Tamir Kfir

What Tamir Kfir does

Tamir Kfir Ltd. is a New York-based, founder-owned custom orthotics practice founded in 2004 by Certified Prosthetist Orthotist Tamir Kfir. The company provides individually crafted orthotic devices for elite athletes (NBA, ATP tennis, national soccer teams including Brazil), active individuals, healthcare professionals, children and teens, and luxury footwear consumers, organized across 20+ activity-specific solution categories. Its underlying capability is the proprietary Dynamic Motion Control™ methodology, which analyzes the body as one connected kinetic chain (feet, ankles, knees, hips, pelvis, spine) rather than treating the foot in isolation, with each orthotic individually built from a personal biomechanical assessment — no templates, no shelf inventory. The business operates as a single New York headquarters with on-site service at team facilities and championship events, supported by a website-led demand-generation funnel (tamirkfir.com) and direct consultation requests via email and WhatsApp. There is no e-commerce, self-serve purchase flow, or public pricing — every engagement begins with a personalized consultation. Revenue is generated from one-time sales of custom orthotic devices and associated fitting services, with a stated long-term ongoing-care model. The company is bootstrapped, founder-owned, and has no disclosed funding, investors, parent company, subsidiaries, or public financial reporting. Its client roster includes NBA MVPs (Nikola Jokić, Shai Gilgeous-Alexander), Grand Slam tennis champions (Novak Djokovic, Maria Sharapova, Simona Halep), and World Cup-winning soccer players (Ronaldinho, Gianluigi Buffon, Neymar Jr.), with named NBA team accounts including Dallas Mavericks, Denver Nuggets, Oklahoma City Thunder, New York Knicks, Boston Celtics, Phoenix Suns and Golden State Warriors.

Name

Tamir Kfir

Legal name

Tamir Kfir Ltd.

Website

https://tamirkfir.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamir Kfir Ltd. is a New York-based, founder-owned custom orthotics practice founded in 2004 that crafts individually tailored orthotic devices using its proprietary Dynamic Motion Control™ biomechanical methodology, serving elite athletes, active individuals, healthcare professionals, youth and luxury footwear consumers through direct on-site consultations and team-facility engagements.

Ownership category

akta.pro rank

Product category

Custom Orthotics

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Prosthetics/Orthotics Rehab & Amputee Rehabilitation (HSADAIAN)

Keywords

• Custom orthotics
• Biomechanical assessment
• Athletic performance insoles
• Prosthetic orthotic services
• Sports biomechanics

Headquarters

HQ city

Savyon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Custom Orthotics: Sale of individually crafted custom orthotics to professional athletes, active individuals, and everyday consumers. Each orthotic is uniquely manufactured based on a personalized biomechanical assessment. Revenue is derived from the sale of custom orthotic devices and associated fitting services. Long-term ongoing care relationships provide repeat engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tamir Kfir designs, manufactures, and fits individually custom-crafted orthotics based on a proprietary biomechanical assessment methodology called Dynamic Motion Control™. Each orthotic is uniquely built for the individual's body, activity, footwear, and goals, with solutions spanning 20+ activity categories from elite professional sports (NBA, ATP tennis, professional soccer, motorsport) to everyday movement and luxury footwear. Engagement begins with a personalized biomechanical consultation and ends with precision fitting and long-term ongoing care.

