AtmR Kantoorverandering

What AtmR Kantoorverandering does

AtmR Kantoorverandering is a privately held Dutch office solutions provider founded in 2001 and headquartered in Elst, Gelderland, with three additional offices in Nijkerk, Doetinchem, and Arnhem. The company operates a bundled 'one-stop-shop' model spanning seven revenue streams: office project furnishing (turn-key interior design and installation), audiovisual solutions (BeleefAV), office supplies, document systems (managed print services via Toshiba and Brother), corporate gifts (AtmR Gifts), home workplace solutions (Thuiswerkplek), and advisory/project management services. It does not develop proprietary technology platforms; instead, its expertise lies in interior design consultancy, project management, and integration of third-party solutions (furniture manufacturers Vepa and Voortman, printer OEMs, coffee equipment vendors).

The company's go-to-market combines consultative enterprise field sales with free advisory consultations and self-serve e-commerce via AtmR Online and AtmR Van Munster shops. Pricing is quote-based with multi-year contracts available for larger projects. Customer segments are diversified across healthcare, government, education, corporate enterprise, and SMB, with notable enterprise logos including Nexperia, JUMBO, SITA, KNHS, VGZ, and Elkerliek Ziekenhuis. A distinguishing strategic emphasis is on circular economy offerings, including refurbished furniture and a 10-year furniture leasing model developed with Vepa for SITA. Founder Rob Hasselbach remains active as Director and owner; the company has no disclosed external funding, acquisitions, or leadership changes.

Name

AtmR Kantoorverandering

Legal name

AtmR Kantoorverandering

Website

https://atmr.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

AtmR Kantoorverandering is a Dutch office solutions provider offering turn-key interior design, furniture, audiovisual, document systems, office supplies, and corporate gifts to enterprise, government, healthcare, and education clients across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Kantoor-projectinrichting (Office Project Furnishing): Full-service office interior design and project implementation, from single workstations to complete turn-key projects. Revenue is generated through the sale and installation of office furniture, workstations, seating, lighting, acoustic solutions, and interior design services.
2. Kantoorbenodigdheden (Office Supplies): Sale of office supplies including paper products, hygiene solutions, coffee provisions, printing supplies, and related consumables. Products are available through both physical delivery and online shop.
3. Documentsystemen (Document Systems): Managed print and document solutions including printers, multifunctionals, scanning solutions, and digital archiving. Includes Managed Print Service (MPS) where AtmR handles printer park management.
4. Audiovisueel (Audiovisual Solutions): Sale and installation of audiovisual equipment including wireless presentation systems, video conferencing, digital signage, interactive whiteboards, and audio systems for meeting rooms.
5. Relatiegeschenken (Corporate Gifts): Corporate gift solutions including branded merchandise, promotional items, Christmas packages, and custom gift concepts through AtmR Gifts brand.
6. Thuiswerkplek (Home Office): Home workplace solutions including ergonomic equipment, laptop stands, keyboards, and monitor arms for remote workers.
7. Projectmanagement & Adviesdiensten: Advisory services including housing advice, design studio, turn-key project management, vitality scans, ergonomics consulting, and handyman services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AtmR Kantoorverandering provides complete office solutions in the Netherlands, covering office interior design and turn-key project furnishing, audio-visual meeting room systems, office supplies and consumables, corporate gifts and promotional items, and document management including managed print services. The company positions itself as an 'ontzorger' (total solution provider) handling everything from single workstations to full office transformations, backed by consultative advisory, project management, and multi-location showroom support.

Product overview

AtmR Kantoorverandering is a Dutch office solutions company offering complete workplace services and products. The core offering consists of five main divisions: (1) Kantoor-projectinrichting (Office Project Interior Design) providing full-service interior design from advice to turn-key realization, (2) Audiovisueel/BeleefAV (Audio-Visual Solutions) including wireless presentation systems and video conferencing, (3) Kantoorbenodigdheden (Office Supplies) with extensive office product range, (4) Relatiegeschenken/AtmR Gifts (Corporate Gifts) for promotional items and gifts, and (5) Documentsystemen (Document Systems) including print, scan, and managed print services. The company also offers specialized sub-categories including home workplace solutions (Thuiswerkplek), Ché Café premium coffee solutions, and a range of ergonomic accessories such as laptop stands and monitor risers. Their product portfolio includes new and refurbished office furniture (desks, chairs), acoustic solutions (wall/ceiling panels, niche benches), lighting, and workplace accessories. The company operates e-commerce platforms including AtmR Online webshop and AtmR Gifts, while also maintaining physical showroom locations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Time savings: Employees spend an average of 2 hours per day searching for information - digital archiving solutions can save up to 20% of time lost to document searching
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and major.

