Homestore.com

What Homestore.com does

Homestore.com, founded in 1996 in San Jose, California, originally operated as a publicly traded NASDAQ-listed company (ticker HOMS) before becoming Move, Inc., a subsidiary of News Corp. Under the Move, Inc. umbrella, the company runs a multi-brand online real estate and moving network anchored by Realtor.com — operated under license from the National Association of REALTORS — and including Moving.com, Doorsteps, Avail, UpNest, ListHub, Move.com, and SeniorHousingNet.com.

The platform serves two primary customer segments. On the consumer side, it provides home search, rental, moving, and senior-housing content and tools. On the professional side, it monetizes through advertising, listing syndication (ListHub), and SaaS offerings targeted at brokers, agents, and landlords. Pricing is quote-based and not publicly disclosed, consistent with enterprise sales motions to large real estate brokerages and agent networks.

The business is exposed to ongoing NAR antitrust litigation that directly affects the commission and listing practices underpinning Realtor.com's economics, representing the most material risk to the company's core revenue base. No public AI/ML capabilities are disclosed in the available data, and the company has not been documented as operating a public developer API.

Name

Homestore.com

Website

https://homestore.com

Company type

Private

Founded year

1996

Headcount range

1,001–5,000 employees

Short description

Homestore.com (now Move, Inc., a News Corp subsidiary) operates a multi-brand online real estate network led by Realtor.com, serving U.S. home buyers, sellers, renters, and real estate professionals through advertising and listing syndication.

Ownership category

akta.pro rank

Product category

Online Real Estate Listings and Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK), Home Sale & Home Purchase Assistance (HSAKAJAC), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Online real estate listings
• Rental search platform
• Real estate marketing
• Moving services comparison
• MLS listing distribution

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Distribution channels3 records

Core offering

Homestore.com, via its operating entity Move, Inc., operates an online network of websites that help users find, rent, and buy property. The portfolio centers on Realtor.com® (the official site of the National Association of REALTORS®) for for-sale listings, supplemented by consumer brands such as Moving.com, Doorsteps, Avail, UpNest, and Move.com, and professional products including ListHub and Realtor.com® Pro marketing solutions.

Product overview

Move, Inc. operates a multi-brand platform for real estate information and services. The core product is Realtor.com® (the official site of the National Association of REALTORS®), which offers comprehensive for-sale listings. This core platform is complemented by consumer brands including Moving.com (moving services), Doorsteps (rentals), Avail (landlord/tenant tools), UpNest (agent comparison), and Move.com (home portal). For professional users, Move offers ListHub (listing distribution for brokers) and Realtor.com® Pro marketing solutions. The portfolio spans the complete home journey from buying/selling to renting and moving services.

Differentiator

Problem solved

Functional benefit

Products and services

• Realtor.com® The trusted resource for all things home with the most comprehensive for-sale listings of any site, offering insightful information, valuable tools, and professional expertise. It is the official site of the National Association of REALTORS® and serves U.S. home buyers, sellers, and renters.
• Moving.com Provides consumers an easy search service to contact movers and compare quotes from hundreds of long-distance moving companies for their next move.
• Doorsteps A rentals website powered by Realtor.com with thousands of listings in 25+ U.S. markets, gathered from city and state MLS sites and direct feeds from property management companies.
• Avail A platform that gives DIY landlords and tenants online tools for the rental process, including listings, rental applications, leases, monthly rent payments, and maintenance tickets. Used for single family homes, condo units, and small multi-unit buildings across the U.S.
• UpNest Allows consumers to compare top real estate agents in their area, providing transparency into agent commission rates, fees, and experience, supported by helpful tools and guides.
• Realtor.com® Pro (Marketing) Lead generation, brand building, and other solutions that help agents, teams, and brokers leverage the strength of the Realtor.com® consumer brand.
• ListHub A controlled platform that enables brokers to deliver accurate, MLS-sourced listings to consumers, serving as an important extension for MLSs managing broker listing data.
• Move.com Home buying, selling, and rentals portal that is part of the Move network providing real estate information, tools, and professional expertise across a family of websites and mobile experiences.
• SeniorHousingNet.com Senior housing search platform providing listings for senior living communities and housing options.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Association of REALTORS®flagshipOEM/ Whitelabel/ Licensing PartnerMove, Inc. has the license to operate Realtor.com® from the National Association of REALTORS. The NAR is celebrating its 118th anniversary and has historically influenced housing policy through entities like Fannie Mae and Realtor.com.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zillow Group: Operates Zillow, Trulia and other U.S. residential real estate portals. Directly competes with Realtor.com® for consumer traffic, agent subscriptions and listing display, with overlapping business models in lead monetization and home search.
• Redfin: Tech-enabled residential real estate brokerage and portal. Competes with Realtor.com® on consumer home search, agent lead funnels, and brokerage services in U.S. metros.
• Compass: U.S. residential real estate brokerage with proprietary technology platform. Competes with Realtor.com®-driven agent lead funnels and overlaps on the professional/consumer side of the home transaction journey.
• REA Group: Asia-Pacific residential real estate portal owned by News Corp. Closely related to Move via shared ownership and similar business model in property search and agent subscriptions, though focused on APAC markets.

Regional players

• Rightmove: Leading U.K. residential real estate portal. Operates the same agent subscription, listing-display and lead-generation model as Realtor.com®, but serves U.K. rather than U.S. consumers and agents.
• Idealista: Leading residential real estate portal in Southern Europe (Spain, Portugal, Italy). Operates a comparable agent subscription and listing model to Realtor.com®, but serves Iberian and Italian markets rather than the U.S.

Emerging players

• Rocket Homes: Real estate search and agent-matching platform backed by Rocket Companies. Competes with Realtor.com® on consumer home search and agent lead generation in the U.S. market.
• Opendoor: iBuying and direct home purchase platform. Competes with Move indirectly by reshaping the agent-mediated transaction model that Realtor.com® and its professional tools currently monetize.
• HomeLight: Agent-matching and real estate fintech platform. Overlaps with Move's UpNest and Realtor.com® Pro offerings in connecting consumers to agents and providing agent productivity tools.

Broad incumbents

• CoStar Group (Homes.com): Dominant commercial real estate data incumbent that has expanded into U.S. residential portals via Homes.com. Overlaps with Move's residential search and agent marketing business, but operates from a much broader data and analytics portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homestore.com