Richmond Hill Oral Surgery & Facial Aesthetics

What Richmond Hill Oral Surgery & Facial Aesthetics does

Richmond Hill Oral Surgery & Facial Aesthetics is a family-owned oral and maxillofacial surgery practice founded and led by Dr. Michael Piccione, DDS, operating from a headquarters at 111 Market Street in Richmond Hill, GA with a secondary office in Savannah, GA. The practice provides oral surgery services to individual patients across southeastern Georgia, including dental implant placement, wisdom teeth removal, bone grafting (sinus lifts, ridge augmentation, socket preservation), surgical tooth extractions, exposure of impacted teeth, oral pathology and biopsies, and TMJ/facial pain treatment. Revenue is generated on a fee-for-service basis with quotes provided after in-person consultation; CareCredit financing is offered for qualifying purchases, and the practice does not disclose pricing publicly.

The practice differentiates through surgical technology adoption and clinical capability. Proprietary systems in use include the X-Guide Implant Navigation System (real-time GPS-style guidance for implant placement), in-office 3D CBCT imaging, the Nobel Biocare Teeth-In-An-Hour computer-guided flapless protocol, and Platelet Rich Fibrin (PRF) therapy for accelerated healing. Multiple anesthesia options are offered including IV sedation. Dr. Piccione's background includes a four-year oral and maxillofacial surgery residency at Fort Bragg and prior service as sole oral surgeon at West Point and Winn Army Community Hospital at Fort Stewart, GA.

The go-to-market model combines direct-to-consumer marketing (website, Facebook, Google Business, bilingual educational videos, local SEO) with a B2B referral channel from general dentists and dental specialists, supported by an online referral form and a continuing-education study club. The Vets4Vets program provides a specialized community outreach channel for military veterans. Headcount is reported at 1–10 employees (office manager, patient care coordinator, surgical assistant), and the practice is privately held with no disclosed funding, parent company, or external investment.

Name

Richmond Hill Oral Surgery & Facial Aesthetics

Legal name

Richmond Hill Oral Surgery & Facial Aesthetics

Website

https://richmondhilloralsurgery.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Richmond Hill Oral Surgery & Facial Aesthetics is a family-owned oral and maxillofacial surgery practice in Richmond Hill, GA serving individual patients across southeastern Georgia with dental implants, wisdom teeth removal, bone grafting, and related surgical services using advanced navigation and imaging technology.

Ownership category

akta.pro rank

Product category

Oral and Maxillofacial Surgery Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

akta.pro secondary industries

Oral & Maxillofacial Cosmetic/Aesthetic Surgery (HLABAEAJ), Dental Implant Placement (Surgical Implantology) (HLABACAE), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)

Keywords

• Oral surgery services
• Dental implant placement
• Bone grafting procedures
• Wisdom teeth removal
• Maxillofacial surgery

Headquarters

HQ city

Richmond Hill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Procedures: Fee-for-service oral surgery procedures including dental implants, wisdom teeth removal, bone grafting, tooth extractions, and other surgical services. Pricing varies based on procedure complexity and is discussed during consultation.
2. CareCredit Financing: Third-party healthcare credit card offered for patient financing with no interest if paid in full within 6 months on qualifying purchases of $200 or more.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Richmond Hill Oral Surgery & Facial Aesthetics is a family-owned oral and maxillofacial surgery practice providing dental implant placement, wisdom teeth removal, bone grafting, surgical tooth extractions, oral pathology and biopsies, and TMJ/facial pain treatment. The practice offers IV sedation and advanced 3D CBCT imaging, along with the X-Guide implant navigation system and Teeth-In-An-Hour computer-guided implant placement. Surgical services are delivered from the primary Richmond Hill, GA office with a secondary Savannah location, serving patients across southeastern Georgia.

Product overview

Richmond Hill Oral Surgery & Facial Aesthetics is a family-owned oral and maxillofacial surgery practice offering a comprehensive range of surgical services. The practice operates as a single-location surgical center (with a secondary Savannah office mentioned) providing dental implants as the primary restorative service, supported by bone grafting procedures including sinus lifts, ridge augmentation, and socket preservation. Additional core surgical services include wisdom teeth removal, surgical extractions, exposure of impacted teeth, oral pathology, and TMJ treatment. The practice offers advanced imaging capabilities (3D CBCT), multiple anesthesia options including IV sedation, and innovative technologies such as the X-Guide implant navigation system and Teeth-In-An-Hour computer-guided implant placement. Platelet Rich Fibrin therapy is available for enhanced healing. The practice does not currently offer jaw surgery or facial trauma services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dental implant success rate greater than 95% for patients missing one or several teeth
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• General Dentists (Referral Network)coreChannel Partner/ Reseller/ DistributorNetwork of general dentists and dental specialists who refer patients for oral surgery procedures including extractions, implants, and bone grafting. Practice offers online referral form and study club for continuing education.
• American Association of Oral and Maxillofacial Surgeons (AAOMS)minorOthersProfessional association membership providing access to industry standards, continuing education, and professional network for Dr. Piccione.
• American Dental Association (ADA)minorOthersProfessional dental association membership for Dr. Piccione providing access to industry resources and professional development.
• Georgia Dental Association (GDA)minorOthersState dental association membership for Dr. Piccione serving Georgia dental professionals.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: One of the largest DSOs in the U.S. with broad general dentistry and select oral surgery services. Competes for the same patient pool across many markets; broader portfolio but overlapping implant and extraction offerings.
• Smile Brands: Multi-brand DSO operating general dentistry and specialty practices across the U.S. Comparable as a broad incumbent that competes for the same patient base and pools oral surgery referrals in shared geographies.
• Heartland Dental: Largest U.S. DSO supporting general and specialty dental offices nationwide. Broad incumbent in the same ambulatory dental services market; overlaps with this practice on referrals, implant demand, and competitive hiring of OMS talent.
• Specialty Dental Brands: DSO focused on dental specialty practices including oral surgery, periodontics, and endodontics. Direct overlap on specialty OMS service lines and on the same referral-dependent go-to-market motion.
• Pacific Dental Services: Major DSO support organization backing hundreds of dental practices, many with specialist providers. Comparable as a broad incumbent shaping the same referral, payer, and procurement environment this practice operates in.

Others

• Neocis: Manufacturer of the X-Guide dynamic surgical navigation system used at this practice. Adjacent technology peer and key enabler of the practice's clinical differentiation; relevant for assessing the broader competitive landscape of navigation-guided implant surgery.
• Straumann: Global dental implant manufacturer whose products are used by this practice and whose brand appears in the referring-doctor resource list. Ecosystem/technology peer shaping implant supply, clinical training, and referral relationships.

Direct peers

• Affordable Dentures & Implants: Large national chain focused on dentures, extractions, and dental implants with in-house labs. Directly comparable in delivering high-volume implant and extraction services to value-conscious patients across the U.S.
• U.S. Oral Surgery Management (USOSM): DSO management company exclusively serving oral and maxillofacial surgery practices. USOSM partners with independent OMS practices — directly comparable business model (specialty OMS practice), same patient base, and same procedure mix (implants, extractions, wisdom teeth, bone grafting).
• ClearChoice Dental Implant Centers: National network of dental implant-focused centers offering implants, bone grafting, and related restorative work. Directly comparable specialty positioning on dental implants and similar patient demographic seeking tooth replacement solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RichmondHillOralSurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richmond Hill Oral Surgery & Facial Aesthetics