Fresh FM Nigeria

What Fresh FM Nigeria does

Fresh FM Nigeria is a privately-held commercial radio broadcasting network headquartered in Ibadan, Nigeria, founded in 2001 by entertainer Yinka Ayefele (MON). The company operates six FM radio stations across the southwestern states of Oyo, Lagos, Osun, Ondo, Ekiti, and Ogun, broadcasting on frequencies ranging from 102.9 FM (Akure) to 107.9 FM (Abeokuta), and producing programming that spans news, politics, entertainment, sports, health, and lifestyle content targeted at Nigerian audiences, particularly in Yoruba-speaking markets. The core technology stack is terrestrial FM broadcasting supplemented by online audio streaming through the Zeno.fm (Zenolive) platform, which extends reach globally via stream.zenolive.com and stream.zeno.fm endpoints for each station.

The company has built a complementary digital content surface around its broadcast core. This includes a multi-category news web portal (freshfmnigeria.com) covering News, Metro Plus, Politics, Entertainment, Sports, Health, and World categories; dedicated sports modules offering live scores and league tables for the English Premier League, La Liga, Bundesliga, Serie A, and Ligue 1; a weather widget; and an email newsletter subscription. Distribution is amplified through owned social channels — a Facebook page with 730.4k followers, Twitter/X with 210.9k followers, Instagram with 73.3k followers, and YouTube with 38.9k subscribers — giving the network a combined owned social audience of more than one million followers.

Fresh FM Nigeria monetizes primarily through advertising airtime sales and sponsorship deals sold to brands seeking access to its broad southwestern Nigerian listener base, and operates with a headcount of 101–250 employees. No external investors, parent company, or institutional ownership structures are disclosed; the company is independently held, with Yinka Ayefele identified as founder and primary owner. There is no disclosed revenue, no funding history, no M&A activity, and no evidence of AI/ML capabilities, patents, awards, certifications, or regulatory actions in the available source material.

Name

Fresh FM Nigeria

Legal name

Fresh FM Nigeria

Website

https://freshfmnigeria.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Fresh FM Nigeria is a privately-held commercial radio network founded in 2001 by entertainer Yinka Ayefele, operating six FM stations across southwestern Nigerian states (Oyo, Lagos, Osun, Ondo, Ekiti, Ogun) and generating revenue from advertising and sponsorships targeting Nigerian audiences.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPAIAEAA

Commercial Terrestrial Radio Broadcasting (AM/FM)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAE

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABACAD

Independent Local Radio Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Commercial radio broadcasting
• FM radio network
• Radio advertising sales
• Online radio streaming
• News and entertainment

Headquarters

HQ city

Ibadan

HQ country

Nigeria

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Fresh FM Nigeria generates revenue through advertising airtime sales and sponsorship deals. The station broadcasts to commercial audiences across six locations in southwestern Nigeria, offering advertisers access to a broad listener demographic.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fresh FM Nigeria operates a commercial FM radio broadcasting network of six stations serving southwestern Nigeria (Akure, Osogbo, Lagos, Ibadan, Ado-Ekiti, Abeokuta). The network delivers news, entertainment, sports, politics, health, and lifestyle programming to listeners across Oyo, Lagos, Osun, Ondo, Ekiti, and Ogun states, complemented by online audio streaming via Zeno.fm and a multi-category digital news portal.

Product overview

Fresh FM Nigeria is a commercial radio broadcasting network comprising six FM radio stations across southwestern Nigeria (Akure 102.9, Osogbo 104.9, Lagos 105.3, Ibadan 105.9, Ado-Ekiti 106.9, Abeokuta 107.9), founded and brainchild of renowned entertainer Yinka Ayefele (MON). The network operates as a unified radio broadcasting platform with complementary digital services including online audio streaming via Zeno.fm, a comprehensive news web portal covering News, Metro Plus, Politics, Entertainment, Sports, Health, and World categories, live sports scores and football league standings (EPL, La Liga, Bundesliga, Serie A, Ligue 1), weather forecasting, and email newsletter subscription. The stations collectively cover Oyo, Lagos, Osun, Ondo, Ekiti, and Ogun States with entertainment, news, and lifestyle programming positioned to promote and revamp Nigeria's entertainment and lifestyle sphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh 105.9 FM Ibadan

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Zeno.fm (Zenolive)coreTechnology or IntegrationFresh FM Nigeria utilizes Zeno.fm streaming platform for online radio broadcasts. The partnership enables global online access to Fresh FM stations through streaming URLs including stream.zenolive.com for multiple station frequencies.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cumulus Media: Cumulus Media is a major U.S. multi-station commercial radio broadcaster. It is broadly comparable as a large-scale FM radio network operator with advertising-driven revenue and digital streaming extensions, providing a benchmark for Fresh FM's multi-station economics.
• iHeartMedia: iHeartMedia is the largest U.S. commercial radio operator with hundreds of stations and integrated digital audio platforms. It is comparable as a multi-station commercial radio broadcaster with an advertising-led model and aggressive digital extension, illustrating the end-state model Fresh FM's network could evolve toward.

Direct peers

• Inspiration FM: Inspiration FM is a Lagos-based Nigerian commercial radio station. It competes with Fresh FM in the same Lagos metropolitan advertising market and shares a comparable general-entertainment format targeting urban Nigerian listeners.
• Wazobia FM: Wazobia FM is a multi-city Nigerian commercial radio network with stations in Lagos, Abuja, and Port Harcourt, focused on local-language programming. It overlaps directly with Fresh FM's Yoruba-language southwestern Nigerian positioning and advertising-driven business model.
• Classic FM Nigeria: Classic FM is a Nigerian commercial radio station broadcasting in Lagos with a broad entertainment and news format. It is comparable to Fresh FM as a Lagos-based commercial FM operator targeting similar advertising demographics.
• Cool FM Nigeria: Cool FM is a major Nigerian commercial radio network with multi-city FM stations across Lagos, Abuja, and Port Harcourt. It is directly comparable as a multi-station commercial FM operator targeting similar urban Nigerian audiences with entertainment, news, and music programming.
• Beat FM Lagos: Beat FM is a leading commercial radio station broadcasting in Lagos and other Nigerian cities with a music-and-entertainment format. It competes directly with Fresh FM for the same Lagos and southwestern urban listener base and similar advertising spend.
• Nigeria Info FM: Nigeria Info is a commercial news-talk radio network operating across multiple Nigerian cities including Lagos and Ibadan. It directly competes with Fresh FM for the same southwestern Nigerian news audience and political/advertising revenue pool.

Regional players

• Soundcity (Soundcity TV/Radio): Soundcity is a Nigerian music and entertainment broadcaster (TV and radio). It is comparable as a Nigerian entertainment-focused broadcaster competing for the same youth audience and music-led advertising inventory that anchors part of Fresh FM's listenership.

Emerging players

• Brila FM: Brila FM is a Nigerian sports-focused radio station. It is comparable to Fresh FM as a Nigerian commercial FM operator, with overlapping sports programming, though its single-sport vertical focus makes it narrower than Fresh FM's generalist format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/freshfmnigeria
• Xtwitter.com/freshfmnigeria
• LinkedInlinkedin.com/company/fresh-fm-nigeria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh FM Nigeria