Planet Wild
Planet Wild is a Berlin-based social enterprise operating a membership-funded rewilding platform that channels individual and corporate subscriptions into monthly frontline conservation missions across 25 countries, supporting species protection, ocean cleanup, and forest restoration.
- Company typePrivate
- Founded2022
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Planet Wild does
Planet Wild is a Berlin-based social enterprise (Planet Wild GmbH) that operates a membership-funded rewilding platform supporting monthly frontline conservation projects worldwide. Founded in 2022 by Markus Gilles (sociologist), Jonas Brandau (filmmaker), and Andreas Pursian (software engineer), the company runs a tiered subscription model (€6-€500/month) where individual members fund species protection, ocean cleanup, and forest restoration missions selected through a proprietary 8-pillar Impact Filter framework. By 2026, the platform reports 25,000+ mission supporters, 500,000+ YouTube subscribers, and 30+ completed missions across 25 countries, with first missions surpassing €250,000 in community support.
The technology stack consists of a free iOS/Android mobile app for mission tracking and impact monitoring, a responsive website for membership signup and corporate inquiries, and AWS-hosted cloud infrastructure. Payment processing is handled through Stripe, PayPal, Apple Pay, and Google Pay, with email communications managed via Customer.io. The company's product is fundamentally content-and-community-driven rather than technology-driven: 100% of missions are video-documented and distributed via YouTube, a private Discord community, blog, and app notifications, with no disclosed AI/ML capabilities, patents, or proprietary models.
The business model combines recurring individual subscriptions (85% of which pass through to field projects, capped at 15% for operations) with supplementary revenue from YouTube advertising, paid film production services (e.g., for Ecosia), gift memberships, one-time donations, and a B2B Corporate Membership program offering brand partnerships, shop integrations, and custom frontier missions. The go-to-market is primarily community-led and product-led, with YouTube serving as the dominant awareness channel driving self-serve subscription signups, complemented by a direct enterprise sales motion for corporate partnerships.
Planet Wild firmographics
Firmographics- Name
- Planet Wild
- Legal name
- Planet Wild GmbH
- Website
- https://planetwild.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Planet Wild is a Berlin-based social enterprise operating a membership-funded rewilding platform that channels individual and corporate subscriptions into monthly frontline conservation missions across 25 countries, supporting species protection, ocean cleanup, and forest restoration.
- Ownership category
- akta.pro rank
Planet Wild industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), Grantmaking and Giving Services (8132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)
- akta.pro secondary industries
- National Park & Protected Area Tours (THAJAIAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)
Keywords
Where Planet Wild is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Planet Wild business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Individual Membership Subscriptions: Monthly or annual paid memberships ranging from €6 to €500/month. Members contribute to support monthly rewilding missions. 85% of membership income is allocated to field work and community growth, with up to 15% covering operating costs.
- Gift Memberships: One-time purchase gifts in amounts of €18, €36, €72, €144, or €720. Recipients receive Starter, Hero, or Legend memberships for 3-12 months depending on gift value.
- Corporate/B2B Partnerships: Customizable business partnerships including brand partnerships, corporate memberships, shop integrations, frontier missions (custom rewilding missions), one-off campaigns, and custom partnership structures.
- YouTube Ad Revenue: YouTube channel with 500,000+ subscribers generates advertising revenue as supplementary income.
- Paid Film Work: Revenue from video production services for selected partners, including Ecosia.
- One-time Donations: One-time contribution option available for both personal and business giving, with invoice provided for business accounting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Membership - Entry-level rewilding support |
| Subscription | Monthly | Hero Membership - Mid-tier with name credit benefits |
| Subscription | Monthly | Legend Membership - Premium tier with video credits |
| One time/ perpetual license | Pay-as-you-go | Gift Memberships |
| Subscription | Monthly | Corporate Memberships |
| Subscription | Monthly | Custom Contribution Range |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Planet Wild product offering
Product offeringCore offering
Planet Wild sells tiered subscription memberships (Starter, Hero, Legend) that channel at least 85% of monthly fees to fund frontline rewilding missions protecting endangered species, cleaning oceans, and restoring forests. Members receive monthly video mission reports, can track their impact through a free iOS/Android app, earn badges, and allocate contributions between field work and community growth. Gift memberships (one-time purchase) and corporate partnership packages extend the offering to gifting and B2B ESG buyers.
Product overview
Planet Wild operates as a membership-based rewilding platform with a tiered product architecture. The core offering is the Rewilding Membership, a subscription service (starting at €6/month) that channels member contributions to frontline environmental projects each month. Supporting this are the Planet Wild Website (information and account management hub) and the Planet Wild Mobile App (iOS/Android) for tracking impact and receiving mission updates. Add-on modules include Gift Membership (one-time purchase of memberships for others) and Corporate Membership (B2B partnership options). The company functions as Planet Wild GmbH, a Berlin-based social enterprise and certified B-Corp.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewilding Membership A tiered subscription service (Starter, Hero, Legend) that channels at least 85% of member contributions to monthly frontline rewilding missions covering endangered species protection, ocean conservation, and forest restoration. For individual consumers who want a low-friction, transparent way to support verified environmental projects; members receive monthly video reports, badges, name credits (Hero and Legend), and app-based impact tracking.
- Gift Membership A one-time purchase gift product that delivers a Planet Wild membership of 3–12 months to a recipient via digital gift certificate with email delivery and personalized activation link. Available in five price points from €18 (3-month Starter) to €720 (1-year Legend). For individual givers who want to introduce others to the rewilding platform.
