MSquash

What MSquash does

MSquash is a privately held, founder-operated squash academy operating two purpose-built campuses — Port Chester, NY (opened 2018, 6 courts including 3 interactive courts) and South Norwalk, CT (opened 2021, 8 courts including a professional tournament-level glass court) — totaling 25,000+ square feet of infrastructure and 14 ASB courts. The academy serves approximately 500 athletes and their families annually, ranging from beginners (ages 4-9) to elite juniors and professional players, and is anchored by co-founders Shaun Moxham (coach of World #1 Mostafa Asal) and Katline Cauwels (2024 US Squash Coach of the Year).

The core technical and product offering centers on membership subscriptions ($199 summer, tiered annual memberships), skill-rating-based clinics (Group 1 through Group 6 for ratings 0 to 4.5+), summer camps with visiting pro masterclasses (Amina Orfi, Eain Yow, James Willstrop), school partnership programs (Greenwich HS/MS, Darien, Staples) priced $400-$2,350 per season, and premium training packages (Total Squash $1,850, Weekend $730). Differentiated technology includes a 360° video analysis glass court with floor-embedded sensors, three interactive courts, D-Wall movement studio, medical-grade rehab studio, and a planned AI-powered video analysis system rolling out for Fall 2026. MSquash also operates the Sono Sharks National Squad League professional team and runs the Squash & School online program through a partnership with Dwight Global Online School, integrating academics with elite athletic development.

The business model is a hybrid direct-to-consumer and B2B (school partnership) model with revenue diversified across recurring memberships, seasonal clinics, summer camps, private training packages, school program contracts, branded merchandise, and a digital academic partnership. Customer acquisition flows through school partnerships, an Intro Player Pass trial ($45), word-of-mouth, content marketing via blog and social channels, and community visibility from the NSL Sono Sharks team. The company is bootstrapped with no disclosed external funding, operating as MSquash Corp. and MSquash SONO LLC under founder ownership.

Name

MSquash

Legal name

MSquash Corp. and MSquash SONO LLC

Website

https://msquash.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

MSquash is a founder-owned squash academy operating two premium campuses in Port Chester, NY and South Norwalk, CT, delivering elite coaching, technology-enhanced training, and integrated academic pathways to approximately 500 junior and adult athletes annually across the U.S. Northeast.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Chester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Memberships: Annual and summer memberships providing unlimited court access, member pricing on services, and exclusive benefits including pro shop savings and complimentary adult clinics. Annual memberships offer 20% savings with tiered options for Kids (U11), Adults (19+), Juniors (11-19), and Families.
2. Camps and Clinics: Summer camps (June-August 2026), fall/winter/spring season clinics grouped by skill rating (Starter through Group 6 elite), and specialty camps featuring pro athletes. Pricing from $360 to $1,850 depending on program intensity and duration.
3. Private Lessons and Training Packages: Individual coaching sessions, Total Squash Package ($1,850) offering 11 hours of private support with athlete screening and video analysis, Weekend Training Package ($730), and college recruiting intensives.
4. School Partnership Programs: Structured programs for Greenwich, Darien, and Staples schools with seasonal pricing ranging from $400 to $2,350 for full-year packages, including high school and middle school programs.
5. Merchandise: Branded merchandise including apparel (polos, t-shirts, shorts, jackets), headwear, accessories, and Squash Out Cancer items with proceeds supporting Memorial Sloan Kettering Cancer Center.
6. Online School Partnership: Partnership with Dwight Global Online School offering integrated academics and squash training for student-athletes pursuing both athletic and academic excellence.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MSquash is a premium squash academy operating two world-class facilities in Port Chester, NY and South Norwalk, CT. It sells annual and summer memberships, rating-grouped clinics (Starters through Group 6, ratings 0 to 4.5+), summer camps with pro-athlete masterclasses, private and intensive training packages (Total Squash, Weekend Training), school squash programs for Greenwich/Darien/Staples, and a Squash & School Online program via Dwight Global partnership.

