Hawkstone

What Hawkstone does

Hawkstone is a British premium beer, cider and spirits brand operated by The Cotswold Brewing Company Ltd, a privately held company registered in England (company number 05252279). Headquartered at College Farm, Bourton-on-the-Water in the Cotswold hills, the brand was launched in 2023 in close association with Jeremy Clarkson and the Clarkson's Farm television series, and is built around 100% British-farmed ingredients — malted barley from British farms, traditional cider apple varieties (Dabinett, Kingston Black, Brown Snout, Strawberry Normans) from Gloucestershire, Herefordshire and Worcestershire, and British hops. The core product portfolio comprises six beers (Premium Lager 4.8%, Session Lager 4%, IPA 4.8%, 3.8 Pils 3.8%, Black stout 4.2%, Zero 0.5%), three ciders (Cider 5%, Hedgerow 4%, St.Rawberry 4.3% limited edition) and two spirits (Gin 40%, Vodka 40%). Production relies on an extended lagering process for smoother maturation and oak-vat fermentation with champagne yeast for up to six months on cider, which is cold-filtered rather than pasteurised. Manufacturing capacity is augmented through a partnership with C&C; the brand also produces a Farmer's Choir vinyl, a Farmer's Dog cookbook and an extensive merchandise line.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce via hawkstone.com with subscriptions (Hawkstonian, minimum 12 bottles/month, 15% discount), a brewery taproom called The Hawkstone Arms, expert-led brewery tours at £24 per person, national wholesale distribution to pub trade plus direct delivery within 1.5 hours of the brewery, farm shop distribution via Craft Drinks, and D2C shipping to 11 EU countries. Customer segments span individual UK and EU consumers (including subscription members), pubs and hospitality venues, and farm shops. Pricing on the D2C channel runs from £15.50 to £57.50 per case based on product and pack size, with free UK delivery over £40 and £8.50 standard shipping. Awards include multiple World Beer Awards (Premium Lager Gold 2024, IPA Gold 2024, Session Lager Silver 2025), World Cider Awards (Cider Gold 2025, Hedgerow Style Winner 2025) and a World Vodka Awards bronze, supporting a premium positioning. The company is privately held with no disclosed external investors, funding rounds or parent company.

Name

Hawkstone

Legal name

The Cotswold Brewing Company Ltd

Website

https://hawkstone.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Hawkstone is a privately held British premium beer, cider and spirits brand built around 100% British-farmed ingredients, sold direct-to-consumer via hawkstone.com and through national pub-trade wholesale, with a subscription model, brewery tours and a taproom in the Cotswolds.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Kegging & Draught Packaging Operations (AFAFAJAI)

Keywords

• Craft beer brewing
• Premium lager
• Cider production
• Beverage distribution
• Brewery operations

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of beer, cider, spirits, and merchandise through hawkstone.com. One-time purchases and subscription model (Hawkstonian). Products delivered to UK and EU addresses with shipping fees (£8.50, free over £40).
2. Taproom / On-site Sales: The Hawkstone Arms taproom at the brewery sells Hawkstone products directly. Open Monday-Saturday 10am-7pm (Friday until 8pm, Saturday until 9pm), Sunday 12pm-6pm. Food trucks serve on-site. Locals from GL54 postcode receive 10% discount.
3. Brewery Tours: Expert-led brewery tours (£24 per person, ~2 hours) with generous sampling. Private tours available for parties of 12+. Tours generate direct revenue and drive product sales and brand loyalty.
4. Wholesale / Pub Trade: Bulk sales to pubs, bars, and hospitality venues via national wholesalers and direct delivery. Products include 50L kegs for draught. Farm shops served through Craft Drinks partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hawkstone is a British premium beer and cider brand brewed in the Cotswold Hills by The Cotswold Brewing Company Ltd. The company produces a range of lagers, IPAs, pilsners, stouts, low-alcohol beers, and ciders using British-farmed barley, hops, and apples, and sells them through direct-to-consumer e-commerce, wholesale distribution to pubs and retailers, and on-site brewery taproom experiences.

Product overview

Hawkstone is a British beer and cider brand operated by The Cotswold Brewing Company Ltd, offering a portfolio of alcoholic beverages and merchandise. The core product portfolio consists of six beers (Premium Lager 4.8%, Session Lager 4%, IPA 4.8%, 3.8 Pils 3.8%, Black 4.2%, and Zero 0.5%), three ciders (Cider 5%, Hedgerow 4%, and limited edition St.Rawberry 4.3%), and two spirits (Gin 40% and Vodka 40%). These are complemented by curated bundle packs themed around Clarkson's Farm (Ultimate Farm Pack, Taste of the Farm, Jeremy's Lager and Kaleb's Cider Great Farm Packages, The Double Act, Summer Survival Pack), subscription services through the Hawkstonian Rewards programme, the Rune Collector loyalty programme (The Order of Hawkstone), brewery tours and tasting experiences, and a taproom (The Hawkstone Arms). Merchandise includes branded apparel, glassware, accessories, and The Farmer's Dog sub-brand items.

