Goodyear

What Goodyear does

The Goodyear Tire & Rubber Company is a publicly traded global tire manufacturer (NYSE: GT) headquartered in Akron, Ohio, with regional subsidiary Goodyear Lastikleri T.A.Ş. in Turkey. The company designs, manufactures, and distributes passenger car, SUV/4x4, light truck/van, and commercial truck and bus tires in summer, winter, and all-season variants, including premium product lines such as the Eagle F1 Asymmetric 6, Eagle F1 SuperSport series, EfficientGrip Performance 2, Vector 4Seasons Gen-3, Winter Command, and UltraGrip Performance 3. Core proprietary technology centers on tire compound and tread engineering, with SoundComfort noise reduction technology positioned as a notable acoustic comfort feature.

Goodyear generates revenue through three principal streams: consumer replacement tire sales via an authorized dealer network and online dealer locator, commercial fleet tire sales through dedicated programs (MyWay and 4Fleet), and Original Equipment (OE) supply to automobile manufacturers for new vehicles. The company also operates wholly-owned sub-brands Fulda and Sava, which target value-oriented price tiers in European markets. Go-to-market is primarily channel-partner-led, supported by region-specific digital platforms across 37+ countries in Europe, the Middle East, and Africa, alongside active social media and content marketing channels.

The company's customer base spans individual passenger car owners (primary), SUV and 4x4 drivers, light commercial vehicle operators, and large truck and bus fleet operators. Pricing is not publicly disclosed and varies by tire size, model, and dealer location. Goodyear's distribution and brand portfolio, combined with its 125-plus-year manufacturing heritage and 2025 Auto Bild Top Manufacturer Summer recognition, underpin its market position in both consumer and OE channels.

Name

Goodyear

Legal name

The Goodyear Tire & Rubber Company

Website

https://goodyear.com.tr

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Goodyear is a publicly traded global tire manufacturer (NYSE: GT) headquartered in Akron, Ohio, producing passenger, SUV, light truck, and commercial tires. It serves consumers via a dealer network, commercial fleets through MyWay and 4Fleet, and automakers via Original Equipment supply.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Passenger vehicle tires
• Commercial truck tires
• Winter tire technology
• All-season tires
• Tire manufacturing

Headquarters

HQ city

Sariyer

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Tire Sales: Direct sales of passenger car, SUV, and light truck tires to end consumers through dealer network and retail channels
2. Commercial Fleet Tires: Sales of truck and bus tires to commercial fleet operators through dedicated business programs like 4Fleet
3. Original Equipment (OE): Supply of tires to automobile manufacturers as original equipment for new vehicles

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Goodyear designs, manufactures, and distributes tires for passenger cars, SUVs, 4x4s, light trucks/vans, and commercial trucks and buses. Products are organized by season (summer, winter, all-season) and vehicle segment, including premium performance lines such as Eagle F1, EfficientGrip, Vector 4Seasons, UltraGrip, and Winter Command. The company sells through authorized dealers, supplies original equipment (OE) to automakers, and serves commercial fleets via dedicated programs MyWay and 4Fleet.

Product overview

Goodyear is a comprehensive tire manufacturing company offering a diverse portfolio of tires organized by vehicle type and seasonal use. The core product line includes passenger car tires, SUV/4x4 tires, and light truck/van tires, each available in summer, winter, and all-season variants. Premium product lines include the Eagle F1 series (Asymmetric 6, SuperSport) for ultra-high performance, the EfficientGrip Performance line, and the Vector 4Seasons for all-season versatility. Winter-specific offerings include Winter Command and UltraGrip Performance 3. The company also operates sub-brands Fulda and Sava for budget segments, and fleet solutions through MyWay and 4Fleet. Technologies like SoundComfort enhance the product portfolio by addressing noise reduction.