• VepacoreStrategic or Co-development PartnerVepa is a furniture manufacturer and key partner in circular economy projects. Together with AtmR and SITA, Vepa developed a 10-year agreement for office furniture leasing instead of purchasing, exemplifying circular economy principles with remarkable visual results.
• Voortman KantoormeubilairmajorTechnology or IntegrationVoortman is a furniture supplier that worked together with AtmR on the Nexperia project in Nijmegen, supplying office furniture for 200 workstations within a tight 2-month timeframe.
• ETNA Coffee TechnologiesmajorTechnology or IntegrationETNA Coffee Technologies is a supplier of coffee machines, positioned as an independent dealer for AtmR's Ché Café coffee solutions division.
• JuramajorTechnology or IntegrationJura is a premium coffee machine manufacturer. AtmR is an independent dealer offering Jura machines as part of their coffee provision solutions.
• Bravilor BonomatmajorTechnology or IntegrationBravilor Bonomat supplies professional coffee equipment. AtmR operates as an independent dealer offering Bravilor machines alongside their coffee provision services.
• NederijncoreStrategic or Co-development PartnerNederijn is a cleaning partner that works together with AtmR on logistics for DrieGasthuizengroep. The partnership combines logistics movements, improving service quality, reducing costs, and environmental impact through shared distribution routes.
• BrothermajorTechnology or IntegrationBrother is a printer manufacturer whose products are offered by AtmR as part of document solutions, suitable for print and scan requirements.
• ToshibamajorTechnology or IntegrationToshiba provides professional multifunctional devices and document management systems. AtmR offers Toshiba solutions as comprehensive document management systems including digital archiving, scanning, and managed print services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Voskwartier (Voortman Kantoormeubilair): Voortman is a Dutch office furniture supplier that partnered with AtmR on the Nexperia project. Comparable as a Dutch office furniture vendor serving enterprise projects across the Netherlands, with overlapping customer base and product offering.
• Konica Minolta Business Solutions Netherlands: Konica Minolta is a major provider of multifunctional printers, managed print services, and document management solutions in the Netherlands. Directly comparable to AtmR's Documentsystemen division, competing for the same MPS and document digitization contracts.
• Gispen: Gispen is a Dutch office furniture manufacturer and circular workplace solutions provider, with strong focus on sustainable and refurbished furniture. Directly competes with AtmR in the Dutch enterprise office furnishing and circular economy segments.
• Ricoh Nederland: Ricoh is a global provider of document management, managed print services, and workplace solutions with significant Dutch operations. Directly competes with AtmR's document systems and AV/meeting room integration offerings.
• Vepa: Vepa is a Dutch furniture manufacturer specializing in circular and sustainable office furniture, and a strategic partner of AtmR on the SITA 10-year leasing project. Comparable as a Dutch furniture supplier operating in the same market with overlapping circular economy positioning.
• Office Centre: Office Centre is a Dutch office supplies and furniture retailer offering products ranging from supplies to full office furnishing. Comparable to AtmR as a one-stop-shop Dutch office solutions provider serving SMB and enterprise segments.
• Ahrend: Ahrend is a major Dutch office furniture manufacturer and total workplace solutions provider, offering office furniture, interior design, and circular furniture services to enterprises across the Netherlands. Directly comparable to AtmR as a Dutch full-service office furnishing competitor with similar enterprise customer base.

Broad incumbents

• Haworth: Haworth is a global office furniture manufacturer with presence in the Netherlands. Comparable to AtmR as a workplace furnishing provider but operates at much larger scale and primarily through dealer/integrator channels.
• Lyreco: Lyreco is a major European distributor of office supplies, workplace products, and facility solutions with strong Dutch presence. Comparable to AtmR's Kantoorbenodigdheden division, though Lyreco operates across multiple countries at significantly larger scale.
• Steelcase: Steelcase is the world's largest office furniture manufacturer, operating in the Netherlands through dealer networks. Competes with AtmR at the high end of the Dutch enterprise furnishing market, though with a much broader global footprint and portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atmr_elst
• LinkedInlinkedin.com/company/atmr-kantoorverandering-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtmR Kantoorverandering