- Corporate Membership A customizable B2B partnership package for companies that want to fund credible biodiversity projects for ESG positioning, brand engagement, and employee involvement. Includes brand partnerships, corporate memberships, shop integrations, frontier (custom) rewilding missions, and one-off campaigns. Pricing is custom, billed monthly with a 30-day cancellation notice; higher tiers include partner branding and marketing assets.
Quantifiable outcome
- 85% minimum allocation to field work and community growth
- +2 more outcomes
Companies that use Planet Wild
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Planet Wild technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Planet Wild partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- EcosiacorePartnership with Ecosia (search engine company) for paid film work. Planet Wild produces video content for Ecosia as part of their environmental initiatives. Partnership announced April 2025 as part of doubling impact strategy.
- UN Decade on Ecosystem RestorationflagshipOfficial partner of the UN Decade on Ecosystem Restoration 2021-2030, aligning Planet Wild's mission with global environmental goals.
- Various Rewilding OrganizationscoreMonthly partnerships with environmental organizations around the world running rewilding and conservation initiatives. Each mission involves collaboration with local organizations for species protection, ocean cleanup, or forest restoration. Over 30 missions completed with partners in 25 countries.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Planet Wild competitors and assessment
Company assessmentDirect peers
- One Tree Planted: One Tree Planted is a nonprofit that plants trees globally and accepts recurring donations and corporate partnerships. Direct peer: subscription/donation model, reforestation mission overlap, corporate ESG partnership offerings, and transparent project allocation.
- Trees for All: Trees for All is a Dutch foundation that enables individuals and businesses to plant trees through subscriptions and donations. Direct peer: subscription-based reforestation funding, similar European geographic focus, and corporate partnership program.
- Charity: Water: Charity: Water is a nonprofit that funds clean water projects with full transparency (100% model, video documentation of every project). Direct peer in terms of transparency-led subscription/membership giving, video-documented impact reporting, and donor trust through financial disclosure.
- GiveDirectly: GiveDirectly operates a transparent direct-cash-transfer model to donors and has pioneered tech-enabled, evidence-driven giving. Direct peer in transparency-first donation philosophy and digitally-native donor experience.
- Eden Reforestation Projects: Eden Reforestation Projects is a nonprofit that employs local communities to plant trees at scale globally. Direct peer: large-scale reforestation mission, project-based funding model, and donor transparency.
- The Ocean Cleanup: The Ocean Cleanup is a Dutch nonprofit developing technologies to remove ocean plastic, with strong brand and transparent impact reporting. Direct peer: focused environmental mission, transparent reporting, video-driven storytelling, and consumer donation base.
- Ecosia: Ecosia is a Berlin-based search engine that uses its profits to fund reforestation projects globally. It is a direct peer given its environmental mission, Berlin origin, subscription/donation-adjacent revenue model, and existing partnership with Planet Wild for paid film work.
- Wren: Wren is a subscription-based carbon offsetting platform where subscribers pay monthly to fund reforestation and carbon drawdown projects. Direct peer: comparable subscription model, environmental mission, transparent project funding, and individual consumer target audience.
Broad incumbents
- Patagonia: Patagonia is a global outdoor apparel company with deep environmental mission alignment (1% for the Planet, ownership transfer to Holdfast Collective). Broad incumbent: comparable B-Corp-style environmental positioning, conservation funding, and brand-led impact narrative, but operates a fundamentally different consumer-products business model.
- Allbirds: Allbirds is a sustainable consumer brand with B-Corp certification and a focus on carbon footprint reduction. Broad incumbent: comparable sustainability positioning, B-Corp credentials, and DTC subscription-like customer relationship, but operates as a product company rather than a conservation platform.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Planet Wild social profiles
Digital presencePlanet Wild compliance and trust
Trust signalCompliance2 records
Planet Wild financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planet Wild leadership team
Management profileNumber of profiles
Profiles3 records
Planet Wild funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planet Wild M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planet Wild
What does Planet Wild do?
Planet Wild sells tiered subscription memberships (Starter, Hero, Legend) that channel at least 85% of monthly fees to fund frontline rewilding missions protecting endangered species, cleaning oceans, and restoring forests. Members receive monthly video mission reports, can track their impact through a free iOS/Android app, earn badges, and allocate contributions between field work and community growth. Gift memberships (one-time purchase) and corporate partnership packages extend the offering to gifting and B2B ESG buyers.
Is Planet Wild a public or private company?
Planet Wild is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planet Wild founded?
Planet Wild was founded in 2022. It employs 11 to 50 people.
Where is Planet Wild based?
Planet Wild is headquartered in Berlin, Germany, in the Europe region.
How does Planet Wild make money?
Six revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are gift Memberships, corporate/B2B Partnerships, youTube Ad Revenue, paid Film Work and one-time Donations.
Who are Planet Wild's main competitors?
Direct peers on record are One Tree Planted, Trees for All, Charity: Water, GiveDirectly, Eden Reforestation Projects, The Ocean Cleanup, Ecosia and Wren. Broad incumbents are Patagonia and Allbirds.
Does Planet Wild have an API?
No public API is recorded for Planet Wild.
What industry is Planet Wild in?
Planet Wild's product category is Environmental Conservation Services. Its primary akta.pro industry code is THAAALAE, Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist), with a secondary code of THAJAIAA, National Park & Protected Area Tours. Its NAICS code is 71219 and its SIC code is 7900.