What National Manufacturing does

National Hardware (legally operated as National Manufacturing, founded 1901) is a 125-year-old U.S. manufacturer and supplier of residential builders' hardware, originally based in Rock Falls, Illinois and now operating as a brand within ASSA ABLOY's Hardware and Home Improvement (HHI) division, with headquarters for HHI in Orange County, California. The company's product portfolio spans approximately 7,500 SKUs organized into 17 color-coded categories across four functional pillars: door and window hardware (barn door kits tiered at 150 lb/220 lb/400 lb capacities, security hardware, hinges, screen and storm hardware), outdoor hardware (gate hardware, outdoor hinges, plant hanging), structural hardware (metal stock, reinforcement hardware, rope and chain, wire goods, exterior barn door hardware), and organization and craft hardware (closet hardware, home hardware, picture hanging, storage). Materials include steel, stainless steel, aluminum, brass and zinc-plated variants, with proprietary finishes (WeatherGuard, Storm Shine, Squeak Guard, Magna Aluminum) and a Limited Lifespan Lifetime Warranty across the catalog. Manufacturing and distribution facilities operate in the U.S., Canada, Mexico, and Asia.

National Hardware sells primarily through B2B distribution channels managed by Territory Account Managers and National Account Managers covering True Value, Do it Best, Menards, Jeske Hardware Distributors, and Ace Hardware affiliates, supplemented by direct-to-consumer e-commerce via national-hardware.com and a community-driven influencer marketing program (The Creator's Corner) featuring 14+ DIY ambassadors. Reported as #1 in U.S. builder's hardware by parent HHI, the brand holds a 125-year heritage in the residential hardware category and pursues incremental expansion through tiered product launches (Builder Series for construction/MRO professionals, matte black finishes, gate hardware, outdoor decorative collections Indio and Hartley, and the Powell/Reed/Cooper home hardware collections) and high-visibility marketing partnerships such as Military Makeover on Lifetime.

Revenue is generated through one-time hardware product sales — wholesale and retail pricing is set at the point of sale through distributor and retailer networks, no public pricing is disclosed, and there are no recurring software or subscription components. End customers span three primary segments: homeowners and DIY consumers (driven by creator content and project inspiration), residential builders and contractors (driven by specification and builder-grade purchase cycles), and hardware retailers and distributors (driven by category breadth, color-coded planogram support, and merchandising depth). Ownership under ASSA ABLOY positions the brand inside a global access-solutions conglomerate with sister residential brands including Kwikset (#1 U.S. residential locksets), Weiser (#1 Canada residential locksets), Baldwin (#1 U.S. luxury locksets), and Pfister (#3 U.S. retail plumbing).

Name

National Manufacturing

Legal name

ASSA ABLOY

Website

https://national-hardware.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

National Manufacturing (operating as National Hardware) is a 125-year-old U.S. manufacturer of residential builders' hardware — including door, window, outdoor, structural, and organization hardware — distributed through True Value, Do it Best, Menards, and direct e-commerce under ASSA ABLOY's HHI division.

Ownership category

akta.pro rank

Product category

Builders Hardware

NAICS

Hardware Manufacturing (332510), Wood Window and Door Manufacturing (321911)

SIC

Cutlery, Handtools & General Hardware (3420), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

akta.pro secondary industries

Windows, Doors & Millwork Distribution (CRAOAFAI), Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• Builders hardware
• Door window hardware
• Barn door hardware
• Outdoor hardware
• Structural hardware

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: National Hardware generates revenue through the manufacture and sale of residential builders hardware, door and window hardware, outdoor hardware, structural hardware, and organization/craft products. Products are sold through retail distribution (home improvement stores), wholesale distribution (lumber yards, hardware stores), national account distributors (True Value, Do it Best), and direct-to-consumer e-commerce. Revenue is primarily one-time (per-transaction) product sales with no recurring software component.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

National Manufacturing (operating as National Hardware) manufactures and supplies residential builders hardware, including door and window hardware, barn door hardware kits, outdoor and gate hardware, structural hardware, and organization/craft hardware products. The company offers approximately 7,500 SKUs across 17 color-coded categories, made from steel, stainless steel, aluminum, brass, and zinc-plated materials, sold through wholesale distributors, home improvement retailers, and direct-to-consumer e-commerce.

Product overview

National Hardware is a manufacturer and supplier of residential builders' hardware, offering a comprehensive portfolio of products across four main categories: Door & Window Hardware (barn door hardware, security hardware, hinges, screen & storm hardware), Outdoor Hardware (gate hardware, outdoor hinges, plant hanging hardware), Structural Hardware (metal stock, reinforcement hardware, rope & chain hardware, wire goods), and Organization & Craft (closet hardware, decorative hardware, home hardware, picture hanging, storage solutions). The product lineup includes tiered barn door kits (Builder up to 150 lbs, Classic up to 220 lbs, Designer up to 400 lbs), outdoor decorative collections (Indio™, Hartley™), and home hardware collections (Powell, Reed, Cooper, Matte Black). The company also offers specialized lines like Builder Series for construction professionals and Made By Me™ DIY project kits. National Hardware operates as part of ASSA ABLOY's Hardware and Home Improvement (HHI) division, serving the U.S. builder's hardware market with approximately 7,500 SKUs across color-coded categories.

Differentiator

Problem solved

Functional benefit

Brands

• Builder Series: Builder's hardware tailored to construction and MRO professional
• Indio Collection
• Hartley Collection
• Powell Collection
• Reed Collection
• Cooper Collection

Products and services

• Classic Interior Barn Door Kit Pro-style two-piece track barn door kit designed for single doors up to 220 lbs, accommodates openings up to 36 inches, for doors 1 3/8 and 1 3/4 inches thick; available to DIY consumers and contractors.
• Builder Interior Barn Door Kit Standard two-piece track design barn door kit for single doors up to 150 lbs; entry-level option for DIY consumers and builders.
• Designer Interior Barn Door Kit Premium single track barn door kit for single doors up to 400 lbs, high-capacity hardware for heavier applications.
• 512 Door Hinge Heavy-gauge cold-rolled steel door hinge with flush pin, five knuckle full mortise design, square corner, available in multiple finishes including Satin Brass; for residential door installations.
• Barn Door Hardware Collection Interior barn door hardware including handles, pulls, locks, latches, accessories, and complete kits in various finishes for residential applications.
• Security Hardware Door and window security products including door locks, chain locks, bolts, hasps, guards, reinforcement, and window locks for residential security.
• Gate Hardware Gate hardware including hinges, kits, latches, locks, parts, accessories, and springs for various residential and light commercial gate applications.
• Metal Stock Products Metal stock products including coupling nuts, bars, channels, angles, rods, tubes, sheet metal, and flat bars for structural applications.
• Reinforcement Hardware Reinforcement hardware including decorative options, joist hangers, ties, bolts, screws, fasteners, braces, brackets, straps, plates, and post brackets for structural applications.
• Home Hardware Home hardware including handrail brackets, home accessories, hooks, hangers, pull handles, and knobs in various finishes including Matte Black.
• Picture Hanging Hardware Picture hanging hardware including hangers, hooks, kits, nails, fasteners, tools, clip strips, and wire for residential artwork display.
• Storage and Organization Hardware Storage and organization hardware including pegboard accessories, shelf hardware, and storage hooks and hangers for residential and DIY applications.
• Builder Series Builder's hardware product line tailored to construction and MRO (Maintenance, Repair, and Operations) professionals.
• Made By Me Project Kits DIY project kits launched as part of National Hardware's DIY and maker initiative, providing packaged hardware for specific DIY projects.
• Indio Outdoor Decorative Collection Outdoor decorative hardware collection defined by symmetrical lines, square ends, and straightforward design, with Storm-Shine Finish for durability.
• Hartley Outdoor Decorative Collection Outdoor decorative hardware collection emphasizing curved detailed lines and soft rounded ends, with Storm-Shine Finish for weather resistance.
• Powell Home Hardware Collection Home hardware collection with traditional style design aesthetic spanning traditional to transitional to modern styles.
• Reed Home Hardware Collection Home hardware collection with transitional style design aesthetic spanning traditional to transitional to modern styles.
• Cooper Home Hardware Collection Home hardware collection with modern style design aesthetic spanning traditional to transitional to modern styles.
• Door and Window Hardware (Category) Comprehensive product category including barn door hardware, security hardware, general door hardware, hinges, and screen and storm hardware for residential applications.

Quantifiable outcome

• WeatherGuard protection is proven to be 3x more resistant to corrosion vs. competitors' zinc-plated products
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Military MakeoverflagshipGTM or Marketing Partner · 1 April 2026National Hardware is an official partner of Military Makeover, a television series dedicated to honoring deserving veteran families through meaningful home renovations. The partnership premiered April 23, 2026 on Lifetime (Season 45, Episode 5), featuring the Dawson family in Lake Worth, Florida. National Hardware used this platform to launch its new Builder Series product line for construction and MRO professionals.
• ASSA ABLOYcoreOthersNational Hardware is a brand owned and operated under ASSA ABLOY Americas Residential (a division of ASSA ABLOY Group). ASSA ABLOY is the global leader in access solutions. National Hardware's website terms of use are governed by ASSA ABLOY. The company is also listed under ASSA ABLOY's portfolio brands including Kwikset, Weiser, Baldwin, and Pfister.
• DIY Content Creators / AmbassadorsminorGTM or Marketing PartnerNational Hardware operates The Creator's Corner ambassador program featuring DIY content creators including Shabbyfufu (Janet Coon), Pretty Handy Girl (Brittany Bailey), Mrs DIY Designs (Allie), The Sassy Barn (Ashlee), Ashley & Ryan Brooke, Corey & Kyle RevealMyDIY, Danny Scott (Charlie & Crew Dad), Nicole (Simply Aligned Home), Mary Lindloff (Handcrafted Haven), Sarah Nadarajah (Rocky Canyon Rustic), Taryn Whiteaker Designs, Ursula Carmona (Home Made by Carmona), and Laura Genevieve (Blanco Bungalow). Ambassadors receive free products and social media exposure in exchange for creating content featuring National Hardware products.
• Hardware and Home Improvement (HHI) / Spectrum Brands HoldingscoreOthersNational Hardware operates as a brand under Hardware and Home Improvement (HHI), a division of Spectrum Brands Holdings. HHI is a major manufacturer and supplier of residential locksets, residential builders' hardware and plumbing. HHI has manufacturing and distribution facilities in the U.S., Canada, Mexico, and Asia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Häfele: German-international hardware specialist with U.S. presence focusing on furniture, cabinet, and architectural hardware; competes with National Hardware on Knobs/Pulls, decorative hardware, and builder-grade offerings.
• National Nail (STINGER / ProFit): U.S. fastener and builder hardware company selling to similar pro and DIY channels; overlaps with National Hardware's structural reinforcement and fasteners category at hardware retailers and lumberyards.

Broad incumbents

• Stanley Black & Decker: Global tools and hardware conglomerate with deep residential hardware and fastener exposure; comparable as a broad incumbent that competes across many of the same SKUs National Hardware offers to builders and DIYers.
• Schlage (Allegion): Allegion-owned residential lock and door hardware brand; competes with National Hardware on locks and builder's hardware, similar distribution model via home centers and wholesalers.
• Kwikset (ASSA ABLOY): Sister brand under ASSA ABLOY's HHI division and #1 in U.S. residential locksets; sells door hardware through overlapping retail channels and provides context on the parent portfolio's strategic fit.

Direct peers

• Everbilt (private label at Home Depot): Home Depot's value hardware brand covering hinges, door hardware, fasteners, and builder's hardware; competes head-to-head on price at retail and is a key private-label threat.
• Hillman Solutions: Hardware distributor and brand owner (e.g., Hillman, EZ Ancor, Power Pro) selling fasteners, hardware, and DIY products through the same hardware/home center channels; the most directly comparable competitor in builder's hardware.
• Amerock (by Top Knobs/Allison): Manufacturer of decorative cabinet hardware, knobs, pulls, and home hardware collections; directly comparable on Knobs/Pulls and decorative home hardware within National Hardware's home décor/builder lines.
• Simpson Strong-Tie: Specialty manufacturer of structural connectors, fasteners, and reinforcement hardware; directly comparable on the Structural Hardware / Reinforcement Hardware SKU overlap National Hardware sells to builders and lumberyards.

Regional players

• Wright Hardware: North American residential door and barn door hardware specialist; comparable on the Barn Door Hardware kits and builder's hardware categories where National Hardware offers its Builder/Classic/Designer tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NationalHrdware
• YouTubeyoutube.com/channel/UCc0sJyTwkgf2tq9RKi-IYCg
• Facebookfacebook.com/nationalhrdware
• Instagraminstagram.com/nationalhrdware
• Pinterestpinterest.com/nationalhrdware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Manufacturing