Seoulfull Skin

Name

Seoulfull Skin

Legal name

Seoulfull LLC

Website

https://seoulfull.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

K-Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Korean skincare products
• Vegan skincare brand
• K-beauty e-commerce
• Facial face oils
• Clean beauty products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through Shopify-powered direct-to-consumer online store. Products include face oils, serums, cleansers, moisturizers, and accessories sold at various price points ($18-$575). Revenue is one-time transactional with no subscription model mentioned for own products.
2. Third-Party Brand Resale: Revenue from reselling curated K-Beauty brands including Beauty of Joseon, MEDICUBE, CENTELLIAN24, and LA LOOP eyewear accessories. These are dropshipped/shipped directly to customers with Seoulfull acting as retailer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Seoulfull Skin is a Los Angeles-based K-Beauty skincare brand that sells its own vegan, organic facial skincare line — face oils, serums, cleansers, moisturizers and exfoliators built around watermelon seed oil and clean botanical ingredients — directly to consumers through its Shopify e-commerce site. The brand also curates and resells complementary Korean beauty products (Beauty of Joseon, MEDICUBE, Centellian24) and a LA LOOP eyewear necklace collaboration on the same storefront.

Product overview

Seoulfull Skin is a LA-based unisex vegan beauty and lifestyle brand offering a curated portfolio of K-Beauty skincare products and functional jewelry accessories. The core product line includes the Good Karma Face Oil (flagship product at $62), Bamboo Microdermabrasion Face Polish, 100% Organic Watermelon Seed Oil ($58), Triple C Serum, Hyaluronic Face Plumping Cream, Cranberry-Pomegranate Jelly Face Cleanser ($32), and AHA Mint Renewal Face Cleanser. The company also curates complementary Korean beauty brands including Centellian24's Centella 24 Madeca Cream, Beauty of Joseon's Relief Sun SPF50+ sunscreen ($18), and Medicube's Bakuchiol Retinol Serum ($30), Zero Pore Pads 2.0 ($31), and Kojic Acid Turmeric Overnight Mask ($24). Additionally, Seoulfull offers a LA LOOP x SEOULFULL collaboration featuring patented eyewear holder necklaces in various styles (Gold Link at $185, Silver Link at $99, layering necklaces from $80-$100, and sets up to $575). All Seoulfull brand products are vegan, cruelty-free, and made with high-quality organic and natural ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Karma Face Oil A lightweight K-Beauty face oil blending watermelon seed, jojoba, and rosehip oils plus vitamin E, sandalwood, frankincense, and natural fragrance (or fragrance-free). Hydrates, brightens, and creates a radiant, non-greasy glass skin glow. 2 oz, $62.00.
• Bamboo Microdermabrasion Face Polish A K-Beauty exfoliator with bamboo stem extract and lactic acid that delivers microdermabrasion to refine skin texture and reduce clogged pores. Unisex, vegan, cruelty-free, paraben-, phthalate-, and sulfate-free. 4 oz.
• 100% Organic Watermelon Seed Oil Pure 100% organic watermelon seed oil (citrullus lanatus) that hydrates, reduces sun damage, fights acne, detoxifies, and diminishes dark circles. Organic, unisex, vegan, sustainable. 2 oz, $58.00.
• Triple C Serum A vitamin C serum combining Ascorbic Acid (L), Magnesium Ascorbyl Phosphate, and Tetrahexyldecyl Ascorbate to tighten, brighten, and add luminosity while boosting collagen and defending against oxidative stress. $62.00.
• Hyaluronic Face Plumping Cream (Day+Night) A day-and-night moisturizer with Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, and Fructooligosaccharides that boosts skin pliability, provides hydration, and promotes healthy probiotic bacteria. For all ages and skin types. 4 oz, $58.00.
• Cranberry-Pomegranate Jelly Face Cleanser A jelly cleanser with Salicylic Acid, Cranberry Fruit Extract, and Lactobacillus/Punica Granatum Fruit Ferment Extract that unclogs pores, fades redness, and provides 2-3x more antioxidant capacity than red wine and green tea. For normal to oily/problematic skin. 4 oz, $32.00.
• AHA Mint Renewal Face Cleanser A brightening and hydrating cleanser with Lactic Acid, Malic Acid, and Tartaric Acid that promotes natural skin renewal through gentle exfoliation. Peppermint and spearmint oils leave skin cool and refreshed. $32.00.
• Seoulfull Skin Gift Card Gift cards in $25 and $50 denominations redeemable on Seoulfull Skin products.
• Centella 24 Madeca Cream A Korean skin-barrier moisturizer from the Centellian24 brand featuring centella asiatica extract for sensitive skin. Resold by Seoulfull as part of its curated K-Beauty assortment.
• Beauty of Joseon Relief Sun Organic Korean Sunscreen SPF50+ A lightweight Korean sunscreen with rice and probiotics that provides broad-spectrum UV protection with comfortable hydration and a soft, lotion-like texture that absorbs quickly without white cast. 50 ml, $18.00. Resold by Seoulfull.
• Medicube Deep Reviving Bakuchiol Retinol Serum Advanced 4th-generation retinol serum combining Bakuchiol with Retinal, Encapsulated Retinol, and Niacinamide for smoother, clearer skin and reduced fine lines. Features rapid-absorption liposome delivery technology. $30.00. Resold by Seoulfull.
• Medicube Zero Pore Pads 2.0 Dual-textured facial toner pads infused with Salicylic Acid (BHA) and AHA for exfoliation and pore care. Patented pore-care ingredients reduce sebum/oil by 47.1% and pore waste by 87.3%. $31.00. Resold by Seoulfull.
• Medicube Kojic Acid Turmeric Overnight Wrapping Mask Overnight gel mask delivering 8 hours of intensive care with Turmeric and Kojic Acid to brighten, smooth, and even skin tone. Contains Hydrolyzed Collagen for elasticity. $24.00. Resold by Seoulfull.
• LA LOOP x SEOULFULL Gold Link Necklace A patented eyewear necklace with 360-degree swivel hinges that holds glasses securely. Polished 24k gold plating. $185.00.
• LA LOOP x SEOULFULL Silver Link Necklace Silver-plated eyewear necklace with e-coat lacquer to resist tarnish and discoloration. Features patented 360-degree swivel hinges. $99.00.
• LA LOOP x SEOULFULL Silver Link Necklace for Layering

