Total Source
Total Source is a regional foodservice sales agency that represents food manufacturers across the Southwest U.S., executing brokerage sales into operators and distributors in Arizona, Colorado, New Mexico, Montana, Nevada, and Wyoming.
- Company typePrivate
- Founded1994
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Total Source does
Total Source is a regional foodservice sales agency and brokerage that represents food manufacturers seeking distribution into foodservice operators and distributors across the Southwest United States. Founded in 1992 and headquartered in Phoenix, Arizona, the firm operates from five regional offices covering Arizona, Colorado, New Mexico, Montana, Nevada, and Wyoming. The company serves a diversified set of end markets — Commercial Restaurant, Non-Commercial, K-12, C-Stores, Cruise Lines, Gaming/Casino, and Commissary — with named specialty verticals in K-12 (commodity and bid-process expertise in Arizona and Colorado) and Pizza/Italian restaurants.
The company's core offering is brokerage sales execution: field-sales teams with culinary backgrounds (including Certified Executive Chefs and a Culinary Institute of America graduate) engage directly with foodservice operators and regional distributors to drive manufacturer-partner tonnage. Two culinary training centers, one in Arizona and one in Colorado, support product testing, tasting, and demonstration. Total Source leverages Axis360, the proprietary business intelligence platform of parent Xceed Food Service Group, which provides market landscape views, targeted opportunity identification, digital marketing support, and custom analytics across the Xceed network of regional brokerages.
Total Source operates as a regional division under Xceed Food Service Group, a national foodservice brokerage platform that aggregates multiple regional brands. Revenue is generated through commission-based arrangements with manufacturer partners for sales execution, lead generation, and market access; pricing is negotiated privately and not publicly disclosed. Named customers and references span foodservice distribution (Chef's Store), pizza (Five Star Pizza), and resort/hospitality (Mt Hood Meadows Resort), illustrating the breadth of operator relationships the firm maintains.
Total Source firmographics
Firmographics- Name
- Total Source
- Legal name
- Total Source
- Website
- https://totalsourcefdsrv.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Source is a regional foodservice sales agency that represents food manufacturers across the Southwest U.S., executing brokerage sales into operators and distributors in Arizona, Colorado, New Mexico, Montana, Nevada, and Wyoming.
- Ownership category
- akta.pro rank
Where Total Source is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Total Source business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Brokerage Sales Services: Total Source operates as a foodservice sales agency representing food manufacturers to foodservice operators and distributors. Revenue is generated through commission-based arrangements with manufacturer partners for sales execution, lead generation, and market access services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Total Source product offering
Product offeringCore offering
Total Source is a regional foodservice sales agency that represents food manufacturers and provides sales and marketing services to help them grow distribution across foodservice operators and distributors in the Southwest United States (Arizona, Colorado, New Mexico, Montana, Nevada, Wyoming). The company operates culinary training centers, employs culinarily-trained field sales staff, and offers specialized K-12 and Pizza/Italian segment expertise as part of the Xceed Foodservice Group network.
Product overview
Total Source is a foodservice brokerage firm offering sales and marketing services to food manufacturers in the Southwest United States. With over 30 years of experience, the company operates as a unified service platform across five regional markets, staffed by team members with culinary backgrounds including Certified Executive Chefs and Culinary Institute of America graduates. The company differentiates through culinary training centers in Arizona and Colorado, specialized K-12 offerings, and expertise in the Pizza and Italian restaurant vertical. Total Source operates as a division under the Xceed Foodservice Group umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Source Foodservice Brokerage Foodservice sales agency providing sales and marketing services to food manufacturers seeking distribution in the Southwest region (Arizona, Colorado, Wyoming, New Mexico, Montana, Nevada, Las Vegas). For food manufacturer clients seeking regional foodservice distribution growth.
- K-12 Specialty Sales Services Specialized K-12 school foodservice sales offering with dedicated specialists based in Arizona and Colorado, covering commodity expertise, bid processes, nutritional guidelines compliance, and school nutrition show participation. For food manufacturers targeting K-12 school foodservice channels.
- Pizza and Italian Sales Vertical
Companies that use Total Source
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
Total Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Total Source partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Xceed Foodservice GroupcoreTotal Source is a division/brand of Xceed Foodservice Group, operating as a regional foodservice brokerage within the national Xceed network. Xceed provides the parent platform, business intelligence tools (Axis360), and consolidated resources while Total Source maintains regional autonomy in the Southwest markets.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Total Source competitors and assessment
Company assessmentDirect peers
- Sales Concepts: Xceed sibling division operating as a regional foodservice brokerage, directly comparable in business model, technology adoption, and segment focus to Total Source.
- Encore: Newest Xceed Foodservice Group regional brokerage division, mirroring Total Source's foodservice sales agency model, technology stack, and segment specialization framework.
- Ritchie Marketing Inc. Xceed-affiliated foodservice sales agency operating under the same parent platform, sharing business model, technology infrastructure, and broker-to-manufacturer value proposition as Total Source.
- Acclaim Foodservice: Another Xceed Foodservice Group division offering foodservice sales agency services to manufacturers under an identical platform, technology stack, and vertical segmentation approach.
- JG Neil Co. Sibling Xceed division providing foodservice brokerage services in the Pacific Northwest under the same commission-based manufacturer representation model and segment coverage philosophy as Total Source.
- Culinary Resources: Sibling division of Xceed Foodservice Group operating as a regional foodservice sales agency in the Midwest/Southeast with the same manufacturer-representation model, culinary team, and Axis360 BI platform as Total Source.
- Xceed Midwest Division: Xceed's Midwest regional brokerage, executing the same manufacturer representation model as Total Source in a different geography with shared Axis360 tooling and segment expertise.
- Stillwater Provisions: Xceed sibling division in the foodservice brokerage space with the same manufacturer representation model, BI tooling, and segment-led sales approach as Total Source.
Broad incumbents
- Advantage Solutions: National sales and marketing agency (formed via Daymon-Advantage merger) providing foodservice brokerage, headquarter sales, and in-store services to CPG manufacturers — same manufacturer-representation business model as Total Source but at national scale with broader service portfolio.
- Acosta Sales & Marketing: One of the largest North American foodservice and consumer goods sales agencies, providing brokerage and retail services to manufacturers nationwide. Operates the same fundamental foodservice broker model as Total Source but at significantly larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Source social profiles
Digital presenceTotal Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Source leadership team
Management profileNumber of profiles
Profiles3 records
Total Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Source
What does Total Source do?
Total Source is a regional foodservice sales agency that represents food manufacturers and provides sales and marketing services to help them grow distribution across foodservice operators and distributors in the Southwest United States (Arizona, Colorado, New Mexico, Montana, Nevada, Wyoming). The company operates culinary training centers, employs culinarily-trained field sales staff, and offers specialized K-12 and Pizza/Italian segment expertise as part of the Xceed Foodservice Group network.
Is Total Source a public or private company?
Total Source is a private company. It is classified as corporate owned and is currently operating.
When was Total Source founded?
Total Source was founded in 1994. It employs 11 to 50 people.
Where is Total Source based?
Total Source is headquartered in Phoenix, United States, in the North America region.
How does Total Source make money?
One revenue line is on record: brokerage Sales Services.
Who are Total Source's main competitors?
Direct peers on record are Sales Concepts, Encore, Ritchie Marketing Inc., Acclaim Foodservice, JG Neil Co., Culinary Resources, Xceed Midwest Division and Stillwater Provisions. Broad incumbents are Advantage Solutions and Acosta Sales & Marketing.
Does Total Source have an API?
No public API is recorded for Total Source.