Appota

What Appota does

Appota is a Vietnamese digital entertainment technology company founded in 2011 by Do Tuan Anh, headquartered in Hanoi with additional offices in Ho Chi Minh City and Singapore. The company operates as a multi-subsidiary ecosystem through six member companies: Gamota (mobile game publishing, one of Vietnam's top five with 100+ games and 15M+ players), Adsota (creative and digital marketing services), OTA Network (multi-channel content creator network with 1,500+ creators, official Facebook Gaming partner in Vietnam), AppotaPay (39th licensed payment intermediary by the State Bank of Vietnam), ACheckin (HR and smart office SaaS), and Kdata (cloud and server infrastructure acquired in 2018). The platform serves a combined 50M+ users across Vietnam and Southeast Asia.

The business operates a hybrid B2B and B2B2C model. B2B revenue comes from enterprise clients including game publishers (Perfect-World, IGG, Lilith, Yoozoo), payment and banking partners (MoMo, Napas, ShopeePay, Viettel, VPBank, OCB), and device manufacturers (Huawei, Panasonic, LG). B2B2C revenue is generated through published mobile games, content distribution, advertising, and consumer-facing payment and SaaS services. The company monetizes across five streams: game publishing transaction fees, advertising revenue through Adsota, payment transaction fees through AppotaPay, recurring SaaS subscriptions via ACheckin, and cloud infrastructure revenue through Kdata. Distribution combines direct enterprise sales with channel partnerships and content platforms, supported by 40+ community fanpages reaching 13 million followers.

Appota has raised institutional venture capital across multiple rounds from Founder Institute (2012), GMO Venture Partners and Golden Gate Ventures (2014 Series A), Korea Investment Partners and Mirae Asset Venture Investment (2017 Series B), an undisclosed 2019 round, and Mirae funding in 2022 for a blockchain initiative. The company is exploring blockchain gaming (ACEs Starter, Wallacy, Chainverse), AI and big data research, smart home products (AppotaHome), and esports (Appota Esports) as adjacent growth vectors. The leadership team includes co-founder and COO Quang Tran Vinh, CFO Nga Nguyen Thi Thuy, and CMO Toan Tran.

Name

Appota

Legal name

APPOTA CORP

Website

https://appota.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Appota is a Vietnamese digital entertainment ecosystem operating six subsidiaries (Gamota, Adsota, OTA Network, AppotaPay, ACheckin, Kdata) that deliver game publishing, advertising, payments, HR SaaS, and cloud services to B2B partners and 50M+ B2B2C end users across Vietnam and Southeast Asia.

Ownership category

akta.pro rank

Product category

Mobile gaming and digital entertainment platform

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

Mobile App Stores & Marketplaces (BPAMADAA), Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)

Keywords

• Mobile game publishing
• Digital payment services
• Advertising technology
• Cloud infrastructure services
• Content creator network

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Game Publishing Revenue: Revenue from publishing mobile games through Gamota subsidiary, one of top five mobile game publishers in Vietnam with over 100 games released and 15+ million players
2. Digital Content Distribution: Producing and distributing short content, books, and movies on mobile and social media platforms
3. Advertising Services: Comprehensive marketing solutions through Adsota providing creative and tailor-made marketing services
4. Payment Services: AppotaPay provides all-in-one integrated payment solution, licensed as 39th payment intermediary by State Bank of Vietnam
5. Cloud and SaaS Services: Cloud computing services via Kdata and HR management software via ACheckin

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Appota operates as an entertainment technology ecosystem in Vietnam comprising six member companies. It publishes mobile games through Gamota (100+ games, 15M+ players), provides digital advertising via Adsota, runs a multi-channel content creator network (OTA Network) with 1,500+ creators, delivers licensed payment intermediary services through AppotaPay, offers HR management SaaS (ACheckin), and provides cloud infrastructure (Kdata). The company serves both B2B clients (advertising, payments, cloud, HR software) and end consumers (mobile games, digital content, e-wallet services).

Product overview

Appota Group is a technology and digital entertainment company operating as an Entertainment Ecosystem with multiple member companies and product categories. The ecosystem includes: Gamota (game publishing sub-brand with over 100 mobile games and 15M+ players), Adsota (advertising/marketing services), OTA Network (multi-channel network partner of Facebook Gaming with 1,500+ content creators), AppotaPay (licensed payment intermediary), ACheckin (HR management SaaS), KDATA (cloud/server services), Appota Esports (esports division), AppotaHome (smart home products), and blockchain initiatives. The company provides B2B2C services (Game Publishing, Multi-channel network, Digital Content, E-wallet) and B2B services (Advertising, Digital Payment, Cloud Services, SaaS, Development/Blockchain/AI). The ecosystem model integrates gaming, entertainment content, payments, advertising, and emerging technologies under one group structure.

