Altogether

What Altogether does

Altogether is the trade name for a nationwide network of licensed funeral homes, cremation providers, and cemeteries associated with Foundation Partners Group, LLC, operating under the holding entity FPG Intermediate Holdco, LLC. The network comprises locally-run facilities retaining heritage brand identities — including Willwerscheid Funeral Home (founded 1886), Sandberg Funeral & Cremation Services (founded 1942), Spielman Mortuary (since 1950), Twin Cities Cremation (established 2003), and Cremation Society of Minnesota — collectively employing more than 1,700 professionals across 21+ U.S. states (excluding Alaska and Hawaii). The company provides end-of-life services to individual families, including traditional funerals, cremation, burial, memorial services, ash scattering assistance, green burial, and pre-need/prepaid planning.

The underlying technology layer is modest and primarily customer-facing: an online arrangement platform enabling families to initiate planning digitally, free online obituary creation tools, location-based service-finder pages, and standard e-commerce and payment infrastructure (Stripe). The technology stack is limited to standard web integrations — Google Analytics, Google Ads, reCAPTCHA Enterprise, Facebook Reviews, and Google Maps — with no proprietary AI, data platform, or differentiated technical architecture. Partnerships extend the offering into adjacent categories: Trust & Will for estate planning, Lilypay for funeral financing, and Parting Stone and memorial diamond providers for cremated-remains memorialization products.

The revenue model combines one-time at-need service payments (typically $1,725-$4,635 for direct cremation or burial at example network locations, plus merchandise such as caskets and urns) with a pre-planning/prepaid subscription-style stream that locks in future services. Go-to-market is direct-to-consumer via local physical facilities, supplemented by digital channels including 8 social media platforms, content marketing, local SEO, and a centralized phone-based care team. Customer acquisition is predominantly local and trust-driven, leveraging the multi-generational reputations of the underlying heritage brands in their respective communities.

Name

Altogether

Legal name

Foundation Partners Group, LLC

Website

https://altogetherfuneral.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Altogether is a nationwide network of licensed funeral homes, cremation providers, and cemeteries operating under Foundation Partners Group, serving individual families across 21+ U.S. states with more than 1,700 professionals via locally-run heritage-branded facilities.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (81221), Cemeteries and Crematories (812220), Death Care Services (8122)

akta.pro primary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

akta.pro secondary industries

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Funeral services
• Cremation services
• Burial services
• End-of-life planning
• Memorial products

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Funeral and Cremation Services: One-time service payments for funeral arrangements, cremation, and burial services. Services include pre-planning (prepaid arrangements) and at-need arrangements. Revenue from professional services, facility use, transportation, permits, and merchandise such as urns and caskets.
2. Pre-planning/Prepaid Services: Advance funeral planning services allowing individuals to pre-plan and pre-pay for funeral arrangements, locking in costs and reducing family stress.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Altogether operates a nationwide network of locally-run funeral homes, cremation providers, and cemeteries delivering end-of-life services such as funeral arrangements, cremation, burial, and memorialization. Through its digital platform, the network also offers online arrangement tools, prepaid funeral planning, online obituaries, and memorial merchandise. The network is operated by more than 1,700 compassionate professionals across multiple U.S. states and is associated with Foundation Partners Group, LLC.

Product overview

Altogether is a nationwide network of more than 1,700 funeral, cremation, and cemetery providers operating under the ALTOGETHER™ trade name through Foundation Partners Group. The platform provides end-of-life services including funeral arrangements, cremation, burial, and memorialization through its network of locally-run funeral homes such as Willwerscheid, Sandberg, Spielman Mortuary, and Twin Cities Cremation. Key offerings include online arrangement tools for digital planning, prepaid funeral plans, online obituary creation, and various memorial products (urns, jewelry, keepsakes, memorial diamonds). Additional services include green burial options, funeral financing through Lilypay, and partnerships with Parting Stone for cremated remains stones.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services
• Cremation Services
• Burial Services
• Prepaid Funeral Plans
• Twin Cities Cremation
• Sandberg Funeral & Cremation Services
• Spielman Mortuary
• Willwerscheid Funeral Home & Cremation Service
• Green Burial Services

