Baptist Health

What Baptist Health does

Baptist Health is a private, non-profit integrated healthcare system headquartered in Jacksonville, Florida, founded in 1955 and operating with 10,000+ employees across Northeast Florida. The system runs 7 hospital campuses, including 5 Baptist Medical Centers (Jacksonville, Beaches, Clay, Nassau, South), Baptist Heart Hospital, and the affiliated Wolfson Children's Hospital, supported by 55+ primary care offices and multiple outpatient HealthPlace campuses. Specialty service lines span oncology (Baptist MD Anderson Cancer Center partnership), cardiovascular care, bariatric and metabolic surgery, neurosurgery (Lyerly), rheumatology, urology, orthopedics, behavioral health, and senior care (AgeWell Center). Quality credentials include a 3-star rating from the Society of Thoracic Surgeons for heart and lung surgery, 15 consecutive LeapFrog 'A' Hospital Safety Grades at Baptist Beaches, and MBSAQIP Center of Excellence accreditation in bariatric surgery.

The core technology platform is built on Epic, with the My Baptist Chart patient portal providing test results, appointment management, bill payment, and provider messaging, complemented by the Baptist Access mobile application for indoor hospital navigation, doctor search, and ER wait times. A 24/7 on-demand virtual care service (HealthPlace on Demand) extends access beyond physical facilities, and the system participates in the EpicCare Link external provider network for care coordination. Patient billing supports Apple Pay and Google Pay, with CarePayment and Elevate Patient Financial Solutions providing extended financing and uninsured assistance.

Revenue is generated from patient services (hospital inpatient, outpatient, emergency, diagnostic, and physician services) billed to insurance and patients directly, supplemented by negotiated insurance network rates. The go-to-market model is sales-led through physician referral networks, insurance plan participation, and reputation-based patient choice, supported by digital marketing across the Juice blog, Baptist Health Radio podcast, social media, email newsletters, and community classes. Baptist Health serves the general patient population, seniors 65+ through AgeWell, and area employers through the PATH employee wellness program across Northeast Florida.

Name

Baptist Health

Legal name

Baptist Health

Website

https://baptistjax.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

10,001+ employees

Short description

Baptist Health is a private, non-profit integrated healthcare system in Jacksonville, Florida, operating 7 hospital campuses, 55+ primary care offices, and multiple specialty institutes across Northeast Florida, serving individual patients, seniors, and employer groups with primary, acute, and specialty care.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Ambulatory Health Care Services (621), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Community-Based Preventive & Health Promotion Clinics (HLAFAGAO), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

Keywords

• Hospital healthcare services
• Emergency medical care
• Specialty physician services
• Bariatric surgery programs
• Cardiovascular care services

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Services Revenue: Revenue generated from providing medical services to patients including hospital inpatient care, outpatient services, emergency care, diagnostic testing, and physician office visits. Services are billed to insurance or patients directly.
2. Insurance Premiums: Revenue from participating in insurance networks, where the system receives negotiated rates for covered services provided to plan members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Baptist Health is a non-profit, integrated healthcare system that operates six Baptist Medical Center hospitals, Baptist Heart Hospital, an affiliated children's hospital, 55+ primary care offices, and a network of specialty physician practices across Northeast Florida. It delivers the full continuum of care — emergency, acute inpatient, outpatient, primary care, specialty, surgical, oncology, behavioral health, rehabilitation, and home health — to individual patients and area employers, supported by an Epic-based patient portal, a mobile navigation app, and a 24/7 virtual care service.

Product overview

Baptist Health is a healthcare system based in Jacksonville, FL, operating hospitals, outpatient facilities, and physician practices across Northeast Florida. The portfolio centers on hospital care (6 Baptist Medical Centers and affiliated Wolfson Children's Hospital), a patient portal (My Baptist Chart via Epic), a navigation mobile app (Baptist Access), virtual care (HealthPlace), weight management services (Metabolic Weight Loss Clinic and Bariatric Surgery Center of Excellence), and specialty practices including Lyerly Neurosurgery, Baptist Rheumatology, Baptist Urology Group, and AgeWell senior care. Baptist MD Anderson Cancer Center provides oncology services under a partnership. The system does not appear to offer a public developer API.

Differentiator

Problem solved

Functional benefit

Products and services

• Baptist Access App Mobile application that provides indoor and outdoor hospital navigation, doctor search, real-time ER wait times, and access to the My Baptist Chart patient portal; intended for patients and visitors of Baptist Health facilities.
• My Baptist Chart Epic-powered patient portal that lets patients view test results, schedule and manage appointments, pay bills, and communicate with their Baptist Health providers online.
• HealthPlace by Baptist Health 24/7 on-demand virtual care service that connects patients with Baptist Health providers via video visits for non-emergency conditions, accessible from a mobile device or computer.
• Baptist Metabolic Weight Loss Clinic Medical weight management program offering FDA-approved medications (including GLP-1s), behavioral therapy, nutritional counseling, and connection to bariatric surgery; intended for patients seeking physician-supervised weight loss.
• Baptist Center for Bariatric and Reflux Surgery MBSAQIP-accredited bariatric surgery program offering sleeve gastrectomy and gastric bypass procedures, plus reflux surgery, at Downtown Jacksonville and Fleming Island locations.
• Baptist MD Anderson Cancer Center Oncology service operated under a partnership with MD Anderson Cancer Center, providing cancer treatment, access to groundbreaking clinical trials, and specialized cancer physicians to patients in Northeast Florida.
• AgeWell Center for Senior Health Geriatric care center serving Medicare-eligible adults 65 and older with comprehensive assessments for declining functionality, falls, memory issues, and chronic conditions.
• Baptist Primary Care Primary care physician network with more than 55 offices throughout Northeast Florida, providing routine, preventive, and chronic disease care.
• Baptist Heart Hospital Specialized cardiovascular care center that has earned the highest possible 3-star rating from the Society of Thoracic Surgeons for heart and lung surgery quality.
• Lyerly Neurosurgery Neurosurgery practice with 9 neurosurgeons and neurocritical care physicians offering cerebrovascular, spine, skull base, and neurointerventional procedures.
• Baptist Rheumatology Rheumatology practice with 5 rheumatologists treating autoimmune diseases including lupus, rheumatoid arthritis, and psoriatic arthritis.
• Baptist Urology Group Urology practice offering treatment for kidney stones, overactive bladder, incontinence, and erectile dysfunction, serving the Nassau County area.
• CareSpot Urgent Care Walk-in urgent care clinics operated through a partnership with CareSpot, providing immediate care for non-emergency conditions as part of Baptist Health's immediate care network.
• Wolfson Children's Hospital Affiliated children's hospital serving patients from birth through young adulthood, providing pediatric emergency and specialized pediatric care integrated with Baptist Health's adult services.

Quantifiable outcome

• Baptist Beaches achieved 15th consecutive 'A' grade in LeapFrog Hospital Safety Grade, placing it among top-performing hospitals nationally for patient safety
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MD Anderson Cancer CentercoreStrategic or Co-development PartnerBaptist MD Anderson Cancer Center provides world-class oncology expertise in Jacksonville, offering hope with innovative treatments, groundbreaking clinical trials and personalized support. This affiliation brings MD Anderson's cancer care protocols and expertise to the Northeast Florida market.
• Wolfson Children's HospitalcoreStrategic or Co-development PartnerWolfson Children's Hospital is an affiliated pediatric hospital serving children from birth through young adult, providing specialized pediatric care integrated with Baptist Health's adult services.
• CarePaymentminorOthersCarePayment provides patient financing for longer-term payment plans beyond the standard 12-month interest-free payment plans offered directly by Baptist Health.
• Elevate Patient Financial Solutions (ElevatePFS)minorOthersElevatePFS provides free assistance to uninsured patients who need help paying medical bills, connecting them with programs and resources to make healthcare more affordable.
• CareSpotminorChannel Partner/ Reseller/ DistributorCareSpot urgent care locations provide walk-in treatment for non-emergency conditions as part of Baptist Health's immediate care options, extending access beyond hospital-based emergency services.
• North Florida SurgeonscoreStrategic or Co-development PartnerIndependent surgical group providing bariatric surgeons Dr. Craig Morgenthal (Medical Director) and Dr. Steven Hodgett for Baptist Health's bariatric surgery program. The surgeons have more than 30 years of combined experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BaptistHealthJx
• YouTubeyoutube.com/user/BaptistHealthJax
• Facebookfacebook.com/BaptistHealthJx
• LinkedInlinkedin.com/company/baptisthealth
• Instagraminstagram.com/BaptistHealthJx

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Health