Differentiator

Problem solved

Functional benefit

Brands

• Gamota: Leading mobile game publisher in the Vietnamese market, with over 15 million users, 10 years of experience, and more than 100 game titles released.
• Adsota
• OTA Network
• AppotaPay
• ACheckin
• Kdata
• Appota Esports
• OTA Plus
• AppotaHome

Products and services

• Gamota Mobile game publishing service operating as a top-five mobile game publisher in Vietnam with over 15 million players and 100+ published games across 10+ years. Publishes and distributes mobile games from partners such as Perfect-World, IGG, Lilith, and Yoozoo for the Vietnamese market.
• Adsota Creative and tailor-made marketing and advertising agency providing comprehensive marketing solutions to optimize resources and increase brand recognition for clients. Member of the Mobile Marketing Association.
• OTA Network Leading multi-channel entertainment network and official Facebook Gaming partner in Vietnam, connecting content creators with audiences across platforms with a network of 1,500+ content creators.
• AppotaPay All-in-one integrated digital payment solution licensed as the 39th payment intermediary by the State Bank of Vietnam, supporting cross-border payment connections for Vietnamese businesses. Integrates with MoMo, Napas, ShopeePay, VPBank, OCB, and South Asia Commercial Joint Stock Bank.
• ACheckin Modern human resource management SaaS solution for businesses, providing transparent governance and improved employee experience through a professional digital working environment. Won the Sao Khue Award 2021 in the field of digital transformation.
• Kdata Internet company specializing in cloud-based and server hosting services with strong infrastructure network, providing cloud computing services for businesses.
• Appota Esports Esports division focused on competitive gaming tournaments, leagues, and related content. Cooperated with VIRESA to release Vietnam ESports Whitebook 2021.
• OTA Plus Gaming content creators network platform providing professional infrastructure and tools for content monetization, audience reach, and creator services.
• AppotaHome Smart Locks (AM1 and AM2) Smart home products including the AM1 Smart Lock and AM2 Smart Lock under the AppotaHome smart home division.
• ACEs Starter Blockchain gaming platform developed as part of Appota's blockchain initiative.
• Wallacy Blockchain-related product developed as part of Appota's blockchain initiative.
• Chainverse Blockchain gaming platform developed as part of Appota's blockchain initiative.

Quantifiable outcome

• 50M+ users across entertainment ecosystem
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Perfect-WorldminorChannel Partner/ Reseller/ DistributorGame publishing partnership
• IGGminorChannel Partner/ Reseller/ DistributorGame publishing partnership
• LilithminorChannel Partner/ Reseller/ DistributorGame publishing partnership
• YoozoominorChannel Partner/ Reseller/ DistributorGame publishing partnership
• HuaweiminorChannel Partner/ Reseller/ DistributorHuawei Agency partnership - connecting developers to Huawei AppGallery
• Facebook GamingcoreChannel Partner/ Reseller/ DistributorOfficial partner of Facebook Gaming in Vietnam through OTA Network
• OCB (Orient Commercial Joint Stock Bank)minorStrategic or Co-development PartnerBanking partnership for AppotaPay cooperation agreement signed in 2021
• Vietnam Prosperity Joint Stock Commercial Bank (VPBank)minorStrategic or Co-development PartnerBanking partnership for AppotaPay services
• South Asia Commercial Joint Stock BankminorStrategic or Co-development PartnerBanking partnership for AppotaPay cooperation agreement
• China Mobile Esport League (CMEL)minorStrategic or Co-development PartnerEsports memorandum of understanding signed in 2020

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Amanotes: Vietnamese mobile music game publisher and a regional category leader; closely comparable to Gamota as a Vietnam-originated mobile game publisher targeting SEA/global markets.
• VNG Corporation: Vietnamese tech company operating Zalo social/messaging, ZaloPay e-wallet, and game publishing — directly comparable to Appota's combined gaming, payments and digital content footprint in Vietnam.
• ZaloPay: Licensed Vietnamese payment intermediary under VNG; competes directly with AppotaPay for in-app payment processing and e-wallet adoption among Vietnamese consumers.
• Garena (Sea Limited): Sea Limited's gaming arm and a leading mobile/online game publisher across Southeast Asia; competes head-on with Gamota for publisher partnerships and Vietnamese player mind-share.
• MoMo: Vietnam's leading e-wallet and payment app; AppotaPay is both a partner and a competitor in mobile payments, with overlapping merchant and user bases in Vietnam.
• TapTap: Mobile game discovery and distribution platform operating alternative app stores in Asia; comparable to Appota's original smartphone application distribution business and its role curating mobile games.

Broad incumbents

• AppLovin: Global mobile marketing and monetization platform; relevant peer for Adsota and for Appota's broader UA/monetization layer across the gaming ecosystem.
• ByteDance / TikTok: Global short-form video and creator economy platform; competes with OTA Network for creator mind-share and with Adsota for digital advertising budgets in Vietnam.
• FPT Corporation: Vietnamese technology conglomerate offering telecom, IT services, cloud and SaaS; broader than Appota but overlaps on cloud infrastructure (Kdata) and enterprise SaaS (ACheckin).

Emerging players

• Adjust: Mobile app analytics and attribution platform; comparable to Appota's early-stage app distribution and analytics roots in the Vietnamese market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/appota
• YouTubeyoutube.com/channel/UCnWiyZ8_5z5tnYrOTENdafw
• Facebookfacebook.com/appota
• LinkedInlinkedin.com/company/appota

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appota