Product overview

MSquash is a squash academy operating two world-class facilities in Port Chester, NY and South Norwalk, CT, offering a comprehensive portfolio of programs. The core offering centers on membership packages (annual and summer) that provide court access, coaching, and member benefits. Training programs include structured clinics grouped by US Squash rating (Starters through Group 6 for ratings 0 to 4.5+), summer camps with guest pro masterclasses (including Amina Orfi, Eain Yow, Luke Hammond), school squash programs (Darien, Greenwich Middle/High School, Staples), and intensive packages (Total Squash Package, Weekend Training Package, European International Camp). The Squash & School online program partners with Dwight Global Online to combine academics with athletic training, while the College Recruiting program guides athletes toward collegiate opportunities. The Sono Sharks represent the academy's NSL professional team. Merchandise includes branded apparel (Masters of the Court line) and Squash Out Cancer awareness items with proceeds supporting Memorial Sloan Kettering Cancer Center research.

Differentiator

Problem solved

Functional benefit

Products and services

• Intro Player Pass Seven-day trial pass providing new players with full member benefits including court rental and a 30-minute private assessment session with an expert coach. Priced at $45, limited to one offer per player.
• MSquash Annual Memberships Annual memberships offering unlimited court access, interactive court access, glass court access, member pricing on lessons and packages, and complimentary adult clinics. Includes Kids (U11), Adult, Junior (11-19), and Family tiers with 20% savings versus monthly.
• MSquash Summer Membership '26 Three-month unlimited summer membership at $199, providing court access at both campuses, interactive court access, glass court access, member-rate lessons, and complimentary weekly adult clinics.
• MSquash Summer Camps 2026 Multi-week intensive summer programs (June 1 - August 28, 2026) featuring world-class coaches including Amina Orfi, Eain Yow, James Willstrop, and Harvard coaches. Includes masterclasses, training groups by rating, shuttle service between campuses, and optional lunch packets.
• Fall Season 2026 Rating-Grouped Clinics Twelve-session fall clinics grouped by US Squash rating from Starters (ages 4-9, no rating) through Group 6 (rating 4.5+), with intermediate Groups 1-5 covering ratings 0 to 4.5. Pricing from $540 for starters to $1,134 for advanced groups.
• Greenwich High School Squash Program Full-season training pathway for Greenwich High School squash players with separate boys and girls team programs. Seasonal pricing ($600-$1,100) and full-year combo packages (HS Girls $2,250, HS Boys $2,350). Includes 10% off MSquash membership.
• Greenwich Middle School Squash Program Full-season training for Greenwich Middle School squash players (Grades 6-8) meeting 2x per week. Fall 2026 (15 sessions, $750), Winter 2026-27 (22 sessions, $1,100), Spring 2027 (21 sessions, $1,050).
• Darien School Squash Program Fall training program (September 8 - November 22, 2026) for all ages and skill levels including Beginners (Grades 1-5), Intermediate (Grades 3-8), and High School programs. Priced $400-$800 with prorated rates.
• Staples Girls Fall 2026 Squash Program Eleven Sunday sessions (September 13 - November 22, 2026) for skill development, match play, and movement training for Staples High School girls. Priced at $440.
• Total Squash Package Intensive one-week custom training package at $1,850 including 6 private lessons, 5 clinic/matchplay sessions, MSquash Athlete Screening, agility training, 2 video analysis sessions, agility and mobility session, personal report, and 2 MSquash shirts.
• Weekend Training Package Six-hour weekend training package at $730 including 1 private lesson, 1 video analysis session, 1 movement studio session with athlete screening, 2 group clinics/matchplays, and 2 free t-shirts and water bottle.
• 2027 MSquash International Camp - Europe Fifteen-day European tournament tour (June 27 - July 12, 2027) including Dutch Junior Open and European Junior Open, plus Antwerp cultural excursion. Members deposit $1,500 with second payment of $5,000.
• Summer 2026 Harvard's Luke Hammond Camp College squash recruiting intensive (August 17-21, 2026) with Harvard Assistant Coach Luke Hammond and Harvard player Maddox Moxham. Includes recruiting roadmap, parent information session, and player groups by rating.
• Summer 2026 Amina Orfi Masterclass Masterclass (August 10-14, 2026) with 4x World Junior Champion Amina Orfi, focusing on modern pace, Egyptian attacking system, and mindset training. Includes participation by her sister Nazli Orfi.
• Summer 2026 Pre-JCT and Pre-Season Training Pre-season and Pre-JCT training week (August 24-28, 2026) focusing on sharpness, confidence, readiness, final corrections, targeted match play, fitness overlay, and mental readiness.
• Squash & School Online (Dwight Global Partnership) Online school program partnering with Dwight Global Online, combining rigorous academics with MSquash athlete development. Offers flexibility for training, competition, and study, with college counseling services.
• College Recruiting Program College recruiting advisory service helping junior players transition to collegiate squash, including guidance on timelines, communication strategies, and connecting with college programs.
• Sono Sharks (NSL Team) National Squash League (NSL) professional team based at MSquash SoNo campus, competing in the top professional squash league.
• MSquash Branded Merchandise (Masters of the Court and Squash Out Cancer Lines) Branded merchandise including apparel (polos, t-shirts, shorts, jackets), headwear, accessories, and Squash Out Cancer items with proceeds supporting Memorial Sloan Kettering Cancer Center research.

