Magicare

What Magicare does

Magicare (legally Magicare Smart Elderly Inc.) is a private smart elderly care company founded in 2014, domiciled in Waterloo, Ontario, Canada, with a wholly-owned operating subsidiary in China. The company builds IoT-enabled smart mattresses combined with a SaaS platform to continuously monitor heart rate, respiratory rate, and in/out-of-bed status of elderly residents without requiring wearables. The system claims up to 99.7% accuracy, supports sleep quality analysis, roll-over reminders to prevent bed sores, and automatic alarms on detected anomalies. The company states CE and QS certifications for international market access and positions data as stored exclusively on Canadian servers under SSL transmission.

Magicare sells to institutional and home-based care providers — primarily nursing homes, assisted living facilities, and senior care organizations — generating revenue through a combination of one-time smart hardware sales and recurring SaaS subscriptions for monitoring, alerting, and analytics. Operations span 30 Chinese cities via direct enterprise field sales supported by a wholly-owned China subsidiary, and the company exports to Europe and Japan through distribution partnerships, claiming leading market share in mid-to-high-end elderly care in those export markets. Strategic partnerships with over 60 domestic and international industry players provide channel reach and credibility.

Public disclosure is limited: no published pricing, no revenue figures, no funding history, no management roster, and firmographic headcount is reported as 1-10 (likely reflecting only the Canadian legal entity given the scope of China operations). Customer evidence consists of two named institutional reference accounts in Shanghai — Shanghai Jing'an District Nursing Home and Shanghai LTC — with testimonials citing fall detection and cardiac event alerting use cases.

Name

Magicare

Legal name

Magicare Smart Elderly Inc.

Website

https://magicare.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Magicare (Magicare Smart Elderly Inc.) is a Canadian-founded smart elderly care company that builds IoT smart mattresses paired with a SaaS platform for contactless vital sign monitoring and emergency alerting, serving nursing homes, assisted living facilities, and home-based care providers across 30 Chinese cities and in European and Japanese export markets.

Ownership category

akta.pro rank

Product category

Elderly Care Technology

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)

akta.pro secondary industries

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Sleep Tech Wearables (CRACAIAG)

Keywords

• Smart elderly care
• IoT health monitoring
• Vital sign monitoring
• Remote patient monitoring
• Assisted living technology

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Smart Hardware Sales: Sale of IoT-enabled smart mattresses and monitoring devices to nursing homes, assisted living facilities, and home care providers. One-time hardware purchase with the smart monitoring capability embedded.
2. SaaS Platform Services: Ongoing SaaS platform subscription for data monitoring, analysis, alerts, and service system access. Provides continuous monitoring services for institutional clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Magicare develops and manufactures IoT-enabled smart mattresses (Vital Sign Sleep Monitor V2.0) that continuously monitor heart rate, respiratory rate, and bed status of elderly residents without requiring wearables. The hardware is paired with a SaaS platform that delivers centralized dashboards, sleep quality analysis, automatic anomaly alerts, and roll-over reminders for nursing staff in care facilities. The solution targets nursing homes, assisted living facilities, home-based care providers, and individual seniors across China, Europe, and Japan.

Product overview

Magicare offers a unified smart elderly care solution combining smart hardware (Vital Sign Sleep Monitor V2.0) with a SaaS platform. The core offering consists of IoT-enabled smart mattresses that monitor seniors' heart rate, respiratory rate, and bed status without requiring wearables. The Sleep Monitor and Automatic Alarm Service Systems process this biometric data to detect anomalies and automatically alert nursing staff. The solution targets nursing homes, assisted living facilities, home-based care providers, and individual seniors, helping reduce operational risks and improve care quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Vital Sign Sleep Monitor (V2.0) An IoT-enabled smart mattress that monitors heart rate, respiratory rate, and in/out bed status of elderly residents with up to 99.7% accuracy, requiring no wearable equipment and compatible with any regular mattress. Sold to nursing homes, assisted living facilities, and home care providers as the primary monitoring hardware of the Magicare solution.
• Sleep Monitor and Automatic Alarm Service System SaaS platform combined with smart hardware that delivers real-time monitoring of elderly physical vital signs, automatic alarms when abnormal status is detected, sleep quality analysis, roll-over reminders, and centralized dashboards for nursing staff in care facilities.
• Magicare Smart Elderly Care Solution Complete hardware-software integrated solution for elderly care combining Vital Sign Sleep Monitor mattresses with the Sleep Monitor and Automatic Alarm Service SaaS platform. Delivers vital sign monitoring, bed status monitoring, sleep quality analysis, roll-over reminders, and automatic alarms for accident prevention in nursing homes, assisted living facilities, and home care settings.

Quantifiable outcome

• 99.7% accuracy in vital sign and status monitoring
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Over 60 Domestic and International GiantscoreStrategic or Co-development PartnerMagicare has formed strategic partnerships with over 60 domestic and international giants in the elderly care industry. These partnerships support the company's expansion across 30 cities in China and international markets including Europe and Japan where the company holds leading market share in the mid-to-high-end elderly care segment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Essence Group: Essence Group delivers IoT-based elderly care and home safety solutions, including fall detection, activity monitoring, and emergency alerting. It competes with Magicare in the institutional and home-based connected care for seniors market.
• Emfit: Emfit manufactures under-mattress sleep and vital sign monitoring sensors with activity and heart rate tracking, used in elder care, health, and sports. Its bed-embedded sensor approach is highly analogous to Magicare's Vital Sign Sleep Monitor for monitoring elderly residents.
• CarePredict: CarePredict provides continuous activity and health monitoring for seniors living independently and in senior living communities, using a wearable plus AI platform. It targets the same elderly care segment as Magicare with an alternative wearable-based monitoring approach.
• Tunstall Healthcare: Tunstall is a global provider of telecare and connected health solutions for elderly and vulnerable individuals, including bed sensors, fall detectors, and monitoring platforms. It is directly comparable to Magicare in serving nursing homes, assisted living, and home-based elderly care with integrated hardware-plus-software offerings.
• EarlySense: EarlySense (acquired by Hillrom/Baxter) provides contact-free under-mattress vital sign and sleep monitoring for hospitals, nursing homes, and homes. It is the closest direct competitor to Magicare's smart mattress vital sign monitoring approach, targeting similar institutional elderly care customers.
• Status Solutions: Status Solutions provides sensor-based monitoring, alerting, and mass notification systems for senior living, healthcare, and education. It addresses similar fall detection, bed-exit, and emergency alerting use cases as Magicare in nursing homes and assisted living facilities.
• Vayyar Care: Vayyar Care offers radar-based, contactless fall detection and presence sensing for elderly care facilities and senior living. It competes with Magicare by providing an alternative non-wearable monitoring modality for the same institutional and home-based elderly care use cases.

Broad incumbents

• Withings: Withings offers a broad portfolio of connected health devices including the Withings Sleep Analyzer mat, which performs under-mattress sleep and vital sign tracking. It is a broader consumer health incumbent whose sleep mat overlaps with Magicare's smart mattress monitoring capability.
• Philips Lifeline / Aging Care Services: Philips offers a broad range of senior care solutions including Lifeline personal emergency response and aging care services. As a large incumbent in elderly care technology, it competes broadly with Magicare's connected care and alerting capabilities for nursing home and home-based customers.
• Eight Sleep: Eight Sleep produces smart mattresses and sleep monitoring technology focused on consumer sleep optimization. While more consumer-oriented, its smart bed technology overlaps with Magicare's IoT mattress approach and signals competitive direction for the broader smart sleep category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magicare-smart-elderly-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicare