MORE Architecture
MORE Architecture is a Dutch-Chinese architecture and urban design firm headquartered in Amsterdam with a Shanghai office, delivering masterplans, mixed-use developments, cultural buildings, and interiors for governments, real estate developers, and enterprise clients across Europe, China, Africa, and Southeast Asia.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MORE Architecture does
MORE Architecture, formally Multidisciplinary Office for Research and Architecture, is a privately held Dutch architecture and urban design firm headquartered at Lauriergracht 116-R in Amsterdam with a secondary office at the HKU Shanghai Study Centre in China. Founded in the mid-2000s and co-led by Daan Roggeveen alongside collaborator Michiel Hulshof, the firm positions itself at the intersection of architectural practice and urban research, operating across residential, commercial, hospitality, cultural, and master planning briefs in the Netherlands, China, Ghana, and Singapore.
The firm's product surface spans large-scale urban masterplans (Amsterdam IJ Oever, De Frans at 22 hectares / 1,500 homes, ZOHO Rotterdam with 600 homes, the 100 sqkm Ningo Prampram City Extension in Ghana), cultural and commercial buildings (Ginkgo Gallery, Cheng Shifa Museum entry, MINTH Headquarters at 20,000 sqm, Track Tower at 141,000 sqm with MVRDV), and smaller-scale interiors and showrooms. Its underlying methodology is built around proprietary urban typologies including a flexible 65x65m grid system, a 'barcode' office typology for adaptive densification, a 15m-wide compact-city grid, and cross-diagram stacked floor designs, supported by research-led outputs such as 'How the City Moved to Mr Sun', 'Progress & Prosperity', and 'The Amsterdam Agenda'.
Revenue is generated through project-based professional services fees, sourced via architectural competitions, commissioned studies from government bodies and municipalities, and direct developer commissions. Pricing is project-specific and not publicly disclosed. The firm delivers primarily to government and municipal clients, real estate developers, and a long tail of enterprise and cultural clients (Huazhang Real Estate, MINTH Group, UN Habitat, City of Amsterdam, Municipality of Dijk en Waard, Lilong Group, Shanghai City Government). Marketing is delivered through an active project portfolio on its own website, publications and books, international academic lectures, curated exhibitions, and consistent earned media coverage in Forbes, CNN, The New York Times, Dezeen, and Architectural Record.
MORE Architecture firmographics
Firmographics- Name
- MORE Architecture
- Legal name
- MORE Architecture BV
- Website
- https://more-architecture.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MORE Architecture is a Dutch-Chinese architecture and urban design firm headquartered in Amsterdam with a Shanghai office, delivering masterplans, mixed-use developments, cultural buildings, and interiors for governments, real estate developers, and enterprise clients across Europe, China, Africa, and Southeast Asia.
- Ownership category
- akta.pro rank
MORE Architecture industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- Architectural Services (541310), Interior Design Services (54141), Nonresidential Building Construction (2362)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Urban Planning & Master Planning (BPAHAKAD), Community Engagement & Participatory Planning (BPAHAKAO)
Keywords
Where MORE Architecture is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
MORE Architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Design Services: Project-based fees for architectural design, interior design, master planning, and urban design services for government, developer, and private clients
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MORE Architecture product offering
Product offeringCore offering
MORE Architecture is a multidisciplinary architecture and research firm providing architectural design, interior design, master planning, and urban design services for governments, real estate developers, and private commercial clients across Europe, China, Africa, and Southeast Asia. The firm delivers projects ranging from large-scale urban masterplans (up to 100 sqkm) to interior fit-outs (300-20,000 sqm) including cultural buildings, mixed-use developments, high-density residential, hospitality, and commercial office interiors. Its practice is underpinned by proprietary urban typologies and published research on Chinese and global urbanization conducted through the Go West Project.
Product overview
MORE Architecture is a multidisciplinary architecture and research firm offering architectural design services across residential, commercial, hospitality, cultural, and urban planning projects. The firm operates across China, Europe, and Africa, delivering projects ranging from large-scale urban masterplans (Amsterdam IJ Oever, De Frans, ZOHO) to cultural buildings (Ginkgo Gallery, Cheng Shifa Museum) and hospitality (Floating Hotel, Pool Hotel). The portfolio includes innovative residential concepts (Dongshan Island, Modular housing) and commercial interiors (MINTH Headquarters, Oriente Shanghai). The firm also conducts urban research and publishes books on Chinese urbanization through its Go West Project initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services Full-service architectural design covering residential, commercial, hospitality, cultural, and urban planning projects for governments, real estate developers, and private enterprises across China, Europe, and Africa.
- Urban Master Planning Large-scale master planning services for cities, waterfronts, and urban neighborhoods ranging from 22 hectares to 100 sqkm, delivered for municipal governments and developers.
- Urban Research & Publications Research and publication services including books, exhibitions, and academic studies on Chinese urbanization and its global impact, conducted through the Go West Project think tank.
