Van Eijk & Partners
Van Eijk & Partners is an independent Dutch financial advisory firm based in Waddinxveen offering mortgage, insurance, and ASN Bank banking services to private individuals and small businesses in the surrounding region.
- Company typePrivate
- Founded2001
- HeadquartersWaddinxveen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Van Eijk & Partners does
Van Eijk & Partners (legal entity Th. Van Eijk Assurantiën B.V.) is a privately held, fully independent Dutch financial advisory firm founded in 2001 and headquartered at Zuidplaslaan 19, Waddinxveen, Netherlands. The firm serves both private individuals (particuliere relaties) and business clients (zakelijke relaties) in the Waddinxveen, Boskoop, and surrounding areas, offering mortgage advisory, personal and commercial insurance, and banking services as an exclusive authorized advisor for ASN Bank. Core product modules include annuity, linear, and interest-only mortgage types; home, contents, health, life-risk, and funeral insurance; and business financing delivered through a partnership with Capsearch. The firm is registered with the Dutch Authority for Financial Markets (AFM) under license 12020041 and affiliated with Kifid for binding dispute resolution.
The business model combines multiple revenue streams: direct client fees for advice on commission-prohibited products (life insurance, mortgages, funeral insurance, payment protectors, disability, and pension insurance, per the 2013 Dutch commission ban), one-time preparation fees (e.g., €500 for Bieden met Zekerheid with BNP Paribas's Woongarant), hourly or fixed-fee project billing, and recurring subscription income from Serviceovereenkomst Bronze and Silver modules for ongoing mortgage management. The firm also continues to receive provider commissions on non-prohibited products and runs largely on commission for the business insurance quickscan funnel. Go-to-market is sales-led and direct-to-consumer, combining in-person advice at the Waddinxveen office, remote advisory via video/telephone, community educational events (Bank voor de Klas, Workshop Veilig Online Bankieren), information evenings, and digital self-service tools including a proprietary iOS/Android app and website calculators for maximum mortgage, monthly cost, and rate comparison.
Technology infrastructure is conventional and serves as a delivery and self-service layer rather than a differentiator: the Van Eijk & Partners app, third-party client portals (Digimap, UwKluis), online mortgage and health-insurance comparison tools, and a free property valuation report. With approximately 15 employees — including Director Theo van Eijk, insurance advisors, commercial insurance specialists, ASN Bank advisors, and support staff — the firm operates as a tightly scoped regional advisory practice with no external institutional investors, no parent company, and no public revenue disclosure.
Van Eijk & Partners firmographics
Firmographics- Name
- Van Eijk & Partners
- Legal name
- Th. Van Eijk Assurantiën B.V.
- Website
- https://vepv.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van Eijk & Partners is an independent Dutch financial advisory firm based in Waddinxveen offering mortgage, insurance, and ASN Bank banking services to private individuals and small businesses in the surrounding region.
- Ownership category
- akta.pro rank
Van Eijk & Partners industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Fee-Based Advisory (FSAEAAAM)
- akta.pro secondary industry
- Estate Planning & Trust Structuring Advisory (FSAEAKAC)
Keywords
Where Van Eijk & Partners is headquartered
LocationHeadquarters
- HQ city
- Waddinxveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Eijk & Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commission from financial product providers: Prior to 2013, the firm received commission from banks and insurers included in the interest rates and premiums. Post-2013, due to commission prohibition (provisieverbod), the firm charges clients directly for services on certain products including life insurance, mortgages, funeral insurance, payment protectors, individual disability insurance, and pension insurance. For other products, commission from providers may still apply.
- Service agreement fees: The firm offers service agreements (Bronze and Silver modules) for ongoing mortgage management. The Bronze module includes monitoring of refinancing opportunities and life insurance. The Silver module provides more comprehensive service including complete financial situation review every 3 years regarding mortgage and income protection against retirement, death, disability, and unemployment risks. These are recurring fees during the mortgage term.
- Hourly/project-based fees: Fees can be calculated on an hourly rate or fixed honorarium basis, or a combination of both. The firm provides cost estimates before starting work.
- Bieden met Zekerheid preparation fee: One-time preparation fee of €500 for the 'Bieden met Zekerheid' (Bidding with Certainty) service, covering personal consultation, financial analysis, and written bidding declaration. Additional insurance fee of €795-€1,095 depending on purchase price, only due upon successful purchase.
- Business insurance quickscan: The quickscan for business insurance is offered free. The firm invests 6-8 hours in the scan. They work largely on commission when the client becomes a client. Alternatively, a fixed fee per task or hourly rate can be agreed upon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bieden met Zekerheid preparation fee |
| Subscription | Annual | Service agreement Bronze module |
| Subscription | Annual | Service agreement Silver module |
| Other | Pay-as-you-go | Direct client billing for certain products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Van Eijk & Partners product offering
Product offeringCore offering
Van Eijk & Partners is an independent financial advisory firm offering mortgage advice, personal and commercial insurance brokerage, and ASN Bank payment/savings/investment services. The firm guides private individuals through home financing decisions (annuity, linear, interest-only mortgages) and insurance needs (life risk, funeral, health, home, contents), while also serving entrepreneurs with business insurance and commercial real estate financing via a partnership with Capsearch. Ongoing service is delivered through in-person consultations at Waddinxveen, remote advisory, digital tools (website calculators, mobile app, client portals), and subscription-based Serviceovereenkomst (Bronze/Silver modules).
Product overview
Van Eijk & Partners operates as an independent financial advisory firm offering a comprehensive, integrated portfolio of financial services. The core offering spans three main pillars: (1) Hypotheekadvies — mortgage advisory services covering annuity (annuïteitenhypotheek), linear (lineaire hypotheek), and interest-only (aflossingsvrije hypotheek) products, supported by digital tools for maximum mortgage calculation, property valuation reports, and the Bieden met Zekerheid bidding-with-protection service; (2) Verzekeringen — insurance advisory for both personal and business clients covering home, contents, health, life risk (overlijdensrisicoverzekering), and funeral insurance (uitvaartverzekering), complemented by a Quickscan zakelijke verzekeringen risk analysis tool; and (3) ASN Bank — exclusive partnership providing sustainable banking, savings, and investment products. Supporting services include Bedrijfsfinanciering (business financing through Capsearch), Woning verduurzamen advisory, digital tools (Van Eijk & Partners App, Mijn Digimap / UwKluis portal), educational events (Informatieavond Vermogensopbouw, Workshop Veilig online bankieren, Bank voor de Klas), downloadable Vergelijkingskaarten disclosure documents, and a Serviceovereenkomst with Bronze/Silver tiers for ongoing mortgage management.
Differentiator
Problem solved
Functional benefit
Products and services
- Hypotheekadvies
Companies that use Van Eijk & Partners
Customer profileSegments2 records
Ideal customer profiles2 records
Van Eijk & Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van Eijk & Partners partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Bibliotheek De Groene VenenminorWorkshop 'Veilig Online Bankieren' (Safe Online Banking) was offered in partnership with Bibliotheek De Groene Venen. The workshop took place at De Kroon in Waddinxveen, addressing internet fraud, digital fraud, and bank helpdesk fraud awareness.
- ASN BankcoreVan Eijk & Partners is an authorized ASN Bank advisor and acts as their physical customer contact point in Waddinxveen. ASN Bank is an accessible and progressive bank with a clear mission for a sustainable and just future since 1987. They offer ASN Bank products including payment accounts, savings, and investment (ASN Beleggingsfondsen). For payment and savings accounts, ASN Bank is their exclusive partner.
- CapsearchcoreVan Eijk & Partners works together with financing specialists from Capsearch. The combination of personal approach and innovative software provides direct insight into financing possibilities. Capsearch provides access to a network of 50+ SME financiers including banks, leasing companies, factoring companies, and crowdfunds. They specialize in finding suitable financing for business and commercial real estate.
- NNEKminorNNEK's Ellie Jahangiri serves as guest speaker at Van Eijk & Partners' information evening on wealth building (Vermogensopbouw). Ellie is account manager for financial advisors and coach of financial professionals, providing insights on financial behavior and decision-making.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Van Eijk & Partners competitors and assessment
Company assessmentOthers
- Capsearch: Dutch business financing intermediary connecting SMEs to 50+ lenders, currently partnered with Van Eijk & Partners for SME financing referrals. Directly comparable SME financing capability and partnership model make it both a partner and a comparable capability to replicate.
- NNEK: Dutch financial advisor coaching and account management firm that supports independent advisors and brokers. Ecosystem partner to Van Eijk & Partners (guest speaker at their wealth event) and comparable in targeting the independent advisor channel.
Direct peers
- DGH Adviesgroep: Independent Dutch financial advisory firm offering mortgage, insurance, and wealth planning to consumers and SMEs. Overlapping multi-product platform and similar mid-sized independent advisory positioning.
- FinCare: Dutch independent financial advisory firm focused on mortgage and insurance intermediation for consumers and SMEs. Comparable independent advisor model with similar multi-product scope and fee-based revenue mix.
- Hypotheek Visie: Dutch independent mortgage advisory network offering fee-based advice across lenders. Closely comparable in business model — independent advice, multi-product scope, and local-office distribution.
- Nationale Hypotheekbond: Dutch independent mortgage and financial services intermediary serving consumers across the Netherlands. Comparable independent advisory model with focus on mortgage intermediation and ancillary insurance products.
- De Hypotheker: Largest independent mortgage broker franchise in the Netherlands, offering mortgage advice across multiple providers. Directly comparable as an independent intermediary targeting consumer mortgage decisions with multi-provider comparison.
Broad incumbents
- ABN AMRO: Major Dutch bank offering mortgages, insurance, and wealth advisory directly to consumers. Indirect competitor capturing clients who choose bank-direct distribution rather than independent advisors like Van Eijk & Partners.
- Rabobank: Large Dutch cooperative bank with strong local branch presence in rural regions including Waddinxveen/Boskoop. Competes for the same consumer mortgage and insurance wallet but at much larger scale with tied distribution.
- Univé: Large Dutch insurance cooperative and financial services provider offering insurance, banking and advisory products nationally. Overlaps on insurance brokerage and financial planning, but operates at much larger scale via cooperative model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Van Eijk & Partners social profiles
Digital presenceVan Eijk & Partners compliance and trust
Trust signalCompliance2 records
Van Eijk & Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Eijk & Partners leadership team
Management profileNumber of profiles
Profiles6 records
Van Eijk & Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Eijk & Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Eijk & Partners
What does Van Eijk & Partners do?
Van Eijk & Partners is an independent financial advisory firm offering mortgage advice, personal and commercial insurance brokerage, and ASN Bank payment/savings/investment services. The firm guides private individuals through home financing decisions (annuity, linear, interest-only mortgages) and insurance needs (life risk, funeral, health, home, contents), while also serving entrepreneurs with business insurance and commercial real estate financing via a partnership with Capsearch. Ongoing service is delivered through in-person consultations at Waddinxveen, remote advisory, digital tools (website calculators, mobile app, client portals), and subscription-based Serviceovereenkomst (Bronze/Silver modules).
Is Van Eijk & Partners a public or private company?
Van Eijk & Partners is a private company. It is classified as family owned and is currently operating.
When was Van Eijk & Partners founded?
Van Eijk & Partners was founded in 2001. It employs 11 to 50 people.
Where is Van Eijk & Partners based?
Van Eijk & Partners is headquartered in Waddinxveen, Netherlands, in the Europe region.
How does Van Eijk & Partners make money?
Five revenue lines are on record. Commission from financial product providers are the primary driver. The others are service agreement fees, hourly/project-based fees, bieden met Zekerheid preparation fee and business insurance quickscan.
Who are Van Eijk & Partners's main competitors?
Others on record are Capsearch and NNEK. Direct peers are DGH Adviesgroep, FinCare, Hypotheek Visie, Nationale Hypotheekbond and De Hypotheker. Broad incumbents are ABN AMRO, Rabobank and Univé.
Does Van Eijk & Partners have an API?
No public API is recorded for Van Eijk & Partners.
What industry is Van Eijk & Partners in?
Van Eijk & Partners's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAEAAAM, Fee-Based Advisory, with a secondary code of FSAEAKAC, Estate Planning & Trust Structuring Advisory. Its NAICS code is 523940 and its SIC code is 6282.