Quantifiable outcome

• 51%+ of athletes ranked in Top 100 nationally in their divisions
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dwight Global Online SchoolcoreStrategic or Co-development PartnerPartnership offering integrated online academics with squash training for student-athletes. Provides flexible curriculum allowing athletes to train, compete, and study while maintaining academic progress. Includes college counseling services and preparation for elite university admissions.
• DunlopminorGTM or Marketing PartnerDunlop is the official MSquash partner, providing equipment and branding partnership for the academy.
• ASB CourtscoreTechnology or IntegrationEquipment provider for all 14 ASB Squash Courts across both campuses, including the professional glass court and interactive courts with technology integration for game analysis.
• Marina StefanonicoreGTM or Marketing PartnerProfessional player and Sono Sharks team member who conducts Summer Masterclass weeks at MSquash, inspiring next generation of players and lending her elite status to the academy brand.
• Harvard University (Luke Hammond)coreGTM or Marketing PartnerHarvard Assistant Coach Luke Hammond conducts College Squash Recruiting Intensives at MSquash, sharing insider knowledge and recruiting strategies. Maddox Moxham, Harvard recruit, co-instructs providing peer perspective on college transition.
• Courtyard by Marriott RyeminorOthersPartner hotel for out-of-state players and families attending Weekend Training Packages and camps in the New York area.
• Residence Inn by Marriott NorwalkminorOthersPartner hotel for out-of-state players and families attending Weekend Training Packages and camps in the Connecticut area.
• Colony Grill, Noches de Colombia, Sono Harbor Deli, Himalaya SONOminorOthersLocal restaurant partners providing catering for Summer Camp lunch programs, offering nutritious hot meals including vegetarian options.
• Himalaya SONOminorGTM or Marketing PartnerFeatured lunch partner for summer camps; Himalaya restaurant brand prominently featured in MSquash ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium multi-location fitness and wellness club chain with racquet sports programming and high-end memberships. Comparable to MSquash in premium positioning, multi-campus model, and affluent member base.
• Life Time Athletic: National premium athletic club chain offering racquet sports, training, and youth programs across multiple campuses. Comparable in operating premium multi-court facilities with seasonal youth programming.

Direct peers

• SquashBusters: Boston-based nonprofit using squash, academic support, and college preparation to empower youth. Comparable to MSquash in combining elite squash training with academic and college-readiness programming for juniors.
• CitySquash: Bronx-based nonprofit combining squash instruction with academic support, college prep, and leadership development for public school students. Comparable hybrid athletic-educational model targeting junior squash players.
• StreetSquash: New York-based nonprofit combining intensive squash coaching with academic tutoring and mentoring for underserved youth. Closely comparable to MSquash in sport + education integration model, though operates as a nonprofit serving a different demographic.
• The Heights Casino: Historic Brooklyn-based athletic club with prominent squash courts and a long-standing junior and adult squash program. Comparable regional squash club operating premium courts and competitive programming in the NY metro area.

Others

• University Squash Programs (Harvard / Yale): Elite collegiate squash programs that both compete for MSquash-developed juniors (as recruiting destinations) and partner with the academy (Harvard's Luke Hammond camps). Relevant as the downstream pipeline and a partial substitute for elite junior development.

Regional players

• The Philadelphia Cricket Club: Historic private athletic club in the Philadelphia suburbs with premier squash courts, junior programming, and competitive teams. Comparable in operating premium squash infrastructure and a multi-generational squash community, though not a direct geographic competitor to MSquash.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/msquash_ny_ct
• YouTubeyoutube.com/@msquash552/videos
• Facebookfacebook.com/MSquashShaunMoxham
• LinkedInlinkedin.com/company/msquash-accelerator
• Instagraminstagram.com/msquash_ny_ct

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSquash