Junk Food Custom Arcades

What Junk Food Custom Arcades does

Junk Food Custom Arcades (Junk Food Arcades LLC) is a privately held Georgia-based manufacturer of specialty gaming peripherals, founded and operated by Travis Crittenden as President, CEO, Owner, and Founder. The company designs, assembles, and sells custom controllers primarily targeting the fighting game community (FGC) and adjacent gaming segments through a direct-to-consumer Shopify storefront with global shipping to at least seven countries.

The product portfolio centers on three controller lines: the Snack Box MICRO leverless controller family (MICRO LITE at $99, MICRO One-piece Case at $185, MICRO XL at $185, SNK Special Edition at $220, and the base Snack Box MICRO Artwork Case at $165), the SWORL line introduced in March 2025 at $175 (Basic) and $225 (Multiconsole), and the SLIDER modular controller available for pre-order at $129 to $179. Differentiated technical features include Hall effect thumb domes on the SWORL (patents pending internationally, reducing thumb movement by approximately 40% versus traditional sticks), exclusive JFA-branded Kailh Amber low-profile switches with a 1mm actuation point and 45g force available only through the company, hot-swappable MX-style mechanical switches, on-controller remappable profiles (five memory slots with configurable SOCD modes, LED brightness, and analog sensitivity), and a Brook-chip-based multi-platform compatibility stack covering PS5, Xbox Series, Nintendo Switch/Switch 2, and PC. The SLIDER adds a modular inner-stack architecture with swappable layouts (leverless 16-button or Sanwa joystick) and a lifetime warranty on the stainless steel USB port. Accessories (keycap sets $14.95–$20, metal plates $30.95–$45.95, switches $12, cables $11.95–$14.95, option buttons $4, silencing pads $12) create a recurring-purchase tail around each controller.

The business model is single-channel D2C hardware with no retail or wholesale distribution. Marketing is community-first and content-led, centered on the Junkfood Journal blog (27 articles), Discord, YouTube, TikTok, Instagram, Facebook, and Twitter/X, supplemented by tournament presence at EVO (SWORL nominated for Best Tech 2025) and Genesis Smash where attendees demo products. Strategic partnerships include SNK for licensed artwork (administered through Hit Box, LLC), Kailh for exclusive switch manufacturing, Sanwa for joystick components, Brook for PCB and console-compatibility chips, and FocusAttack.com for artwork template distribution. The company has no disclosed external funding, no parent company, no subsidiaries, and no acquisitions.

Name

Junk Food Custom Arcades

Legal name

Junk Food Custom Arcades LLC

Website

https://junkfoodarcades.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Junk Food Custom Arcades is a Georgia-based, direct-to-consumer manufacturer of specialty leverless and modular gaming controllers (Snack Box MICRO, SWORL, SLIDER) serving the fighting game community, casual gamers, accessibility players, and SNK franchise collectors worldwide via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

akta.pro secondary industry

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• Custom gaming controllers
• Leverless arcade controllers
• Fighting game peripherals
• Mechanical switch controllers
• Video game accessories

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gaming Controller Hardware Sales: Direct-to-consumer sales of leverless controllers (MICRO, MICRO XL, MICRO LITE, SWORL, SLIDER) through owned e-commerce storefront. One-time hardware purchase with varying console compatibility tiers.
2. Accessories and Replacement Parts: Sales of complementary products including keycaps, metal plates, cables, switches, cases, silencing pads, option buttons, and bottom screws. These are consumable/upgradable accessories that drive repeat purchases.
3. PCB and Console Support Upgrades: M3 PCBs for PS5/Xbox Series support, Brook Gen5X upgrades for SLIDER, Brook Wingman adapters for console compatibility. Component upgrades that enable broader platform support.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels9 records

Core offering

Junk Food Custom Arcades designs, manufactures, and direct-to-consumer sells custom leverless (all-button) video game controllers and accessories for the fighting game community. The portfolio spans three controller lines—the Snack Box MICRO series, the SWORL, and the SLIDER—plus an extensive accessories catalog (keycaps, switches, metal weight plates, cases, cables, silencing pads, and replacement parts). All products are sold globally through the company's owned Shopify storefront, with pre-order available for new SKUs.

