media capabilities positioned as complementary to GumGum's contextual advertising. Key operational leadership includes a Chief Executive Officer, Chief Technology Officer, Chief Revenue Officer and Chief Operating Officer, with regional Managing Directors and country-level sales leadership across Europe, MENA, the Americas and Asia Pacific.
JustPremium firmographics
Firmographics- Name
- JustPremium
- Legal name
- JustPremium
- Website
- https://justpremium.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JustPremium is a programmatic rich media advertising marketplace that connects premium publishers with global brand advertisers, offering the largest network of rich media display and video inventory across 15B+ monthly impressions and 900M+ unique visitors worldwide, operating as a GumGum subsidiary.
- Ownership category
- akta.pro rank
JustPremium industry classification
Industry- Product category
- Programmatic Advertising
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where JustPremium is headquartered
LocationHeadquarters
- HQ city
- Schiphol
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
JustPremium business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising: JustPremium operates a programmatic marketplace connecting premium publishers with advertisers, enabling real-time bidding and placement of rich media advertising inventory
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
JustPremium product offering
Product offeringCore offering
JustPremium operates a programmatic rich media advertising marketplace that connects thousands of premium publishers with global brands and advertisers. The platform enables advertisers to build and buy immersive cross-screen rich media display and video ad formats programmatically, while providing publishers access to premium advertiser demand and inventory monetization. The platform offers more than 15 billion available impressions and reaches over 900 million unique visitors monthly.
Product overview
JustPremium is a programmatic rich media advertising platform and the leading platform for rich media display and video advertising. It combines creativity, technology, and media to help brands stand out in competitive digital environments through unique and impactful cross-screen user experiences. The platform provides access to more than 15 billion available impressions and reaches more than 900 million unique visitors every month, connecting thousands of premium publishers with the world's top brands. The product portfolio includes the core JustPremium Platform for programmatic ad buying, Rich Media Ad Formats with immersive display and video capabilities, a Publisher Network of premium publishers, and a Demo Portfolio for showcasing creative executions.
Differentiator
Problem solved
Functional benefit
Products and services
- Rich Media Ad Formats
Quantifiable outcome
- Outperforms industry benchmarks across viewability, in-view time, CTR and attention
- +2 more outcomes
Companies that use JustPremium
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
JustPremium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JustPremium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GumGumcoreJustPremium operates as part of the GumGum portfolio, sharing technology and operational infrastructure. The companies share a unified legal and policy framework, with JustPremium's solutions complementing GumGum's contextual advertising capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
JustPremium competitors and assessment
Company assessmentOthers
- Integral Ad Science (IAS): Media measurement and optimization platform providing viewability, fraud detection, and brand safety across programmatic inventory. Compares as an enabling partner in the rich media ecosystem rather than a direct competitor for inventory.
- DoubleVerify: Ad verification and measurement provider focused on viewability, brand safety, and attention metrics. Adjacent to JustPremium as an ecosystem partner validating the engagement outcomes (CTR, in-view time, attention) that JustPremium's rich media formats claim to deliver.
Direct peers
- Criteo: Programmatic advertising platform focused on performance display, retargeting, and commerce media. Comparable to JustPremium as a programmatic display/video marketplace serving global brands and retailers, though with a stronger performance/retargeting tilt.
- Index Exchange: Global independent SSP specializing in header bidding and premium publisher monetization across display, video, and CTV. Comparable as an exchange layer monetizing premium publisher inventory for advertisers.
- GumGum: Parent company of JustPremium, providing contextual intelligence and attention-based advertising solutions. Operates as a sister brand within the same portfolio, with overlapping advertiser clients and complementary capabilities (contextual AI + rich media).
- The Trade Desk: Independent demand-side platform offering programmatic buying across display, video, audio, CTV, and digital out-of-home. Competes with JustPremium for premium inventory budgets and is a core comparison point for any programmatic rich media campaign.
- PubMatic: Independent sell-side platform providing programmatic monetization infrastructure for premium publishers across display, video, and mobile. Competes with JustPremium for premium publisher supply and global brand demand.
- Google Ad Manager (DV360 & AdX): Google's programmatic ad exchange and DSP offering display, video, and now audio buying at global scale. Directly comparable to JustPremium as a programmatic marketplace connecting premium publishers with advertisers, though materially larger and part of a broader walled-garden stack.
- Magnite: Largest independent omnichannel SSP (formed from Rubicon Project and Telaria), focused on CTV, video, and display header bidding. Most directly comparable to JustPremium's publisher-side marketplace business, with overlap in premium video inventory aggregation.
Broad incumbents
- Yahoo / Verizon Media (now part of Apollo): Broad-portfolio digital advertising operator with a programmatic DSP/SSP stack alongside owned-and-operated inventory. Comparable to JustPremium at the marketplace layer, but operates at much wider scope across content, search, and identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JustPremium social profiles
Digital presenceJustPremium financial estimates
Financial estimateRevenue estimate
Valuation estimate
JustPremium leadership team
Management profileNumber of profiles
Profiles5 records
JustPremium funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JustPremium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JustPremium
What does JustPremium do?
JustPremium operates a programmatic rich media advertising marketplace that connects thousands of premium publishers with global brands and advertisers. The platform enables advertisers to build and buy immersive cross-screen rich media display and video ad formats programmatically, while providing publishers access to premium advertiser demand and inventory monetization. The platform offers more than 15 billion available impressions and reaches over 900 million unique visitors monthly.
Is JustPremium a public or private company?
JustPremium is a private company. It is classified as corporate owned and is currently operating.
When was JustPremium founded?
JustPremium was founded in 2012. It employs 101 to 250 people.
Where is JustPremium based?
JustPremium is headquartered in Schiphol, Netherlands, in the Europe region.
How does JustPremium make money?
One revenue line is on record: programmatic Advertising.
Who are JustPremium's main competitors?
Others on record are Integral Ad Science (IAS) and DoubleVerify. Direct peers are Criteo, Index Exchange, GumGum, The Trade Desk, PubMatic, Google Ad Manager (DV360 & AdX) and Magnite. Yahoo / Verizon Media (now part of Apollo) is listed as a broad incumbent.
Does JustPremium have an API?
No public API is recorded for JustPremium.
What industry is JustPremium in?
JustPremium's product category is Programmatic Advertising. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7310.