Differentiator

Problem solved

Functional benefit

Brands

• Fulda: Tire brand operated under Goodyear
• Sava
• MyWay
• 4Fleet

Products and services

• Eagle F1 Asymmetric 6 Premium summer tire designed for superior road grip, handling, and high-performance driving. Targets drivers of passenger cars seeking high-quality traction and control.
• Vector 4Seasons Gen-3 All-season tire designed for year-round versatile performance across varied road conditions and weather seasons without the need for seasonal tire changes.
• EfficientGrip Performance 2 High-performance tire focused on efficiency and grip, designed for drivers seeking both performance and fuel economy.
• Winter Command Winter tire designed for cold weather conditions with specialized tread patterns providing optimal traction on snow and ice.
• UltraGrip Performance 3 High-performance winter tire offering advanced grip and control in winter driving conditions.
• Eagle F1 SuperSport series Ultra-high performance (UHP) tire series designed for sports cars and high-performance vehicles, offering maximum grip and precise handling.
• Summer Tires Seasonal tires optimized for warm weather conditions, designed for temperatures above 7°C with excellent wet and dry traction.
• Winter Tires Seasonal tires specifically designed for cold weather conditions below 7°C, featuring specialized tread patterns for snow and ice traction.
• All-Season Tires Versatile tires designed for year-round use across diverse road conditions and weather types without seasonal switching.
• Car Tires Passenger vehicle tires designed for excellent traction, long tread life, and superior performance on roads.
• SUV/4x4 Tires Versatile tires providing robust traction on terrain while maintaining on-road performance for SUVs and 4x4 vehicles.
• Light Truck/Van Tires Commercial vehicle tires designed for light trucks and vans with tread patterns supporting smooth, quiet rides and high mileage performance in all weather conditions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• FuldaminorOthersFulda is a tire brand owned by Goodyear, operating as a sub-brand within the Goodyear portfolio. Fulda serves as a value-oriented alternative brand offering passenger car and commercial vehicle tires.
• SavaminorOthersSava is a tire brand owned by Goodyear, operating as part of the Goodyear brand portfolio. Sava focuses on providing quality tires at competitive price points for European markets.
• MyWaycoreChannel Partner/ Reseller/ DistributorMyWay is Goodyear's business solution for commercial customers, providing tire fleet management and supply services for business operations. The program enables companies to manage their tire needs efficiently.
• 4FleetcoreChannel Partner/ Reseller/ Distributor4Fleet is Goodyear's commercial fleet tire program serving business customers in Germany and Europe. The program provides dedicated fleet tire solutions with services tailored for commercial vehicle operators.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pirelli: Pirelli is a premium tire manufacturer directly competing with Goodyear in the UHP/performance and passenger segments. Both supply premium OE manufacturers and emphasize performance, motorsport heritage, and European market presence.
• Michelin: Michelin is Goodyear's closest global tire manufacturing competitor, operating across passenger, truck, and specialty tire segments with comparable premium branding (Michelin, BFGoodrich) and similar global distribution scale. Both companies compete head-to-head in OE supply, replacement retail, and motorsport.
• Hankook Tire: Hankook is a South Korean global tire manufacturer competing with Goodyear in passenger, SUV, and light truck segments with growing OE supply relationships and expanding European distribution presence at competitive price points.
• Sumitomo Rubber Industries: Sumitomo Rubber owns the Dunlop brand and operates as a direct competitor to Goodyear across passenger, UHP, and motorcycle tire segments globally, with manufacturing scale and brand heritage comparable to Goodyear's.
• Bridgestone: Bridgestone is the world's largest tire manufacturer and a direct competitor across all of Goodyear's segments — passenger, light truck, commercial, and performance. Both companies supply OE manufacturers globally and operate extensive dealer networks.
• Toyo Tire Corporation: Toyo Tire is a Japanese manufacturer with passenger, light truck, and performance tire offerings that overlap with Goodyear's portfolio, particularly in the UHP and all-terrain segments served by Goodyear's Eagle F1 and SUV lines.
• Yokohama Rubber: Yokohama is a Japanese tire manufacturer with overlapping passenger, performance, and commercial offerings to Goodyear, plus similar OE supply relationships with global automakers and growing premium-segment ambitions.
• Kumho Tire: Kumho Tire is a South Korean manufacturer competing with Goodyear in passenger, SUV, and ultra-high-performance segments with strong OE presence and growing global dealer distribution.
• Cooper Tire & Rubber Company: Cooper Tire is a North American tire manufacturer focused on passenger and light truck replacement tires, competing with Goodyear in similar channels and price tiers, particularly in the US replacement market.
• Continental: Continental AG is a major European tire manufacturer competing directly with Goodyear in passenger, SUV, and commercial segments, particularly in EMEA where both have strong regional dealer networks and similar premium positioning.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1RgfL3wwSpI6ysYMltBlWw
• Facebooktr-tr.facebook.com/goodyear.turkiye/photos.html
• LinkedInlinkedin.com/company/goodyear-lastikleri-turk-anonim-sirketi
• Instagraminstagram.com/goodyearturkiye

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodyear