Wattly
Wattly is an Australian certificate aggregator that creates and trades environmental certificates (VEECs, ESCs, STCs, LGCs, ACCUs) across state and federal energy efficiency and carbon schemes, serving commercial, industrial, and residential customers via channel partners and a proprietary mobile field data collection platform.
- Company typePrivate
- Founded2012
- HeadquartersCremorne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wattly does
Wattly Pty Ltd is an Australian energy efficiency certificate aggregator and technology provider that creates, aggregates, and trades environmental certificates (VEECs, ESCs, STCs, LGCs, ACCUs) on behalf of commercial, industrial, and residential customers across Australia. The company operates within four major government incentive frameworks — Victorian Energy Upgrades (VEU), NSW Energy Saving Scheme (ESS), Federal Renewable Energy Target (RET), and Federal Emissions Reduction Fund (ERF) — and has registered over 5 million certificates representing more than 4 million tonnes of carbon abated across 40,000+ project sites.
The company's core technology is the Wattly Raptor App (4th generation), a mobile field data collection platform with barcode scanning, geotagging, and real-time photo verification, integrated with a partner dashboard for end-to-end job and pipeline management. Wattly supplements this technology layer with Certified Measurement and Verification Professionals (CMVP) using IPMVP-standard methodologies for complex industrial and commercial upgrades. Product lines span commercial and residential lighting certificate services, small-scale and mid-scale solar certificate services, industrial equipment upgrades (boilers, chillers, compressed air, motors), hot water systems, and refrigerated display cabinets.
Wattly generates revenue primarily through transaction fees on certificate trading — buying certificates from project creators and selling them to energy retailers or on secondary markets — augmented by consulting and technical services for complex M&V-driven projects. Distribution is anchored by a channel partner model spanning energy service companies, electrical contractors, equipment suppliers, and energy consultants, supplemented by direct enterprise engagement with customers such as Molycop, Metro Trains, Kimberly-Clark, and Charter Hall. In May 2021, Wattly combined with Northmore Gordon Pty Ltd under the Northmore Gordon Group brand to integrate advisory services with certificate aggregation across Australia and South East Asia.
Wattly firmographics
Firmographics- Name
- Wattly
- Legal name
- Wattly Pty Ltd
- Website
- https://wattly.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wattly is an Australian certificate aggregator that creates and trades environmental certificates (VEECs, ESCs, STCs, LGCs, ACCUs) across state and federal energy efficiency and carbon schemes, serving commercial, industrial, and residential customers via channel partners and a proprietary mobile field data collection platform.
- Ownership category
- akta.pro rank
Wattly industry classification
Industry- Product category
- Energy Efficiency Certificates
- NAICS
- Utilities (22), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric, Gas & Sanitary Services (4900), Electric Services (4911)
- akta.pro primary industry
- Siting, Resource Assessment & Environmental Tech R&D (Remote Sensing, Wake Modeling, Wildlife Mitigation) (EUAMAOAJ)
- akta.pro secondary industry
- Emissions Controls & Environmental Retrofit Services (SCR/FGD/ESP, CEMS) (EUAEALAL)
Keywords
Where Wattly is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Wattly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Environmental Certificate Creation and Trading: Wattly creates and aggregates environmental certificates (VEECs, ESCs, STCs, LGCs, ACCUs) on behalf of customers and partners. Revenue is earned through certificate trading — buying certificates from project creators at competitive rates and selling to energy retailers or on secondary markets. Wattly also offers forward-selling of certificates to lock in prices. Payment is made to partners within 3–10 business days of evidence submission, and Wattly retains the difference between purchase price and sale price.
