Essence Group
Essence Group is a Herzliya-based IoT company providing cloud-connected security (WeR@Home+, MyShield smoke intervention) and telecare (Care@Home, VitalOn, MDsense) platforms to Tier-1 service providers, municipalities, and Red Cross societies across 30+ countries.
- Company typePrivate
- Founded1994
- HeadquartersHerzliya, Israel
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Essence Group does
Essence Group is a Herzliya, Israel-based privately-held IoT company founded in 1994 by Dr. Haim Amir that designs, manufactures, and sells cloud-connected security and telecare platforms to Tier-1 service providers, municipalities, and Red Cross societies across more than 30 countries. The group operates through three Israeli legal entities — Essence Security International Ltd. (ESI), Essence SmartCare Ltd. (ESC), and Essence Interactive Center (EIC) — with regional sales subsidiaries in Spain (opened 2015), the UK (opened 2023 with a Heathrow distribution warehouse), the US, Australia, and now Canada (May 2026 UTS win).
The Essence Security product line centers on the WeR@Home+ cloud-based smart-home platform (Z-Wave compatible, 1,000+ integrated devices) and the MyShield family of battery-operated, LTE CAT-M1-connected smoke-generating intruder intervention devices (MyShield All-in-One, MyShield Next IoT, MyShield Next Wired) that use a proprietary smoke diffuser to disorient intruders in under 30 seconds and integrate with third-party alarm panels via cloud or wired input. The Essence SmartCare line delivers the Care@Home telecare platform (including the AI-driven Care@Home Communicator 2.0 with reimbursement certification and the Care@Home C8000 hub), the MDsense non-wearable radar fall detector, the Umbrella mPERS, and the VitalOn app-free voice-activated remote patient monitoring platform with EHR integration.
Revenue is generated through a mix of telecare and security hardware sales, recurring cloud/SaaS subscriptions for monitoring integrations, OEM/licensing of MyShield into third-party alarm panels, and managed digital-care transformation services for care providers migrating from analogue PSTN to digital IP platforms. GTM is predominantly channel-led (Sirko International, Securitas Alert Germany, Securitas Direct Switzerland, Videor, ADT Australia) and enterprise field-sales-led into care organizations, municipalities, and Red Cross societies; a smaller direct-to-consumer layer exists for MyShield All-in-One self-monitoring via a mobile app. Reported scale is 85M+ devices installed, 6M+ households deployed, 5M+ SmartCare households in 30 countries, and over 1M cellular telecare hubs manufactured annually.
Essence Group firmographics
Firmographics- Name
- Essence Group
- Legal name
- Essence Security International Ltd. (ESI)
- Website
- https://essence-grp.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Essence Group is a Herzliya-based IoT company providing cloud-connected security (WeR@Home+, MyShield smoke intervention) and telecare (Care@Home, VitalOn, MDsense) platforms to Tier-1 service providers, municipalities, and Red Cross societies across 30+ countries.
- Ownership category
- akta.pro rank
Essence Group industry classification
Industry- Product category
- IoT Security and Telecare Devices
- NAICS
- Small Electrical Appliance Manufacturing (33521), Security Systems Services (56162)
- akta.pro primary industry
- Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)
- akta.pro secondary industry
- Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)
Keywords
Where Essence Group is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices5 records
Markets served
Essence Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain
Revenue model
- Telecare Hardware Sales: Sells connected telecare hardware (Care@Home hubs, MDsense fall detectors, Umbrella mPERS devices) to telecare service providers, with over 1 million telecare devices deployed globally as of 2021.
- Security Hardware Sales (MyShield): Sells MyShield all-in-one, MyShield Next IoT, and MyShield Next Wired smoke-intervention devices to installers, monitoring stations, retailers, and end-users, with replaceable smoke canisters as consumables.
- Recurring Cloud/SaaS Services: Generates recurring monthly revenue via cloud-based AI services, professional monitoring integrations, and platform subscriptions bundled with hardware, enabling monitoring stations and installers to offer ongoing intervention services.
- OEM/Integration Licensing: Licenses MyShield and other platforms for integration with third-party alarm panels and monitoring-station software via cloud or wired input, providing an active intervention add-on for service providers' existing offerings.
- Professional Services & Managed Care: Provides end-to-end digital care transformation services (e.g., One Community in the UK), enabling care providers to migrate from analogue to digital/IP-based telecare platforms including VitalOn RPM.
Go-to-market motion5 records
Distribution channels6 records
Marketing channels8 records
Essence Group product offering
Product offeringCore offering
Essence Group designs, manufactures and sells IoT connected-living platforms for two complementary markets: security (WeR@Home+ smart home platform and MyShield smoke-generating intruder intervention devices) and telecare (Care@Home senior care platform, VitalOn remote patient monitoring, MDsense fall detector, and Umbrella mPERS). Products are battery-powered, LTE CAT-M1 cloud-connected devices with AI-driven analytics, sold primarily B2B through security distributors, care providers, telcos, municipalities and Red Cross societies across Europe, Israel, North America and Australia.
Product overview
Essence Group is a global IoT and cloud-based connected-living technology provider offering two complementary platforms — Essence Security and Essence SmartCare — that together form a unified "Peace of Mind by Innovation" portfolio. The Essence Security line is built around the WeR@Home+ connected-home/security platform and the MyShield family of smoke-generating intruder intervention devices (MyShield All-in-One, MyShield Next IoT, and MyShield Next Wired), with the Umbrella mPERS extending personal security on the go. The Essence SmartCare line centers on the Care@Home telecare suite (including the AI-driven Care@Home Communicator 2.0, Care@Home C8000 hub, and MDsense radar-based fall detector) plus the VitalOn telehealth/remote patient monitoring platform. Both platforms share Essence's proprietary LTE CAT-M1 cloud connectivity and AI-driven analytics that combine edge and cloud intelligence across behavioral, environmental, and sensor data.
Differentiator
Problem solved
Functional benefit
Brands
- MyShield: Standalone, IoT LTE-M connected smoke-generating intruder intervention system available in All-in-One, Next IoT, and Next Wired variants.
- WeR@Home / WeR@Home+
- Umbrella
- Care@Home
- VitalOn
- MDsense
- JOLI360 / E.S.I Novel
Products and services
- WeR@Home+ Cloud-based connected-living security and home management platform that integrates sensors, cameras, locks, switches, dimmers, and thermostats, enabling service providers to deliver interactive security, safety, and home management services with technician-free installation. For telcos, monitoring stations and security service providers.
- MyShield All-in-One Battery-operated, LTE CAT-M cloud-connected all-in-one smoke-generating intruder intervention device with on-board PIR motion detection, HD video verification, voice announcement, and a proprietary smoke diffuser that fills a room with disorienting, non-toxic smoke in 30 seconds. For installers, monitoring stations, retailers and end-users.
- MyShield Next IoT Cost-effective LTE CAT-M cloud-connected smoke intervention device for scenarios where existing cameras already provide visual verification or where a full all-in-one unit is not required. Integrates with third-party alarm systems via open standards for near-zero response time intruder deterrence.
- MyShield Next Wired Wired-input smoke-generating peripheral device designed for areas without LTE CAT-M coverage, integrating into existing third-party security monitoring systems to add an active intrusion intervention layer activated from an ARC panel or panic button.
- Umbrella mPERS LTE CAT-M1 mobile Personal Emergency Response System with built-in fall detection for senior care, providing on-the-go personal safety whether at home or away. Battery-operated and cloud-connected, designed as network and power independent. For telecare service providers and seniors or lone workers.
- Care@Home Telecare platform enabling healthcare and senior care providers to deliver smart proactive care, emergency response, and AI-driven analytics through dispersed alarm systems, integrating caregivers and social workers into the platform. For care organizations, municipalities, and Red Cross societies.
- Care@Home Communicator 2.0 AI-driven Care@Home Communicator hub version 2.0, which earned Reimbursement Certification in October 2025, enabling reimbursement pathways for connected senior care services. For telecare service providers and reimbursement authorities.
- Care@Home C8000 Smart, more reliable, future-ready hub for connected senior care introduced in mid-2025 as part of the Care@Home product family. For telecare service providers offering connected senior care.
- MDsense Non-wearable radar-based fall detector that protects seniors from falls in the home, providing comprehensive fall detection without requiring the user to wear a pendant or device. For telecare service providers and senior care facilities.
- VitalOn Remote Patient Monitoring Advanced telemedicine and remote patient monitoring platform that integrates health and care monitoring, leveraging voice-activated technology, EHR integration, and AI-driven analytics for post-acute and chronic disease monitoring. For telehealth providers, healthcare organizations and home care agencies.
Quantifiable outcome
- 85M+ devices installed globally (group-wide scale per homepage)
- +4 more outcomes
Companies that use Essence Group
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Essence Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature8 records
Essence Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core and flagship.
- UTS (Canada)minorUTS is a new Canadian customer announced on May 20, 2026, as Essence Group expands its North American presence.
- One CommunitycoreHampshire-based UK charity supporting vulnerable adults completed its digital care transformation by deploying Essence SmartCare's AI-driven platform. Driven by UK PSTN switch-off, the platform enables advanced services including emergency voice activation, telehealth, and radar-based fall detection - shifting from reactive to proactive care.
- BorsalinoflagshipItalian luxury hatmaker Borsalino signed a long-term strategic partnership with a 'China-based Essence Group' for a five-year plan to expand into Greater China, opening 50 monobrand boutiques starting with Shanghai in H1 2026, plus e-commerce flagship in 2026 across Hong Kong, Macao, and Taiwan. NOTE: This appears to be a separate 'Essence Group' entity (China-based) from the Israeli Essence Group IoT/telecare company; included for completeness based on the source.
- Securitas Alert GermanycoreSecuritas Alert Germany partners with Essence Security to distribute the MyShield standalone security intervention system.
- Top Monitoring Station Software ProviderscoreEssence Security partnered with top monitoring station software providers to integrate the MyShield intruder intervention system worldwide, enabling professional ARC remote activation.
- Securitas Direct SwitzerlandcoreSecuritas Direct Switzerland and Essence Security introduce the MyShield intruder intervention system across the Swiss market.
- El Corte IngléscoreEl Corte Inglés and Essence SmartCare join efforts to drive telecare adoption in Spain (Spanish-language press release, November 27, 2023).
- Sirko InternationalcoreSirko International partners with Essence Group to offer first-of-its-kind MyShield intruder intervention solution. Sirko is the integrator on case studies including Tuxedo Wine & Spirits and Three River Firearms in the US.
- Comunidad de MadridflagshipThe Community of Madrid selected Essence SmartCare solutions for its new advanced telecare service across the region (Spanish-language press release, July 11, 2023).
- VideorcoreEssence Security partnered with Videor to bring the MyShield innovative security solution to Central European markets.
- Clalit Health ServicescoreClalit Health Services and Essence SmartCare launched a pilot with Sharan Medical Care to implement the VitalOn telehealth platform to reduce hospitalization rates in Israel.
- ADT AustraliacoreADT, the global security giant, selected Care@Home from Essence SmartCare for its telecare offering in Australia.
- VerisureflagshipVerisure is a major customer and reseller of Essence's WeR@Home smart home platform, with a quoted testimonial on the Awards page and reference in the COVID-era supply-chain press release.
- Swiss Red CrosscoreEssence SmartCare is a partner to Swiss Red Cross for advanced senior telecare and Care platform deployment in Switzerland.
- Deutsche Red CrosscoreEssence SmartCare partners with Deutsche Red Cross for senior care in Germany.
- Castilla y León municipalitiescoreMunicipalities of Castilla y León partnered with Essence SmartCare for advanced senior care monitoring in Spain.
- Presence VertecorePresence Verte partnered with Essence SmartCare for senior care monitoring in France.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Essence Group competitors and assessment
Company assessmentBroad incumbents
- Telus Health: Telus's connected-living and remote patient monitoring division offering telecare, home health monitoring, and senior living solutions; comparable to Essence SmartCare's VitalOn RPM and Care@Home, particularly across Canada where Essence is expanding via UTS.
- Koninklijke Philips (Lifeline): Philips Lifeline is the long-standing US PERS/mPERS incumbent; broadly comparable to Essence SmartCare's Care@Home, MDsense and Umbrella in senior safety but operates as part of a much larger healthcare conglomerate.
Direct peers
- Vivint Smart Home: US smart home security provider with professionally monitored IoT platforms and in-home hardware; directly comparable to Essence Security's WeR@Home+ and MyShield product positioning on connected-living and intervention.
- Verisure: Europe's largest professionally monitored home security provider and an Essence customer in some markets; directly comparable as a vertically integrated IoT security operator with proprietary hardware, monitoring stations, and recurring service revenue.
- Medical Guardian: US-focused mPERS and medical alert provider with cellular-enabled wearable and in-home devices; comparable to Essence on Umbrella mPERS and the recurring monitored-service revenue model.
- Alarm.com: Cloud IoT platform powering professionally monitored security and smart-home services for service providers worldwide; highly comparable to Essence's WeR@Home+ architecture and OEM-style go-to-market with security dealers.
- Tunstall Healthcare: UK-headquartered telecare and telehealth platform provider serving local councils and care organizations; the closest direct peer to Essence SmartCare on Care@Home and VitalOn, competing head-to-head in the UK PSTN-to-digital refresh cycle.
- SimpliSafe: US DIY home security company with own hardware, monitoring, and cloud platform; comparable to Essence on residential IoT security with overlapping device-and-service monetization model, though on a different distribution motion.
- ADT Inc. Global security giant that selected Essence SmartCare's Care@Home for its Australian telecare offering; directly comparable as a professionally monitored security and telecare provider serving residential customers via dealer and direct channels.
- Securitas AB: Global security services group whose Securitas Alert Germany and Securitas Direct Switzerland units distribute Essence's MyShield; comparable as a large-scale security services and monitoring operator with overlapping smart-home and intrusion intervention offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
Essence Group social profiles
Digital presenceEssence Group compliance and trust
Trust signalCompliance21 records
Essence Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Essence Group leadership team
Management profileNumber of profiles
Profiles5 records
Essence Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Essence Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Essence Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Essence Group
What does Essence Group do?
Essence Group designs, manufactures and sells IoT connected-living platforms for two complementary markets: security (WeR@Home+ smart home platform and MyShield smoke-generating intruder intervention devices) and telecare (Care@Home senior care platform, VitalOn remote patient monitoring, MDsense fall detector, and Umbrella mPERS). Products are battery-powered, LTE CAT-M1 cloud-connected devices with AI-driven analytics, sold primarily B2B through security distributors, care providers, telcos, municipalities and Red Cross societies across Europe, Israel, North America and Australia.
Is Essence Group a public or private company?
Essence Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Essence Group founded?
Essence Group was founded in 1994. It employs 101 to 250 people.
Where is Essence Group based?
Essence Group is headquartered in Herzliya, Israel, in the Middle East region.
How does Essence Group make money?
Five revenue lines are on record. Telecare Hardware Sales are the primary driver. The others are security Hardware Sales (MyShield), recurring Cloud/SaaS Services, OEM/Integration Licensing and professional Services & Managed Care.
Who are Essence Group's main competitors?
Broad incumbents on record are Telus Health and Koninklijke Philips (Lifeline). Direct peers are Vivint Smart Home, Verisure, Medical Guardian, Alarm.com, Tunstall Healthcare, SimpliSafe, ADT Inc. and Securitas AB.
Does Essence Group have an API?
No public API is recorded for Essence Group.
What industry is Essence Group in?
Essence Group's product category is IoT Security and Telecare Devices. Its primary akta.pro industry code is HLACAFAF, Wearables & Consumer IoT Integration Platforms (BYOD), with a secondary code of HLACAPAD, Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension). Its NAICS code is 33521.