The Camden Group

What The Camden Group does

The Camden Group, LLC, doing business as Camden Group Realty, is a privately held residential real estate brokerage headquartered at 2039 W. Dekalb Street, Camden, South Carolina. The firm operates as a single-office, full-service brokerage serving home buyers, sellers, and real estate investors across six South Carolina communities — Camden, Lugoff, Elgin, Bishopville, Cassatt, and Kershaw. Its customer base is composed entirely of individual consumers and small-scale investors executing residential transactions, with named agents (Brian Melton, Deborah Morris, Jan Marsh, Karon Brinson, K.O. Forrest) handling direct agent-to-client relationships.

The firm's product surface is a standard brokerage website built around property search and lead capture: an interactive map search, advanced property search, email property alerts, a free "What's Your Home Worth" home valuation tool, a personalized "Find Your New Home" request form, a property organizer (saved listings/login), featured property showcases, a local schools resource, and educational buyer/seller content. The underlying technology is conventional — MLS integration via a third-party platform, an UltraAgent-hosted agent image/identity layer, and ParagonMLS listing imagery — with no proprietary technology disclosed. There is no mobile app, no public API, no documented integrations beyond standard MLS exposure, and no AI/ML capabilities evidenced.

The business model is commission-based: agents earn a percentage of each completed transaction, with the brokerage retaining a share in exchange for administrative support, marketing, leads, and brand infrastructure. Commission rates are not publicly disclosed and are typically negotiated within the industry-standard 5–6% range split between listing and buyer's sides. Distribution is direct-to-consumer via website and direct agent outreach, supplemented by MLS listing exposure and content marketing. Marketing channels are limited to organic website search, email alerts, testimonials/reviews, and buyer/seller educational content. Pricing is per-transaction with no SaaS, subscription, or recurring revenue component, and no enterprise or institutional clients exist in the disclosed customer set.

Name

The Camden Group

Legal name

The Camden Group, LLC

Website

https://camdengrouprealty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Camden Group, LLC (d/b/a Camden Group Realty) is a privately held residential real estate brokerage based in Camden, South Carolina, serving individual home buyers, sellers, and small-scale investors across six South Carolina communities via direct agent representation and a standard MLS-integrated property search website.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing services
• South Carolina real estate

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company generates revenue through real estate agent commissions on completed home buying and selling transactions. Agents work with buyers and sellers to facilitate property transactions and earn a percentage-based commission on each deal closed. The company provides administrative support, marketing, leads, and other services to agents in exchange for a share of commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Camden Group is a residential real estate brokerage that represents home buyers and sellers across Camden, South Carolina and surrounding communities (Lugoff, Elgin, Bishopville, Cassatt, Kershaw). Its agents guide clients through the full buying and selling process, supported by an MLS-listed property portfolio, property search tools, automated listing alerts, free home valuations, and personalized agent-led home search requests. Revenue is generated through percentage-based commissions on completed residential transactions.

Product overview

Camden Group Realty is a real estate brokerage offering a unified platform of property services centered on residential buying and selling in Camden, South Carolina and surrounding communities. The core offering combines in-person agent expertise with an online platform including Property Search, Interactive Map Search, and Advanced Property Search for finding listings. Supplementary services include Property Alerts for email notifications of new listings, What's Your Home Worth for free valuations, and Find Your New Home Request for personalized agent-led searches. Additional resources cover Featured Properties showcase, Buyer/Seller Tips educational content, and Local Schools information. The platform serves communities across Camden, Lugoff, Elgin, Bishopville, Cassatt, and Kershaw.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Century 21 Real Estate: Global residential real estate franchise with franchisee-owned offices across the U.S., including South Carolina. Directly comparable commission-based residential brokerage activity, but operates at global scale with brand, training, and lead-gen infrastructure Camden Group does not have.
• Coldwell Banker Realty: Established national residential brokerage franchise with active South Carolina operations. Comparable offering—residential buyer/seller representation with similar commission-based revenue model—but Camden Group's niche local focus differs from Coldwell Banker's broader portfolio.
• Keller Williams Realty: Largest residential brokerage franchise in the U.S. by agent count, with agents operating across South Carolina. Comparable as a residential brokerage competitor but with a national, technology-forward franchise model rather than Camden Group's independent single-office setup.
• RE/MAX: Global residential real estate franchise with significant agent presence in the Carolinas. Comparable to Camden Group in core residential brokerage activity but operates at national scale with brand-driven lead generation rather than local-referral dependence.
• Better Homes and Gardens Real Estate: National residential real estate franchise affiliated with a well-known consumer brand. Comparable in core residential transaction services and commission model, but operates as a franchise network rather than as an independent local firm like Camden Group.

Emerging players

• HomeSmart: Residential brokerage offering full-service and flat-fee models with a growing agent base. Comparable in residential buyer/seller representation and is actively encroaching on traditional full-commission markets, including smaller metros similar to Camden Group's footprint.
• Redfin: Tech-enabled residential brokerage offering lower-commission and flat-fee alternatives to traditional brokerages. Comparable in residential buyer/seller representation but competes on price and digital experience rather than local-relationship depth, posing a structural threat to Camden Group's commission model.
• Compass: Tech-forward national residential brokerage combining traditional agents with proprietary technology and marketing tools. Comparable as a residential brokerage competitor but differentiates through heavy tech investment and platform scale that Camden Group does not match.
• eXp Realty: Cloud-based residential brokerage operating on a virtual model with agents across the U.S., including the Carolinas. Comparable in residential brokerage services and commission-based revenue but competes on overhead structure and agent economics rather than local embedded presence.

Direct peers

• Allen Tate Realtors: Carolinas-based residential brokerage with deep regional roots across North and South Carolina. Directly comparable to Camden Group as a traditional, locally embedded residential real estate brokerage operating in similar SC markets with a commission-based agent model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/CamdenGroupRealty
• LinkedInlinkedin.com/company/camden-group-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Camden Group