- Interior Design Services Interior design services for corporate headquarters, galleries, showrooms, and concept stores ranging from 200 to 20,000 sqm, for commercial enterprises and cultural institutions.
Companies that use MORE Architecture
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
MORE Architecture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MORE Architecture partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- AIM ArchitecturecoreLong-term collaboration on multiple projects including Jiaxing Island (16,000 sqm mixed-use), Qingpu Newtown masterplan (500,000 sqm). Joint design approach challenging traditional Chinese urbanism.
- MARS ArchitectscoreCollaboration on CITY = MUSEUM project for 798 creative cluster in Beijing, involving OMA, McKinsey, and other firms in strategic relay format.
- XML ArchitecturecoreJoint masterplan for Amsterdam IJ Waterfront with XML, commissioned by City of Amsterdam.
- FABRIC, MLA+, OKRA, MIXSTmajorCollaboration with multiple Dutch firms on UN Habitat Ningo Prampram City Extension Plan (100 sqkm) in Accra, Ghana.
- Studio NautaminorCollaboration on Tower for a School project in Rotterdam.
- SO-IL (New York)minorCollaboration on Cheng Shifa Museum competition entry with SO-IL.
- MVRDVminorCollaboration on Track Tower competition (141,000 sqm) in Wuhan Wangjiadun CBD.
- Lucas van den Oever / ArchetypeminorCollaboration on Loft for a Couple interior design project.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
MORE Architecture competitors and assessment
Company assessmentDirect peers
- MAD Architects: Beijing-headquartered architecture firm with global commissions and a strong cultural and urban identity. Directly comparable to MORE in operating across China and international competitions at similar scale.
- UNStudio: Amsterdam-based architecture firm with comparable size, international portfolio, and product/technology-driven design approach. Operates across the same urban and architectural commission categories as MORE.
- AIM Architecture: Shanghai-based multidisciplinary architecture firm that is a strategic collaboration partner of MORE (joint work on Jiaxing Island and Qingpu Newtown). Comparable in size, Shanghai base, and mixed-use/cultural focus.
- Neri&Hu Design and Research Office: Shanghai-based architectural design and research firm with a similar research-practice hybrid model and comparable Shanghai/China portfolio of cultural, hospitality, and adaptive reuse projects.
- XML Architecture: Amsterdam-based architecture firm that partnered with MORE on the City of Amsterdam Northern IJ Waterfront masterplan. Similar scale, Dutch base, and urban planning orientation.
- Mecanoo: Dutch architecture practice with similar size and a comparable mix of cultural, residential, and urban planning commissions. Both firms compete for European municipal and developer clients.
- MVRDV: Rotterdam-based architecture practice with global reach and an explicit focus on urbanism and research-driven design. Directly comparable to MORE in scale, Dutch origin, research orientation, and collaborative work (jointly designed Track Tower in Wuhan).
- SO-IL: New York-based architecture firm with parallel cultural and urban project orientation. Has collaborated directly with MORE on the Cheng Shifa Museum competition entry and serves comparable client segments.
Broad incumbents
- BIG (Bjarke Ingels Group): Internationally recognized architecture firm with strong research and publications orientation. Competes with MORE for high-profile urban and cultural commissions and shares a research-driven brand approach.
- OMA: Rotterdam-headquartered global architecture firm with deep urbanism and masterplanning capabilities. A much larger incumbent that competes for the same municipal and developer commissions and has collaborated with MORE-adjacent firms on the 798 CITY = MUSEUM project.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MORE Architecture social profiles
Digital presenceMORE Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
MORE Architecture leadership team
Management profileNumber of profiles
Profiles1 record
MORE Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MORE Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MORE Architecture
What does MORE Architecture do?
MORE Architecture is a multidisciplinary architecture and research firm providing architectural design, interior design, master planning, and urban design services for governments, real estate developers, and private commercial clients across Europe, China, Africa, and Southeast Asia. The firm delivers projects ranging from large-scale urban masterplans (up to 100 sqkm) to interior fit-outs (300-20,000 sqm) including cultural buildings, mixed-use developments, high-density residential, hospitality, and commercial office interiors. Its practice is underpinned by proprietary urban typologies and published research on Chinese and global urbanization conducted through the Go West Project.
Is MORE Architecture a public or private company?
MORE Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MORE Architecture founded?
MORE Architecture was founded in 2013. It employs 11 to 50 people.
Where is MORE Architecture based?
MORE Architecture is headquartered in Amsterdam, Netherlands, in the Europe region.
How does MORE Architecture make money?
One revenue line is on record: architectural Design Services.
Who are MORE Architecture's main competitors?
Direct peers on record are MAD Architects, UNStudio, AIM Architecture, Neri&Hu Design and Research Office, XML Architecture, Mecanoo, MVRDV and SO-IL. Broad incumbents are BIG (Bjarke Ingels Group) and OMA.
Does MORE Architecture have an API?
No public API is recorded for MORE Architecture.
What industry is MORE Architecture in?
MORE Architecture's product category is Architectural Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAD, Urban Planning & Master Planning. Its NAICS code is 541310 and its SIC code is 6531.