What Will-Myers does

Will-Myers is a privately held, founder-operated digital product company (operating entity OTIS, LLC, California) that exclusively targets Squarespace website designers and developers. It sells a portfolio of 30+ purpose-built plugins — Flipbook, Horizontal Timeline, Website Showcase, Image Hotspots, Tabs Pro, Dark Mode, Mega Hamburger Menu, and others — that extend native Squarespace functionality with effects, layouts, and interactive components. Each plugin is distributed as a digital download with single-use ($15-$25) or multi-use ($60) perpetual licenses through the company's own e-commerce storefront on will-myers.com, with a free-tier Word Puzzle Plugin used for top-of-funnel acquisition.

The company's deeper intellectual property is its content and tooling assets: a 137+ snippet Code Catalogue, a Code Curious subscription membership (60+ exclusive snippets plus 12+ mini-courses), 100+ free tutorials, a CSS Targeting Library, and a Squarespace ID Finder Chrome extension. GTM is primarily product-led and community-led: content marketing via blog and newsletter, an active Slack community for paying members, a user-submitted plugin showcase, and an affiliate program. Distribution is concentrated on the company's own sites plus the Chrome Web Store, with payment processing split across Stripe, PayPal, and Squarespace native checkout.

The most strategically significant asset is Robo-Will, an AI assistant launched in October 2025 that operates through Will's Toolkit browser extension and uses a multi-provider model stack (Anthropic, OpenAI, Google, Perplexity). Robo-Will allows users to point-and-click on Squarespace page elements and receive context-aware CSS or JavaScript code, monetized via a $15/month subscription with credit-based AI consumption. The business has no external funding, no disclosed revenue, 1-10 employees, and recognized standing in the Squarespace ecosystem through the Squarespace Expert Badge, White Auth Trainer recognition, and the Squarespace Circle program — though it operates independently of Squarespace, Inc.

Name

Will-Myers

Legal name

OTIS, LLC

Website

https://will-myers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Will-Myers is a founder-operated digital product business that builds Squarespace plugins, a code snippet library, and an AI assistant (Robo-Will) for Squarespace designers and developers, monetizing through one-time plugin licenses, subscription memberships, and AI usage fees.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Plugin Sales: Individual plugin purchases ranging from $15-$60. Single-use licenses for one website, multi-use licenses for unlimited websites and template resale. One-time purchase model.
2. Code Curious Membership: Subscription membership providing access to 60+ code snippets, 12 mini-courses, priority support, and Toolkit extension. Sold as monthly or annual subscription.
3. Robo-Will AI Assistant: AI-powered Squarespace assistant accessible through the Toolkit extension and web app. Subscription-based at $15/month with credits consumed for AI chat usage.
4. Affiliate Revenue: Affiliate Link Genie plugin for managing affiliate links. Affiliate program for driving customer referrals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Will-Myers sells a suite of 30+ paid Squarespace plugins (Flipbook, Horizontal Timeline, Website Showcase, Image Hotspots, Dark Mode, Pricing Table, Tabs Pro, etc.), offered as one-time perpetual licenses with single-use and multi-use tiers. It also runs the Code Curious subscription membership for exclusive code snippets and mini-courses, and provides the Robo-Will AI assistant (delivered via the Will's Toolkit browser extension) that generates Squarespace-specific CSS and JavaScript code.

Product overview

Will-Myers is a Squarespace-focused plugin and developer resource company offering a comprehensive ecosystem of tools for Squarespace designers and developers. The core product is a portfolio of 30+ Squarespace plugins (including Flipbook, Horizontal Timeline, Website Showcase, Image Hotspots, Tooltips, Tabs Pro, Countdown Timer, Dark Mode, Popup, Mega Hamburger Menu, and more) that extend Squarespace's native functionality with custom effects, layouts, and interactive components. The company also provides a Code Curious membership subscription offering 60+ code snippets and 12+ mini-courses for learning Squarespace customization. Robo-Will is an AI-powered assistant accessible via a Chrome extension that generates CSS and JavaScript code based on user queries and page context. Supporting tools include a CSS Targeting Library for documenting Squarespace selectors, a Code Catalogue with 137+ reusable snippets, and the Squarespace ID Finder Chrome extension for locating element identifiers.

Differentiator

Problem solved

Functional benefit

Brands

• Code Curious: Membership program offering exclusive code snippets, mini-courses, and priority support for Squarespace professionals.
• Robo-Will

Products and services

• Flipbook Plugin Interactive flipbook plugin that displays content in a book-like page-turning format on Squarespace websites; sold as a one-time license ($25 single-use; $60 multi-use).
• Horizontal Timeline Plugin Plugin that displays chronological content in a horizontally scrolling timeline layout on Squarespace; sold as a one-time license ($25 single-use; $60 multi-use).
• Website Showcase Plugin Plugin for creating portfolios or client website showcases on Squarespace; sold as a one-time license ($25 single-use).
• Before/After Image Slider Plugin Draggable before/after image comparison slider plugin for Squarespace; sold as a one-time license with single-use and $60 multi-use options.
• Affiliate Link Genie Plugin Plugin for managing and displaying affiliate links on Squarespace websites; sold as a one-time $15 single-use license.
• Image Hotspots Plugin Plugin that adds interactive hotspot markers to images on Squarespace; sold as a one-time $25 license.
• Tabs Pro Plugin Advanced tab plugin with expanded styling and functionality for Squarespace; sold as a one-time $25 license.
• Dark Mode Plugin Plugin enabling dark mode theme switching on Squarespace sites; sold as a one-time $25 license.
• Mega Hamburger Menu Plugin Hamburger navigation menu plugin with mega-menu style expanded content; sold as a one-time $25 license for Squarespace.
• Countdown Timer Plugin Countdown timer plugin for adding time-based elements to Squarespace pages; sold as a one-time $25 license.
• Pricing Table Plugin Pricing table layout plugin for Squarespace; sold as a one-time $25 license.
• Simple Tables Plugin Plugin for creating and managing data tables on Squarespace pages; sold as a one-time $25 license.
• Scroll Away Hero Plugin Hero section plugin with scroll-away animation effect for Squarespace; sold as a one-time $25 license.
• Infinite Gallery Slider Plugin Auto-scrolling logo/image gallery slider plugin for Squarespace; sold as a one-time $25 license.
• Tooltips Plugin Plugin for adding customizable tooltips to elements on Squarespace sites; sold as a one-time $25 license.
• Secondary Navigation for Squarespace 7.1 Plugin Adds secondary navigation functionality specifically built for Squarespace 7.1; sold as a one-time $25 license.
• Pocket View Tabs Plugin Tab plugin with pocket-view style interface for Squarespace; sold as a one-time $25 license.
• Horizontal Scrolling Sections Plugin Plugin enabling horizontal scrolling page section layouts on Squarespace; sold as a one-time $25 license.
• Blog Pagination - Glide Plugin Glide-style pagination plugin for Squarespace blog post listings; sold as a one-time $25 license.
• Collection Carousel Plugin Carousel plugin for displaying collections of items on Squarespace; sold as a one-time $25 license.
• Vertical Accordion Plugin Vertically oriented accordion component plugin for Squarespace; sold as a one-time $25 license.
• Nested Menu Dropdowns Plugin Plugin for creating multi-level nested dropdown menus on Squarespace; sold as a one-time $25 license.
• Popup Plugin Modal popup plugin for displaying overlays and modals on Squarespace; sold as a one-time $25 license.
• Rotating Announcement Bar Plugin Announcement bar plugin with rotating content slides for Squarespace; sold as a one-time $25 license.
• Pinned Page Nav Bar Plugin Navigation bar plugin that pins to the top of the page on scroll for Squarespace; sold as a one-time $25 license.
• Vertical Timeline Plugin Vertically oriented timeline plugin for Squarespace; sold as a one-time $25 license.
• Section Loader Supreme Plugin Advanced section loading animation plugin for Squarespace; sold as a one-time $25 license.
• Expanding Panels Plugin Expandable panel layout plugin for Squarespace; sold as a one-time $25 license.
• Background Image Captions Plugin Plugin for adding captions to background images on Squarespace; sold as a one-time $25 license.
• Section Randomizer Plugin Plugin that randomizes display order of page sections on Squarespace; sold as a one-time $25 license.
• Collection to List Section Sync Plugin Plugin that synchronizes Squarespace collections with list sections; sold as a one-time $25 license.
• Code Curious Membership Subscription membership providing access to 60+ exclusive code snippets, 12+ mini-courses on Squarespace coding topics, and priority support for Squarespace designers and developers. Sold via toolkit.will-myers.com on a recurring basis.
• Robo-Will AI Assistant AI-powered Squarespace customization assistant accessible via the Will's Toolkit browser extension and web app. Uses third-party AI models (Anthropic, OpenAI, Google, Perplexity) to generate context-aware CSS and JavaScript code in response to user prompts. Sold as a $15/month subscription.
• Will's Toolkit Browser Extension Chrome browser extension providing point-and-click interaction with Squarespace sites to target elements, plus access to code snippets and the Robo-Will AI assistant. Distributed via the Chrome Web Store as the primary interface for the company's AI and code tools.
• Squarespace ID Finder Chrome extension that helps users find unique CSS block IDs, section IDs, and data attributes in Squarespace sites to use for custom code targeting.
• Word Puzzle Plugin Free drop-in word-guessing game plugin that can be added to any Squarespace page with customizable clues and answers.

Quantifiable outcome

• 250+ 5 star ratings
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SquarespacecoreTechnology or IntegrationWill-Myers builds all products specifically for the Squarespace platform. Holds Squarespace Expert Badge and White Squarespace Auth Trainer recognition. Not affiliated with Squarespace, Inc. but operates as a recognized member of the Squarespace partner ecosystem.
• Squarespace CircleminorGTM or Marketing PartnerWill Myers participates in the Squarespace Circle program, a community for Squarespace developers and experts. Provides networking, resources, and recognition for platform experts.
• AnthropiccoreTechnology or IntegrationThird-party AI model provider used by Robo-Will AI assistant. Processes user messages to provide AI-powered Squarespace customization assistance.
• OpenAIcoreTechnology or IntegrationThird-party AI model provider used by Robo-Will AI assistant. Processes user messages to provide AI-powered Squarespace customization assistance.
• Google (AI)coreTechnology or IntegrationThird-party AI model provider option in Robo-Will AI assistant. Users can choose different AI models for their customization assistance.
• PerplexitycoreTechnology or IntegrationThird-party AI model provider option in Robo-Will AI assistant. Available as alternative AI provider for user choice.
• Chrome Web StorecoreChannel Partner/ Reseller/ DistributorHosts and distributes the Will's Toolkit browser extension for Chrome. Enables users to install the extension that powers Robo-Will and Squarespace element targeting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Webflow: Competing no-code website platform with a parallel ecosystem of apps, code embeds, and a marketplace of designers/developers. Represents both a competitive threat to the Squarespace ecosystem and a potential expansion target for Will-Myers' Robo-Will AI architecture.
• Wix: Major competing no-code website platform with its own App Market and developer ecosystem. Comparable category-level dynamics around third-party extensions, design customization, and AI-assisted site building.
• Squarespace: The underlying platform operates an Extensions marketplace and creator program. While positioned as a partner rather than competitor, Squarespace's marketplace dynamics, policy decisions, and any first-party extensions directly govern Will-Myers' distribution and competitive positioning.
• Envato Market (Code Canyon / ThemeForest): Large-scale digital marketplace for code snippets, plugins, scripts, and website templates including assets aimed at site customization. Different scope but overlapping buyer intent (designers seeking ready-made extensions).

Direct peers

• SQSP Themes: Operates a Squarespace template and customization marketplace targeting the same designer/developer customer segment. Closest direct peer by product type (Squarespace-specific extensions) and distribution model (own storefront plus content marketing).
• Ghost Plug: Sells Squarespace-specific plugins and code snippets to the same designer community with similar one-time and subscription pricing. Most directly comparable in catalog scope and target buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/willmyethewebsiteguy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will-Myers