Up-Sales

What Up-Sales does

Up-Sales (legally SASU UP SALES) is a French Microsoft-specialized cloud solutions provider founded in 2019 and headquartered in Vaugneray, with operational offices in Brindas. The company operates as a certified Microsoft Gold Partner covering Modern Workplace, Business Applications, and Azure competencies, serving small and medium enterprises (PMEs) in France and Switzerland that lack internal IT departments. Up-Sales reports 170 active clients supporting approximately 25,500 users across these markets.

The company's product portfolio is built entirely on the Microsoft Cloud ecosystem, with Microsoft 365 as the core productivity suite, supplemented by Teams Telephony, Dynamics 365 (CRM/ERP), Power BI (analytics), Power Apps (low-code development), Azure (cloud infrastructure), and Microsoft 365 Copilot (added in 2024). Up-Sales complements this core stack with partner solutions including DocuSign for e-signature, Ma Sauvegarde for ISO 27001-certified cloud-to-cloud backup, Letsignit for email signature management, and Mozzaic for digital workplace/intranet. Its proprietary "Pack Be-Cloud" managed services offering includes unlimited Microsoft cloud deployment, training across 70+ topics, 22-working-day-per-month security monitoring, mail migration, and Teams-SharePoint setup — all delivered with an in-house support team of 18 technicians.

Up-Sales monetizes through three revenue streams: (1) Microsoft subscription and perpetual licensing resales (recurring margin on Microsoft 365, Azure, Dynamics 365, Power BI, Power Apps, Teams Telephony, Copilot), (2) professional services including consulting and Qualiopi-certified training (QuickStart Formation priced at €2,290 per participant, eligible for French OPCA/CPF funding), and (3) recurring monthly managed services contracts covering platform administration, security monitoring, and unlimited support. Distribution flows through direct sales (website, phone) and the Be-Cloud wholesale distributor relationship. The company is founder-owned by Antoine ALLARY with €8,000 share capital and has no disclosed external funding, indicating a self-financed, lean operating model.

Name

Up-Sales

Legal name

SASU UP SALES

Website

https://up-sales.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Up-Sales is a French Microsoft Gold Partner that deploys, licenses, and manages Microsoft 365, Azure, Dynamics 365, Power Platform, and Copilot solutions for small and medium enterprises in France and Switzerland, combining reselling, consulting, and recurring managed services.

Ownership category

akta.pro rank

Product category

Cloud Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Cloud consulting services
• Managed IT services
• Microsoft 365 deployment
• Microsoft cloud solutions
• IT infrastructure services

Headquarters

HQ city

Vaugneray

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microsoft Software Licensing: Supply of Microsoft subscriptions and perpetual licenses including Microsoft 365, Azure, Dynamics 365, Power BI, Power Apps, Teams Telephony, and Copilot
2. Professional Services: Consulting, training, and implementation services including QuickStart programs, on-site consulting, and formation sessions
3. Managed Services: Monthly managed service contracts covering platform administration, security monitoring, and ongoing support

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Up-Sales is a certified Microsoft Gold partner supplying Microsoft cloud subscriptions (Microsoft 365, Teams Telephony, Dynamics 365, Power BI, Power Apps, Azure, Copilot, and perpetual licenses) and providing deployment, consulting, training, and managed services for SMEs in France and Switzerland. Through its proprietary Pack Be-Cloud managed services offering, Up-Sales acts as delegated administrator on customer Microsoft platforms, providing unlimited installation, training on 70+ topics, security supervision, mail migration, and personalized workflow configuration. The company also distributes complementary partner solutions including DocuSign, Ma Sauvegarde (ISO 27001 certified backup), Letsignit, and Mozzaic digital workplace.

Product overview

Up-Sales is a certified Microsoft partner specializing in cloud solutions for SMEs, offering a comprehensive Microsoft Modern Workplace, Business Apps, and Azure portfolio. The core offering centers on Microsoft 365 as the primary productivity suite, supplemented by specialized modules including Teams Telephony, Dynamics 365 CRM, Power BI analytics, Power Apps low-code development, and Azure cloud infrastructure. Microsoft 365 Copilot AI capabilities are integrated into the deployment services. The company also offers complementary partner solutions including DocuSign Agreement Cloud (electronic signatures), Ma Sauvegarde (ISO 27001 certified backup), Letsignit (email signatures), and Mozzaic (Digital Workplace/intranet). Services include QuickStart training programs, consulting projects, fully managed services with unlimited support, and 24/7 security monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft 365 Complete Microsoft productivity suite including Office applications, collaboration tools, and cloud services for modern workplace transformation, supplied as subscription licenses by Up-Sales to PME customers.
• Teams Telephony Microsoft Teams-based telephone system enabling unified communications and telephony integration within the Microsoft ecosystem for businesses seeking to replace legacy PBX systems.
• Dynamics 365 CRM and ERP business applications suite for customer relationship management, sales automation, and business process management, deployed by Up-Sales for SMEs.
• Power BI Business intelligence and analytics platform for data visualization, reporting, and interactive dashboards from business data, resold and deployed by Up-Sales.
• Power Apps Low-code application development platform enabling rapid creation of business applications with AI components and pre-built templates, resold and configured by Up-Sales.
• Microsoft Azure Cloud computing platform for hosting applications, data storage, workflow automation, and message bus services with high availability, supplied and configured by Up-Sales.
• Microsoft 365 Copilot AI-powered productivity assistant integrated into Microsoft 365, providing intelligent automation, content generation, and collaboration enhancement deployed by Up-Sales across the Microsoft ecosystem.
• Perpetual Microsoft Licenses One-time purchase software licenses including Office, Access, Project, Visio, SQL CALs, and Windows Server for on-premises deployment, with Cloud Cockpit provisioning.
• Pack Be-Cloud Managed Services Complete managed service offering including unlimited installation of Microsoft cloud solutions, unlimited training on 70+ topics, security supervision, mail migration, Teams-SharePoint setup, and personalized workflows for customers on monthly contracts.
• Security Monitoring 22 working days per month security supervision service that intercepts and blocks attacks on customer Microsoft environments, with intervention reports for PME customers.
• QuickStart Formation (Training) 4-day fundamental Microsoft training program priced at 2,290€ per participant with Qualiopi certification, eligible for OPCA/CPF funding. Includes up to 25 user licenses activated for 30 days, unlimited e-learning documentation, and technical support with 4-hour response time.
• Consulting and Régie Services On-site consulting, implementation projects, and staffing services (régie) for Microsoft cloud deployments, tailored to PME customers' digital transformation needs.
• DocuSign Agreement Cloud Electronic signature and agreement cloud solution for automating document signing and contract lifecycle management processes, integrated with Microsoft 365/Outlook and resold by Up-Sales.
• Ma Sauvegarde Backup 100% French cloud-to-cloud backup solution with ISO 27001 certification and GDPR compliance for Microsoft 365 applications (Exchange, Teams, OneDrive, SharePoint), distributed by Up-Sales.
• Letsignit Email Signatures Email signature management solution for Microsoft 365 and Outlook, enabling consistent professional signatures and email marketing integration, distributed by Up-Sales.
• Mozzaic Digital Workplace Intranet and digital workplace solution for Microsoft 365, providing internal communication, collaboration, knowledge management portals, and quality/security features, distributed by Up-Sales.

Quantifiable outcome

• Security monitoring covers 22 working days per month with attack interception and resolution
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationCertified Gold partner for Microsoft Modern Workplace, Business Apps, and Azure. Provides licensing, deployment, and managed services for Microsoft cloud solutions including Microsoft 365, Teams, Azure, Dynamics 365, Power BI, Power Apps, and Copilot.
• Be-CloudcoreChannel Partner/ Reseller/ DistributorBe-Cloud is the primary wholesale distributor for Up-Sales, providing Microsoft licensing procurement and cloud services expertise. Be-Cloud is referenced as having major expertise in Microsoft solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Econocom: Econocom is a French-headquartered IT services and technology financing group with a strong Microsoft licensing distribution and managed services business. Comparable in the licensing-plus-managed-services motion, though it operates at much broader scale and across multiple geographies.
• Capgemini: Capgemini is a global IT services leader with one of the largest Microsoft partnerships worldwide. It overlaps with Up-Sales on M365/Azure deployment and managed services for large enterprises, but at vastly greater scale and global reach.
• Sopra Steria: Sopra Steria is a large French IT services group with Microsoft partnerships spanning consulting, application services, and infrastructure. Comparable as a Microsoft cloud services provider, but it operates at significantly greater scale and across enterprise and public sector.
• Devoteam: Devoteam is a major French-headquartered IT consulting firm with a strong Microsoft cloud practice (Modern Workplace, Azure, security). Comparable because it delivers Microsoft deployment and managed services to mid-market and enterprise, but at materially larger scale than Up-Sales.

Direct peers

• MCNEXT: MCNEXT is a French Microsoft Gold Partner specialized in M365, Azure, Dynamics 365, and Power Platform for SMEs and mid-market. Directly comparable in target segment (French SMEs), Microsoft stack focus, and managed-services offering.
• HARDIS Group: HARDIS Group is a French IT services firm with a Microsoft-focused practice covering M365, Azure, and Dynamics deployments for mid-market and enterprise. Comparable in Microsoft deployment/managed services delivery, with somewhat larger scale and a stronger supply-chain software heritage.
• Aliantel: Aliantel is a French managed services provider offering cloud, security, and Microsoft 365 services to mid-market and SME clients. Comparable in SME-focused Microsoft managed services delivery, with comparable headcount and geographic footprint in France.
• Be-Cloud: Be-Cloud is Up-Sales' primary wholesale distributor and itself a Microsoft Gold partner offering M365, Azure, and managed cloud services to French SMEs. It is the closest comparable in terms of Microsoft cloud services + licensing model for the French SME segment, though operating one tier upstream as distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/be_cloud_fr?lang=fr
• YouTubeyoutube.com/channel/UCNkcw7-J2P6mk2xiHCZ3TrA
• Facebookfacebook.com/people/Up-Sales/100064303893996/?wtsid=rdr_0UwhRhYPj5QcUOjqS
• LinkedInlinkedin.com/company/up-sales

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up-Sales