Quantifiable outcome

• Network of 1,700+ professionals serving families nationwide

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Trust & WillminorGTM or Marketing PartnerPartnership for estate planning services. The website references Trust & Will in relation to estate planning and wills, offering customers top 10 reasons to have a will and estate planning savings through the partnership.
• Cremation Society of Minnesota, Inc.coreChannel Partner/ Reseller/ DistributorParent company relationship for Sandberg Funeral & Cremation Services. Sandberg is proudly owned and operated by Cremation Society of Minnesota, Inc.
• FPG Minnesota LLCcoreChannel Partner/ Reseller/ DistributorParent company for Twin Cities Cremation. Twin Cities Cremation is proudly owned and operated by FPG Minnesota LLC.
• Willwerscheid Funeral HomescoreChannel Partner/ Reseller/ DistributorFamily of funeral home locations serving the St. Paul metropolitan area, including Grand Avenue and West-Heights locations. Part of the Altogether network.
• LilypayminorImplementation/ SI/ Consulting PartnerFuneral financing partner providing payment plan options for families. Available through Spielman Mortuary.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carriage Services: Carriage Services is a publicly traded provider of funeral, cemetery, and cremation services in the U.S. It is a broad incumbent comparable to Altogether on service mix, although smaller than SCI and operating a less concentrated brand portfolio.
• StoneMor Partners: StoneMor Partners operates cemeteries and funeral homes across the U.S. with a particular emphasis on cemetery and memorial products. Comparable to Altogether in scope of death-care services but skewed more toward cemetery property and merchandise than Altogether's funeral home-heavy footprint.
• Park Lawn Corporation: Park Lawn Corporation is a publicly traded Canadian death-care services provider that has expanded into the U.S. through acquisitions. It is a broad incumbent comparable to Altogether on roll-up strategy and integrated funeral/cemetery offerings.
• Service Corporation International (SCI): SCI is the largest publicly traded funeral services and cemetery operator in North America, operating the Dignity Memorial brand network. It is the direct broad incumbent whose nationwide platform Altogether competes against for premium positioning in U.S. funeral and cemetery services.

Others

• Trust & Will: Trust & Will is an online estate planning platform already partnered with Altogether to bundle estate planning with funeral pre-need. It is comparable as an adjacent ecosystem partner in the end-of-life planning journey that directly feeds Altogether's pre-need funnel.

Emerging players

• Cake (Joincake.com): Cake is an online end-of-life planning platform that helps consumers compare funeral costs and arrange services. It is an emerging player adjacent to Altogether's pre-need and online arrangement product, with overlap in the digital front door for funeral planning.
• Tulip Cremation: Tulip Cremation is a venture-backed direct cremation provider offering simple online-arranged cremation services in select U.S. states. It is an emerging player competing at the lower-priced cremation tier within Altogether's same end-market.

Direct peers

• Dignity Memorial: Dignity Memorial is SCI's consumer-facing network brand offering funeral, cremation, and cemetery services through affiliated providers across the U.S. It is the closest direct comparable to Altogether's network model of locally branded providers under a unifying national brand.
• NorthStar Memorial Group: NorthStar Memorial Group is a private equity-backed roll-up of funeral homes and cemeteries operating a national network of locally branded providers. It competes in the same consolidation playbook as Altogether/FPG for tuck-in acquisitions of family-owned funeral operators.
• Foundation Partners Group: Foundation Partners Group is the legal entity/holding company of the Altogether brand and operates a portfolio of funeral homes and cemeteries across the U.S. It is comparable as the underlying operating platform of which Altogether is the consumer-facing trade name.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/altogether_care
• YouTubeyoutube.com/@AltogetherFuneral
• Facebookfacebook.com/AltogetherFuneral
• Instagraminstagram.com/altogether_funeral
• TikToktiktok.com/@altogether_funeral?lang=en
• Pinterestpinterest.com/Altogether_Funeral

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altogether