Quantifiable outcome

• 5.0 average customer rating based on 19 reviews for Good Karma Face Oil
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LA LOOPcoreChannel Partner/ Reseller/ DistributorLA LOOP is a patented eyewear necklace brand featuring loop designs with 360-degree swivel hinges. Seoulfull resells LA LOOP products including Gold Link Necklaces ($185), Silver Link Necklaces ($99), and various other styles ($80-$575). The partnership includes exclusive collaboration pieces designed by Elaine Sir such as the SEOULLFULL x LA LOOP Gold Link Necklace Set ($280). Products are hand-assembled in the USA with patented technology originating from NYC Jewelry District in 1999.

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Tatcha: Premium Japanese-inspired skincare brand owned by Unilever, offering clean, ritual-based formulations at department-store and DTC. Comparable to Seoulfull on Asian beauty positioning and ingredient-story marketing, though at much larger scale and broader portfolio.
• Glossier: Iconic DTC beauty brand focused on minimal, clean formulations with strong community and content marketing. Comparable to Seoulfull on DTC-first model, content/influencer-led acquisition, and cult-following approach to ingredient-led skincare.
• Drunk Elephant: Clean, biocompatible skincare brand owned by Shiseido, sold at Sephora and DTC. Comparable to Seoulfull on clean/vegan positioning and ingredient-led product education, though Drunk Elephant operates at significantly larger scale.

Direct peers

• Soko Glam: K-Beauty retailer and brand incubator, founded by Charlotte Cho, originally curating Korean brands before launching its own skincare line. Directly comparable to Seoulfull on curated K-Beauty assortment plus owned brand strategy.
• Saturday Skin: K-Beauty-inspired skincare line marketing clean, ingredient-led formulations through DTC and prestige retail. Comparable to Seoulfull on Korean origin narrative and hero-ingredient product strategy.
• Glow Recipe: Founder-led K-Beauty skincare brand built by Korean-American co-founders, selling fruit-based, clean formulations through DTC and major retail. Closely comparable to Seoulfull on K-Beauty positioning, founder origin, ingredient-led marketing, and premium DTC model.
• Then I Met You: K-Beauty brand from the co-founder of Soko Glam, built around multi-step Korean skincare rituals with clean formulations. Comparable to Seoulfull on K-Beauty ritual positioning, DTC-first model, and founder-led brand storytelling.
• Peach & Lily: K-Beauty skincare brand founded by Alicia Yoon focused on clean, gentle formulations sold via DTC and Sephora. Directly comparable to Seoulfull on Korean-inspired routines, clean ingredients, and founder-driven cultural authority.

Emerging players

• Herbivore Botanicals: Clean, naturally derived skincare brand known for ingredient-led marketing (similar hero-ingredient framing) and aesthetically driven DTC. Comparable to Seoulfull on natural/botanical positioning and visual brand identity.

Others

• YesStyle: Large online K-Beauty and Asian beauty marketplace offering curated Korean brands globally. Comparable to Seoulfull's curated reseller arm (Beauty of Joseon, MEDICUBE, CENTELLIAN24) as the dominant online K-Beauty distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xtwitter.com/ladysir
• Facebookfacebook.com/TheSeoulfull
• Instagraminstagram.com/seoulfull_skin
• Pinterestpinterest.com/ladysir
• LinkedInlinkedin.com/company/seoulfull

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seoulfull Skin