Product overview

Tamir Kfir is a premium custom orthotics provider offering personalized biomechanical solutions. The company provides custom orthotics as its core product, supported by its proprietary Dynamic Motion Control™ methodology. Solutions are organized into 20 activity-specific categories including Running/Track & Field, Triathlon & Ironman, Trekking, Cycling, Motorsport, Gym & Fitness, Everyday & Recovery, Luxury Footwear, Children & Teens, Healthcare Professionals, Basketball, American Football, Baseball, Soccer, Hockey, Tennis, Padel & Pickleball, Golf, Volleyball, and Handball. Each solution is individually crafted based on individual biomechanics, movement patterns, footwear, and personal goals, with the same precision applied to both elite athletes and everyday individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Orthotics Personalized biomechanical solutions individually crafted for each client based on their movement patterns, biomechanics, footwear, lifestyle, and personal goals. Built on Dynamic Motion Control™ methodology.
• Running / Track & Field Solutions Custom orthotics designed for runners, supporting distances from sprints to ultra-marathons and optimized for specific shoe types and running mechanics.
• Triathlon & Ironman Solutions Multi-sport orthotics supporting swimmers, cyclists, and runners through transitions, with stable power transfer on the bike and efficient turnover on the run.
• Trekking Solutions Orthotics designed for uneven-terrain hiking, supporting steep climbs and long descents with improved stability and comfort.
• Cycling Solutions Cycling orthotics focused on improved alignment, stability, and efficient power transfer through the pedals.
• Motorsport Solutions Racing driver insoles supporting the braking foot and throttle foot with heat and vibration management for lap-after-lap performance.
• Gym & Fitness Solutions Orthotics for weightlifting and fitness training, improving balance under load for squats, deadlifts, lunges, and high-intensity workouts.
• Everyday & Recovery Solutions Daily-use orthotics for standing, traveling, and recovery between training sessions, supporting long hours on feet.
• Luxury Footwear Collection Custom orthotics designed for designer sneakers, loafers, dress shoes and heels from brands including Golden Goose, Zegna, Autry, Louis Vuitton, Off-White, and Amiri.
• Children & Teens Solutions Growing-body orthotics supporting healthy biomechanics throughout developmental stages of childhood and adolescence.
• Healthcare Professionals Solutions Orthotics designed for medical professionals who spend long hours standing and walking, reducing fatigue and improving comfort.
• Basketball Solutions High-performance orthotics for basketball players, supporting explosive acceleration, sudden stops, jumps, landings, and directional changes.
• American Football Solutions Football orthotics designed for blocks, cuts, and tackles, improving drive off the line and protecting through contact and landing.
• Baseball Solutions Baseball orthotics stabilizing rotational hitting, sharpening first steps, and supporting long hours on feet from batter's box to outfield.
• Soccer Solutions Soccer-specific orthotics optimizing movement efficiency for constant acceleration, deceleration, cutting, sprinting, and directional changes.
• Hockey Solutions Ice hockey orthotics improving edge control, power transfer, and endurance inside rigid skate boots.
• Tennis Solutions Tennis orthotics supporting explosive first steps, lateral acceleration, quick recovery, and constant balance adjustments.
• Padel & Pickleball Solutions Court sport orthotics supporting explosive movement, lateral movement, quick reactions, balance, and stability in confined spaces.
• Golf Solutions Golf orthotics creating a stable foundation for improved balance and consistent swing mechanics.
• Volleyball Solutions Volleyball orthotics absorbing landing forces and supporting explosive takeoff for jumps, blocks, spikes, and lateral coverage.
• Handball Solutions Handball orthotics supporting aggressive changes of direction and repeated jump landings with stability for sprinting and contact.

Quantifiable outcome

• Tamir Kfir has served clients at 7 NBA teams, multiple Grand Slam tennis champions, and World Cup-winning soccer players
• +1 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Superfeet: Premium performance and custom insoles sold through retail and direct channels. Most direct comparable in the custom/premium orthotic insoles category that Tamir Kfir occupies, though at lower price points and broader distribution.
• Currex: Custom-molded sport insoles sold directly to consumers and athletes. Comparable activity-specific product line (running, golf, soccer, etc.) to Tamir Kfir's 20+ solution categories.
• Sole Footbeds: Custom-molded footbeds with heat-and-mold customization for active and everyday users. Operates in the same activity-specific custom orthotics niche as Tamir Kfir.
• Aetrex: Orthotics, comfort footwear, and 3D foot-scanning technology. Overlaps with Tamir Kfir on custom orthotic offerings and broader foot-health positioning.
• Protalus: Performance orthotic insoles with proprietary alignment-focused design sold direct-to-consumer. Competes in the same premium athletic-orthotics space.
• Powerstep: Orthotic insoles for athletic, dress, and casual use, sold through medical and retail channels. Direct peer in the performance and comfort orthotics category.

Broad incumbents

• Dr. Scholl's (Custom Fit / Orthotics line): Mass-market foot-care brand with a custom-orthotics extension (Dr. Scholl's Custom Fit). Operates as a broad incumbent with overlapping category presence but does not target elite athletes.

Emerging players

• Stride Custom Fit: 3D-printed custom orthotics delivered via smartphone scan. Emerging digital-native competitor whose tech-led delivery model challenges the manual assessment-based model used by Tamir Kfir.
• Forme: Premium performance insoles and posture-correcting apparel. Targets posture, recovery, and performance from a premium direct-to-consumer angle similar to Tamir Kfir's everyday/healthcare positioning.
• Upstep: Custom orthotics delivered via foam impression box to consumers. Digital-direct competitor that lowers the friction of acquiring custom orthotics vs. Tamir Kfir's in-person assessment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TamirKfir
• Facebookfacebook.com/TamirKfirOrthotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamir Kfir