Product overview

Junk Food Custom Arcades manufactures specialized gaming controllers for the fighting game community (FGC). The product portfolio centers on three main controller lines: the Snack Box MICRO series (compact leverless controllers with hot-swappable switches and multi-platform compatibility), the SWORL (ergonomic controller with innovative hall effect thumb domes), and the SLIDER (modular fighting game controller with swappable layouts). The ecosystem includes comprehensive accessories including keycap sets, metal weight plates, cases, cables, and Kailh switch options. The company also offers third-party Brook hardware upgrades for console compatibility. All products are sold direct-to-consumer through their Shopify store with a 90-day limited warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Snack Box MICRO Leverless Controller (Artwork Case) All-button (leverless) arcade-style controller for fighting games featuring exclusive JFA Amber switches, USB-C connectivity, and a customizable artwork case; supports PS5, Xbox Series, Nintendo Switch, and PC.
• SNK Special Edition Snack Box MICRO Licensed SNK special edition leverless controller with exclusive holographic artwork of Fatal Fury characters and JFA-exclusive Amber switches; for collectors and competitive players.
• MICRO with One-piece Case All-button leverless controller with a one-piece molded case in various colors and full multi-platform compatibility (PS5, PS4, PS3, Xbox Series, Xbox One, Switch, PC).
• MICRO LITE (PC / Switch) Budget leverless controller for PC and Nintendo Switch featuring low-profile Kailh Red mechanical switches with hot-swappable sockets; approximately 10" x 5" x 0.5" and 0.8 lbs.
• MICRO XL Controller Larger format MICRO leverless controller with expanded dimensions and weight for added comfort and custom artwork space; compatible with PS5, Xbox Series, PC, and Nintendo Switch/Switch 2.
• M3 PCB for Micro Replacement PCB board for the MICRO that enables PS5, Xbox One, Xbox Series X, Switch, Switch 2, and PC support without requiring a dongle; designed and built by Brook.
• SWORL Multiconsole
• SWORL Basic
• SLIDER (Modular 16-Button Leverless) Modular fighting game controller with swappable inner-stack layouts; ships as a 16-button leverless layout with a lifetime warranty on the stainless steel USB port and compatibility with the latest dongles and converters.
• SLIDER (Sanwa Joystick Edition) Modular SLIDER controller variant featuring a Sanwa joystick with removable shaft and balltop, plus an accessory storage compartment in the removable bottom plate.
• SLIDER Both Layouts Bundle Bundle including both leverless and Sanwa joystick layouts for the SLIDER modular controller at a discounted price.
• SLIDER Stick PS5 Bundle Bundle pairing the SLIDER stick layout with a Brook Gen5X mini upgrade for full PS5 support.
• SLIDER Leverless PS5 Bundle Bundle pairing the SLIDER leverless layout with a pre-installed Brook Gen5X mini upgrade for PS5 support.
• Brook Gen5X Upgrade for SLIDER Brook Gen5X board upgrade service for the SLIDER, enabling PS5, Xbox, and Nintendo Switch 2 compatibility with hand-soldered installation included; alternative to the Brook Wingman converter.
• Brook Wingman P5 Adapter USB adapter that attaches to the end of a controller's USB cable to provide instant PS5 support as an alternative to the Brook Gen5X internal upgrade.
• SWORL Keycaps Two-part molded custom round keycaps for the SWORL controller, sold in sets of 10 and available in multiple colors including hot pink, red, purple, sky blue, gray, white, and green.
• SWORL Option Buttons Opaque colorful option buttons matching SWORL keycaps, sold in sets of 6 in blue and grey.
• MICRO Concave Keycap Set Injection-molded concave keycap set for the Snack Box MICRO, in PBT with micro-texture surface; includes 11x 24mm keycaps, 1x 30mm keycap, and 7 colored pegs, available in 14 colors.
• MICRO Convex Keycap Set Convex keycap set for color customization on the Snack Box MICRO; certain color variants include option pegs while others (Hot Pink, Lime Green, Red) do not.
• Medium Metal Plate for MICRO Thin stainless steel weight plate for the MICRO bottom, approximately 60% as heavy as the heavy metal plate; includes non-slip pad and is available in multiple colors.
• Heavy Metal Plate for MICRO Thick stainless steel weight plate that adds significant weight to the bottom of the MICRO, MICRO XL, and LBX; includes non-slip pad.
• One-Piece Case for SnackBox MICRO Replacement one-piece molded case for the SnackBox MICRO, available in multiple colors; includes case, screws, and standard backplate; not compatible with artwork customization.
• Artwork Case for SnackBox MICRO Two-part empty artwork case for the MICRO with a thicker top and cable management hoop; clear top with frosted bottom that lights up with PCB LEDs; compatible with M2 and M3 boards.
• XL Artwork Case for MICRO Extra-large artwork case for the MICRO XL, with a clear top and frosted bottom; compatible with M2 Micro PCBs and not compatible with older Green PCBs.
• Right Angle USB-C Cable (6 ft) Braided 6 ft USB-C to USB cable with a right-angle connector designed for MICRO controllers for safer storage and travel.
• Micro USB-C Cable (9 ft) Braided 9 ft USB-C to USB cable for MICRO controllers.
• Kailh Low Profile (Choc) Switch Set Kailh low-profile (Choc) mechanical switches for MICRO controllers, sold in sets of 12; available in Red (50g linear, 1.5mm), Red Pro (35g linear, 1.5mm), Pink (20g linear, 1.5mm), White (50g clicky, 1.5mm), and the JFA-exclusive Amber (45g linear, 1mm).
• Micro Silencing Pads Silencing pads that dampen the downstroke of MICRO keycaps to reduce actuation noise.
• Micro Bottom Screws Replacement M2.5 8mm screws for the MICRO and LBX controllers; available in packs of 5 for the standard Micro or 6 for the Micro XL.
• Junk Food Arcades Gift Card Store gift cards redeemable on the Junk Food Arcades e-commerce site, available in variable denominations starting at $10.00 USD.

Quantifiable outcome

• Hall effect thumb domes reduce thumb movement by approximately 40%
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• BrookcoreTechnology or IntegrationBrook provides PCBs (M3 PCB, Gen5X upgrade) and controller chips for the SWORL Multiconsole. The SWORL uses Brook chips enabling native multi-console compatibility without passthrough dongles. Brook Gen5X and Wingman adapters provide PS5 and Xbox Series support for SLIDER controllers.
• SNKflagshipOEM/ Whitelabel/ Licensing PartnerSNK provides licensing for special edition Snack Box MICRO controllers featuring exclusive holographic artwork of Fatal Fury: City of the Wolves characters including Rock Howard, Terry Bogard, Mai Shiranui, Kain R. Heinlein, and B. Jenet. Batch 1 holographic editions available.
• Hit Box, LLCcoreOEM/ Whitelabel/ Licensing PartnerThe SNK Special Edition Snack Box MICRO is licensed through Hit Box, LLC. Hit Box is the original manufacturer/ licensor of the leverless controller technology on which the MICRO is based.
• KailhcoreTechnology or IntegrationKailh manufactures low-profile mechanical switches (Choc form factor) used in MICRO and MICRO LITE controllers. JFA Exclusive Amber switches (45g, 1mm actuation) are a proprietary Kailh product available only through Junk Food Arcades. Other variants include Red (50g linear), Red Pro (35g linear), Pink (20g linear), and White (50g clicky).
• SanwacoreTechnology or IntegrationSLIDER Stick edition includes a Sanwa joystick with removable shaft (valued at $49 as an upgrade). Sanwa is a well-known manufacturer of arcade and fighting game components.
• FocusAttack.comminorChannel Partner/ Reseller/ DistributorFocusAttack.com hosts artwork templates for Junk Food Arcades products, including the SnackBox MICRO Art Case and MICRO XL Art Case. Artwork printing and cutting services are available through FocusAttack.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hori: Long-standing Japanese fight-stick and controller maker with official Street Fighter and Tekken licensed products. Compares as a broad incumbent operating in the same arcade-stick category with first-party IP licenses JFA does not yet hold.
• Mad Catz: Heritage gaming peripherals brand (re-emerged) historically dominant in fight sticks (TE, Tournament Edition). Comparable as a broad incumbent that historically led the FGC stick market and continues to compete across gaming controllers.
• Razer: Global incumbent in gaming peripherals including fight sticks (Razer Panthera, Kitsune) that overlap with JFA's leverless and arcade-controller offerings. Compares as a broad incumbent with similar product category but vastly larger portfolio and retail distribution.

Direct peers

• Brook: Provides the PCBs, console-compatibility chips, and adapters that power JFA's MICRO, SWORL, and SLIDER products; also sells its own fight stick accessories, making Brook a partner-competitor hybrid in the same FGC ecosystem.
• Hit Box: Original inventor and licensor of the leverless controller concept that Junk Food Arcades' MICRO line is built upon. Direct competitor in leverless controllers and the source of JFA's core technology license, making it the most comparable peer.
• Victrix (PDP): Maker of premium pro fight sticks (Pro FS, Leverless) for PS5 and tournament players. Directly comparable as a fight-stick specialist targeting competitive FGC users with similar premium positioning and price points.
• Qanba: Specialist arcade-stick and fight-stick manufacturer targeting the FGC and tournament community. Comparable as a direct peer focused on the same customer segment with joystick and leverless-style products.
• Mayflash: Universal arcade-stick adapter and controller maker that sells budget-to-mid fight stick accessories and conversion products. Comparable as a direct peer in the FGC accessory and stick market, particularly on console compatibility adapters.

Emerging players

• 8BitDo: Independent gaming controller maker known for retro and modern gamepads with strong customization and modder appeal. Comparable as an emerging/specialized player with hot-swappable controls and multi-platform support similar to JFA's value proposition.
• Azeron: Maker of keypad-style gaming controllers (Azeron Cyborg, Keypad) aimed at FPS and competitive gamers seeking ergonomic, customizable alternatives to gamepads. Comparable as an emerging niche player offering custom-form-factor input devices for performance-focused users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/junkfoodarcades
• YouTubeyoutube.com/@junkfoodarcades
• Facebookfacebook.com/junkfoodarcades
• Instagraminstagram.com/junkfoodarcades
• TikToktiktok.com/@junkfoodcustomarcades
• LinkedInlinkedin.com/company/junkfood-custom-arcades

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junk Food Custom Arcades