- Consulting and Technical Services: Wattly provides consulting services for energy efficiency opportunity assessments, project registration, metering arrangements, and compliance. This augments certificate creation revenue and supports large industrial/commercial projects where M&V, metering equipment, and modelling expertise are required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | STC Processing at Market Rate with Lock-in Option |
| Transaction based/ take rate | Multi-year contract | Energy Certificate Rebate — Boiler Upgrades |
| Transaction based/ take rate | Pay-as-you-go | Hot Water System — VEEC + STC Combined Incentive (VIC) |
| Transaction based/ take rate | Pay-as-you-go | Refrigerated Display Cabinet Rebates (VIC/NSW) |
| Transaction based/ take rate | Multi-year contract | Mid-Scale Solar VEEC vs LGC Rebate Comparison (VIC) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Wattly product offering
Product offeringCore offering
Wattly creates, aggregates, and trades environmental certificates (VEECs, ESCs, STCs, LGCs, ACCUs) generated through energy efficiency and renewable energy projects under the Victorian Energy Upgrades (VEU), NSW Energy Saving Scheme (ESS), Federal Renewable Energy Target (RET), and Federal Emissions Reduction Fund (ERF). The company combines a proprietary mobile field application (Raptor) with technical consulting services to enable partners and end-customers to access government scheme funding for commercial lighting, residential retrofits, industrial equipment upgrades, hot water systems, and solar PV installations across Australia.
Product overview
Wattly is an energy efficiency certificates and solutions company that provides a comprehensive platform for creating, aggregating, and trading environmental certificates across Australian government incentive programs. The core offering centers on the Wattly Job Management Software (Raptor App) for field data collection, combined with certificate creation and aggregation services under four major government schemes: Victorian Energy Upgrades (VEU), NSW Energy Saving Scheme (ESS), Federal Renewable Energy Target (RET), and Federal Emissions Reduction Fund (ERF). The platform enables partners and contractors to generate various certificate types including VEECs, ESCs, STCs, LGCs, and ACCUs from energy efficiency upgrades and renewable energy installations. Services include commercial and residential lighting certificate processing, small-scale and mid-scale solar services, industrial equipment upgrades, hot water systems, and refrigerated display cabinet rebates. The company also provides measurement and verification consulting, partner dashboard tools, and online calculators for estimating certificate values.
Differentiator
Problem solved
Functional benefit
Products and services
- Wattly Job Management Software (Raptor App) Mobile field data collection application for iOS and Android with barcode scanning, geotagging, and real-time collaboration between field installers and office staff. Provides end-to-end visibility of job status, certificate quantities, and pipeline, with real-time photo verification before installers leave the job site to reduce revisits. Sold to and used by ESCOs and electrical contractors.
- Victorian Energy Upgrades (VEU) Certificate Services End-to-end certificate creation and aggregation services under the Victorian Energy Upgrades (VEU) program enabling businesses to generate Victorian Energy Efficiency Certificates (VEECs) from commercial lighting, residential upgrades, project-based activities (mid-scale solar, industrial upgrades), and special products. Available to commercial, industrial, and residential customers and the partners that serve them.
- NSW Energy Saving Scheme (ESS) Certificate Services Certificate creation and aggregation services under the NSW Energy Saving Scheme, supporting commercial lighting, public lighting, industrial upgrades, and business appliances through various ESS methods including PIAM&V and Metered Baseline Method. Delivers Energy Saving Certificates (ESCs) for NSW-based projects.
- Federal Renewable Energy Target (RET) Certificate Services Certificate services covering both Small-scale Renewable Energy Scheme (SRES, producing STCs for systems under 100kW) and Large-scale Renewable Energy Target (LRET, producing LGCs for power stations). Supports solar PV, wind, hydro, and bioenergy projects across Australia. Includes dedicated iOS and Android apps for fast certificate creation and payment.
- Federal Emissions Reduction Fund (ERF) Certificate Services ACCU (Australian Carbon Credit Unit) creation and project management services under the Federal Emissions Reduction Fund, covering 33 ERF methods for commercial lighting, industrial equipment, biomass, biogas, and land use projects. Used by project developers and large emitters across Australia.
- Commercial Lighting Certificate Services Specialized certificate creation service for commercial building and outdoor lighting upgrades under VEU/ESS, using 4th-generation Raptor app technology with real-time photo validation and compliance checking. Targeted at commercial building owners, retail and wholesale operators, and transport infrastructure operators (5,000+ commercial lighting sites completed).
- Energy Service Company Partner Platform Partner dashboard and management platform providing end-to-end visibility of job pipeline, contractor management, certificate tracking, real-time collaboration tools, training resources, quoting tools, and upgrade manager checklists for energy efficiency installation companies. Targeted at ESCOs ranging from small operators to inter-state organisations with over 100 salespeople and installers.
- Industrial Energy Efficiency Upgrade Services Industrial energy efficiency upgrade services supporting certificate creation through PIAM&V, MBM, and HEAB methods under ESS and VEU schemes. Covers chillers, compressed air, motors, pumps, fans, conveyors, boilers, burners, refrigeration, HVAC, waste/wastewater, biomass, and biogas systems. Targeted at industrial and manufacturing enterprises undertaking complex multi-year upgrade projects.
- Small-Scale Solar STC Processing Services Small-scale solar STC processing services for residential and commercial solar PV installations under 100kW under the Federal Renewable Energy Target. Features dedicated iOS and Android apps with barcode scanning and geotagging for fast certificate creation and payment, with market-rate pricing plus a lock-in option (Clearing House fixed at $40/STC, spot market $30-$40/STC).
- Mid-Scale Solar VEEC Services VEEC creation service for mid-scale solar installations (200kW to 5MW) using the Project-Based Activity methodology under the VEU with measurement and verification. Designed to deliver materially higher certificate value than the equivalent LGCs (e.g., 500 kW: VEEC ~$130,000 vs LGC ~$68,000; 1.25 MW: VEEC ~$520,000 vs LGC ~$170,000).
- Measurement and Verification (M&V) Services Technical consulting service delivered by Certified Measurement and Verification Professionals (CMVPs) using IPMVP-standard methodologies, including energy modelling and IPMVP-compliant determination of energy savings for complex industrial and commercial projects (Project-Based Activities under the VEU scheme, PIAM&V/MBM/HEAB methods under ESS). Used by industrial customers and energy consultants undertaking complex upgrades.
- Residential Lighting Certificate Services Certificate processing service for residential LED lighting upgrades (downlight, reflector, and incandescent-to-LED replacements) accessing VEU Schedule 21 and NSW ESS HEERs methods. Uses app-based real-time photo verification with payment within 10 business days. Wattly has processed certificates for lighting upgrades in over 24,000 homes.
Quantifiable outcome
- Over 4 million tonnes of carbon abated across 40,000+ commercial, industrial, and residential sites
- +6 more outcomes
Companies that use Wattly
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Wattly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wattly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Northmore Gordon Pty LtdcoreWattly and Northmore Gordon combined forces under the Northmore Gordon name on 31 May 2021. Wattly was acquired by NG in 2017 and the businesses had been co-located for four years while retaining separate customer segments and brands. The combined entity is focused on providing B2B Advisory Services and Environmental Certificates to help large businesses decarbonise and improve energy performance. Wattly's Managing Director Hamish McGovern became Group Commercial Director; Craig Morgan (NG's Group Managing Director) leads the combined entity. Together they offer end-to-end decarbonisation from strategy to implementation, covering advisory services and environmental certificates across Australia and South East Asia.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Wattly competitors and assessment
Company assessmentDirect peers
- Green Energy Markets: Green Energy Markets is an Australian environmental certificate trading and advisory firm operating across STCs, VEECs, ESCs, LGCs, and ACCUs. Directly comparable as a certificate aggregator and broker with overlapping scheme coverage and corporate customer base in Australia.
- 100% Renewables: 100% Renewables is an Australian environmental certificate creator and corporate carbon/renewable energy advisor that helps businesses access LGCs, VEECs, and carbon offsets. Directly comparable to Wattly as both firms aggregate and trade certificates across Australian government schemes while providing corporate decarbonisation advisory.
- Northmore Gordon: Northmore Gordon is Wattly's parent entity after the May 2021 combination - an Australian energy and carbon consultancy with deep decarbonisation advisory services. Directly comparable as the merged parent that now houses Wattly's certificate operations alongside NG's advisory practice.
Others
- CBA Energy (Carbon Business Alliance / Climate Bonds): Climate Bonds Initiative operates adjacent to Wattly's world - promoting green finance standards and standards for low-carbon projects. Comparable as an ecosystem participant shaping demand for environmental certificates, though not a direct certificate creator/aggregator.
- Carbon Market Institute: Carbon Market Institute is the peak industry body for carbon markets in Australia, working on policy, integrity, and ACCU market development. Comparable as an ecosystem participant whose policy and standards work directly affects Wattly's certificate trading environment and ERF/ACCU volumes.
Broad incumbents
- Origin Energy: Origin Energy is a major Australian energy retailer and obligated party under state and federal energy efficiency schemes. Comparable as a large certificate trader/retiree that interacts with Wattly's partners and customers in the same scheme markets.
- EnergyAustralia: EnergyAustralia is one of Australia's largest energy retailers, an obligated party under VEU/ESS/RET that trades certificates at scale. Comparable as a major counterparty and certificate buyer/aggregator; while not a creator in Wattly's niche, it dominates the demand side of the same certificate markets.
- ERM (Environmental Resources Management): ERM is a global sustainability consultancy that advises corporates on carbon strategy, ERF/ACCU project development, and compliance markets. Comparable to Wattly's industrial and large-enterprise decarbonisation work, particularly ERF/ACCU creation, though at much larger scale and global reach.
Emerging players
- South Pole Group: South Pole is a global climate consultancy and carbon credit developer with strong presence in Australia and SE Asia. Comparable to Wattly in helping corporates access carbon markets and certificate-based revenue, with overlapping corporate decarbonisation customers.
Regional players
- Powershop: Powershop is a New Zealand-headquartered energy retailer with Australian operations that actively trades certificates and promotes renewable energy to customers. Comparable as an energy retailer/aggregator in the Australian certificate market, with a regional angle given its NZ base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wattly social profiles
Digital presenceWattly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wattly leadership team
Management profileNumber of profiles
Profiles3 records
Wattly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wattly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wattly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wattly
What does Wattly do?
Wattly creates, aggregates, and trades environmental certificates (VEECs, ESCs, STCs, LGCs, ACCUs) generated through energy efficiency and renewable energy projects under the Victorian Energy Upgrades (VEU), NSW Energy Saving Scheme (ESS), Federal Renewable Energy Target (RET), and Federal Emissions Reduction Fund (ERF). The company combines a proprietary mobile field application (Raptor) with technical consulting services to enable partners and end-customers to access government scheme funding for commercial lighting, residential retrofits, industrial equipment upgrades, hot water systems, and solar PV installations across Australia.
Is Wattly a public or private company?
Wattly is a private company. It is classified as corporate owned and is currently operating.
When was Wattly founded?
Wattly was founded in 2012. It employs 11 to 50 people.
Where is Wattly based?
Wattly is headquartered in Cremorne, Australia, in the Oceania region.
How does Wattly make money?
Two revenue lines are on record. Environmental Certificate Creation and Trading is the primary driver. The others are consulting and Technical Services.
Who are Wattly's main competitors?
Direct peers on record are Green Energy Markets, 100% Renewables and Northmore Gordon. Others are CBA Energy (Carbon Business Alliance / Climate Bonds) and Carbon Market Institute. Broad incumbents are Origin Energy, EnergyAustralia and ERM (Environmental Resources Management). South Pole Group is listed as an emerging player. Powershop is listed as a regional player.
Does Wattly have an API?
No public API is recorded for Wattly.
What industry is Wattly in?
Wattly's product category is Energy Efficiency Certificates. Its primary akta.pro industry code is EUAMAOAJ, Siting, Resource Assessment & Environmental Tech R&D (Remote Sensing, Wake Modeling, Wildlife Mitigation), with a secondary code of EUAEALAL, Emissions Controls & Environmental Retrofit Services (SCR/FGD/ESP, CEMS). Its NAICS code is 22 and its SIC code is 4900.