Red Truck

What Red Truck does

Red Truck is a privately held, for-profit marketplace founded in 2015 and headquartered in Portland, United States. Per its own short positioning, the company operates as a "trusted marketplace for gear that gives back," implying a curated commerce platform that aggregates products from brands or vendors tied to charitable give-back mechanics (i.e., a portion of proceeds donated to causes). The company is led by founder/CEO Michael Bergmann and operates with 1-10 employees, consistent with an early-stage, small-team operation.

No product catalog, technology stack, pricing model, revenue mechanics, customer segments, distribution channels, or partnerships are documented in the available source material. Critically, the company's primary web presence (sites.google.com/redtruck.com/home) currently resolves only to a Google Accounts sign-in page rather than a functioning marketplace, which materially constrains assessment of operational status, active SKUs, and transaction volume. No funding rounds, M&A activity, patents, certifications, or named customers are on record, and no AI/ML capabilities, integrations, or app presence are disclosed. The absence of these standard data points — combined with the non-functional public site — introduces meaningful ambiguity about whether Red Truck is an active going concern, a dormant asset, or a minimally maintained venture.

Name

Red Truck

Website

https://redtruck.com

Company type

Private

Founded year

2015

Operating status

Unknown

Headcount range

1–10 employees

Short description

Red Truck is a privately held, Portland-based marketplace founded in 2015 that curates "gear that gives back," connecting consumers with products tied to charitable give-back mechanics. The founder-led, 1-10 employee venture operates with no publicly documented revenue or funding activity.

Ownership category

akta.pro rank

Product category

Cause-Marketing Online Marketplace

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Sporting Goods & Outdoor Gear Resale (CRAFAGAH)

Keywords

• Online marketplace
• Charitable merchandise
• Cause marketing gear
• Fundraising products
• Social impact retail

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Core offering

Red Truck operates an online marketplace that sells gear (merchandise/gear products) with proceeds tied to charitable giving — purchases "give back." The marketplace curates and lists gear items for consumers who want their spending to support causes, functioning as a cause-marketing retail destination rather than a traditional e-commerce storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Truck Gear That Gives Back Marketplace

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• SidelineSwap: Online marketplace for buying and selling new and used sporting goods and outdoor gear, with peer-to-peer listings. Directly comparable as a multi-category sporting goods recommerce marketplace.
• Geartrade: Marketplace specifically focused on buying and selling used outdoor gear. Comparable as a niche outdoor recommerce marketplace competing for the same buyer and seller audiences.
• Backcountry: Outdoor specialty retailer with a curated used gear component and broad assortment of new outdoor equipment. Comparable as a destination for outdoor gear shoppers.
• Play It Again Sports: Franchise-based chain buying and selling used and new sporting goods including outdoor equipment. Comparable as a longstanding used sporting goods resale channel.

Broad incumbents

• Poshmark: Large social commerce resale marketplace that includes outdoor and activewear categories. Comparable as a competing venue where consumers list used outdoor gear for resale.
• eBay: Mass-market online marketplace with a deep long-tail of used outdoor and sporting goods listings. Comparable as a default alternative channel where buyers and sellers transact on used gear.
• The North Face Renewed: Brand-operated refurbished gear program for North Face products. Comparable as a competitor for authenticated outdoor gear resale with a sustainability/circular-economy positioning.
• Patagonia Worn Wear: Brand-operated resale, repair, and trade-in program for Patagonia outdoor apparel and gear. Comparable because it channels used outdoor gear back to consumers with a sustainability narrative, competing for the same conscious-consumer segment.
• REI Re/Supply: REI's used and outlet program reselling returned and used outdoor gear. Comparable as a major retailer-operated recommerce channel that competes for outdoor resale demand and supply.

Emerging players

• Swap.com: Online recommerce marketplace carrying apparel, toys, and sporting goods in used and new condition. Comparable as a multi-category resale platform with sporting goods as a category.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/redtruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Truck