Differentiator

Problem solved

Functional benefit

Products and services

• Hawkstone Lager A premium British lager brewed with Cotswold-grown barley and hops, sold to consumers and trade customers.
• Hawkstone Session Lager A lower-ABV, easy-drinking session lager in the Hawkstone range, brewed with British-farmed ingredients.
• Hawkstone IPA An India Pale Ale in the Hawkstone range, brewed in the Cotswolds with British hops.
• Hawkstone Pils A Czech-style pilsner brewed by Hawkstone using British ingredients.
• Hawkstone Black A dark stout or porter-style beer in the Hawkstone range.
• Hawkstone Zero A low- or no-alcohol beer produced under the Hawkstone label.
• Hawkstone Cider A range of ciders made by Hawkstone from British-farmed apples in the Cotswolds.
• Hawkstone Spirits Spirits produced under the Hawkstone brand, extending the brewery's product range beyond beer and cider.
• Hawkstone Mixed Cases & Bundles Pre-packed mixed cases and bundle deals combining multiple Hawkstone beers and ciders for direct-to-consumer purchase.
• Brewery Taproom Experience On-site brewery taproom at the Cotswold brewery where customers can sample and purchase Hawkstone beers and ciders.

Quantifiable outcome

• Multiple World Beer Awards and World Cider Awards wins (Gold, Silver, Style Winner categories)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• British Hop FarmersminorStrategic or Co-development Partner · 1 January 2026Great BritHop Revival initiative - Jeremy announced Hawkstone will invest millions to save the British hop industry. Partnership to revive domestic hop farming.
• StayCotswoldminorStrategic or Co-development PartnerRecommended accommodation partner for brewery visitors. StayCotswold offers stunning properties in Gloucestershire for visitors wanting to extend their stay beyond the brewery tour.
• National WholesalerscoreChannel Partner/ Reseller/ DistributorPartnership with wholesalers nationwide to distribute Hawkstone lager and cider to pub trade. Direct delivery also available to venues within 1.5 hours of brewery.
• Craft DrinkscoreChannel Partner/ Reseller/ DistributorFarm shops served through Craft Drinks partnership for stocking Hawkstone products.
• SHOUT (Mental Health Support)minorStrategic or Co-development PartnerPartnership with Shout for confidential mental health support. Farmers and supporters can text 'Hawkstone' to 85258 for free support with stress or worry.
• Youngs PubscoreChannel Partner/ Reseller/ DistributorPub chain listed in Hawkstone's pub finder tool for locating Hawkstone on draught or in bottles.
• C&C (Catering & Co.)coreStrategic or Co-development PartnerManufacturing partnership with C&C (described as 'master craftsmen') to increase production capacity to meet demand. C&C helps make more Hawkstone for distribution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrewDog: Largest UK craft brewery with a multi-country D2C, pub, and wholesale operation. Closest comparable for Hawkstone on craft beer positioning, own-brand retail, subscription, and international expansion ambition.
• Fourpure Brewing Co. London craft brewery focused on hop-forward beers with pub and off-trade distribution. Comparable to Hawkstone on UK craft beer portfolio, trade channels, and capacity expansion trajectory.
• Beavertown Brewery: UK craft brewery with strong brand identity and on-trade presence, now part of Heineken. Comparable on craft positioning, distinctive design-led branding, and pub/wholesale distribution.
• Thatchers Cider: Family-owned UK premium cider producer with national distribution and on-trade presence. Direct comparator for Hawkstone's cider line on quality, heritage, and pub/supermarket channel strategy.
• Camden Town Brewery: London-based craft lager brand with broad on-trade distribution and a strong D2C proposition. Highly comparable on premium lager focus, hospitality partnerships, and UK consumer brand-building.
• Innis & Gunn: Scottish craft brewery with strong D2C subscription heritage and international distribution. Highly comparable on craft beer D2C subscription model, multi-country shipping, and on-trade presence.
• Aspall Cyder: Premium UK cyder maker owned by Molson Coors, with strong on-trade and off-trade presence. Comparable on premium craft cider positioning, English-heritage branding, and pub trade distribution.

Broad incumbents

• Heineken UK: UK arm of global brewer with broad mainstream and craft portfolio. Comparable as incumbent distribution, marketing, and pub-trade competitor for premium on-trade shelf space.
• Greene King: Major UK brewer and pub operator with significant on-trade reach. Comparable as a broader incumbent in the UK beer-and-pub ecosystem that Hawkstone competes with for taps and consumer occasions.

Emerging players

• Cloudwater Brew Co. Manchester-based craft brewery with focus on modern, hop-forward styles and direct-to-consumer sales. Comparable on craft beer quality positioning and UK D2C/wholesale model, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HawkstoneLager
• Instagraminstagram.com/hawkstone/?hl=en
• TikToktiktok.com/@hawkstoneofficial
• LinkedInlinkedin.com/company/hawkstonebrewery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkstone