VGR Group

What VGR Group does

VGR Group, operating under the legal name Visión, Generación de Sistemas y Robótica SA de CV, is a privately held Mexican industrial automation distributor and systems integrator headquartered in Guadalajara, Jalisco. The company serves as the official authorized distributor in Mexico for five tier-1 global industrial brands — PIAB (vacuum technology), WAGO (automation and control panels), FESTO (pneumatic and electric drive technology), SCHMERSAL (machine safety systems), and Solberg Manufacturing (filtration equipment) — and supplements that distribution business with in-house integration, robotics, mechatronics, and training services. Its customers are industrial manufacturers across automotive, electronics, factory automation, logistics, food, and pharmaceutical sectors requiring automation components, certified spare parts, and project execution support. The company employs between 11 and 50 people and operates from two Guadalajara offices.

The product and technology footprint spans PIAB's COAX® multi-stage vacuum ejectors, suction cups, Kenos® area grippers (KBC/KCS/KSG/KHVG/KVG/KVGL-CJ/KVGL-S series), and the PIAB Value Line; WAGO's fieldbus-independent I/O systems, CAGE CLAMP® connection technology, controllers, industrial switches, HMI touch panels, and software (with CODESYS and HTML5 support); FESTO's pneumatic actuators, servo-pneumatic positioning systems, electromechanical actuators, motors and controllers, grippers, intelligent compact camera vision systems, compressed air preparation, and the FESTO Motion Terminal digital pneumatics platform; SCHMERSAL's portfolio of more than 25,000 safety switches and systems; and Solberg's filtration, separation, and silencer products. VGR's own Vision Grippers & Robots division provides robot and collaborative-robot (cobot) integration, and complementary service lines cover vacuum techniques, mechatronics, and training (capacitación). No proprietary core software or AI platform is developed in-house; the technology moat rests on third-party brand authorization and integration know-how.

Revenue is generated through four streams: industrial automation product distribution (hardware resales including spare parts/refaccionamiento), integration and project development services, training services, and online sales through the company's Tienda (vgr.com.mx/tienda/). Pricing is quote-based and not publicly disclosed; customers are directed to contact VGR by phone ((33) 3646 1920) or email ([email protected]) for specialist advisory, with FESTO pages explicitly inviting phone consultations. The go-to-market combines consultative specialist-led enterprise sales, channel-partner distribution of global brands, an e-commerce storefront for direct mid-market orders, and a digital presence (YouTube #VGRTech launched April 2020, social media, and a website news/blog). No funding rounds, M&A, or public-company signals are disclosed in the source material.

Name

VGR Group

Legal name

Visión, Generación de Sistemas y Robótica SA de CV

Website

https://vgr.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

VGR Group (Visión, Generación de Sistemas y Robótica SA de CV) is a privately held Mexican industrial automation distributor and integrator based in Guadalajara, authorized to distribute PIAB, WAGO, FESTO, SCHMERSAL, and Solberg products and serving industrial manufacturers across automotive, electronics, logistics, food, and pharmaceutical sectors with components, integration, robotics/cobot, and training services.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

General Industrial Machinery & Equipment, Nec (3569), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Industrial automation distribution
• Vacuum handling systems
• Pneumatic motion control
• Machine safety products
• Robotics integration services

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Product Distribution: Resale and distribution of branded automation, pneumatic, vacuum, sensor, and safety products from PIAB, WAGO, FESTO, SCHMERSAL, and Solberg in Mexico, including spare parts (refaccionamiento).
2. Industrial Integration and Project Development Services: Technical services including project development, automation integration, robotics and cobot integration, and mechatronics solutions for industrial customers.
3. Training (Capacitación): Training services in industrial automation, pneumatic, and vacuum techniques.
4. Online Storefront (Tienda): Direct e-commerce sales of products through the VGR online shop at vgr.com.mx/tienda/.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

VGR Group is an authorized industrial automation distributor in Mexico for tier-1 global brands — PIAB (vacuum and gripping), WAGO (automation and control panels), FESTO (pneumatic and electric drive/control), SCHMERSAL (machine and personnel safety), and Solberg (filtration) — reselling their products alongside spare parts (refaccionamiento). The firm complements distribution with technical services including project development, automation integration, robotics and cobot integration through its Vision Grippers & Robots division, training (capacitación), and mechatronics, plus an online Tienda for direct purchases.

Product overview

VGR Group operates as an industrial automation distributor and system integrator (rather than a single unified SaaS product), representing a portfolio of globally recognized brands including PIAB, WAGO, FESTO, SCHMERSAL, and Solberg. Their core offering combines distribution of these brands' product lines with integration services through specialized divisions. The PIAB portfolio encompasses vacuum and gripping solutions including PIAB Vacuum Pumps (with patented COAX® technology, piINLINE®, piSTAMP, piPUMP, piCOMPACT, VGS™), PIAB Suction Cups, PIAB Kenos® Vacuum Grippers (KBC, KCS, KSG, KHVG, KVG, KVGL-CJ, KVGL-S series), and the PIAB Value Line. The WAGO portfolio covers WAGO I/O Systems, WAGO Controllers, WAGO Industrial Switches, WAGO Touch Panels & Displays, and WAGO Software Solutions. The FESTO portfolio includes FESTO Pneumatic Actuators, FESTO Servo-Pneumatic Positioning Systems, FESTO Electromechanical Actuators, FESTO Motors and Controllers, FESTO Grippers, FESTO Vision Systems, FESTO Compressed Air Preparation, and FESTO Motion Terminal. These product lines are complemented by SCHMERSAL safety systems, Solberg filtration equipment, and VGR Group's own service divisions including Vision Grippers & Robots (robot and cobot integration), Vacuum Techniques, Training (Capacitación), and Mechatronics (Mecatrónica). Together, these offerings enable solutions in pneumatics, vacuum technology, sensors, automation project development, safety, and general industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Vision Grippers & Robots: Commercial name of the company's vision, systems generation and robotics division, focused on integration and automation using robot and cobot solutions. Branded URL: robotsandcobots.com.

Products and services

• PIAB Vacuum & Gripping Solutions

Quantifiable outcome

• Provides access to SCHMERSAL's portfolio of more than 25,000 safety products for machine and personnel protection
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship / core brand distributed in mexico and major represented brand.

• PIABflagship / core brand distributed in mexicoOEM/ Whitelabel/ Licensing PartnerVGR Group is an official distributor of PIAB's vacuum, gripping, handling, translation, and pick-and-place solutions in Mexico. PIAB provides solutions for the automation sector that improve productivity, energy efficiency, and working conditions. Product lines include vacuum pumps (COAX® technology), suction cups, Kenos® vacuum grippers, ergonomic lifting solutions (Vaculex), Value Line products, and accessories.
• WAGOflagship / core brand distributed in mexicoOEM/ Whitelabel/ Licensing PartnerVGR Group is an official distributor of WAGO's automation and control panel products in Mexico. WAGO is recognized for its CAGE CLAMP® connection technology and as pioneer of the first modular fieldbus-independent I/O system (introduced 1995). Product portfolio includes I/O Systems, controllers, industrial switches, touch panels and displays, and software.
• FESTOflagship / core brand distributed in mexicoOEM/ Whitelabel/ Licensing PartnerVGR Group is an official distributor of FESTO's pneumatic and electric drive/control technology in Mexico. FESTO offers products, systems, and services for manufacturing and process automation, including pneumatic/servo-pneumatic/electric actuators, valves and valve terminals, sensors, intelligent compact camera systems, controllers, compressed air preparation, and gripper/manipulation systems.
• SCHMERSALflagship / core brand distributed in mexicoOEM/ Whitelabel/ Licensing PartnerVGR Group is an official distributor of SCHMERSAL's safety systems in Mexico. SCHMERSAL has produced high-quality safety products since 1945, in compliance with international and national norms, with a portfolio of more than 25,000 switches and safety systems for the protection of persons and machines.
• Solberg Manufacturingmajor represented brandOEM/ Whitelabel/ Licensing PartnerVGR Group distributes Solberg's filtration equipment (air and vacuum) in Mexico. Solberg offers a wide range of standard and custom-engineered filtration, separation, and silencer products, typically shipped within 24 hours. ISO 9001:2008 certified, with global operations across North America, South America, Europe, Asia, and Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AutomationDirect: US-based direct/catalog distributor of industrial automation products (PLCs, motors, sensors, pneumatics). Direct peer because it shares the catalog/online distribution motion for industrial automation components that VGR also serves, just from a different geography.
• Grupo Pochteca: Mexican industrial distribution company (BMV-listed) supplying chemicals, plastics, and industrial inputs across Mexico. Direct peer because it operates a similar industrial-distribution-plus-value-added-services model for Mexican industrial customers, just with a different product portfolio.
• ADI Global Distribution: Honeywell-owned global distributor specializing in low-voltage security, AV, and automation products. Direct peer because it operates a similar value-added distribution model serving industrial and commercial integrators in adjacent automation categories.
• RS Components: Global catalog and online distributor of industrial and electronic components, with a Mexican presence. Direct peer because it sells automation and electromechanical components to engineers and industrial buyers through a similar high-SKU distribution model, competing for similar mid-market customers.

Broad incumbents

• Wesco International: Global publicly-traded distributor of electrical, communications, and utility products with a meaningful automation portfolio (including former IG Group assets). Comparable as a broad incumbent in industrial distribution, but operates at vastly larger scale than VGR.
• Rexel: Global electrical and automation products distributor with operations in Mexico. Comparable as an incumbent distributing automation/control products to industrial customers, but at much larger scale and a broader portfolio than VGR's specialist niche.
• Applied Industrial Technologies: US-listed industrial distributor specializing in bearings, power transmission, fluid power, and automation products. Comparable as a broad incumbent distributing fluid-power and automation products to industrial customers via a hybrid distribution + service model.
• McMaster-Carr: US-based catalog distributor of industrial supplies with broad SKU coverage including some industrial automation and fluid-power items. Comparable as a benchmark for catalog-driven industrial distribution, though VGR operates more locally and with deeper technical integration.
• Grainger: US-listed broad-line industrial MRO distributor with operations in Mexico. Comparable as a much larger incumbent distributing industrial supplies (including some automation-adjacent SKUs) to Mexican industrial customers via catalog and online channels.
• Sonepar Mexico: Mexican operations of global electrical-distribution leader Sonepar, distributing electrical products, automation, and lighting to industrial and commercial customers. Comparable because it serves overlapping Mexican industrial customers with automation-related SKUs, though from a broader electrical-distribution portfolio.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6DMT0CJnpep3X_Umrmq6hg?view_as=subscriber
• Xx.com/vgr_group
• LinkedInlinkedin.com/company/vgr-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VGR Group